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Global Wine Tourism Market Set to Reach USD 332,529.8

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NEWARK, Del, Nov. 24, 2024 (GLOBE NEWSWIRE) — According to a Future Market Insights (FMI) report, the global wine tourism market is on an impressive trajectory, with projections indicating a rise from USD 95,877 Million in 2024 to a staggering USD 332,529.8 Million by 2034. This represents a compound annual growth rate (CAGR) of 13.2% during the forecast period, reflecting the growing consumer appetite for unique travel experiences that intertwine wine culture with gastronomy and local arts.

Sustainable Trends in Global Wine Tourism:

Sustainability has emerged as a pivotal theme within the wine tourism sector. Wineries and tourism operators are increasingly adopting eco-friendly practices, focusing on organic farming, water conservation, and renewable energy sources. This shift not only appeals to environmentally conscious travelers but also enhances the authenticity of the wine experience. Regions like Napa Valley in California and Bordeaux in France are leading examples where sustainable practices are integrated into vineyard management and visitor experiences.

Factors Shaping the Wine Tourism Industry:

Several factors are driving the growth of the wine tourism industry:

  • Consumer Demand for Unique Experiences: Today’s travelers seek immersive experiences that go beyond traditional sightseeing. Wine tourism and culinary tourism offer hands-on activities that allow visitors to engage deeply with local cultures. Wine tourism includes vineyard tours, wine tastings, and wine-and-food pairings, while culinary tourism focuses on exploring regional cuisines through cooking classes, food tastings, and farm-to-table dining experiences. Together, they provide a rich cultural connection and a deeper appreciation of local traditions.
  • Digital Transformation: Enhanced digital tools and online booking platforms have made it easier for consumers to plan their wine trips. The rise of social media also plays a crucial role in promoting wine regions, with stunning visuals attracting a younger demographic.
  • Emerging Destinations: While established regions like France, Italy, and Spain continue to dominate, emerging destinations such as Moldova, Georgia, and Croatia are gaining traction. These countries leverage their unique histories and winemaking traditions to attract international tourists.
  • Health Consciousness: The trend towards moderate drinking has led to increased interest in quality over quantity. Wine tourism promotes this lifestyle by offering tastings of premium wines and educational experiences about the health benefits of moderate consumption.

Key Takeaways from the Report:

  1. Market Growth: The wine tourism demand is projected to grow at a CAGR of 13.2%, reaching USD 332,529.8 Million by 2034.
  2. Regional Insights: Europe currently leads the market share; however, significant growth is expected in Asia-Pacific regions such as China and India.
  3. Consumer Preferences: Millennials are driving demand for authentic experiences and sustainable practices within the wine tourism sector.
  4. Booking Trends: Direct bookings through winery websites account for a significant portion of revenue, highlighting the importance of personalized travel planning.

“The wine tourism market is not just about visiting vineyards; it’s about creating memorable experiences that resonate with travelers’ values—be it sustainability or cultural immersion. As wineries adapt to these changing preferences, we anticipate robust growth across various regions.” – opines Sudip Saha, managing director and MD at Future Market Insights (FMI) analyst.


Country-wise Insights on Wine Tourism Industry (2024 to 2034):

India: 13.7% CAGR

  • Fastest-growing market; rising middle class and disposable incomes.
  • Key regions like Nashik are emerging with more wineries and festivals.

China: 11.4% CAGR

  • Growth is driven by younger consumers and government support.
  • Emerging regions like Ningxia and Shandong are gaining popularity.

Spain: 9.7% CAGR

  • Rich cultural experiences in regions like Rioja and Priorat.
  • Vibrant wine festivals attract tourists; innovative marketing is needed due to a slight decline in consumption.

Singapore: 9.1% CAGR

  • Significant hub for wine consumption in Southeast Asia.
  • Hosts numerous wine events and increasing wine education programs.

Japan: 8.8% CAGR

  • Gradual embrace of wine culture, especially in Yamanashi and Hokkaido.
  • Rising interest in vineyard tours and local wine pairings.

As the wine tourism market evolves, stakeholders must focus on enhancing visitor experiences while promoting sustainable practices that benefit both local communities and the environment. The future of wine tourism looks promising as it continues to blend culture, gastronomy, and eco-friendly initiatives into unforgettable travel experiences.

Access Comprehensive Report Information! https://www.futuremarketinsights.com/reports/wine-tourism-market

Key Players Operating in the Industry:

Prominent players in the wine tourism industry include Grape Escapes, Wine Paths, BK Wine Tours, and Cellar Tours. These companies drive growth by offering tailored experiences, with the sector projected to grow at a 13.2% CAGR from 2024 to 2034, fueled by global interest.

