In 75% of hotel rate searches, at least one OTA displays a lower price than the hotel’s own website, finds the H1 World Parity Monitor 2025 by 123Compare.me.

Chronicling the first six months of 2025, the H1 World Parity Monitor looked at parity on a per-search basis.

It discovered OTAs undercut the hotel’s own website in 33% of comparisons.

The hotel direct channel beat third parties in 45% of cases, while parity was maintained in just 22% of occasions. 

But when all available offers for the same room are taken into account — an average of more than 20 per search — the picture shifts in three out of four searches, at least one OTA shows a lower rate than the official site.

Mapping rate integrity across leading global destinations and shedding light on the behaviors putting the direct channel under pressure — the biannual World Parity Monitor interestingly concluded that the share of searches where OTAs publish lower rates has remained stable compared to 2024. 

In both January and April, undercutting occurred in 35% of cases. By June, this figure dropped to 28%, the lowest value so far this year.

Mobiles amplify the rate parity issue — OTAs undercut the official site in 38% of searches, versus 31% on desktop. 

Faster decision-making, exclusive discounts, and optimized user experiences make mobile a more vulnerable space for hotels.

Roberto Gobo, director of digital strategy and technology at Valamar, these disparities often stem from operational blind spots.

He said: “Disparity mostly happens when the hotel doesn’t control the payment flow. When the OTA handles the transaction, the hotel loses visibility on the final rate.” 

Gobo notes that many OTAs – particularly resellers – exploit loosely managed distribution networks to apply unauthorized discounts.

Beyond these operational challenges, the broader concern lies in how these disparities affect the hotel’s ability to compete, often without them realising it. 

Jordi Serra, CEO of 123Compare.me, said: “This report gives hoteliers a clearer understanding of how — and when — their rate integrity is being compromised. 

“It’s not just about knowing that disparities exist, but about identifying the patterns: which channels, what booking windows, and which guest segments are most affected. 

“With this insight, hotels can take back control, defend their direct channel, and make smarter distribution choices.”

Despite the overall pressure, the direct channel proves stronger in certain segments – especially bookings made well in advance, longer stays, and family trips. 

It also gains competitiveness as the booking window widens, reaching peak performance between six and nine months in advance.

We’re always on the lookout for new hotels and resorts that add something truly exceptional to the travel landscape. That’s why we asked our A-List Travel Advisors to share the recent or upcoming openings they’re most excited about—from high-touch resorts to boutique villas to glamorous safari camps. Here’s what they said.

Splendido, A Belmond Hotel, in Portofino, Italy

“Belmond Splendido in Portofino recently went through a major renovation and transformation. Despite the upgrades, the resort retains the  essence of an Italian destination that’s all about la dolce vita.” — Eli Wagner, Wagner Bespoke Travel

Hôtel Burdigala in Burgundy, France

“Until Hôtel Burdigala reopened its doors in 2024, Bordeaux was missing a true five-star option. The iconic property hotel, where locals and visitors feel at home, has a cinema where guests can arrange private movie screenings. Located in the heart of the city, Le Burdigala is the place to be and get to know Bordeaux inside and out.” — Jay Ternavan, JayWay Travel

Chicari Camp in Gorongosa, Mozambique

“The architects behind Tawana and Ngala Treehouse are building the new Chicari Camp in Gorongosa, Mozambique. It will overlook a watering hole where crocs and hippos dwell. Excursions include game drives, walking jungle tours, epic bike rides, and visits to limestone gorges and waterfalls led by biodiversity experts.” — Ian Proctor, Ultimate Africa Safaris

One&Only Moonlight Basin in Big Sky, Montana

“Moonlight Basin in Big Sky, Montana marks One&Only‘s U.S. debut. This resort with 73 rooms and 19 cabins is perfect for all seasons, offering access to Yellowstone National Park and extensive ski slopes. ” — Jessica Griscavage, Runway Travel

Four Seasons Resort at Formentor in Mallorca, Spain

“The reopened Four Seasons Resort Mallorca at Formentor has beautiful beach access—a rarity on the island’s northwest.  A marina makes it easy to explore the coast by sea, while world-class golf and biking trails are available  for those who tire of surf and sand.” — Julia B. Pirrung, Jetset World Travel

