Connect with us

Travel Journals

German Tourism’s AI Travel Influencer Emma is Making Real Influencers Mad

Published

on


On October 17, the German National Tourist Board announced an AI travel influencer named “Emma” with an AI-generated Instagram Reel. The voice attributed to Emma — a blonde, perennially smiling avatar that looks like a model in a department store fall catalog — can be broadly described as vaguely European. The caption on the post explains that Emma will “be taking you on an exciting journey through the most beautiful corners of Destination Germany on my own Channel!”

Despite adding “let’s go on an adventure together!,” it should go without saying that no one can go on an adventure with Emma. She is not real and cannot meet up with you or anyone else. And unlike the many real travel influencers who have made a livelihood providing destination information, guides, and in-person experiences to travelers, Emma has no real experiences of its own, real life stories or anecdotes, or, in a recent test, any real answers.

The video has the tell-tale signs of AI generation that plagues other examples. “Together” is misspelled in the transcript caption, the voice and the mouth don’t match up in talking scenes, and “Emma” is missing a finger in the scene where it is holding a coffee cup. The backlash in the comments of the post, cross-promoted with the official Germany Tourism account, was swift.

The responses could be summarized by one stand-out comment by @heykelseyj: “How can a fake person in a fake place ‘inspire’ anyone to travel to a real place for a real experience?”

One of the top comments sarcastically noted “This will attract many AI tourists to visit with their AI dollars ,” to which the Emma account replied, “That sounds great and the AI Dollars can then be exchanged for virtual souvenirs!”

The account @eternalarrival commented: “@emmatravelsgermany you are designed to scrape and steal our content without crediting us, though. So you are designed to steal from us, while we invest our time and/or hard-earned money to create original content you will repackage as your own ‘tips’, despite not experiencing…. anything, because you are just a plagiarism generator.”

The @twinperspectives account added they worked with Germany on travel content, and Emma misses the point of sending people somewhere to tell their stories. They note that travel influencing “is now about the nitty gritty, the little details, the funny stories, the relatable, the BTS” and not AI-generated content that looks like a brochure.

Emma certainly isn’t for the huge market of travel creators who share authentic experiences that can help other travelers. Unable to chat over Instagram, it sends anyone trying to engage with the account to a separate chat bot page (and sometimes answers in German despite being asked questions in English), which limits Emma’s usefulness for on-the-ground travelers looking for real-time information.

Which leads to the same question that plagues other uses of the latest tech forced into the travel experience, from crypto payments to Google’s generative AI searches that can provide plagiarized, misleading, or even dangerous answers: Who is this even for?

A change to the travel creator approach?

A comment with 825 likes at the time of writing called out that Emma felt like a way to get around paying content creators. Many of the responses feel motivated by this fear, though the @germanytourism account replied that it will “continue to focus on inspiring collaborations with real personalities.”

There was the rare disagreement to the hate, however. The photographer Rachel Claire commented that the “outrage on this is out of place,” and that if people are upset “because AI can now create the exact content you’re trying to market,” then those creators need to “think and work harder” to make themselves valuable. The AI content, Claire notes, will be the less engaging, entry level information, and that could free up tourism budgets for more creative projects that go deeper. “No one should feel threatened by this,” Claire commented.

The Emma account appreciated the support, even if other commenters didn’t: “Thank you for sharing your thoughts. As you say, I am not designed to replace content creators.”

It’s a good point — you don’t have to live online to know that there’s a lot of low effort clickbait out there. Many travel creators also don’t put out original thoughts and experiences, and instead just regurgitate what they see is popular elsewhere. Original content is hard, and that’s why there are so many travel creators posting the same photos, the same locations, and the same information posted by myriad other travel creators. Just look at the account Insta Repeat. Unoriginal travel content is already more common than the authentic and novel.

The argument that AI bots can free up budgets works off of the optimistic assumption that the money will actually flow to more ambitious projects done by real people in a real place. Budgets that went to straightforward trip planning information could instead be used for videos, photos, and stories done by people who deeply explore the culture and uncover untold or undertold stories from locals who make travel special.