Wine Tourism Market Segmentation Analysis:

By Activity Type:

  • Winery visits and tastings
  • Wine trails and routes
  • Wine festivals and events
  • Wine education and workshops
  • Others

By Direct Suppliers:

  • Airlines
  • Hotel companies
  • Tour operators

By Indirect Suppliers:

  • Online travel agencies (OTAs)
  • Traditional travel agencies
  • Travel management companies (TMCs)
  • Aggregators

By Age:

  • 15-25 years
  • 26-35 years
  • 36-45 years
  • 46-55 years
  • 56-65 years
  • 66-75 years

By Demographic:

By Nationality:

By Booking Channel:

  • Phone booking
  • Online booking
  • In-person booking

By Tour Type:

  • Individual travel
  • Professional groups
  • Group travel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Explore Old Promotion of Wine Tourism Market Report:

Wine Tourism Market is expected to reach USD 47.5 Billion, registering a CAGR of 13.1% during forecast of 2023 to 2033 | Future Market Insights, Inc.

Spanish Language Content:

Según un informe de Future Market Insights (FMI), el mercado mundial del enoturismo sigue una trayectoria impresionante, con proyecciones que indican un aumento de USD 95.877 millones en 2024 a la asombrosa cifra de USD 332.529,8 millones en 2034. Esto representa una tasa de crecimiento anual compuesta (CAGR) del 13,2% durante el período de pronóstico, lo que refleja el creciente apetito de los consumidores por experiencias de viaje únicas que entrelacen la cultura del vino con la gastronomía y las artes locales.

Tendencias sostenibles en el enoturismo mundial:

La sostenibilidad se ha convertido en un tema central en el sector del enoturismo. Las bodegas y los operadores turísticos están adoptando cada vez más prácticas ecológicas, centrándose en la agricultura orgánica, la conservación del agua y las fuentes de energía renovables. Este cambio no solo atrae a los viajeros conscientes del medio ambiente, sino que también mejora la autenticidad de la experiencia del vino. Regiones como el valle de Napa en California y Burdeos en Francia son ejemplos destacados de prácticas sostenibles integradas en la gestión de viñedos y las experiencias de los visitantes.

Factores que configuran la industria del enoturismo:

Son varios los factores que impulsan el crecimiento de la industria del enoturismo:

  • Demanda de experiencias únicas por parte de los consumidores :  los viajeros de hoy buscan experiencias inmersivas que vayan más allá de las visitas turísticas tradicionales. El enoturismo y el turismo culinario ofrecen actividades prácticas que permiten a los visitantes interactuar profundamente con las culturas locales. El enoturismo incluye visitas a viñedos, catas de vino y maridajes de vino y comida, mientras que el turismo culinario se centra en explorar las cocinas regionales a través de clases de cocina, catas de comida y experiencias gastronómicas de la granja a la mesa. Juntos, brindan una rica conexión cultural y una apreciación más profunda de las tradiciones locales.
  • Transformación digital :  las herramientas digitales mejoradas y las plataformas de reserva en línea han facilitado a los consumidores la planificación de sus viajes enológicos. El auge de las redes sociales también desempeña un papel crucial en la promoción de las regiones vinícolas, con imágenes impactantes que atraen a un grupo demográfico más joven.
  • Destinos emergentes :  si bien regiones consolidadas como Francia, Italia y España siguen dominando, destinos emergentes como Moldavia, Georgia y Croacia están ganando terreno. Estos países aprovechan su historia única y sus tradiciones vitivinícolas para atraer a turistas internacionales.
  • Conciencia de salud :  la tendencia a beber con moderación ha generado un mayor interés por la calidad frente a la cantidad. El enoturismo promueve este estilo de vida ofreciendo catas de vinos de primera calidad y experiencias educativas sobre los beneficios para la salud del consumo moderado.

Conclusiones clave del informe:

  1. Crecimiento del mercado : Se proyecta que  la demanda de enoturismo crecerá a una CAGR del 13,2%, alcanzando los USD 332.529,8 millones en 2034.
  2. Perspectivas regionales :  Europa lidera actualmente la participación de mercado; sin embargo, se espera un crecimiento significativo en las regiones de Asia y el Pacífico, como China e India.
  3. Preferencias de los consumidores :  Los millennials están impulsando la demanda de experiencias auténticas y prácticas sostenibles dentro del sector del enoturismo.
  4. Tendencias de reserva :  Las reservas directas a través de los sitios web de las bodegas representan una parte importante de los ingresos, lo que resalta la importancia de la planificación de viajes personalizada.

“El mercado del enoturismo no se trata solo de visitar viñedos, sino de crear experiencias memorables que resuenen con los valores de los viajeros, ya sea la sostenibilidad o la inmersión cultural. A medida que las bodegas se adaptan a estas preferencias cambiantes, anticipamos un crecimiento sólido en varias regiones”, opina Sudip Saha , director gerente y analista de Future Market Insights (FMI).

