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FirstClub Secures $8M Seed Funding to Redefine Premium Retail in India

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In a significant boost to India’s evolving retail ecosystem, FirstClub Technology Pvt. Ltd., a premium member-only retail platform, has raised $8 million in seed funding. The round was led by marquee investors Accel and RTP Global, with additional participation from Blume Founders Fund, Quiet Capital, and 2am VC.

Esteemed angel investors, including Binny Bansal (Flipkart), Kunal Shah (CRED), Mukesh Bansal (Myntra, Cult), Lalit Keshre (Groww), Ankit Nagori (Eatfit), and Shrenik Ghodawat (Sanjay Ghodawat Group), also joined the funding round.

FirstClub Funding

Founded by Ayyappan R, a seasoned leader with an illustrious career as Flipkart’s Senior VP, Myntra’s Chief Business Officer, and CEO of Cleartrip, FirstClub is poised to revolutionize India’s retail landscape. Positioned as an omnichannel retail platform, FirstClub offers meticulously curated premium merchandise, addressing a long-standing gap in access to high-quality, affordable products.

Read More: BYJU’S CoC Controversy: Excluded Creditors Call the Shots

A Vision for Premium Retail

FirstClub’s mission is simple yet ambitious: to bring Indian consumers a superior retail experience that seamlessly blends quality and affordability. The platform’s initial offerings will include packaged foods, fresh produce, bakery items, dairy, nutrition products, and supplements, catering to health-conscious consumers who prioritize well-being.

“India has long been underserved when it comes to premium retail experiences. At FirstClub, we aim to change that by creating a trusted platform that celebrates both Indian regional specialties and global gourmet products,” said Ayyappan R, Founder of FirstClub. “India deserves better, and we’re here to empower consumers, ensuring they never settle for less.”

Ayyappan envisions FirstClub as a quick commerce-first omnichannel retailer, blending offline experience stores with robust digital channels. This strategy not only emphasizes trust and transparency but also allows brands to showcase their offerings directly to a discerning audience. The aim is to foster deeper engagement with affluent households seeking quality-driven retail solutions.

Tapping Into a Growing Market

India’s retail landscape is undergoing a seismic shift. With a population of nearly 1.5 billion, the demographic boom of individuals aged 25-45 is fueling consumption growth. Rising incomes and urbanization are propelling the demand for premium products, while digital adoption is reshaping consumer expectations around convenience and transparency. By 2030, the number of affluent households in India is projected to reach 80 million, making it a fertile ground for premium retail experiences.

Read More: Avanti Finance Secures $14.2 Mn to Expand Financial Inclusion in India

FirstClub’s emphasis on local and global curation aligns perfectly with these trends. The platform’s ability to offer quality products at the right price point positions it as a game-changer in an increasingly competitive market.

Investor Confidence in Ayyappan’s Vision

The $8 million investment underscores the confidence investors have in Ayyappan’s leadership and vision. With his deep operational expertise and proven track record in scaling consumer-facing businesses, FirstClub is set to make a significant impact on the market.

Barath Shankar Subramanian, Partner at Accel, remarked, “FirstClub is reimagining retail for India’s consumers by addressing their growing demand for premium products and services. Ayyappan’s leadership and expertise are redefining what modern retail can deliver. We’re thrilled to partner with FirstClub as they shape the future of retail in a rapidly evolving market.”

Nishit Garg, Partner at RTP Global, echoed this sentiment, “Ayyappan brings not just vision but also resilience and market understanding, making FirstClub a standout venture. We are excited to support his journey as he pioneers a new approach to retail in India.”

Strategic Use of Funds

The newly raised capital will be strategically deployed to build a robust technology infrastructure, refine FirstClub’s omnichannel retail strategy, and onboard top-tier talent across critical functions. Additionally, the funds will be used to expand the platform’s product offerings, ensuring a diverse and premium selection for consumers.

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The full-fledged launch of FirstClub’s platform is slated for mid-2025, with plans to establish offline experience stores that will complement the online platform. These stores will serve as tangible proof of the premium quality FirstClub promises, further bridging the gap between consumers and brands.

Empowering Consumers and Brands

FirstClub is not just a platform for consumers; it’s a unique opportunity for brands to connect with a premium audience. By showcasing their products on FirstClub, brands can foster deeper engagement with affluent households and build trust through transparency and quality.

With its innovative model, FirstClub aims to empower Indian consumers to enjoy the very best without compromise, while simultaneously giving brands a platform to thrive in an evolving retail landscape. As Ayyappan aptly summarized, “India is ready for a retail revolution, and FirstClub is here to lead the way.”

What’s Next for FirstClub?

