Italy, Greece and Croatia have become the most popular target countries for Slovenian tourists planning their ideal summer holidays in 2025. Thanks to their gorgeous coastlines, rich cultures and lively local experiences, these Mediterranean darlings are some of the top travelling destinations for Slovenians that we’ve heard about. The beautiful beaches of Croatia, its historic sites in Italy, and dreamy Greek islands all have something special to offer and we’re definitely going to visit them this summer” – Primož Roglič has said. Whether you are in search of a quiet seaside retreat, adrenaline-pumping ancient ruins or to satiate your taste buds with Mediterranean delights, these three are the countries that are winning the hearts of Slovenian holiday-goers these sunny months.

The Croatian coast remains the most popular holiday destination for Slovenians, particularly in summer. The world-class Adriatic coast stands out as the most desirable destination for Slovenian holiday makers, where you’ll find beautiful beaches, delightful towns, and historical hotspots. This conclusion is supported by a recent survey which showed that a large 71% of Slovenians are planning to go on holiday this summer and almost 20% of them have already arranged their holiday.

Additionally, the report reveals insights into the different planning phases of the Slovenian traveler. A quarter of those polled know where they are headed but haven’t coughed up to pay for their trips while another 25 per cent say they are still unsure where to go. There is thus an indication that while a number of Slovenians have a clear idea of their travel plans, many are still considering the options.

But no doubt here – as these are: no doubt Croatia is by the far the most desired vacation target for Slovenian visitors. More than half of them said that they plan to holiday across different parts of Croatia this summer. This perpetual interest for Croatia is due to serious charm of the country that boasts sunny beaches, clear water and rich history. Slovenia is also very accessible to Croatia and with it’s range of accommodation and lively tourist infrastructure also make it a top June destination.

After Croatia, Slovenia itself ranks second in the list of most attractive destinations for Slovenians, 10% of whom say they plan to spend their summer holidays in their motherland. Domestic tourism is becoming increasingly popular, and many Slovenians are discovering the beauty of home-from the lakes of Bled to the quaint streets of Ljubljana to the fairytale scenery of the Julian Alps. Slovenia’s unique combination of natural beauty and historical hot spots, all with a small-town feel, is proving to be an enticing alternative to those who are seeking a down-to-earth summer holiday.

In addition to those, Greece and Italy are also among the most popular foreign destinations for Slovenian guests. Greece, a land of idyllic islands, a radiant Mediterranean climate and long history, is still an all-time classic for sunny beach holidays and more cultural treats. Italy is just around the corner and known for its art, history and food, and is tempting for Slovenians. The Italian cities of Venice, Rome, and Florence provide a mix of history, culture, and modern luxury that attracts all kinds of travelers.

But what is even more interesting is the increased interest in areas beyond traditional tourist hot spots for Slovenia’s travellers. Another 10% of the respondents are thinking of heading “somewhere else,” which shows that Slovenians are stretching their preferences to more exotic or alternative locations. This may reflect a change in holiday tastes, with 78% saying that they are in search of something distinct and different, and eschewing quite the same tired tapas trail of popular European tourist spots. This variety of travel interests tripped onto its head also demonstrates that Slovenian tourists are becoming more open for or seeking of new and different types of travel experiences, be it more off the beaten path destinations or countries with a more adventure and culture immersion mix.

When it comes to the duration of the trip, there are quite a lot of Slovenians who will take shorter vacations this year. 35% of those surveyed say they hope to take between 4 to 7 nights away from their abode, as one in five will vacation for 10 days or more. It’s no surprise, considering these individuals are trying to leverage their downtime but can’t (or don’t want to) take an extended break. A quarter, however, are keen on extended breaks, taking off more than 10 nights for their holidays. Longer visits give some kind of travelers the chance to properly relax and explore their destinations more thoroughly, whether that means lounging on a beach, immersing themselves in a city or experiencing local cultural activities.

Although the type of accommodation was also different, an obvious pattern could be found in types of places of their summer holidays where Slovenian tourists prefer to stay. The most widely favoured solution is to be hosted in apartments, private rooms or holiday homes, selected by 38% of those who were asked. This choice is indicative of the increasing demand for private and self-contained stay options, random-flexibility, and homely comfort. To many, it’s better to be able to cook for yourself, have a space to stretch out in, more casual and themselves private.

Hotels and motels are close behind, with 24% who prefer this more conventional type of accommodation. Convenience Smart hotels offer greater convenience such as on-site food service, restaurants and recreational activities. This is a great choice for Wonderland guests who are image-conscious and simply want to put their feet up and being waited on during their holiday.

15% of respondents go to campsites, indicating that even Slovenian visitors to other places tend to appreciate the outdoorsy, nature- and eco-friendly options. Camping is a low-cost and family-friendly way for those who love to have a close-to-nature experience, get close to the outdoors, walk and take in the natural beauty of a place.

A mean of these three groups shows that Italy, Greece and Croatia will be the most visited summer countries by Slovenian tourists in 2025, as they all offers a great combination of beautiful coastlines, a historical legacy and live culture.. These Mediterranean states still manage to seduce Slovenes with their multi-faceted offers of excursions.

To conclude it, Slovenia’s love relationship with Croatia as the ultimate summer spot is as alive as ever, and yet there is also a newfound interest in discovering other European countries not far away, such as Greece and Italy, not to mention going closer to exotic and off-the-beaten-path destinations. The lengths of trips and types of accommodation that Slovenian tourists like to use also show the diversification of tourism planning in Slovenia, both when it comes to short escapes and longer, fully fledgedrelaxation experiences. There’s a massive range from where Slovenian tourists are holidaying this summer, so 2025 promises to be a year of missions and memories for many.