Perspectivas por país sobre la industria del enoturismo (2024 a 2034):

India: 13,7 % CAGR

  • Mercado de más rápido crecimiento; clase media y ingresos disponibles en aumento.
  • Regiones clave como Nashik están surgiendo con más bodegas y festivales.

China: 11,4 % CAGR

  • Crecimiento impulsado por consumidores más jóvenes y el apoyo del gobierno.
  • Las regiones emergentes como Ningxia y Shandong están ganando popularidad.

España: 9,7% CAGR

  • Ricas experiencias culturales en regiones como Rioja y Priorat.
  • Los vibrantes festivales de vino atraen a los turistas; se necesita un marketing innovador debido a la ligera disminución en el consumo.

Singapur: 9,1 % CAGR

  • Importante centro de consumo de vino en el Sudeste Asiático.
  • Organiza numerosos eventos sobre vino y aumenta los programas de educación sobre el vino.

Japón: 8,8% CAGR

  • Adopción gradual de la cultura del vino, especialmente en Yamanashi y Hokkaido.
  • Creciente interés en visitas a viñedos y maridajes de vinos locales.

A medida que evoluciona el mercado del enoturismo, las partes interesadas deben centrarse en mejorar las experiencias de los visitantes y, al mismo tiempo, promover prácticas sostenibles que beneficien tanto a las comunidades locales como al medio ambiente. El futuro del enoturismo parece prometedor, ya que sigue combinando cultura, gastronomía e iniciativas ecológicas para crear experiencias de viaje inolvidables.

¡Acceda a información completa del informe! https://www.futuremarketinsights.com/reports/wine-tourism-market

Actores clave que operan en la industria:

Entre los actores más destacados de la industria del enoturismo se encuentran Grape Escapes, Wine Paths, BK Wine Tours y Cellar Tours . Estas empresas impulsan el crecimiento ofreciendo experiencias personalizadas y se prevé que el sector crezca a una tasa de crecimiento anual compuesta del 13,2 % entre 2024 y 2034, impulsada por el interés mundial.

Análisis de la segmentación del mercado del enoturismo:

Por tipo de actividad:

  • Visitas a bodegas y catas
  • Rutas y caminos del vino
  • Festivales y eventos del vino
  • Educación y talleres sobre el vino
  • Otros

Por proveedores directos:

  • Aerolíneas
  • Empresas hoteleras
  • Operadores turísticos

Por proveedores indirectos:

  • Agencias de viajes online (OTA)
  • Agencias de viajes tradicionales
  • Empresas de gestión de viajes (TMC)
  • Agregadores

Por edad:

  • 15-25 años
  • 26-35 años
  • 36-45 años
  • 46-55 años
  • 56-65 años
  • 66-75 años

Por demografía:

Por nacionalidad:

Por canal de reserva:

  • Reserva telefónica
  • Reserva online
  • Reserva en persona

Por tipo de tour:

  • Viajes individuales
  • Grupos profesionales
  • Viajes en grupo

Por región:

  • América del norte
  • América Latina
  • Europa
  • Asia oriental
  • Asia del Sur
  • Oceanía
  • Oriente Medio y África

Informe sobre el mercado de la promoción del enoturismo:

Se espera que el mercado del enoturismo alcance los 47.500 millones de dólares, registrando una CAGR del 13,1% durante el pronóstico de 2023 a 2033 | Future Market Insights, Inc.

Author by:

Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management across verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients. 

He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client’s requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.

Explore Future Market Insights, Inc. Extensive Coverage in Travel and Tourism Domain:

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About Future Market Insights (FMI):

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, USA and India. FMI’s latest market research reports and market analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

Join us as we commemorate 10 years of delivering trusted market insights. Reflecting on a decade of achievements, we continue to lead with integrity, innovation, and expertise.

Contact Us:       

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U.S. Visa Sticker Shock: New $250 ‘Integrity Fee’

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Many travelers applying for U.S. tourist visas should be prepared to pay at least an additional $250 for a new “Integrity Fee.”

It’s part of the recent budget law and hasn’t been implemented yet, but the Department of Homeland Security is authorized to start charging this fiscal year. Starting in Fiscal Year 2026, which starts October 1, the Visa Integrity Fee will be adjusted annually for inflation.

It applies to travelers applying for non-immigrant visas, but people from the more than 40 Visa Waiver Program countries are not subject to the Visa Integrity Fee.

Travelers are eligible for reimbursement sometime after the visa expires as long as they don’t overstay the visa expiration date by more than five days or engage in unauthorized work.

