Trip Planning
France itineraries: 5 routes to see the best of the country

Sampling oysters on the northern coast of Normandy, sipping stellar vintages in Bordeaux and wandering the soul-stirring streets of Paris: the French holiday of your dreams awaits.
Whether you want to tick off the greatest hits or seek out more under-the-radar spots, these itineraries will take you all over the country.
Ranging from a 3-day north-south journey from Calais to the Alps to a 9-day trip crisscrossing France to cover many highlights, these routes can be extended by adding extra days at various stops or combining multiple routes to make the perfect trip.
Here are 5 incredible itineraries for an epic French adventure.
1. Hit France’s most iconic sites: a 9-day itinerary
9-day itinerary
Distance: 1200km (746 miles)
If you’ve always dreamed of seeing the best of France, this highlight-studded trip is for you. Expect world-class museums and châteaux, Roman relics and a dizzying dose of urban action by the sea. With more time, each stop can (and really should) easily be extended by a few days.
Paris: 2 days
The bird’s-eye city view from the Eiffel Tower – especially by night – is a breathtaking introduction to the capital that never gets old. Alternatively, gorge on the Paris panorama that unfurls from atop the Arc de Triomphe instead. Don’t miss a concert in the soul-stirring Sainte-Chapelle and the splendor of Versailles. Factor in ample time for cafe lounging, bistro lunches and Seine-side strolls.
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Next stop: Take a train from Paris to Blois (1.5 hours).
Blois: 1 day
Four centuries of French history come alive in the small town of Blois, the one-time feudal seat of powerful counts. Play the French flâneur in its old-town tangle of tuff mansions and half-timbered houses, then plunge into Château de Blois’ bloody history. Rent a bicycle or e-bike to devote the afternoon to the Renaissance confection Château de Chambord, 16km (10 miles) east.
Next stop: Drive from Blois to the Vezère Valley (4 hours).
Vezère Valley: 1 day
Descending into caves painted by prehistoric artists is the subterranean thrill of this rural valley in the Dordogne. Learn the back story at the Musée National de Préhistoire in the pretty riverside village of Les Eyzies before plunging into nearby Grotte de Font de Gaume and later Lascaux in Montignac. Buy tickets for both in advance online.
Next stop: Drive from the Vezère Valley to Carcassonne (3 hours and 15 minutes).
Detour: Break up the journey by stopping in Toulouse to explore the Canal du Midi (add 1 day).
Carcassonne: 1 day
The drive south through honey-colored Sarlat-la-Canéda and cliff-hanging Rocamadour is beautiful. Along the way, stop at a farm to buy a round of the eponymous goat cheese. After the wilderness of the southern Lot’s Causses de Quercy (a UNESCO Geopark), crowded Carcassonne can jar. Linger over a late lunch of cassoulet and save the vast fairy-tale citadel for sunset.
Next stop: Drive from Carcassonne to Pont du Gard (2 hours and 15 minutes).
Pont du Gard: 1 day
Roman history buffs will have a field day today. Stop in Narbonne in Languedoc-Roussillon to pour over Roman history at the city’s world-class museum before continuing along the A9 to the awe-inspiring UNESCO World Heritage–listed Roman aqueduct. Bring your swimsuit for daredevil diving and high jumping from the rocks nearby after exploring the extraordinary monument.
Next stop: Drive from Pont du Gard to Arles (50 minutes).
Arles: 1 day
Camargue capital Arles is a sultry southern showstopper. Stroll the golden-hued streets and riverside greenways that inspired Van Gogh, sit in the stalls where Romans once sat in the town’s lovingly restored amphitheater, and shop for Provençal produce at the Saturday-morning market. A taste of contemporary flair: the sensational, Frank Gehry-designed Fondation Luma.
Next stop: Drive from Arles to Marseille (1.5 hours by car).
Marseille: 2 days
Embrace the high-octane energy of Provence’s sprawling metropolis, stitched from an eclectic portfolio of museums and 111 wildly diverse “villages.” To get under its salty, weathered, Mistral-kissed skin, begin your DIY tour of Marseille with the fishermen at Vieux Port. Don’t forget the beaches along the coast and Les Goudes, an old-world launchpad for hikes and sea kayaks in Les Calanques.