There is, however, the very real possibility that just like how AI generates basic trip planning information based on other people’s work published elsewhere, it will soon be capable of imitating or ripping off bigger ideas for cheap and en masse. Best case scenario, destinations still allocate budgets to help people tell original stories. Worst case scenario, AI generated content eats up all of the attention and cuts budgets to the point of very little or no investment.

The reality will likely fall somewhere in the middle. The internet was predicted to kill off printed magazines and books because online content is cheaper to make and can reach a larger audience. Yet today there’s a surge of high-end (and profitable) printed magazines that go deep on niches in ways that can’t be easily found online. People bought even more printed books in the United States in 2023 than they did in 2004. Audiences respond to authentic stories, even if those are smaller audiences than than the basic guides that aren’t always that helpful get. Loads of people can be inspired by a general — or even AI generated — travel list that is seemingly for everyone, but the smaller number of people who are trying to spend a significant amount of money on their travel will dig deeper for the story-behind-the-story of what’s on every “must see” list.

Claire addressed this in the responses to her comment as well. Real travel experience provides the “nuanced commentary that makes people worth following.” (Assuming people will actually be able to find that nuanced commentary and it’s not all completely drowned out by the tsunami of AI sludge.)

Testing out Emma

Screenshots: Nickolaus Hines

Emma is the type of AI application that is easy to find fault with before trying it out. But to take it seriously, it must be tested.

The account reportedly speaks more than 20 languages and is always available and learning from large language models. It was made with the agency Startup Creator. The end goal is to have an AI travel agent of sorts that can answer personalized questions and offer deals and experiences through partnerships with hotels, airlines, and travel agencies.

In other words, Emma is less an AI travel influencer as suggested and more a trip-planning chat bot. These tools are indeed helpful when done right, and are certainly not confused with the influencer economy, though calling something an “AI travel influencer” is definitely more eye-catching. Consider the real-world travel influencer Michael Motamedi, who traveled the world with his family following suggestions by Matador Network’s own AI travel guide, GuideGeek. The chat bot provided the inspiration and necessary details, while Motamedi’s real experiences were made into an engaging video series and popular podcast called No Fixed Address: The World’s Most Extraordinary People.

Screenshots: Nickolaus Hines

Emma appears to have a long way to go on the chat bot front, which is the main side of the travel information economy it is currently designed for.

When I messaged the Instagram account, I was directed to a separate website. A question about what I should see on my next trip to Germany covered the typical highlight reel of locations and gave some links for me to check out. It then asked “Were my tips helpful? Why don’t you ask me another question?”

So I did. I asked when it was created, and got the confusing emoji-filled response, “I was born in Berlin and have spent a lot of time here. Now I’m 35 years old.” When I asked the source of the information (in English), I got the answer in German: “Ich beziehe meine Informationen aus den bereitgestellten Inhalten.” (“I get my information from the content provided.”)

For now, it appears there’s a lot of work ahead to make Emma something travelers can actually use. Judging by the responses to the “AI travel influencer” side of Emma, it doesn’t appear that a whole lot of positive attention or trust will be put in AI-generated “travel” videos.





Source link

Continue Reading

Travel Journals

Family slam £8k cruise with vomiting passengers that left kids covered in ‘soot’

Published

on


One family’s nightmare cruise spiralled into chaos as drunken passengers threw up on their table and their kids were left covered by soot from the ship’s funnels

The Sunderland family’s holiday was ruined(Image: Kennedy News and Media)

A family have hit out at their £8,000 cruise from hell after their kids were left covered in “black soot” from the ship’s funnels and drunken fellow passengers became so drunk that they threw up at their tables.

Iain and Sally Wright boarded the MSC Cruises Virtuosa on July 12th for a two-week trip across Spain alongside their two children and mother-in-law.

The couple booked the cruise on the premise it was a ‘family-friendly’ ship that catered to their 11-year-old son Jack and eight-year-old daughter Molly. It comes after a warning to Brit tourists planning all-inclusive holidays to Spain.