“There is no timeline for implementation of the fee or direction as to how the fee will be collected and refunded,” according to the U.S. Travel Association.

One issue: It may discourage travelers from visiting the U.S. because they would have to shell out $250 and wonder if they would ever get the reimbursement.

“This fee, which will be at least $250 and comes on top of existing visa fees, adds an unnecessary financial barrier for international visitors,” said Erik Hansen, US Travel’s senior vice president, government relation affairs. “Among the top deterrents to visiting the U.S. are cost and visa wait times.  And the new visa integrity fee increases the upfront costs of visiting the U.S. 144%, while doing nothing to lower interview wait times. Even if it is technically reimbursable, the added complexity and cost will discourage visitors.”

$24 I-94 Fee

That’s not all of the costly news for some international arrivals in the new law: The application fee for the I-94 arrival and departure record will rise to $24 from $6.

This fee will likely apply to travelers entering the U.S. by land, and to travelers from Visa Waiver Program countries.

This fee will also increase each year with inflation. Those exempt from filling out the form include American citizens, resident aliens, most Canadians, and aliens with immigration visas.

$40 ESTA Fee

The Electronic System for Travel Authorization (ESTA) fee is rising to $40 from the current $21. This will be paid by travelers who enter the U.S. from Visa Waiver Program countries at least through 2034.

These are the Visa Waiver Program countries, according to the U.S. Department of State:

U.S. Department of State

Visa Wait Times and Cost

A family of four from Brazil, which is not a visa waiver program country, would pay $1,876 in visa fees under the new pay structure to travel to the U.S., an increase of more than $1,100, according to the trade association.

“At a time when the U.S. should be focused on attracting more international visitors, especially ahead of global events like the World Cup and Summer Olympics, burdening them with higher fees and reducing funding for Brand USA is counterproductive,” Hansen said. “We need smarter policies that enhance our global competitiveness, not ones that make the U.S. a less welcoming destination.”

Revenue Generators

Backers of the fees, however, see them as revenue generators.

For example, 20% of the I-94 fees are earmarked for the Land Border Inspection Fee account, 20% go to Customs & Border Protection, and 60% ends up in the Treasury Department general fund.

Regarding the ESTA fee, $10 goes to the Department of Homeland Security for cost recovery, $13 is funneled to the Treasury Department for Deficit Reduction, and $17 of the fee goes to the Travel Promotion Fund, which funds Brand USA.



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Grand Canyon Fire Destroys Historic Lodge

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Parts of the Grand Canyon National Park have been closed for the rest of the 2025 season as wildfires burn across the region, covering parts of one of the U.S.’s most visited natural landmarks in smoke.

The North Rim’s Dragon Bravo Fire exploded in size by 500 acres on the evening of July 12 as gusty winds, dry air and above-normal heat hit the area. 

The fires destroyed the historic Grand Canyon Lodge and numerous surrounding cabins, according to the National Park Service

Firefighters say there is currently zero containment.

“We are devastated by the loss of the Grand Canyon Lodge and historic buildings on the North Rim. All guests and staff are safe,” the lodge said in a statement, adding that it will be in touch with visitors who have future bookings.

Aerial footage released by the National Parks Service on Friday showed the remains of the famous lodge.

Grand Canyon Closures for the Rest of the Season

The cause of the fire was linked to lightning strikes, according to local reports

Early damage assessments suggest that between 50 to 80 structures have been lost, including park administrative buildings and visitor facilities. No injuries or fatalities have been reported.

Fire fighting efforts continue around the threatened area.

But with fire activity still high and infrastructure at risk, officials say the North Rim will remain closed to all visitors for the rest of the year.

The South Rim, which receives the majority of visitor traffic, remains open.

Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.



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Skift IDEA Awards: Meet the 2025 Finalists

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Key Points

  • The 2025 Skift IDEA Awards spotlight over 240 finalists across seven major criteria groups, highlighting innovation, creativity, and impact within the global travel industry.
  • Finalists include a diverse range of companies, individuals, and projects recognized for leadership in areas like technology, sustainability, DEI, and guest experience.
  • The awards process showcases the travel ecosystem’s forward-looking, purpose-driven approach, judged by an independent panel of industry experts.

Summary

The 2025 Skift IDEA Awards, now in their seventh year, have announced over 240 finalists from more than 420 global submissions, cementing the awards as a benchmark for excellence in travel innovation. Divided into seven key criteria groups—including Industry Innovators, Change Makers, Creative Thinkers, Problem Solvers, Travel Technology, Short-Term Rentals, and Meetings & Events—the program highlights individuals and organizations driving the industry forward. With categories ranging from sustainability and DEI to technology and guest experience, the awards reflect the sector’s bold, purpose-led evolution, and will be judged by a diverse panel of travel industry leaders.



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