2. Cruise along the Atlantic Coast: a week-long itinerary
7-day itinerary
Distance: 565km (351 miles)
Pea-green vineyards, open-sea oyster farms and the golden contours of Europe’s largest sand dune shimmering in the sun: France’s wind-whipped Atlantic coast is one long parade of postcard views and tantalizing culinary stops. Driving allows you to motor off-track between villages and vines, but this highly appealing train itinerary is the greener route.
Nantes: 1 day
Atlantic Ocean and Loire River vibes mix in the old Breton capital Nantes. Catch mechanical bestiary at Les Machines de l’Île on a river island in the heart of town, visit the city’s château, and track the its edgy urban scene along the art-studded walking trail Le Voyage à Nantes. Grab lunchtime oysters at the city’s covered market and sunset drinks at a waterfront bar at Hangar à Bananes.
Next stop: Take a train from Nantes to La Rochelle (1 hour and 45 minutes).
La Rochelle: 2 days
A prominent French sea port from the 14th to 17th centuries, La Rochelle remains one of France’s most attractive seafaring cities. Scale the sturdy stone heights of the city’s maritime towers for bird’s-eye city and coastal views. Enjoy spectacular seafood, enjoy an afternoon stroll to Cap Horn’s curious 16-sided lighthouse and spend one day cycling around breezy Île de Ré.
Next stop: Take a train from La Rochelle to Bordeaux (3 hours).
Bordeaux: 1 day
A day spent feasting on exceedingly fine architecture, art, food and some of the country’s most prestigious wines in Bordeaux is a day well spent indeed. The historic part of the city forms the world’s largest urban UNESCO World Heritage Site – yet Bordeaux’s flush of contemporary museums and edgy art spaces are equally captivating.
Next stop: Take a train from Bordeaux to Arcachon (1.5 hours).
Arcachon: 2 days
Old-fashioned seaside charm is the order of the day in palm- and pine-tree-scented Arcachon. Whittle away a blissful day flopping on the golden-sand beach, sampling seafood with sea views and riding boats across the bay to oyster-rich Cap Ferret and Île aux Oiseaux. The bike ride to Dune du Pilat is as exhilarating as the colossal sand dune itself.
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Next stop: Take a train from Arcachon to Bayonne (3 hours).
Bayonne: 1 day
Seriously good chocolate, ham and Basque buzz make the small but larger-than-life French Basque capital of Bayonne well worth lingering in. Delve into its rainbow of half-timbered houses and get to know Basque culture at the Musée Basque et de l’Histoire de Bayonne. Then overdose on France’s finest hot chocolate and shop the lively market.
Detour: The glitzy seaside resort and surf capital of Biarritz is just a bus ride away (add 5 hours).
3. Explore the sunny south of France: a week-long itinerary
7-day itinerary
Distance: 385km (239 miles)
If there’s one region to take your open-top convertible for a spin, it’s the flashy Riviera, and Nice’s legendary corniches. This itinerary – best avoided in July and August when coastal roads are clogged to bursting – whisks you from the glamorous heights of the Côte d’Azur to the wild, untamed gorges of northern Provence.
Nice: 2 days
Exceptional modern-art museums, street markets, emblematic Mediterranean beaches (pebbles!) and a rabbit-warren Old Town: Riviera queen Nice simply sizzles. Best up, its traditional cuisine is having a moment as city’s chefs elevate it to semi-gastronomic status. So be sure to pack in three square meals a day.
Next stop: Travel from Nice to Menton (35 minutes by train, up to 1 hour by car along Moyenne or Grande Corniche).
Detour: Ride the “Train des Merveilles” with locals into the Vallée de Roya – a scenic trip past gorge, forest and waterfall into the Côte d’Azur backcountry.
Menton: 1 day
The last taste of France before Italy, Menton has got its groove back thanks to its juicy lemons and star chef Mauro Colagreco. Enjoy a fascinating guided tour of a working lemon farm, followed by lunch in the terraced groves, at La Ferme des Citrons. Afterwards amble around the Old Town, admiring its miniature microclimate through its gardens.
Next stop: Drive from Menton to St-Tropez (2 hours).
Detour: Playground of the super-rich, the pint-sized principality of Monaco is next door (20 minutes by train).
St-Tropez: 1 day
The drive along the coastal Corniche de l’Estérel toward St-Tropez is what Riviera motoring is all about: a serpentine road, first inaugurated by the Touring Club de France in 1903, that weaves between the flaming-red rock of Massif de l’Estérel and the sun-dappled turquoise sea. Mythical fishing village turned over-touristed hot spot St-Tropez is equally glam.