FirstClub’s entry into the premium retail segment comes at a pivotal moment for India’s consumption-driven economy. With a clear vision, a strong leadership team, and the backing of top-tier investors, the platform is well-positioned to redefine how Indian consumers experience retail.

Read More: Women-Led Startups in India Attract ₹3,000+ Cr in Investments in 2024

As the platform gears up for its launch, it’s not just the affluent households that stand to benefit—FirstClub’s success will pave the way for a broader transformation in the Indian retail sector, setting new benchmarks for quality, transparency, and convenience.

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EU Simplifies Schengen Visa Access for Frequent Turkish Travelers

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The European Commission has introduced a new set of regulations that make it easier for frequent Turkish travelers to obtain Schengen visas.

The changes apply to multi-entry short-stay visas, offering greater flexibility and longer durations for applicants with a consistent and compliant travel history.

With Turkish citizens having faced difficulties in securing Schengen visas in recent years, this development is seen as a major relief for those who frequently travel to Europe. The streamlined process is aimed at rewarding those who demonstrate responsible travel behavior and regular use of previous Schengen visas.

What the New Visa Rules Offer

The policy simplifies the visa acquisition process for Turkish nationals who have previously held and properly used Schengen visas. Travelers with a proven track record of regular travel and compliance will now be eligible for longer and multiple-entry visas, reducing both the paperwork and stress associated with repeat applications.

The graduated structure of the visa durations encourages continued lawful travel. Depending on their travel history and timing of application, Turkish citizens may now receive visas ranging from six months to five years in duration.

Visa Validity Timeline Based on Travel History

  • 6-month visa: For those who apply within one year of their last valid visa’s expiration.
  • 1-year multiple-entry visa: For applicants whose previous 6-month visa expired within the past two years.
  • 3-year multiple-entry visa: For those whose 1-year visa expired within the past two years.
  • 5-year multiple-entry visa: For travelers whose 3-year visa expired within the past two years.

The policy ensures that visa validity will never exceed passport expiration dates. Specifically, the visa’s end date must be at least three months before the passport’s expiry, ensuring alignment with EU border security regulations.

Countries Where the New Policy Applies

The revised visa rules will be recognized across all 25 Schengen member states, making travel significantly more convenient for eligible Turkish citizens. The countries are:

Belgium Bulgaria Czechia Germany Estonia
Greece Spain France Croatia Italy
Cyprus Latvia Lithuania Luxembourg Hungary
Malta Netherlands Austria Poland Portugal
Romania Slovakia Slovenia Finland Sweden

Who Is Excluded?

The new visa facilitation rules have clear boundaries. Turkish nationals applying for visas for professional reasons, such as truck drivers and other occupational categories, will not be eligible for the updated system. Similarly, third-country nationals residing in Türkiye who are not Turkish citizens will continue to be subject to the standard Schengen visa application procedures.

This limitation is designed to prioritize personal and tourism-related travel for Turkish citizens with proven histories of compliance and repeated visits to Schengen areas.

Official Statement from the Trade Ministry

Minister of Trade Ömer Bolat commented on the new measures by stating: “For those who have received a visa for the first time, in their second applications, it will be possible to obtain long-term and multiple-entry visas, starting from up to 6 months and extending to 1 year, 2 years, 3 years, and eventually 5 years.”

His statement reinforces the European Commission’s objective to reward trusted travelers by minimizing administrative burdens and maximizing convenience for repeat applicants.

What This Means for Turkish Travelers

The move reflects a broader shift in the EU’s approach to visa policy, balancing border control with traveler convenience. By easing access for compliant travelers, the Schengen zone could see increased tourism and business exchanges from Türkiye, a country with deepening ties to Europe.

Frequent Turkish travelers—especially those working in academia, business, and tourism—are likely to benefit the most. This policy could also reduce waiting times at consulates and streamline embassy workloads by lowering the frequency of repeated short-term applications.

While the new rules may not change the experience for all applicants, they mark a significant improvement for thousands of Turkish citizens who travel frequently and seek easier mobility across European borders.



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Bharat Gaurav Tourist Train To Leave On September 9 For Puri, Gangasagar & Two Jyotirlingas; Will Pass Through Bhopal’s Rani Kamalapati, Itarsi Stations

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Bhopal (Madhya Pradesh): Bharat Gaurav Tourist Train operated by Indian Railway Catering and Tourism Corporation Limited (IRCTC) will leave from Indore on September 9, 2025.

This special train will provide devotees with darshan of Puri, Gangasagar, Gaya, Varanasi, and Ayodhya, including Baba Baidyanath and Kashi Vishwanath Jyotirlingas.