READ MORE: Abandoned UK Butlin’s site is now seaside town’s ‘hell hole’ hotelREAD MORE: Brit woman, 24, dies after suffering seizure while snorkelling in Indonesia

The family had to dodge drunk puking louts who turned it into ‘Wetherspoons on sea’(Image: Kennedy News and Media)

However, after boarding, Iain claims the level of drunkenness among passengers was ‘insane’ – comparing the atmosphere to that of a pub.

On one occasion, 41-year-old author Iain says one inebriated guest threw up next to the family’s table while they were playing Scrabble, claiming it took MSC staff an hour to clean up the ‘smelly’ mess.

The following day, Jack and Molly returned from the pool ‘covered in black soot’ that had spouted from the ship’s funnels, Iain said, which left Molly suffering an allergic reaction and requiring medical treatment.

Horrified, Iain said they complained to customer services about the fumes and were told by staff ‘it happens sometimes’. Frustrated, Iain and his family spent the remainder of their trip inside their cabin due to the ‘awful’ atmosphere on board the ship.

MSC Cruises said they ‘regretted’ that the family’s experience did not meet expectations and said they will be reaching out to ensure their ‘concerns are properly reviewed and addressed’.

Iain, who lives in Sunderland, Tyne and Wear, said: “We wanted to book this cruise because we thought it was a family ship. We thought it looked great for kids.

The couple booked the cruise on the premise it was a ‘family-friendly’ ship that catered to their son Jack,11 and daughter Molly, 8.

“We were really looking forward to it. My mother-in-law loves cruises and she said she might have one more left in her so for her, this was going to be her last cruise.

“But the level of drunkenness was insane. It was worse than a Wetherspoons. It would take you half an hour to get a drink. It was just horrendous.

“It felt like an 18-30s club at times. If you were by the pool, you’d just hear constant swearing and people getting louder through the day. We just thought ‘what have we spent our money on?’ It became like Fawlty Towers.

“We were playing Scrabble on the main pool deck when a drunk passenger just walks by and vomits on the floor right next to our table.

“It smelled. It was left there for over an hour. They couldn’t get a cleaner. And when you think about the bugs that go around on cruises, this is basic hygiene.”

The Wrights’ trip went from bad to worse when their daughter Molly broke out in hives after being ‘covered’ in black suit, believed to be ‘raining’ from the ship’s funnels.

Iain said: “We were leaving the port and the kids went up to the dop deck to see if the water slides were open.”

The kids’ skin suffered from the ‘black stuff’(Image: Kennedy News and Media)

“While they were on that deck, it just rained down black stuff all over them. They came down to tell us and Jack’s skin was covered in black stuff, Molly’s swimming costume was stained all over her and it was on her arms.

“We went down to guest services and told them our kids have been covered in the black soot from the engine I think and she said ‘yeah that happens sometimes when we pull away from a port’.

“She said we can make a claim about the damaged costume. While we were there, there were other people complaining to say they’d been covered in the black soot too.

“Two days later she started itching and broke out in hives so we went to customer services to see the doctor. He said it was an allergic reaction to an external substance. They said it was from the fumes because it was in the area where the fumes had touched her skin.

“They gave her hydrocortisone cream. She suffered with itching for 24 hours but it was a result of her being covered in this soot. It’s not acceptable.

“We get accidents happen but customer services just didn’t care. They acted like we were the problem for wasting their time. Their only intention was to disprove your complaint.”

Iain claims the family were offered a £9 ticket for a premium show on-board the cruise after raising their complaints.

The family claim they were forced to hide in their cabin on a £8,000 cruise from hell(Image: Kennedy News and Media)

The dad said the family spent the remainder of the trip inside their cabins due to the rowdy atmosphere on the ship deck, and is calling on the cruise line to apologise for their ‘disappointing’ experience.

Iain said: “We spent most of the holidays just going out to eat and staying in our cabins because the atmosphere was just awful. “There were no quiet areas. Everywhere was packed.

“We were looking to disembark halfway through the cruise in Majorca. We felt like we were left with no choice. There’s a level of basic customer service that we didn’t get, whether it’s a budget cruise or not.