Next stop: Drive from St-Tropez to Bormes-les-Mimosas (1 hour).
Bormes-les-Mimosas: 4 hours
Every road spiraling spectacularly to Bormes-les-Mimosas promises a heart-in-mouth ride. The inland D98 nosedives into the forested Massif des Maures; the coastal D559 tangos past sea gardens in Domaine du Rayol; and the Route des Crêtes is scenic driving on steroids. Catch your breath later over lunch and exquisite flower displays in the medieval village.
Next stop: Drive from Bormes-les-Mimosas to Aix-en-Provence (1 hour and 45 minutes).
Detour: The Route du Mimosa driving itinerary from Bormes-les-Mimosas to perfume capital Grasse is at its blooming best in winter (add 1 day).
Aix-en-Provence: 1 day
With its grandiose architecture, elegant avenues shaded by plane trees, profusion of cafes spilling onto sun-baked streets and collection of sculpted stone fountains, Aix-en-Provence encapsulates that classic Provençal vibe. Follow in the footsteps of homegrown painter Paul Cézanne around town, admire art in the Musée Granet and shop at the market.
Next stop: Drive from Aix-en-Provence to Saignon (1 hour).
Saignon: 4 hours
Chic hilltop villages in the Luberon never fail to delight. Tiny Saignon, perched on the top of a hill above main town Apt, is the crème de la crème of Provencal villages perchés. Meander its narrow lanes, taking in limestone houses, its château and the épicerie (corner shop) selling goods from local “micro-producers” to hungry visitors. Then settle in at a table at one of several memorable lunch spots.
Next stop: Drive from Saignon to Gorges du Verdon (1.5 hours).
Gorges du Verdon: 1 day
Get set for heart palpitations. Home to eagles, vultures and wild boars, Provence’s Gorges du Verdon is France’s most spectacular canyon. Drive snail-slow from Moustiers Ste-Marie to take in the canyon panorama from the vertigo-inducing, cliffside D952. In places, the walls of the deep ravine rise to a dizzying 700m (2297ft) – twice the height of the Eiffel Tower.
4. Enjoy Breton oysters and Norman cheese: a week-long itinerary
7-day itinerary
Distance: 500km (311 miles)
Buckle your seat belt and loosen the belt around your waist in anticipation of the copious amounts of oysters and cheese you’ll end up devouring on this epicurean road trip through both Brittany and Normandy. Tranquil beaches and mythical islands provide a perfect “exhilarating sea air” pairing.
Carnac: 3 hours
Begin where it all began – at the standing stones of Carnac. And take your time: these monuments date to the 5th century BCE and compose the world’s highest concentration of menhirs. Guided tours shine light on myths and legends surrounding the mystifying megaliths; off trail, you can hike through the surrounding woods to soak up Carnac’s primordial energy.
Next stop: Travel from Carnac to Quiberon (30 minutes by car, 50 minutes by boat).
Belle Île: 2 days
Sail from Quiberon on the southern tip of 4km(2.5-mile)-long Presqu’île de Quiberon to Belle Île. This ravishing Breton island lives up to its belle (beautiful) name: think wild coastline, sandy beaches, traditional fishing villages painted in pretty pastel shades and a fun dining-drinking scene in main settlement Le Palais. Rent a moped to razz around.
Next stop: Drive from Quiberon to St-Malo (3 hours).
St-Malo: 1 day
The enthralling, mast-filled port town of St-Malo is a dramatic sight. With one of the world’s greatest tidal ranges, brewing storms under blackened skies often bring waves that lash the ramparts ringing this beautiful walled city. Privateers ruled the roost here in the 17th century – and their ghosts linger in the old city’s cobbled lanes and opulent private mansions.
Next stop: Drive from St-Malo to Mont St-Michel (50 minutes).
Mont St-Michel: half a day
There is no more dramatic introduction to Normandy than this mysterious abbey-island. Celtic mythology claims Mont St-Michel was a sea tomb to which souls of the dead were sent. Keenly feel its history as you approach – barefoot across rippled sand with a hiking guide is best. Stay late to see the abbey at sunset. Dine on local foraged produce and sleep over at Auberge Sauvage, which has a Michelin “green star.”
