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Extreme Heat: Shifts in Short-Term Rentals

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Demand for short-term rentals in Southern Europe’s peak summer season is showing signs of decline, and extreme heat may be a key factor behind the shift.

Countries such as Spain, Portugal, France, Italy, Malta, and Cyprus, have seen a steady decline in the share of annual demand concentrated in those peak months, according to new data from vacation rental analytics firm AirDNA, shared with Skift.

The trend, visible across both beach towns and urban centers, suggests that travelers could be adjusting their habits to avoid the worst of summer heatwaves.

“We definitely see a movement of the share of demand from some of the peak months into the shoulder season months,” said Bram Gallagher, an economist at AirDNA. “It seems like heatwaves are going to be a recurring fixture in European travel.”

Summer Decline, Shoulder Seasons Gain

figures from airdna going back to 2018 show a gradual slip in short term rental demand in peak summer months. source: airdna

While overall demand for short-term rentals continues to grow in many of these countries, the pace is now faster in spring and autumn than in the height of summer.

In Spain, for example, there has been a sharp dip since 2018 in demand for short-term rentals in August but there have been slight increases in the period between February and May.

August demand has dropped in Italy with mild increases in May, June and February, with spring gaining ground as an alternative to peak summer.

The data show a similar trend in Greece, Cyprus and France, where February and May are growing. 

The data doesn’t measure total travel volume, it shows when people are booking. In other words, it tracks what share of annual bookings occur in each month, like August compared to April.

2023 showed the steepest drop in June to August demand share, a year that broke records as the hottest ever globally and in Europe. 

“2023 was probably the most severe heat we’ve seen,” Gallagher said. “There are many factors, overcrowding, costs, but I think weather is certainly among the top reasons things are shifting.”

That summer brought wildfires, evacuations, and weeks of extreme temperatures, often exceeding 40°C, in regions across southern Europe and wider.

These weather events led to travel disruptions, including evacuations, flight delays, and booking cancellations, according to the European Travel Commission, which found a 10% drop across those destinations in 2023 when compared to the previous year. 

The commission found in another report that 81% of Europeans say the climate somehow affects how they travel, up 7 percentage points from last year. 

The AirDNA team, which pulls data from Airbnb, Vrbo, Booking.com, and Expedia, said there are shifting trends in Northern Europe too.

Countries like Sweden, Norway, and Finland are seeing rising short-term rental booking demand during the peak summer months, a notable contrast to what’s happening further south.

Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.



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Sabre Lowers Air Distribution Outlook, Stock Gets Crushed

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Sabre’s share price was down nearly 40% Thursday after quarterly results came in below estimates and the company had to lower its forecast for the year.

“The operating environment remains challenging and is pressuring air distribution bookings,” CEO Kurt Ekert said in prepared remarks. “As a result, the second quarter came in below expectations and we are updating our outlook for the remainder of the year.”

Sabre lowered its second half outlook to a range of 4% to 10% for air bookings growth. Sabre had previously said it expected 20% growth.

Sabre primarily makes money by getting fees from airlines and distributing their flights to travel agencies. It has high exposure to business travel, government and military travel, and all of those were weak in the second quarter.

“Looking at bookings mix in the second half of 2025, we expect to continue to be adversely
impacted by our greater exposure to corporate travel, military and government travel, and our
higher share in certain countries that are seeing a disproportionate travel decline,” Ekert said.

In the second quarter, Sabre recorded a net loss of $256 million on $687 million in revenue, a 1% decline.

During a call with analysts Thursday, Ekert explained how earlier optimism about air distribution bookings growth faded.

“Since that time, the market has continued to change,” Ekert said. “For example, airlines have pared back capacity. And ultimately, as we shared in our prepared comments today, we saw incremental industry weakness in June and into July.”

Sabre is heavily dependent on distribution revenue, which accounted for 79% of total sales in the quarter.

Sabre completed the sale of its hospitality solutions business to TPG for $1.1 billion in July. He pointed to gains in Sabre’s hotel distribution business in the second quarter.

“Hotel distribution bookings growth continued, up 2% in the quarter, and the attachment rate to air bookings improved 100 basis points to 34%,” he said.



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Hyatt’s Luxury Focus and Going Asset Light

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Hyatt is placing its hopes on luxury travelers and a corporate travel comeback, with executives painting an optimistic picture on Thursday despite some near-term headwinds.

Key takeaways from the second-quarter earnings call:

The well-off are still traveling: Luxury brands were up over 5% in revenue per available room (RevPAR), while budget hotels dragged. That underscores how demand momentum lives at the top end, where high-income consumers still prioritize experiences and travel.

The company has benefited from this cycle because luxury and upper-upscale hotels now represents 70% of its rooms, while other competitors are more exposed to mid-market and economy brands that are suffering more f



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IHG Hits 1 Million Rooms, U.S. and China Slow Down Growth

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InterContinental Hotels Group (IHG) crossed one million open hotel rooms in July, capping a record pace of global expansion. But the milestone comes as revenue slipped in the United States — IHG’s largest market — and China struggles to recover.

The numbers show both momentum and pressure across IHG’s portfolio.

U.S. RevPAR Slips Despite Strong Start. IHG’s U.S. revenue per available room (RevPAR) fell 0.9% in the second quarter, reversing the 3.5% growth seen in Q1 and bringing first-half growth to just 1.2%. Executives blamed the downturn on shifting holiday calendars and broader macroeconomic headwinds.

Executives attributed the softness to shifting holidays and broader macroeconomic developments, but pointed to positive shifts.

“We believe we’re past the peak of th



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