Destinations & Things To Do
Europeans Eager to Travel with Growing Interest in Quieter Places
- 77% of Europeans plan to travel between June and November 2025, highlighting strong demand despite economic uncertainty.
- 65% are opting for cross-border trips within Europe, a 6.5% increase year-on-year.
- More than half (55%) of travellers are seeking less popular, or off-the-beaten-path destinations for their next trip.
Travel remains a top priority for Europeans, with 77% planning to take at least one trip between June and November 2025. Despite ongoing economic pressures, most intend to maintain or even increase their holiday budgets in the coming months, according to the latest “Monitoring Sentiment for Intra-European Travel” Wave 22 report from the European Travel Commission (ETC).
Travel demand remains high across all age groups, with the strongest intentions seen among Europeans aged 55 and over — 82% of whom plan to travel. This is closely followed by those aged 45 to 54 (79%) and 35 to 44 (78%). While travel intent is somewhat lower among 18–24-year-olds, 66% still plan a trip, despite more commonly facing financial and time-related barriers.
Commenting on the findings, Miguel Sanz, President of ETC, said:
Our latest data shows that, even amid shifting economic and social realities, Europeans are not willing to compromise on travel, and they increasingly prefer quieter destinations and trips outside peak seasons. Destinations should take advantage of this trend by promoting less crowded, off-the-beaten-track experiences, particularly during shoulder months, and by enhancing their sustainable marketing efforts aimed at European travellers. This approach allows us to meet visitors’ changing expectations while fostering a more balanced and resilient tourism sector across Europe.
Europeans open to off-peak travel
July and August remain the most popular summer holiday months, each chosen by 25% of Europeans. However, September is emerging as a strong contender, with 22% of Europeans planning trips that month. This strong preference for early autumn travel suggests that a significant share of travellers are open to off-peak options, motivated by milder weather, fewer crowds, and better value for money.
Regional travel on the rise
A vast majority of Europeans (91%) intend to travel within the continent in the coming months, while just 8% are considering trips beyond Europe — a limited figure likely linked to higher costs and ongoing geopolitical uncertainties abroad.
Within Europe, interest in domestic (26%) and neighbouring country travel (33%) remains steady. However, a growing share of Europeans (32%, up 5% from last summer) are looking beyond their neighbouring countries to more distant destinations across the continent. This shift could be motivated by a rising appetite for culturally distinct experiences that still offer the familiarity, safety, and ease of intra-European travel.
The Mediterranean remains the most sought-after region this season. Spain leads as the top choice (13%, up 5% from year-on-year), followed by Italy (10%), France (8%), and Greece (6%).
Summer travel shifts toward quieter and less crowded destinations
Europeans are becoming more aware of the uneven distribution of travel flows across some destinations and throughout seasonal peaks. Concern about “too many tourists” at preferred locations has risen by 3% since summer 2024, alongside a growing emphasis on choosing less crowded destinations — now a priority for 11% of travellers, up 4% from last year.
In line with these preferences, 55% of Europeans plan to spend their 2025 summer holidays in less popular or off-the-beaten-track destinations, compared to 48% in spring 2025. Meanwhile, interest in traditional tourist hotspots has declined proportionally, now chosen by 45% of respondents.
Against this backdrop, air travel remains the most popular mode of transport (53%), valued primarily for its speed (27%) and affordability (21%). However, the growing interest in lesser-known destinations may be shaping mobility choices, with more Europeans — 32%, up by 4% year-on-year — now opting for car travel, favoured for its flexibility, comfort, and easier access to locations not well served by public transport.
Budgets hold steady as travellers prioritise value and comfort
Despite persistent economic uncertainties, 62% of Europeans plan to keep their travel budgets steady through November 2025, while 22% expect to spend more — highlighting the value placed on travel in their lives.
Overall, Europeans’ holiday budgets remain similar to last year. However, there has been a notable increase in the share of travellers planning to spend between €1,500 and €2,500 per person on their next trip. This mid-to-high range is now the most commonly cited, up by 3% compared to summer 2024.
When it comes to spending priorities at the destination, accommodation (32%) and food & drinks (24%) top the list. Yet, preferences differ by age group. Travellers over 45 tend to prioritise comfort and quality dining, while those under 35 are more experience-focused — allocating more of their budgets to activities, shopping, wellness, and lifestyle upgrades.
This project is co-funded by the European Union.
Full summary can be downloaded here
About European Travel Commission
Established in 1948, the European Travel Commission is a unique association in the travel sector, representing the National Tourism Organisations of the countries of Europe. Its mission is to strengthen the sustainable development of Europe as a tourist destination. In the last several decades, ETC has positioned itself at the forefront of the European tourism scene, establishing its expertise and building up partnerships in areas of tourism, based on promotion, market intelligence and best practice sharing.