Next stop: Drive from Mont St-Michel to Cabourg (1 hour and 45 minutes).
Detour: Oyster fiends should head to the famous oyster market in Cancale, a 45-minute drive west.
Cabourg: 1 day
Holiday like Proust in this enchanting seaside town on Normandy’s art-strewn Côte Fleurie (“flowered coast”). Well-heeled neighbors Deauville and Trouville-sur-Mer grab the limelight, but Cabourg delivers with an immersive museum that plunges visitors into the Belle Époque. End the day with a sunset boardwalk stroll from Cap Cabourg to Plage Le Home Varaville.
Next stop: Drive from Cabourg to Pays d’Auge (30 minutes).
Pays d’Auge: 2 days
Motoring inland raises the curtain on a different Normandy, a fertile green tapestry of apple orchards, handsome half-timbered villages and fields dotted with cows whose milk goes into creamy Camembert. In two days of getting lost along quiet country lanes in Pays d’Auge, you can learn how Calvados is made at a farm distillery, make a pilgrimage to the village of Camembert and dine exceedingly well everywhere.
5. Take the Eurostar to Calais – and journey on to the Alps: a weekend itinerary
3-day itinerary
Distance: 985km (612 miles)
Skiers en route to the French Alps from England typically drive this route from the trans-Channel port of Calais in 8 hours or so, stopping overnight in Reims or Troyes. When you have time to spare, take your foot off the pedal to discover a kaleidoscope of cabin-lined beaches, Champagne cellars and world-class vineyards.
Calais: 3 hours
Head off the car ferry or rail shuttle and into town. Give a nod to Rodin’s famous sculpture of the town’s burghers posing in front of the town’s Flemish-Renaissance town hall. Hit the sandy plage and take a tour of the beachfront inside Calais’ fantastical, giant mechanical dragon. Catch DJ sets, barbecues and themed soirées at its restaurant L’Antre du Dragon.
Next stop: Drive from Calais to the Côte d’Opale (20 minutes).
Côte d’Opale: 2 hours
Named for the interplay of grays and blues in the sea and sky, this stretch of coastline is an artistic masterpiece. Ogle at brilliant views of the Bay of Wissant, Flemish countryside and the distant white chalk cliffs of Dover from windswept Cap Blanc Nez. By the water’s edge in Wissant, dip your toes in the sea from the wide-at-low-tide beach.
Next stop: Drive from Côte d’Opale to Aÿ (3 hours and 15 minutes).
Aÿ: half a day
Trade in the traditional overnight stop in Reims – home to France’s finest art deco architecture, a glorious Gothic cathedral and world-famous bubbly – for lesser-known Aÿ instead. Enjoy its trio of world-class Champagne houses at a slower pace (and don’t miss the state-of-the-art Champagne museum Pressoria). Then grab boulangerie bites for a cheap lunch on the go.
Next stop: Drive from Aÿ to Dijon (2 hours and 45 minutes).
Dijon: 1 day
The dazzling Cité International de la Gastronomie et du Vin, new in 2022, is reason alone to linger in Dijon, the handsome seat of the Duchy of Burgundy and modern Burgundy’s gastronomic powerhouse. Food-themed exhibitions, a food court and a cooking-and-wine school at La Cité cook up ample entertainment and tasting opportunities. Tasting Bourgogne wine is non-negotiable (spitting allowed for drivers).
Next stop: Drive from Dijon to Annecy (3 hours).
Detour: France’s youngest national park, off-grid Parc National de Forêts, hugs Dijon’s northern fringe and is perfect for a forest fix.
Annecy: 2 hours
Depending where you’re heading in the Alps, you’re not far away now (count an hour to Chamonix). Get in the Alpine mood with a chestnut, génépi– or pine-flavored ice cream from vintage ice-cream parlor Glacier des Alpes, buried in Annecy’s romantic, Venetian-style old town. Savor magnificent lake views from the vast lawn that tumbles down to the water.
Trip Planning
Aroya Cruises Sees Strong Demand for Eastern Mediterranean Itineraries

Monday, August 4, 2025
Aroya Cruises has launched its first Mediterranean season. The response so far has been extremely enthusiastic. This initial voyage through Turkey, Greece and Egypt is seeing robust reservations and positive communications from guests. This indicates a successful penetration of the Saudi-owned cruise line into European waters.