“We wouldn’t step foot on one of their cruises ever again. We got back feeling quite disheartened. It was a lot of money. The kids were disappointed. We probably had 12 hours of fun on a two-week cruise. We would love a partial refund because that could go towards booking the holiday that we wanted in the first place.”

“They should apologise.” An MSC Cruises spokesperson said: “We take all guest feedback seriously and regret that the Wright family’s experience did not meet their expectations.

“Their concerns were addressed directly by the team on board and they were encouraged to follow up with our Customer Service team after their trip for further assistance.

“As we have not received any additional communication from them since then, our Customer Service team will now reach out to the Wright family directly to ensure their concerns are properly reviewed and addressed.”



Source link

Continue Reading

Travel Journals

Noticeboard – Newmarket Holidays enhances Greek itinerary with four-day cruise – TTG – Travel industry news

Published

on



Noticeboard – Newmarket Holidays enhances Greek itinerary with four-day cruise  TTG – Travel industry news



Source link

Continue Reading

Travel Journals

HX Expeditions Unveils Last-Minute Cruise Deals for Adventure Seekers

Published

on


HX Expeditions has released an impressive collection of last-minute cruise offers, providing travelers with significant savings on expedition voyages to some of the world’s most remote and spectacular destinations. The deals span from Antarctic expeditions to Galápagos adventures, offering substantial discounts of up to 45% off regular prices.

The crown jewel of the collection is the 21-night “In Depth Antarctica, Falkland & South Georgia” expedition aboard the MS Fram, departing November 15, 2025. Originally priced at $30,535 per person, this comprehensive voyage is now available for $19,905, representing a savings of over $10,000. This expedition combines three distinct destinations in one journey, featuring four full days in Antarctica along with exploration of the lush Falkland Islands and the alpine landscapes of South Georgia. Travelers will witness iconic wildlife including nesting penguins, fur seals and whales while navigating iceberg-studded Antarctic waters. 

Landing MS Roald Amundsen. (photo via Dan Avila / Hurtigruten Media)

Antarctic enthusiasts have additional options with the 14-night “Antarctica & Falkland Expedition” on the MS Roald Amundsen, also departing November 15, 2025, now priced at $11,834 per person compared to the original $17,493. For those seeking to venture below the Antarctic Circle, the 16-night “Antarctic Circle Expedition” aboard the MS Fridtjof Nansen in February 2026 offers access to the remote Marguerite Bay region for $14,151 per person, down from $21,127. 

Travel advisors explored the archipelago while kayaking, snorkeling, hiking and taking scenic cruises on a glass-bottom boat (Photo Credit: HX)

The expedition cruise line has also included unique destinations beyond Antarctica. Galápagos enthusiasts can explore Darwin’s legendary islands with two distinct itineraries. The 6-night “Galápagos In Darwin’s Footsteps” cruise on the MS Santa Cruz II in January 2026 is available for $6,900 per person, while the more comprehensive 8-night “Nine of the Best Isles” voyage in April 2026 is priced at $9,630 per person. Both expeditions include stays in Quito and feature expert naturalist guides providing insights into the islands’ unique ecosystems.

Northern expedition options include an 8-night “Ultimate Norway” cruise aboard the MS Spitsbergen in February 2026 for $4,761 per person, and a 12-night “Discovering Greenland” expedition on the MS Fridtjof Nansen in June 2026 for $9,277 per person. Alaska’s dramatic Inside Passage is featured in a 10-night cruise departing June 2026 for $4,922 per person.

Each expedition is designed around nature’s schedule, with routes adapting to local conditions to maximize wildlife viewing opportunities. The hybrid-powered, ice-class expedition ships provide comfortable accommodation while accessing remote locations traditional cruise ships cannot reach. All voyages include expert expedition teams, zodiac landings and specialized activities such as kayaking, hiking and ice-cruising, ensuring immersive experiences in some of Earth’s most pristine wilderness areas.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.


Topics From This Article to Explore



Source link

Continue Reading

Trending

Copyright © 2025 AISTORIZ. For enquiries email at prompt@travelstoriz.com