Destinations & Things To Do
Day 73 Devil’s Postpile – The Trek
19.8 miles
From Purple Lake mile 894.8, elev 9974
To Upper Soda Springs campground (mile 912.2, elev 7733)
Climb 1882
Descend 4128
Steps 38761
As I reached Duck Creek early in my hike there was a man sitting there on a downed tree enjoying a snack and a rest. He pointed out there was plenty of space on the tree for me if I wanted it. I declined as I wanted to get some miles in today, but we still talk for 5 minutes or so. He was doing the JMT. He started in Yosemite Valley, made it to Purple Lake, and decided that his body just didn’t have the strength that it used to. He opted to turn around and hike back to Red’s Meadow. I never would have guessed that he was 77 but he said that he has done things like climb Mt. Shasta with his son when he was 60. So he has certainly maintained a very active life. I relayed my story about coming off trail and thinking through everything as I did so. I relayed that I had to come to terms that I might not make my eventual goal of completing the whole PCT. But that even if I had to stop, then I completed 800 miles That was still an accomplishment to be proud of, and I felt the same about his hike. I hope he sees it that way. He certainly wasn’t distraught, but to have other people have a positive outlook on what you’ve accomplished makes it easier to have that outlook yourself.
He was actually one of the first JMT hikers I’ve come across who voluntarily seemed to look for a way to help a northbound PCT hiker. He volunteered trail conditionings up to Yosemite in particular. He commented on today’s trail to Red’s Meadow. He said that once I get past this next ridge it was downhill the whole way. For me, who is trying to make some ground so I can get my resupply in Tuolumne in a couple days, that was very comforting information.
When I arrived at red’s Meadow, I looked around and put my pack down quickly. I found a spot at a picnic table that was in the shade. I ordered a double cheeseburger and a soda. They tasted good like any real food does when you come off the trail.
Hearing the ongoing conversations among other hikers, I found that I was sitting at a table with Becs, a woman who was living in South Lake Tahoe and working remotely. That made me jealous because I used to have a cabin in Tahoe and would love to live and work remotely from there (I’ve actually updated this post while sitting at the Lake Tahoe Pizza Company – almost in her backyard).
We had done so many Tahoe trails in common, the conversation flowed easily. Hearing her talk about the trails brought back fond memories.
While there, the sun shifted. To stay comfortable in the shade, Hennje changed tables and joined me at my table. He is from near Hamburg, Germany and was a little jealous that I was able to take the time to hike the whole PCT. He has two little ones at home so he only has time to fly over here, hike the JMT, and return. He was very organized and had created his own overview map with his own points of interest.
He also had the JMT map booklet from National geographic. That is similar to the series of booklets they put out for the PCT. We both like paper maps and both had some of the same complaints about the National Geographic map books.
Because of a bridge that is out there is a detour on the PCT around Devil’s Postpile National Monument. But I have a little bit of history with Devil’s Postpile that made me really want to go in and see it.
When I first came to California for graduate school, my big brother and I drove cross country on a big road trip. Bob planned lots of things to see along the whole route. Having just passed through Death Valley and heading to Yosemite, her thought Devil’s Postpile seemed like an interesting side trip.
I remember being fascinated by the basalt columns in the postpile. Since it had been 41 years since Bob and I took that trip, and I was so close, I wanted to come back.
I ended up running into somebody working in the Ranger’s office. She was able to tell me current conditions and how best to hike out and back to the PCT.
It took me 41 years to return, but these photos are for you, Bob.
Because of the bridge being down and the PCT Detour, a ranger at Devils Postpile told me that even though a lot of the campgrounds along the river were closed, PCT hikers were still allowed to use them. So I had almost the whole campground to myself. If only the water was turned on and the latrines unlocked. But a flat tent site, bear box, and picnic table still felt nice to have.
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Destinations & Things To Do
Day 71 Bear and Mono Creeks
16 miles
From Marie Lake 867, elev 10574
To N. Fork Mono Creek 881.7, elev 8638
Climb 2149
descend 4078
Steps 28780
I still felt pretty exhausted when my alarm went off at 5:15 and then again at 5:30 this morning. I ended up going back to sleep until 6:45. I think my body needed it after a week at scout camp, where I was regularly getting to sleep around midnight and up around 5:30.
When I reached Bear Creek and forded it, the depth was 16-17″ (a little below my knee). I had no problems crossing it. But as the trail continued to follow the river, I saw numerous spots that were really pretty. I made mental notes to return and possibly camp here in the future.
There was a 1000 ft climb in the middle of the day that was steep and had lots of Roman steps on it. Taking it at a measured pace, my legs got a bit tired, but nowhere close to feeling exhausted. I feel like my hiker legs didn’t completely abandon me during my layoff.
Speaking of my layoff, my foot has been doing very well. No signs of infection, and no pain while hiking. It is still a little sensitive if I push directly on the spot where my ice ax punctured my foot.
One thing I have really appreciated with all the water is the prevalence of wildflowers. I’m seeing such quantities and variety. Usually, I feel lucky if I see a couple Columbine or Larkspur. I’m seeing lots of them all over the place, and each one puts a smile on my face.