Official Confirmation of Mediterranean Launch
AROYA Cruises would operate its inaugural Mediterranean itineraries.
The SPA piece outlined key aspects:
- Routes include classic Mediterranean destinations in Greece, Turkey, and Egypt
- The season runs with weekly departures and varied itineraries
Historic Maiden Call Marks New Chapter
The ship’s first European port call. SPA described the occasion as both symbolic and strategic, heralding Saudi Arabia’s first cruise line operating in the Mediterranean region.
During a dedication ceremony, Aroya’s leadership and local Turkish officials exchanged plaques and voiced optimism about growing tourism partnerships between Saudi Arabia and Türkiye.
Itinerary Highlights: Destinations and Timing
SPA and other official sources confirmed the following six- and seven-night routes from June through mid-September 2025:
- Select departures include Rhodes, Turkey’s Aegean ports, and Alexandria, combining scenic coastal stops and cultural hubs.
Ports include Athens, Mykonos, Crete, Bodrum, Marmaris, Kaş, Rhodes, and Alexandria.
Strong Early Demand from Gulf and International Travelers
SPA coverage notes that ticket bookings are robust—drawing guests from Saudi Arabia, Gulf Cooperation Council countries, and international markets. Many passengers are attracted by the blend of Arabian‑style hospitality and Mediterranean destinations.
Officials emphasize that Aroya’s culturally tailored onboard experience—Arabic-language staff, culinary traditions, prayer rooms, and alcohol-free environment—is resonating with its core audience even in European waters.
Aligned with Vision 2030 and Tourism Strategy
The Mediterranean season fits within Saudi Arabia’s Vision 2030, which seeks to diversify tourism and develop cruise infrastructure. Aroya is positioned to help attract 1.3 million cruise passengers annually by 2035, opening up new outbound and inbound tourism corridors.
Cultural diplomacy and regional economic ties—with Türkiye, Greece, and Egypt—are underscored in SPA’s messaging around the Mediterranean launch.
Travel Tips for Passengers
Travelers planning a cruise aboard Aroya in the Mediterranean should consider:
- Visa requirements: Greek ports require Schengen clearance; Egypt requires an Egyptian visa; Turkish ports may allow visa-on-arrival for many nationalities.
- Onboard cultural protocols: Guests should be mindful of dress codes, modest attire, and alcohol-free public areas.
- Booking and amenities: Families are welcome—and Aroya features gender-segregated pools and children’s entertainment areas.
What Made the Mediterranean Season Possible
The Mediterranean launch is enabled by:
- A massive refurbishment of the former World Dream, renamed Aroya, tailored to Saudi cultural norms and international cruise standards.
- Infrastructure and marketing efforts by Cruise Saudi, PIF, and partnerships with Istanbul’s Galataport Cruise Terminal.
Looking Ahead – What Comes Next?
As the summer season progresses through September, official sources from SPA and Cruise Saudi suggest no further Mediterranean expansion has yet been government‑confirmed. However, future itinerary additions to Malta, southern France, or further Egyptian coastlines may emerge as Aroya scales operations.
Final Remarks
Genuinely appreciate Aroya Cruises expanding its Arabian hospitality from Istanbul to the Eastern Mediterranean. The Gulf travelers as well as Europeans show an impressive reception, which speaks volumes to the ship’s appeal and the broader strategy of Cruise Saudi. As Aroya’s sailings continue until mid-September 2025 and with official confirmation from SPA along with Vision 2030, the ship is, without a doubt, writing a new chapter in the tourism tale of Saudi Arabia—one that is heritage grounded and global in its reach.
Trip Planning
Royal Caribbean removes one of its most popular ports from cruise itinerary – booked passengers have no say

ROYAL Caribbean bosses are to remove a popular tourist destination from the company’s travel itineraries.
Officials said the decision was made out of caution.
Royal Caribbean bosses are continuing to pause visits to Labadee – a plush, private resort located off Haiti’s northern coastline.
Trips to Labadee have been paused at intervals over the last year.
Last summer, bosses at the cruise company paused trips to Labadee until September 2024.
In April, chiefs announced visits to the Haitian island would be halted.
And, now this pause has been extended to October, according to USA Today.
The move was made out of “an abundance of caution,” a spokesperson told the outlet.
“We have communicated with guests directly on this change.”
Americans are urged not to travel to Haiti.
