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Google now indexes Instagram content: What this means for hotels & SEO strategy

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It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results.

This change opens a new path for organic reach and discoverability. With Instagram content now visible outside the app and directly in search results, it optimizes visibility for search-first intent. This latest move strengthens the connection between SEO and social media, creating new opportunities for businesses to reach their audiences.

How does Instagram indexing benefit hotels?

The ability to showcase real travel experiences through Instagram content enables hotels to connect more effectively with potential guests. When users can access this level of experiential content on search engines, hotels will experience numerous benefits:

1. Increase in search visibility through user-generated content

As AI-generated content becomes more widespread, the demand for genuine and authentic content grows. AI-powered search engines now prioritize original and user-generated content (UGC).

While travelers are often drawn to picture-perfect photos and videos when planning trips and booking hotels, they also seek real, unfiltered insights into a hotel. Travelers want to see authentic experiences to get a true sense of a potential hotel stay. This change makes Instagram’s decision to allow Google to index posts, reels, and videos a significant turning point.

2. Expanding the audience

Instagram’s audience is growing rapidly. With Instagram posts now being indexed, this creates an opportunity for hotels to significantly grow their reach. For example, if someone searches for “Best Rooftop Chicago,” a captivating reel could easily catch their attention. That’s why engaging visual content is more important than ever for search rankings.

3. Boosts local SEO

Using keywords in Instagram captions and hashtags helps users find relevant content. This means that when users make common searches like hotels near popular attractions or the best things to do in a specific neighborhood, properties have more chances to appear and rank higher. Tagging the hotel’s location and sharing authentic, local experiences increases engagement and helps people connect more directly with the hotel’s presence in the area.

4. Enhanced and trusted brand presence

Honest reviews of visitors’ experiences boost user trust. It also strengthens your brand by increasing opportunities to build your property’s search visibility through posts, reels, and stories. Potential guests may feel more confident and at ease booking a stay when they can find engaging content about your hotel.

How to optimize your Instagram content for SEO

Since Google search engine indexing is more important than ever, brands must create social media content with search engine optimization (SEO) in mind. Here are some key elements that can influence how and whether Google indexes an Instagram post in search results:

  • Keep your Instagram account public: To begin with, hotels need to ensure that they not only have a public Instagram account but also opt in to the update.
  • Use keyword-rich captions: Incorporate keywords organically into your captions. Consider your audience’s needs when considering the keywords you target in your SEO strategy and naturally weave them into your captions.
  • Remember, hashtags are crucial: Hashtags work similarly to keywords; adding trending or niche hashtags that correspond with your audience’s search queries further enhances discoverability.
  • Optimize your alt tags: To improve search engine visibility and help search engines better understand the purpose of your content, include keywords naturally in the alt tags of your Instagram posts
  • Engage the audience: Pose queries and respond to remarks to promote interactions. Use clear calls to action (e.g., “Share your thoughts,” “Save this post for later”). Stories or posts with high engagement levels indicate valuable and highly interactive content.
  • Consider value-first content: In this new zero-click world, focus on content creation that provides value and information to your audience.
  • Optimize your bio: Using relevant keywords, fully optimize your bio with accurate, consistent information across other digital channels.
  • Use analytics & insights: Track your insights on a regular basis to determine which content works best.

Conclusion

Instagram’s decision to make its content searchable by Google will significantly impact the hospitality industry, where potential guests search for travel content online. Currently, visibility is essential; you need to appear where your audience is already looking. This feature creates a new opportunity for organic reach and discovery and offers hotels an excellent chance to combine social media and SEO through authentic storytelling.

Hotels can boost their visibility on social media and search results by optimizing their Instagram content with the right hashtags, keywords, alt tags, and engagement techniques. Businesses that move quickly to align their social media strategies with search behavior will lead in visibility, trust, and bookings as social media and SEO become more interconnected.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com

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Brigade Hotel Ventures to Launch ₹750 Crore IPO on July 24, ETRealty

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NEW DELHI: Brigade Hotel Ventures Ltd, owner and developer of hotels in South India, is set to launch its Rs 749.6-crore initial public offering (IPO) on July 24.

The IPO is scheduled to close on July 28, and the one-day bidding for the anchor investor will open on July 23, according to the red herring prospectus (RHP).

Brigade Hotel Ventures’ IPO is entirely a fresh issue of equity shares with no offer-for-sale (OFS) component.

Of the total issue proceeds, Rs 468.14 crore will be used for debt payment, Rs 107.52 crore will be utilised for the purchase of an undivided share of land from the promoter, BEL, and the remaining funds will support acquisitions, other strategic initiatives, and general corporate purposes.

Earlier this month, Brigade Hotel Ventures raised Rs 126 crore by selling equity shares to 360 ONE Alternates Asset Management.

Brigade Hotel Ventures Ltd is a subsidiary of Bengaluru-based real estate company Brigade Enterprises Ltd (BEL).

BEL entered into the hospitality business in 2004 with the development of its first hotel, Grand Mercure Bangalore, which commenced operations in 2009.