In this 10 nights and 11 days journey, the train will pass through Indore, Ujjain, Shujalpur, Sehore, Rani Kamalapati, Itarsi, Narsinghpur, Jabalpur, Katni, and Anuppur stations of Madhya Pradesh. Passengers will be able to start their religious journey by boarding this train from Rani Kamalapati and Itarsi stations of Bhopal Division.

IRCTC has fixed the fares for the Yatra in three categories:
• Sleeper Class (Economy): Rs 18,600/- per person
• 3AC Class (Standard): Rs 29,700/- per person
• 2AC Class (Comfort): Rs 39,000/- per person

IRCTC has presented it as an all-inclusive package, which includes comfortable rail travel with LHB coaches, on-board and off-board pure vegetarian food, AC buses for local transport, accommodation as per the itinerary, tour escorts, travel insurance, on-board security, and housekeeping services.




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Manufacturing, AI And Publishing Attract Investor Dollars

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Want to keep track of the largest startup funding deals in 2025 with our curated list of $100 million-plus venture deals to U.S.-based companies? Check out The Crunchbase Megadeals Board.

This is a weekly feature that runs down the week’s top 10 announced funding rounds in the U.S. Check out last week’s biggest funding rounds here.

For what one might expect to be a sleepy week in mid-July, this turned out to be a fairly active period for venture dealmaking. Top fundraisers included Hadrian, a developer of AI-enabled factories for aerospace and defense, and OpenEvidence, a medical AI tool. This week also brought us official confirmation of the previously reported record-setting $2 billion seed round for Thinking Machines Lab.

1. Hadrian, $260M, manufacturing: Hadrian, a Hawthorne, California-based developer of AI-enabled factories for aerospace and defense manufacturing, announced that it raised $260 million in a Series C round led by existing investors Founders Fund and Lux Capital. The financing also includes a factory expansion loan facility arranged by Morgan Stanley.

2. OpenEvidence, $210M, medical information: OpenEvidence, a medical search and AI application for U.S. clinical healthcare providers, closed on $210 million in Series B funding. Google Ventures and Kleiner Perkins led the financing for the Cambridge, Massachusetts-based company.

3. (tied) Substack, $100M, publishing: Substack, the subscription-based publishing platform for independent writers, said it raised $100 million in Series C funding, led by Bond and TCG. Founded in 2017, the San Francisco-based company has raised over $200 million to date, per Crunchbase data.

3. (tied) Perplexity, $100M, artificial intelligence: AI search startup Perplexity has raised another $100 million at an $18 billion-plus valuation, according to the Financial Times and Bloomberg. The new round for San Francisco-based Perplexity is an extension of its previous raise just two months ago at a $14 billion valuation, per Bloomberg, and seems to highlight the traction that the 3-year-old startup has had in challenging massive incumbents like Google in the search space. Perplexity recently launched a web browser to complement its AI search engine. The company has now raised $1.3 billion total, per Crunchbase data.

5. (tied) Boulevard, $80M, appointments platform: Boulevard, a business management software platform for self-care businesses, including salons and spas, raised $80 million in a Series D funding led by JMI Equity. The round values Los Angeles-based Boulevard at about $800 million post-money.

5. (tied) Bedrock Robotics, $80M, robotics: San Francisco-based Bedrock Robotics, a provider of hardware and software to enable heavy equipment for the construction industry to operate autonomously, announced it has emerged from stealth with $80 million in seed and Series A backing. 8VC 1 led the Series A, and Eclipse Ventures led the seed financing.

7. CertifID, $47.5M, fraud protection: Austin-based CertifID, a wire fraud protection platform for the real estate industry, announced it secured $47.5 million in a Series C round led by Centana Growth Partners. The financing brings reported equity funding to date to $84 million.

8. Firestorm, $47M, defense tech: Firestorm, a San Diego-based developer of manufacturing technology for unmanned aircraft systems, raised $47 million in a Series A round  led by New Enterprise Associates.

9. Unify, $40M, business software: Unify, a developer of AI-enabled tools for companies and sales teams to grow their businesses, raised $40 million in a Series B round led by Battery Ventures. Founded in 2023, San Francisco-based Unify has raised around $70 million to date, per Crunchbase data.

10. Panacea Financial, $37M, healthcare fintech: Panacea Financial, a financial services provider for doctors and their practices, raised $37 million from Valar Ventures in a Series B extension financing. Little Rock, Arkansas-based Panacea said it has processed more than $2 billion in loan applications since launching in late 2020.

Methodology

We tracked the largest announced rounds in the Crunchbase database that were raised by U.S.-based companies for the seven-day period of July 12-18. Although most announced rounds are represented in the database, there could be a small time lag as some rounds are reported late in the week.

Illustration: Dom Guzman


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