The State Department has issued a Level 4 travel advisory.
Level 4 travel advisories are issued because of the life-threatening risks posed to travelers.
Syria, Iraq, Russia, Venezuela, Lebanon, and Somalia are other countries under a Level 4 warning.
Officials have warned how Americans who visit Haiti may be at risk of kidnapping.
Kidnappers on the island are known to target and attack convoys.
Travelers have been warned not to cross the land border between Haiti and the Dominican Republic.
US Department of State Travel Warnings
THE State Department uses a four level system to issue travel advisories.
Here is what each level means.
- Level 1 – Exercise normal precautions – This is the lowest advisory level for safety and security risks. There is some risk in any international travel, and conditions in other countries may differ from those in the United States.
- Level 2 – Exercise increased caution – Be aware of increased risks to safety and security. Specific risks are described in the Travel Advisory.
- Level 3 – Reconsider travel – Reconsider your travel to the destination due to serious risks to safety and security. Specific risks are described in the Travel Advisory.
- Level 4 – Do not travel – This is the highest advisory level due to life-threatening risks. Specific risks are described in the Travel Advisory. The U.S. government may have very limited or no ability to help, including during an emergency. We advise that U.S. citizens do not travel to the country, or to leave as soon as it is safe to do so.
Source: US Department of State
And, the families of kidnapping victims have been forced to pay up to hundreds of thousands of dollars to ensure people have been released.
Americans have been told not to travel to the island due to the threats of crime, terrorist activity, unrest, and limited health care resources.
Officials have also warned about the risks of gang violence outside the main airport in Port-au-Prince.
Haiti has been under a state of emergency since March 2024.
Americans considering traveling to Haiti are encouraged to set up a point of contact before leaving for the island.
And, they should create a will before leaving the US.
Travelers should also leave DNA samples with their medical provider just in case they are needed by family members, according to the State Department.
Drivers should always keep their cars locked, be alert, and never travel alone.
Trip Planning
More Aussies are using AI to plan holidays, from scoring deals to assembling itineraries

I’m planning a trip to Iceland, aka one of the most expensive countries in the world.
Can I afford to go? What would a realistic budget look like for a two-week holiday? How can I cut corners to save some cash?
I decide to do the 2025 equivalent of phoning a friend — I ask my buddy ChatGPT.
My initial prompt is too vague and it gives pricing in USD, which isn’t particularly helpful. I refine my criteria, asking for a rough total in AUD for a fortnight in September, departing from Perth (“please”, I add, because manners are still important when talking to a robot).
In the blink of an eye, Chat spits out a breakdown of average costs on everything from flights to accommodation, car rental, food and activities.
There are three tiers for backpacker, mid-range and luxury travel and an option to split components if I have a travelling companion.
It even offers suggestions for making my hard-earned coin stretch further, like buying groceries rather than eating out and opting to self-drive rather than joining a guided tour of the famous Golden Circle.
All in all, Chat reckons I’ll need to save $8500-$9000 to make Iceland happen.
What would have taken me hours of research and a lot of math just to ascertain whether I can even consider the trip in the first place was reduced to mere minutes.
Cutting corners, cyber style
While I want to give myself a pat on the back for being so resourceful — there’s a certain smugness that comes with finding a sneaky shortcut — I am hardly the first to use ChatGPT for travel tips.
In recent research conducted by Compare the Market, nearly a third of those surveyed admitted to using artificial intelligence to plan their holidays.
These Aussie respondents said they outsourced a range of tasks to AI, with the most common being destination recommendations, hunting for deals, seeking activities and finding accommodation.
Others reported they used AI to quickly create itineraries, scour flights or transport and understand currency conversion.
The data also gave insight into how different generations are embracing the technology — or not.
Perhaps unsurprisingly, gen Z and millennials are spearheading the adoption of AI when it comes to concocting their dream vacation, with 52 per cent and 44 per cent respectively utilising the tool to plan a holiday.
Meanwhile, 93 per cent of baby boomers and 76 per cent of gen X respondents said they were resistant to bringing AI into their trip arrangements.
Compare the Market’s Chris Ford says the stats reflect how we engage with the ever-changing tech landscape.
“Our latest data highlights a shift in the way travellers are approaching their planning, with convenience, personalisation and speed driving the adoption of innovative AI tools,” he says.