At my last stop, I gathered some water. As I tied my gravity filter system to a fir tree, a took a whiff of the air and thought, “I don’t think I even need to look to identify that big tree 20 ft to my side. I smelled that distinctive vanilla/butterscotch smell of Jeffrey Pines. When I walked over and stuck my nose up to the tree, it was one of the more fragrant Jeffreys I’ve smelled. Yum!
When I finally reached Mono Creek shortly before it ran into Lake Edison, it was roaring. I was glad it had a bridge.
I am crossing paths with quite a few southbound John Muir Trail hikers. Talking to them about their trip so far, I find myself thinking, “It’s only 100 miles to Yosemite.” The PCT has changed my mentality about hiking distances. Previously, a 60 mile trip seemed long, as did 14-16 mile days. Today, I did 16 miles in the Sierras and never felt stressed about it. And 100 miles is just “How far I’ll go to my next resupply.” Even trying to communicate with people at home. It didn’t seem scary or even strange to say, “I probably won’t have cell coverage for a week.”
I think this showed up when hiking from Florence Lake to MTR with JoJo yesterday. Despite doing a fair bit of backpacking, he was just setting out on his first longer trip, first trip in California, and was meeting friends (who started JMT in Yosemite) at MTR. He felt the think air a bit. I was calm and able to confidently lead us without referring to any map. I had done this hike last year and just felt very comfortable on trail.
Today, I found a really nice tent site near the trail. It had no water, but that is because the creek is a bit below me here in a valley. The trail was next to it back as little ways. And the trail will rejoin it again in 1/4-1/2 mile. I may not have lots of water here, but I can easily get it in the morning.
I took advantage of my early stop to get out my sewing supplies and fix a hole in the pocket of my pants. I really don’t want to lose my pocket knife.
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To learn more, please visit the About This Site page.
Destinations & Things To Do
Day 70 Return to Trail at Florence Lake
12.73 Miles
From Florence lake
To PCT 859.9 8054
To Marie Lake 867, elev 10574
Climb 3999
Descend 1056
Steps 29100
Note: Because of the convenience of getting to go to scout camp and get dropped at Florence Lake, I returned to trail there. That means I skipped a good chunk of the Sierras. I’ll happily plan a future trip to cover that section!
I woke up 5:00 at scout camp. I got out of my hammock, changed into trail clothes, and packed everything into bags based upon whether I may use them on PCT. I believe my backpack already has everything I need for the PCT. At least I hope it does.
I had breakfast with the scout troop. Then I went back to camp to grab my pack. All of camp was gathered at the flag meadow for morning flags. I stopped by there to say goodbye to some staffers and everyone in our troop.
As I walked towards the parking lot, Chuck, who was giving me a ride to the trailhead, told me her wished he had it on video. Amid all the regular yells by scouts and my saying goodbye to people, I missed that the whole camp had a “Goodbye, Mr. Walker” yell. I’m glad Chuck mentioned it, as I was able to go back and say my own goodbye to the camp and thank them for their good wishes. As they are somewhat used to, my goodbye was in musical fashion from The Sound of Music. “So long, farewell, auf wiedersein, aloha!” (It was “Aloha Friday” at camp)
Chuck drove me to Florence Lake and planned a bike ride along roads around there.
The scenery on the drive over Kaiser Pass reminded me why I hike. Earlier, I had some mixed feelings about expending the effort to return to trail. The scenery changed that. I was looking forward to hiking again.
Chuck driving away from Florence Lake after dropping me off (now I’m really committed to restarting this hike)
I took the water taxi across Florence Lake with several other hikers and got to learn as little about them.
I started hiking with Jo-Jo (sp?), a recent Tufts grad doing part of the JMT with college friends. We had a nice, pleasant conversation the whole way to Muir Trail Ranch (MTR), where he was meeting his friends.
Perhaps a better question is how long until detraining hurts performance more than rest helps it.
My legs felt good on the hike to MTR, which is promising. I did a short backpacking trip last year from Florence Lake over Selden Pass. I think lots of things were not ideal on that trip (sleep, dehydration, not acclimated, heavy pack). I just remember feeling completely
exhausted on the climb to Selden Pass.
What a difference from the trip I took last year. Last year, the 3000 ft climb from Muir Trail Ranch (MTR) to Selden Pass was absolutely exhausting.
I wondered if – and hoped – this year would be better. It was much better! I had lunch at the 10k elevation but because I was exhausted or hungry, but because it was getting late and I wanted to have room for dinner in a couple hours.
I got to Marie Lake and set up camp. Nostalgia pushed me to set up my tent in the same spot as last year.
This website contains affiliate links, which means The Trek may receive a percentage of any product or service you purchase using the links in the articles or advertisements. The buyer pays the same price as they would otherwise, and your purchase helps to support The Trek’s ongoing goal to serve you quality backpacking advice and information. Thanks for your support!
To learn more, please visit the About This Site page.
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