Connect with us

Travel Market Insights

Google Is Reading Your Instagram Captions

Published

on



  • Google Is Reading Your Instagram Captions – Make Them Count for Bookings – Image Credit Unsplash   

In the past, Instagram content wasn’t easily discoverable through Google Search. While profile pages would appear in search results, posts and their captions were largely invisible to search engines. Google is now testing the indexing of Instagram post captions meaning that text written in a post’s caption (and possibly the hashtags used) could start appearing in search results potentially giving your Instagram content new SEO value.

What Google’s Instagram Caption Indexing Means for Hotels

The fact that Google is starting to index Instagram captions could be a game-changer for hotel marketing especially in terms of SEO, brand discovery and visibility as well as local relevance. Here’s what it means and why it matters:

1. Improved Visibility and Discoverability in Organic Search

Hotels could appear in Google search results not just through their website, but also through their Instagram posts. This means more opportunities for potential guests to find them when searching for specific amenities, locations, or experiences mentioned in captions—even when searchers aren’t looking on Instagram.
For example, if someone Googles “boutique hotel with rooftop bar in Savannah,” and your post caption includes that phrase (or a variation), your Instagram post could now show up in Google Search.

2. Local SEO Boost

For local searches (e.g., “hotels near [landmark]”), Instagram posts with geo-tags and descriptive captions could become more powerful signals for local SEO.

If your Instagram captions mention:

  • Your city or neighborhood
  • Nearby landmarks or venues
  • Local events or seasonal happenings

…you’re signaling local relevance. That can help you surface for more “near me” searches and improve discoverability by travelers researching destinations.

3. Greater ROI from Social Content

While the primary goal of a hotel’s website is direct bookings, an Instagram post appearing in search results could lead users directly to the hotel’s social profile, fostering engagement and building community. Up until recently, Instagram captions were largely “dark content” in terms of SEO. Now, a well-written caption can:

  • Drive traffic to your site
  • Appear in Google’s search results
  • Support your other SEO efforts

This makes your social media content marketing more powerful without increasing budget.

Additionally, this update opens the door for leveraging user-generated content (UGC) even more. If guests tag a hotel and write descriptive captions on Instagram, that UGC could also contribute to the hotel’s search presence, providing authentic social proof directly in search results.

4. More Brand Control in Search Results

Instagram posts often show the best, most authentic version of your hotel experience—photos from happy guests, behind-the-scenes stories, real team members.

If those captions get indexed:

  • You control more of your brand narrative in organic search
  • You can push down OTAs or generic results with richer, owned content

Furthermore, indexing captions would allow Google to directly understand the context and content of Instagram posts, making visual content more searchable instead of relying on

alt text and surrounding webpage content to understand images.

5. New Keyword Opportunities

Hotels would need to consider optimizing their Instagram captions with relevant keywords and phrases that potential guests might use in Google searches, effectively expanding their SEO strategy beyond their website.

Think of your Instagram captions as microblogging:

  • Use phrases people search for (e.g., “dog-friendly hotel in Asheville” or “romantic getaway in Napa”)
  • Add geo-tagged context and event tie-ins
  • Integrate hashtags that match your SEO strategy (though they’ll likely carry less weight than natural language)

What Hotels Should Do Now to Make the Most of Their Instagram Captions Optimize Instagram Captions Like Web Copy

  • Think about intent: What would someone Google to find this experience?
  • Include descriptive, keyword-rich language but remember that Instagram is still social first, and awkward, word salad captions will turn users off.
  • Mention amenities, location, events, or offers but keep it relevant: Google will prioritize meaningful content, not spammy posts.
  • Still keep the voice warm and engaging—just a little more strategic.

Use Instagram to Support SEO Themes

If your website is targeting “spa hotel in Sedona,” align your Instagram content to reinforce that phrase—especially in captions.

Include Links in Bio or Post Comments

While captions themselves don’t allow clickable links, if Google is indexing them, then the text and context around links (like “see the link in our bio to book your escape”) could gain SEO value too.

Final Thoughts

If you’re already investing in high-quality Instagram content, this update means more bang for your Instagram buck. If you’re not optimizing your social content for search, now is the time to start. Overall, this update will make Instagram a more direct and powerful SEO tool for hotels, turning well-crafted captions into valuable, searchable content.

About Vizergy Digital Marketing

For over 25 years, Vizergy has served the hospitality industry with leading marketing technologies and exceptional service for clients worldwide. Vizergy’s platform is easy to use, turnkey, and SMART — continually enhanced to help hotels compete within the market and maximize revenue. By leveraging a data-first approach, hospitality marketing is not only the mission, but Vizergy’s sole focus. Reach out to our team for more information.