“It’s likely that travellers are using these tools in addition to chatting with travel agents, conducting desktop research or seeking ideas and inspiration from social media.
“AI is evolving at a rapid rate and as it becomes more accessible and intuitive, it’s not surprising that travellers are relying on new technology to help shape their dream holidays.”
But the insurer warns against taking AI’s word as gospel.
With nothing to validate the credibility of such recommendations, Ford says travellers need to practice due diligence.
“AI can be a great starting point when planning a holiday, but always ensure you’re crossing your ‘t’s and dotting your ‘i’s,” he says.
“Many of these tools and services are still in their infancy stage and may not be 100 per cent accurate, so do your own research to ensure you’re equipped with the right tools and information for your trip.
“The last thing we want to see is anyone getting themselves into a potentially dangerous or unsafe situation based on the recommendations from AI.”
The virtual line in the sand
Ford makes a crucial point here about our relationship with platforms like ChatGPT.
Rather than approaching them as one-stop-shop to curate every element of our holiday, we should instead consider them as a starting point to kick off deeper research.
After all, isn’t that part of the fun with travel — the anticipation in the lead-up, the process of discovering a destination before we have arrived and assembling a bucket list tailored to our specific taste?
By asking a computer to generate an itinerary based on what’s popular, we are depriving ourselves of creativity, spontaneity and adventure.
We must also remember that what the AI bot spits out is dependent on the quality of our prompts.
The more we refine our request, the more likely we will receive helpful answers, but even then things can go wonky.
Take this from my colleague Belle: “I asked ChatGPT to give me a child-friendly restaurant in Ubud. It sent me to a weird health food restaurant with a koi pond where you couldn’t wear shoes. My feral children cleared the room within minutes. Disaster.”
Then there’s the cognitive dissonance that comes with considering the environmental impact of AI versus the fear of being left behind if we don’t get on board with this technology.
Like it or not, it is shaping and re-shaping the future at breakneck speed.
We all have to decide where our (virtual) line in the sand is: what is productive and “mindful” use based on our needs and values.
For me, I’m OK with employing ChatGPT to whip up a quick budget so I can take the holiday to Iceland I’ve always dreamed of.
But when it asks if I want activity recommendations or a detailed itinerary next, I politely decline. I’d rather leave some room for mystery and exploration.
“Thanks”, I farewell my cyber mate in my sign-off (because, manners).
What the team thinks
Our collective of writers just so happens to represent the four age demographics mentioned in the research above. So what’s the hot take?
Stephen Scourfield — baby boomer
Trusting someone – or, in this case, something – to book a holiday (particularly a family holiday!) requires a lot of trust.
If some detail is missed in the booking process (a wrong date, a badly timed connection), it will be you standing there, somewhere, trying to fix it (possibly with the family “on your case”).
Would I trust AI yet?
No – not yet.
Of course, I think we all know that AI is good at doing grunt work and it is up to us to check details. So AI is already useful for the broad-brush, first sweep of mapping out a holiday.
But AI won’t then back itself by booking it all. (That will be the game changer.)
So, at this stage, AI, for me, is still a basic tool of research – not a replacement for an experienced and knowledgeable travel agent.
Leyanne Baillie — gen X
Although my generation is confident when it comes to using tech (even if we’re not digital natives), I think AI programs would be more effort than they’re worth.
I know it could be a time-saver in terms of journey-planning brainstorming and getting a rough guide of options, but I’d still want to tailor my itinerary to cater to my personal taste.
I don’t think I’m ready to hand over the reins completely to artificial intelligence just yet.
Jessie Stoelwinder — millennial
I love a good travel hack, and that’s how I have been approaching my use of AI.
Anything that makes life a little easier and frees me up to investigate the fun stuff — where to eat, hike, shop, people-watch etc. — and I am on board.
I’ve used ChatGPT to quickly aggregate travel data for personal trips to assist with admin, logistics and practicalities, which I will then cross-check and verify to make sure the information works for me.
Recommendations, however? Word of mouth and insider intel from a human being will always win, in my opinion.
Megan French — gen Z
I would be open to the idea of utilising AI when planning my travels but I’d take everything it recommends with a grain of salt while still doing my own thorough research.
I think it’s great for foundational information-based planning early in trip preparations, such as “what holidays are on in India during July and how is best to navigate them?”
But when it comes to booking flights and accommodation, I’d go nowhere near AI … yet.
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