Cabane Tortin in Verbier, Switzerland

“Cabane Tortin sits atop the Alpine village of Verbier, Switzerland and is reachable only by helicopter, snowcat, snowshoes or ski. This unbelievable skiing destination can accommodate 12 people comfortably. Personally, I find it ideal for larger families.” — Roman Chiporukha , SpaceVIP

NIHI Rote in Rote, Indonesia

“NIHI Rote in Indonesia is the much-anticipated sister property to the legendary NIHI Sumba. Rote, closer to Australia than it is to Bali, feels like one of the last truly untouched corners of the world. With just 25 villas, direct beach access, and immersive experiences on both land and sea, it promises a sense of wild beauty and exclusivity that is hard to find.” — Desiree Norman, Onēra

Nekajui, a Ritz-Carlton Reserve in Papagayo Peninsula, Costa Rica

“Costa Rica’s Papagayo Peninsula has always felt a bit remote to me. But Nekajui, a Ritz-Carlton Reserve, totally changes that. Families will love the connecting rooms with a shared balcony—perfect for catching the sunset together. Add in private plunge pools, a funicular to the beach, and a  bridge through the jungle canopy—and it’s everything you could want in a Costa Rican escape.” — Anthea Gilchrist, Seamless Travel

La Dolce Vita Orient Express

“The La Dolce Vita Orient Express feels like a movie set that channels the glamour of 1960s Italy. The train goes through the most iconic landscapes—including the Alps and the Amalfi Coast—while showering its passengers with resplendent design, fine dining, and white-glove service. It’s perfect for discerning clients who seek a singular experience sweetened by nostalgia.” — Erina Pindar, SmartFlyer

Oiá Casa Lençóis in Lençóis Maranhense, Brazil

“Oiá Casa Lençóis, which is located on the edge of Lençóis Maranhenses National Park in Brazil, helps guests connect with the natural beauty.  You can swim in stunning blue lagoons, explore mangroves by boat, or enjoy a sunset picnic on top of an endless white sand dune.” — Lily Bunker, Jacada Travel

Espacio Hakone Geihinnkan Rin-Po-Ki-Ryu in Hakone, Japan

“Deep in the heart of mountainous Hakone, just south of Tokyo, is a beautiful secluded contemporary ryokan, Espacio Hakone Geihinnkan Rin-Po-Ki-Ryu. Reached only by funicular, this new property has with 10 private villas overlooking a river. The private onsens, amazing cuisine, and decor filled with traditional local crafts make this a special experience.” — Jason and Scott Gilman, JapanQuest Journeys

Kazazian’s Arax in Egypt

“Private boat charters by Kazazian’s Arax have set a new standard for luxury on the Nile. The experience feels more like a floating villa than a river cruise, offering privacy and effortless elegance. I recommend a few nights in Cairo first to add cultural perspective.” — Kristin Songy Diehl, SmartFlyer

Tierra Atacama in Atacama, Chile

“Tierra Atacama went through a major redesign, and offers seamless adventure and relaxation in one of Chile’s most dramatic landscapes. Earthy textures, handwoven textiles, and outdoor lounges pay homage to Atacama’s desert soul. Guests can explore salt flats in the morning, return for poolside pisco sours by sunset, and get cozy on a new stargazing deck at night.” — Emma Fritz, Extraordinary Journeys

Collegio alla Querce in Florence, Italy

“Collegio alla Querce in Florence, set in a former boarding school and farmhouse, feels more like a cinematic estate than a hotel. With views of the Duomo, vaulted ceilings, and that rare mix of old-world romance and Auberge’s modern touch, it’s ideal for clients who desire a special Florentine experience without the crowds.” — Dasha Westerfield, River Oaks Travel

Oberoi Rajgarh Palace in Khajuraho, India

“Oberoi Rajgarh Palace in Khajuraho, India is a 350-year-old restored royal residence  that blends Bundelkhand heritage with British colonial design. Just minutes from Panna National Park & Tiger Reserve and close to the UNESCO-recognized Khajuraho Group of Monuments temples, it combines history, natural beauty, and luxury.” — Christie Holmes, Mi Familia Internacional