 



Source link

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Travel Market Insights

Oyo’s G6 Hospitality Brings Back Galaxy Hotels to Motel 6 Network

Published

on



Oyo-owned G6 Hospitality is bringing Texas-based hotel management company Galaxy Hotels Group back into its franchise network. Ten of Galaxy’s managed properties, totaling more than 1,300 rooms, will now carry the Motel 6 and Studio 6 brands.

These hotels span Nevada, California and Colorado. Skift has learned that more properties will join in coming months.

In Las Vegas, Studio 6 Suites (308 rooms) will become one of the largest Studio 6 properties in the U.S. Two other Vegas motels will also rebrand.

Galaxy operates hotels across nine U.S. states, representing brands, such as Choice Hotels International, Hilton, IHG, and Marriott. Its CEO Jagmohan D



Source link

Continue Reading

Travel Market Insights

10,000 Students, One Mission: Building Empathy Through Travel

Published

on



This sponsored content was created in collaboration with a Skift partner.

It starts with a bus pulling into a rural village in the mountains of the Dominican Republic. Dozens of families are already gathered, waiting eagerly to meet the visiting high school students they’ve been paired with. For one day, students live as locals — fetching water, cooking meals, playing with children — forming bonds that transcend language and culture. It’s these deeply human moments, crafted through trust and long-term community relationships, that define the Global Glimpse experience.

Since 2008, the non-profit has empowered high school students from diverse backgrounds to explore new cultures, challenge their assumptions, and build lasting connections that transcend borders. Over time, the impact has been clear. Ninety-six percent of alumni say they can better empathize with people from different cultural backgrounds after participating in the program.

Now, as Global Glimpse prepares to welcome its 10,000th student, SkiftX sat down with founding CEO Eliza Pesuit to explore the organization’s origins, its community-driven approach, and what’s next, including a bold vision for expanding into custom, purpose-driven trips for adults and professionals.

Eliza Pesuit, founding CEO, Global glimpse

SkiftX: Why do you believe travel is such a powerful form of education?

Eliza Pesuit: It’s deeply personal for me. I didn’t travel growing up, but thanks to my Serbian dad and Russian mom, I had an international upbringing. After my freshman year in college, I got a job cleaning tents in Yosemite National Park and met people from all over the world. That summer changed everything. I ended up buying a one-way ticket to Peru and spent six months traveling solo through South America.

What struck me most was how aware I became of global inequality and privilege. I remember watching a young girl with a baby on her back and thinking, “What am I going to do with all the opportunity I’ve been given?” I was also keenly aware of how few Americans I met abroad. We have this outsized global influence, and yet so many of our leaders grow up without a real understanding of the world. That experience showed me that travel is the most powerful form of education. I can’t tell you what I learned in any year of high school, but I remember every moment of that journey.

How did Global Glimpse come to be?

After I graduated from college, I returned to Nicaragua, where I had studied abroad. I was planning on going to nursing school, but life had other plans when I came across a job posting at a café seeking a bilingual leader to bridge U.S. and Latin American cultures and work with young people. I took the leap.

At 23, I stepped into a role that allowed me to help build and lead international programs from the ground up, with support from early mentors who believed in the vision. We launched Global Glimpse in partnership with 10 low-income high schools in the San Francisco Bay Area and sent nearly 100 students to Nicaragua in the first year. In those early years, Global Glimpse was a small and scrappy operation, and I did everything, including recruiting schools and leading delegations. In 2012, I began to professionalize the organization and grow our footprint. That’s when we really started to scale our model and expand our impact.

What does reaching the 10,000th student milestone mean to you?

It’s surreal. I think when you build something from nothing, you see every step of the journey. There’s been struggle, there’s been growth, but at the center of it all are the young people. They’re out in the world doing amazing things because of this experience. The ripple effect is massive — not just for them, but for their families, schools, and communities. It gives me hope.

What makes the Global Glimpse model unique?

We provide so much more than travel. We have a grassroots network of champions across 100 public high schools and youth development organizations that help ensure access for students who wouldn’t otherwise have this opportunity. And we wrap our trips with a robust pre- and post-travel curriculum. A lot of teen travel programs are one-off experiences. What we do is create a longitudinal impact.

Our students develop soft skills like empathy, agency, adaptability, and collaboration. They unplug for two weeks, are present with each other, and build friendships with people they might never meet otherwise. In New York, for instance, we have students from the South Bronx traveling alongside students from Greenwich, Connecticut. That kind of diversity is rare and powerful.

What are some of the experiences that stay with students the most?

One of the most transformative is our “Living Like a Local” day. Students spend time with a family in a rural community doing what they do — sweeping the patio, feeding animals, and connecting over a meal. Even without speaking the same language, the human connection is profound. These families have often welcomed hundreds of students over the years. The love and trust that exists in those moments is incredible.