The company has a portfolio of nine operating hotels across Bengaluru (Karnataka), Chennai (Tamil Nadu), Kochi (Kerala), Mysuru (Karnataka) and GIFT City (Gujarat) with 1,604 keys.

These hotels are operated by global marquee hospitality companies, such as Marriott, Accor and InterContinental Hotels Group.

JM Financial and ICICI Securities are the book-running lead managers to the issue. Shares of the company are expected to list on the bourses on July 31.

  • Published On Jul 20, 2025 at 06:00 PM IST

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One arrest as more than 100 protesters gather outside Essex asylum hotel | UK news

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One person has been arrested, police said, as more than 100 demonstrators assembled outside the Bell Hotel in Epping on Sunday evening, with some chanting “save our kids”.

Protesters outside a hotel in Essex believed to be housing asylum seekers have thrown bottles and smoke flares toward police vehicles.

Demonstrators, some of whom appeared to be drinking alcohol, chanted “send them home” and “save our kids” as projectiles were thrown towards police vans blocking the entrance to the hotel.

Officers had said they would “deal robustly” with criminal behaviour as more than 100 joined a fresh protest at the hotel where there were violent clashes last week.

An order threatening arrest for anyone who refused to remove face coverings would be in place all Sunday night, Essex police said before the protest began.

Public order vans were stationed outside the hotel in Epping in a change in police tactics after eight officers were assaulted on Thursday and police vehicles were smashed by groups of men.

Police said: “Following a large number of individuals congregating on Epping High Road, we have taken the decision to temporarily close the road.”

Police officers on guard outside the Bell hotel in Epping, Essex, on Sunday. The hotel has been the focus of anti-migrant protests. Photograph: Yui Mok/PA

A 33-year-old man has been charged by officers, who made a number of arrests and circulated images of suspects.

Keith Silk, of Loughton, was charged with violent disorder and criminal damage. Dean Walters, 65 and from Harlow, had earlier been charged with affray and will appear at court in September.

Far-right activists associated with groups including Britain First were among those in a crowd that gathered outside the Bell hotel on Thursday, where local people including women and children were protesting peacefully.

Clashes with police broke out as groups of men, some of them masked, tried to reach a small anti-racism march that started at Epping station and went through the town before it was hemmed in.

In an apparent response to allegations that the police had taken a “two-tier” approach that favoured the counter-demonstration, Ch Supt Simon Anslow said: “Unfortunately, across social media we are seeing inflammatory comments which suggest we were supporting and enabling certain protesters.

“This is categorically not true. We police without fear or favour, remaining impartial at all times and have legal responsibilities to ensure peaceful protest is facilitated.”

Tensions were high in Epping after the appearance in court on Thursday of an asylum seeker charged with three counts of sexual assault.

Hadush Gerberslasie Kebatu, 38, from Ethiopia, who denies the offences, was remanded in custody before a two-day trial next month at Chelmsford magistrates court.

Neil Hudson, the local Conservative MP, has been calling on the Home Office to close the hotel and described the violence in the town on Thursday as “completely unacceptable”.

“Police put themselves in harm’s way to keep us safe. People have the right to peacefully protest but these violent scenes are not us, not Epping, not what we stand for,” he said in a post on X.



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Brigade Hotel Ventures’ Rs 750-cr IPO to open on Jul 24- The Week

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New Delhi, Jul 20 (PTI) Brigade Hotel Ventures Ltd, owner and developer of hotels in South India, is set to launch its Rs 749.6-crore initial public offering (IPO) on July 24.
    The IPO is scheduled to close on July 28, and the one-day bidding for the anchor investor will open on July 23, according to the red herring prospectus (RHP).
    Brigade Hotel Ventures’ IPO is entirely a fresh issue of equity shares with no offer-for-sale (OFS) component.
    Of the total issue proceeds, Rs 468.14 crore will be used for debt payment, Rs 107.52 crore will be utilised for the purchase of an undivided share of land from the promoter, BEL, and the remaining funds will support acquisitions, other strategic initiatives, and general corporate purposes.
    Earlier this month, Brigade Hotel Ventures raised Rs 126 crore by selling equity shares to 360 ONE Alternates Asset Management.
    Brigade Hotel Ventures Ltd is a subsidiary of Bengaluru-based real estate company Brigade Enterprises Ltd (BEL).
    BEL entered into the hospitality business in 2004 with the development of its first hotel, Grand Mercure Bangalore, which commenced operations in 2009.
    The company has a portfolio of nine operating hotels across Bengaluru (Karnataka), Chennai (Tamil Nadu), Kochi (Kerala), Mysuru (Karnataka) and GIFT City (Gujarat) with 1,604 keys.
    These hotels are operated by global marquee hospitality companies, such as Marriott, Accor and InterContinental Hotels Group.
    JM Financial and ICICI Securities are the book-running lead managers to the issue. Shares of the company are expected to list on the bourses on July 31.



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