Villa Dubrovnik in Dubrovnik, Croatia

“Villa Dubrovnik is finally reopening is 2025. After an extended renovation. Its quiet elegance and unbeatable location—right on the sea, with views of the Old Town—allow visitors to feel removed from the crowds while still being just minutes from the city’s historic center.” — Mina Agnos, Travelive

Hermes Mega Catamaran in the Galapagos Islands

“The Hermes Mega Catamaran is a new luxury vessel for exploring the Galapagos Islands. Private balconies and jacuzzi tubs offer an exciting vantage point from which to take in this unique environment. ” — Erin Correia, Adventure Life

Four Seasons Cartagena in Cartagena, Colombia

“A new Four Seasons in Cartagena will be luxurious base for guests looking to explore the region’s rich history and vibrant culture, whether that’s via yachting to the Rosario Islands, taking a salsa class with professional dancers, or savoring rum and chocolate during a private tasting.” — Emmanuel Burgio, Blue Parallel

Mbamba Camp on the Okavango Delta, Botswana

“Mbamba Camp, on the Okavango Delta in Botswana, is a dream for those who prioritize extraordinary scenery, wildlife, wide open spaces, and old-fashioned tented camps. Walking, boating and game drives offer plenty of opportunities to see wild dogs, leopards, and cheetahs—although cheetahs are becoming harder to spot these days because of the strong lion populations.” — Nicola Shepherd, The Explorations Company

Elizabeth Country House in Bologna, Italy

“Elizabeth Country House, just outside of Bologna , is a former residence that’s been reborn with style and grace in a wonderful region of Italy that’s still being discovered by Americans. ” — Jim Strong, Strong Travel Services

Shinta Mani Wild in the Cardamom Mountains, Cambodia

“Tucked deep in Cambodia’s Cardamom Mountains, Shinta Mani Wild resort resides far beyond the usual tourist trail. Guests arrive via zipline and then stay in one of  15 secluded luxury tents. With all-inclusive experiences that include jungle foraging with a chef and picnics by waterfalls, it’s both indulgent and meaningful. ” — Chris Bazos, Travelous

St. Regis Cap Cana in Punta Cana, Dominican Republic

“The St. Regis Cap Cana in the Dominican Republic is redefining Caribbean luxury. The resort, located in a private ecological reserve with pristine beaches, blends refined service with a deep connection to nature. Highlights include a cenote-inspired spa, fine local cuisine, and world-class golf.” — Laura Asilis, Travelwise

San Canzian Hotel and Residences in Mužolini Donji , Croatia

“The San Canzian Hotel and Residences is an idyllic retreat on Croatia’s Istrian peninsula. A former medieval hamlet of Mužolini Donji , the entire village was purchased and reimagined as a 5-star boutique resort—think chic rooms in rustic stone buildings linked by lavender lined cobbled paths.” — Tia Lovisa Moreira, VisitCroatia.com – Tasteful Croatian Journeys

Rosewood Chancery Court in London, England

“Rosewood Chancery Court is the biggest London opening in years. Housed in the former U.S. Embassy, it’s an exciting destination in and of itself for travelers looking for a luxury experience. ” — Jonathan Epstein, Celebrated Experiences

Rosewood Miyakojima on Miyakojima Island, Japan

“I’m very excited about the Rosewood Miyakojima in the Okinawa Islands, which is the first Rosewood property in Japan. The prime coastal location, four restaurants, and multitude of activities—such as snorkeling, pottery, and calligraphy workshops—promise a fulfilling stay.” — Rebecca Mazzaro, ATJ – Asia Transpacific Journeys

Palácio Ludovice in Lisbon, Portugal

“Lisbon’s Palácio Ludovice, an 18th-century palace turned luxury boutique hotel, is a show of next-level Portuguese interior design. As soon as you enter, you’re on an journey of Portuguese style across centuries .” — Sheree M. Mitchell, Immersa Global

Friday, August 1, 2025