Travel Trends
Hawai’i Tourism Authority supports Hawai’i’s cultural ambassadors through its Ho‘okipa Malihini Initiative
HONOLULU – To foster meaningful cultural experiences in Hawai‘i’s visitor hubs, the Hawai’i Tourism Authority (HTA) is investing $397,000 in seven Hawaiian cultural programs and practitioners through its Ho‘okipa Malihini Initiative. Hoʻokipa malihini means to “welcome guests” and true to its name, this program funds projects that enhance the visitor experience while fostering meaningful interactions between residents and visitors in resort areas and harbors statewide.
“The Ho‘okipa Malihini initiative supports Hawai‘i’s host culture while enhancing the experiences of our guests,” said Caroline Anderson, interim president and CEO of HTA. “These programs are an essential part of how we ensure that the values, traditions, and stories of our people remain at the forefront of Hawai‘i’s visitor experience.”

Hookipa Malihini, Maui Ola.
Funding supports Hawaiian programs and cultural practitioners, including craftspersons, musicians, linguists and other artists. These practitioners offer regularly scheduled, free entertainment and cultural awareness programming in designated resort areas and harbors. The Hoʻokipa Malihini program is an HTA destination stewardship program administered through a partnership with Kilohana, a division of the Council for Native Hawaiian Advancement.
A committee of community leaders, industry experts, business representatives, and Hawaiʻi Tourism Authority staff, representing each island, evaluated proposals for events happening across the state from July 1, 2025, through June 30, 2026. The committee selected the following seven programs based on cultural impact, community engagement, organizational capacity and feasibility. Priority was given to efforts that best support Hawaiian culture, natural resources, local communities and responsible tourism marketing.

Hookipa Malihini, Aloha Greeting and Cultural Program.
- The Kūhiō Beach Hula Show and Torch Lighting offers free, authentic Hawaiian music and hula performances by top hālau hula on select Saturdays and Tuesdays. Held outdoors at the Kūhiō Beach Hula Mound, the show welcomes locals and visitors with casual seating and a vibrant cultural experience. Organization: Aloha Week Hawai‘i.
- The Aloha Greeting and Cultural Program transforms routine cruise ship arrivals into a moment of genuine cultural connection. It offers authentic, Native Hawaiian-led welcome ceremonies that feature hula, mele (song), cultural talks and teachings on ocean stewardship. Organization: Kona Coast Heritage Foundation-Destination Kona Coast.
- The Hilo Gateway Information and Hawaiian Culture Program presents Hawaiian music, cultural demonstrations and live hula performances in the heart of historic Downtown Hilo, creating an unforgettable venue for visitors to shop, dine and experience the rich layers of Hawai‘i’s culture, past and present. Organization: Destination Hilo Foundation.
- The Hilo Harbor Pier Greetings Program welcomes cruise ship passengers with authentic Hawaiian music as they step onto Hilo Pier and then inspires them to explore downtown Hilo through personal interactions and information at the Aloha Information Center. Organization: Destination Hilo Foundation.
- Maui Ola: Cultural Practitioner Initiative presents live cultural performances by Maui-based practitioners – musicians, hula dancers, weavers and storytellers – to resort venues on Maui and Oʻahu. It ensures these artists are compensated while sharing authentic Hawaiian traditions through mele, hula and hands-on demonstrations. Organization: Kāhuli Leo Leʻa.
- The Return of Kapaemahu, directed by Kumu Hula Patrick Makuakane, brings to life the story of four māhū who sailed from Tahiti to bring healing arts to Hawai‘i. The weekly live hula performances at the Kūhiō Hula Mound foster respect for long-suppressed Hawaiian traditions while deepening understanding of Hawai‘i’s history, culture and values. Organization: Na Lei Hulu I Ka Wekiu.
- Waikīkī By Moonlight features traditional mele and hula celebrating Waikīkī’s rich history and cultural significance. Each week, Waikīkī by Moonlight brings traditional mele (song) and hula performances that celebrate the story of Waikīkī to the Kūhiō Beach Hula Mound. Performances are free and open to the public. Organization: Hawaiian Music Perpetuation Society.
The article Hawai’i Tourism Authority supports Hawai’i’s cultural ambassadors through its Ho‘okipa Malihini Initiative first appeared in TravelDailyNews International.
Travel Trends
Las Vegas Faces Sharp Decline in Visitor Numbers as Inflation, Rising Costs and Global Economic Pressures Reshape Tourism Trends: New Update You Need to Know

