Wellness Travel
Greeks Embrace Wellness and Active Travel
In an era marked by fast-paced living and growing mental fatigue, a clear trend is emerging among Greek travelers: the pursuit of wellness, nature, and physical activity. According to a recent survey exploring Greek consumer intentions around travel for sports and well-being, more and more people are turning to getaways that offer a chance to recharge both body and mind.
The study, conducted in May 2025 with the participation of 1,000 Greek consumers, reveals that 67.5% of respondents expressed a positive or very positive attitude toward taking a trip centered around physical activity. Meanwhile, 52.5% said they are considering a wellness-focused trip aimed at relaxation, rejuvenation, or improving sleep quality.
Hiking Takes the Lead
Hiking has emerged as the leading activity for fitness-related travel, with 41% of respondents identifying it as the most likely reason for taking such a trip in the coming year. It is followed by cycling (14.2%), skiing (12.6%), and climbing (11.2%). These preferences highlight a broader desire for experiences that blend movement with immersion in nature — a combination that seems to be a growing priority for Greek travelers.
Wellness Travel on the Rise
A similar level of enthusiasm is seen in the wellness travel segment. Top choices are those that offer contact with nature (37.2%) and relief from stress (25.9%). Additionally, 17.6% of respondents showed interest in trips focused on supporting mental health, further underlining the holistic approach Greeks are now seeking when planning their time away.
Cost-Conscious, Yet Committed
Despite this rising interest, cost remains a critical factor. The majority of Greek consumers appear cautious with their spending: 69.4% stated they would spend up to 500 euros on a fitness-related trip, and 63.3% would budget the same amount for a wellness trip. Only a small minority — between 2% and 5% — said they would be willing to spend over 1,000 euros for travel with a health or athletic focus.
July 17, 2025
The company is attempting to meet local demand for wellness travel. Image credit: Marriott International
Hotel group Marriott International’s luxury division is introducing new holistic programming in Asia Pacific.
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Designed to meet the growing demand for immersive wellness travel, the series “moves beyond traditional pampering to embrace a holistic approach centered on three core pillars: Sleep, Nutrition, and Physical & Mental Well-being.” The experience unfolds across a trio of culturally rich and naturally serene locations—Bali, the Maldives, and Goa—with participating properties including Mandapa, a Ritz-Carlton Reserve, The Ritz-Carlton Maldives, Fari Islands, and The St. Regis Goa Resort.
Each resort will offer a bespoke wellness program tailored to its environment, combining expert-led sessions, locally inspired therapies, and curated rituals. This series reimagines luxury travel as a meaningful path toward personal renewal, aligning physical vitality and mental clarity with regional authenticity. Overall, the initiative underscores Asia’s prominence as a wellness destination and Marriott’s continued leadership in luxury hospitality innovation.
Image Credit: Luxury Group by Marriott International
Wellness Travel
Fusion Resorts Vietnam Launch Exclusive Wellness Retreats for Mind-Body Healing and Holistic Renewal
Vietnam’s leading wellness-inspired hospitality brand, Fusion Resorts, has unveiled an exclusive series of transformative wellness retreats at three of its premier properties, offering guests immersive mind-body healing experiences that blend tradition, innovation, and personalized care. With a strong focus on holistic well-being, Fusion’s latest offerings reflect a commitment to nurturing mindful lifestyles and fostering sustainable wellness journeys for travelers at every life stage.
At the heart of this new initiative is the Healing Retreat at Fusion Resort & Villas Da Nang, available until December 31, 2025. Guests can awaken to the serene sounds of meditative singing bowls and embark on a curated four-day program featuring sound therapy, breathwork masterclasses, and restorative yoga sessions guided by Fusion’s newly appointed Wellness Master, Sanjay Rawat. With over nine years of expertise in holistic health and yoga, Rawat leads daily sessions in pranayama, aerial yoga, meditation, and energy healing. The retreat also includes personalized wellness treatments such as Chakra Balancing and 5 Element Purification Meditation, complemented by a healthy plant-based menu with detoxifying juices and herbal teas.
Meanwhile, Alba Wellness Valley by Fusion, nestled in the tranquil Truong Son Mountains, will host a Panchakarma Retreat from 7th to 13th September 2025, rooted in the ancient Indian science of Ayurveda. This five-day program combines Ayurvedic therapies with morning meditations, yoga, and healing mineral hot spring soaks. Guests undergo personalized Ayurvedic health assessments and enjoy signature treatments like the Four Hand Massage, Shirodhara therapy, Swedena herbal steam baths, and an Ayurvedic vegetarian nutrition plan that supports detoxification and mental clarity. Recently named one of Vietnam’s Best Upcountry Resorts by Travel & Leisure Asia Pacific for the third consecutive year, Alba Wellness Valley continues to elevate wellness tourism in the region.
Fusion’s comprehensive wellness approach is enhanced through its Fusionlife loyalty program, offering exclusive perks on stays, dining, and wellness experiences, making it easier for guests to commit to regular self-care retreats.
With these new programs, Fusion is redefining wellness travel in Southeast Asia by harmonizing physical, mental, and emotional well-being through curated, inclusive experiences tailored to the needs of today’s mindful traveler.
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