It’s not just eye-opening — it’s grounding. Students come away humbled, inspired, and changed.

You’ve started exploring custom trips for adults. What’s driving that expansion?

Adults need this just as much as young people do. They’re burnt out, overstimulated, and craving connection and purpose. We ran our first custom Global Glimpse Journey for Somos, United Airlines’ business resource group for Latino employees, and the feedback was incredible. One hundred percent of participants gave it a top score. People said it was the most powerful travel experience they’d had in years.

I’ve seen this work firsthand during leadership trips we run for donors and partners. Even in just two days, the impact is real. There’s a real opportunity to rethink how we approach professional retreats and team offsites. We want to bring that magic to more companies and adults.

What do corporate partners get out of supporting your mission?

They get a lot. It’s direct impact, but also deep employee engagement. Our programs inspire people across the org chart — from airport staff to C-suite executives. We offer tangible ways to get involved, from reviewing student applications to career mentoring. For companies in travel and hospitality, our work aligns perfectly with their brand purpose.

And there’s the storytelling piece. Supporting our work isn’t just writing a check — it’s an authentic, strategic investment in the future of travel.

How can others get involved or help close the empathy gap?

There are so many ways. Fund a student’s first flight. Volunteer to mentor. Sponsor a trip. We also recently launched a Board of Champions made up of cross-sector leaders who want to open doors, offer insights, or simply help amplify our message. It doesn’t take much time to make a big impact. We’re building a movement, and we welcome people to be part of it.

What excites you most about the road ahead?

I’m excited about innovating. Challenging moments force you to think differently. I want to bring the Global Glimpse experience to broader audiences and show the world how powerful empathy-driven travel can be. I’m also inspired by our alumni. We now have nearly 10,000 young people who have been through our program. How do we help them lead, give back, and shape the future of travel and society? That’s the next chapter I’m excited to write.

To learn more about impact-driven travel and how your company can join the Global Glimpse movement, click here.

This content was created collaboratively by Global Glimpse and Skift’s branded content studio, SkiftX.



Source link

Continue Reading

Travel Market Insights

Oyo Buys Airbnb Management Platform MadeComfy for Over $50 Million

Published

on



Indian hospitality company Oyo has bought Australian short-term rental platform MadeComfy in a deal valued at over $50 million. This marks Oyo’s entry into the Australia and New Zealand market, expanding its already global presence and adding to its growing list of acquisitions.

Last year, Oyo acquired the Motel 6 and Studio 6 hotel brands in U.S. from Blackstone for $525 million in an all-cash deal.

A source confirmed to Skift that the MadeComfy acquisition was made in a cash-and-stock agreement through vacation rental platform – Belvilla by Oyo. The approval came through a extraordinary general meeting of Oyo parent Oravel Stays, which passed the deal unanimously.

About MadeComfy

MadeComfy was started in 2015 by Quirin and Sabrina Schwaighofer, a husband-and-wife team to help landlords rent out their properties on sites like Airbnb, Booking.com, and Stayz. The platform not only lists the properties but also helps with things like price changes, guest check-ins, and even arranging photographers and cleaners to make the listings more appealing.

The company has been operating in Australia and recently expanded into New Zealand. It currently manages more than 1,300 properties and works with nearly 100 real estate agencies.

Oyo plans to keep the MadeComfy brand and retain Quirin and Sabrina Schwaighofer as co-chief executives. The goal is to expand across Australia and New Zealand, and potentially into other countries where Oyo already operates.

MadeComfy’s Financials

This is reportedly the second-largest deal in Australia’s short-term rental tech sector. The biggest was when HomeAway bought Stayz for $220 million in 2013. It also beats Next Capital’s $48.2 million purchase of Alloggio in 2023.

MadeComfy had raised around $20 million from investors over the years. These included Commencer Capital and BridgeLane. The company nearly collapsed during the pandemic when travel halted overnight, but it managed to survive and bounce back.

In 2023, a $10 million fundining helped MadeComfy with a tech and analytics upgrade, and supported its expansion to New Zealand.

“Over the past decade, we’ve built MadeComfy into a platform that truly understands the dynamics of short-term rentals in Australia and New Zealand,” Quirin Schwaighofer, co-founder and co-CEO of MadeComfy, said in a release.

“Joining forces with Oyo gives us the global scale and technology muscle to take that vision further, faster.”

Australian law firm Maddocks advised MadeComfy on the deal. “This was a complex, cross-border transaction, and we were proud to see a successful outcome achieved,” said Rahil Patel, corporate partner of Maddocks.

As the travel industry recovers and grows, companies like Oyo are betting that well-run, tech-enabled platforms like MadeComfy will play a big role in the future of short-term stays.



Source link

Continue Reading

Trending

Copyright © 2025 AISTORIZ. For enquiries email at prompt@travelstoriz.com