Published on
August 10, 2025 |
Las Vegas is facing a sharp decline in visitor numbers, driven by a combination of rising inflation, increasing travel costs, and broader global economic pressures. The city’s traditionally affordable attractions have become pricier, making it less accessible for many tourists. International visitors, especially from countries like Canada, are staying away due to economic and political factors. Domestic travelers, too, are tightening their budgets, opting for more cost-effective destinations. As a result, tourism trends are shifting, with Las Vegas seeing fewer visitors and its tourism model being reshaped by these evolving economic conditions.
While summer is typically a slower season for Las Vegas due to the extreme heat, the current decline seems to go beyond the usual seasonal dip. Fewer large conventions were held in June than in previous years, and experts suggest that broader economic factors—such as inflation, trade disruptions, and evolving consumer spending behaviors—are contributing to the downturn in tourism to the U.S.
Historically, Las Vegas has mirrored national economic trends, and this recent tourism decline may signal the impact of larger economic shifts. Both hotel occupancy rates and convention attendance showed signs of weakening in June, underscoring the growing influence of economic uncertainty on the travel industry.
Further evidence of the slowdown can be seen in the numbers from Harry Reid International Airport, which recorded a drop of roughly 318,000 passengers in June. Traffic along Interstate 15, the primary route connecting California and Nevada, also declined by 4.3%, signaling a broader dip in visitor numbers.
Despite these challenges, Las Vegas remains one of the country’s top travel destinations. The city still welcomed 3.1 million visitors in June, and convention attendance year-to-date remains strong compared to 2024. Additionally, gaming revenues saw a slight uptick, indicating that while tourism has slowed, the city’s entertainment industry is holding steady.
Challenges with International Tourism
A significant factor behind the drop in tourism is a decline in international visitors, particularly from Canada. Canadians make up a substantial portion of Las Vegas’ international tourism, and many have canceled their trips to the U.S. in response to economic and political tensions. The implementation of a 35% tariff on Canadian goods, coupled with political rhetoric surrounding U.S.-Canada relations, has led many Canadians to rethink their travel plans.
This reduction in international travel extends beyond Las Vegas, affecting other major U.S. tourist destinations such as New York and California. According to the World Travel & Tourism Council, the U.S. could lose $12.5 billion in international tourism spending this year, signaling that the broader impact of these global shifts is being felt across the country.
Inflation and Rising Costs Affect Domestic Tourism
In addition to the international decline, domestic tourism is also being influenced by inflation and rising living costs. Although more Americans are planning vacations this year compared to previous years, many are opting for less expensive trips due to higher travel costs. A survey by Deloitte’s ConsumerSignals found that while travel is on the rise, more Americans are choosing to trim their travel budgets because of inflation.
Las Vegas, traditionally seen as a budget-friendly destination, has become more costly in recent years. Rising expenses in food, entertainment, and labor are pushing prices higher, which has led some travelers to seek more affordable vacation spots. As inflation continues to strain household budgets, many tourists are looking for better value and more cost-effective alternatives.
Las Vegas is experiencing a sharp decline in visitor numbers due to rising inflation, increased travel costs, and global economic pressures, reshaping the city’s tourism trends as travelers adjust their spending.
What’s Next for Las Vegas Tourism?
Despite the current decline in visitor numbers, experts are hopeful about Las Vegas’ tourism future. The city is gearing up for major upcoming events, including high-profile concerts, the Formula 1 race, and the 2026 FIFA World Cup. These large-scale events are expected to bring substantial crowds, potentially reversing the recent drop in tourism.
In conclusion, Las Vegas is facing several challenges, including economic uncertainty, rising costs, and shifting international and domestic travel trends. However, with a resilient entertainment industry and major events on the horizon, the city remains optimistic that tourism will rebound. Only time will tell if this decline represents a temporary setback or if Las Vegas is experiencing a longer-term shift in its tourism landscape.
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