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Ethiopia Launches its New ‘Visit Ethiopia’ Digital Platform Now to Showcase Top Destinations and Boost Tourism Services in the Country

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Thursday, July 10, 2025

Ethiopia has inaugurated its groundbreaking ‘Visit Ethiopia’ online portal, intended to greatly boost the nation’s tourism sector by advertising its unusual destinations, varied services, and cultural activities. The strategic undertaking has the goal of placing Ethiopia at the forefront of the world’s tourism scene by generating wider global interest and visitor inflow.

Comprehensive Digital Resource: Showcasing Ethiopia’s Rich Offerings

The newly introduced ‘Visit Ethiopia’ platform serves as an extensive digital resource for prospective travelers, providing comprehensive information on Ethiopia’s diverse tourism services, popular attractions, historical sites, and vibrant cultural heritage. The user-friendly website integrates engaging multimedia content, including interactive maps, immersive virtual tours, and detailed travel guides.

This digital innovation significantly enhances visitor accessibility and planning convenience, fostering increased interest in exploring Ethiopia’s varied offerings.

Boosting Tourism Visibility: Strategic Global Promotion

Ethiopia’s launch of the ‘Visit Ethiopia’ platform is part of a strategic approach to enhance its global tourism visibility. The platform’s interactive design and extensive content aim to appeal to international audiences, highlighting Ethiopia’s distinct cultural, historical, natural, and adventure tourism opportunities.

Strategic global promotion through this platform significantly increases Ethiopia’s tourism appeal, attracting diverse visitor demographics worldwide.

Economic Benefits: Strengthening Local and National Economies

By promoting Ethiopia’s tourism destinations effectively, the ‘Visit Ethiopia’ platform is expected to generate considerable economic benefits. Increased tourist inflows stimulate local economies, especially benefiting sectors such as hospitality, retail, transportation, and cultural enterprises.

The anticipated growth in tourism significantly contributes to employment opportunities, income generation, and sustained economic development across Ethiopia.

Sustainable Tourism: Emphasizing Responsible Travel Practices

Aligned with global sustainability goals, the ‘Visit Ethiopia’ platform actively promotes responsible and eco-friendly travel practices. Content and resources on the platform emphasize sustainable accommodation options, eco-tourism initiatives, responsible wildlife viewing, and conservation activities.

Ethiopia’s emphasis on sustainability significantly enhances its global tourism reputation, appealing to environmentally conscious travelers and industry stakeholders.

Enhanced Visitor Engagement: Immersive Digital Experiences

The ‘Visit Ethiopia’ platform enhances visitor engagement through immersive digital experiences, such as virtual reality tours, interactive storytelling, and engaging multimedia presentations. These digital tools allow travelers to preview Ethiopia’s attractions vividly, significantly enhancing their planning and anticipation.

Immersive digital experiences provide travelers with compelling reasons to choose Ethiopia as their preferred travel destination.

Technological Integration: Facilitating Seamless Travel Planning

Leveraging advanced technology, the ‘Visit Ethiopia’ platform provides seamless travel planning experiences. Integrated digital booking systems, customizable itineraries, real-time travel advisories, and virtual assistance streamline the entire travel planning process, significantly improving visitor convenience.

Effective technological integration ensures Ethiopia meets contemporary traveler expectations, delivering smooth and enjoyable travel experiences.

Cultural Promotion: Celebrating Ethiopia’s Rich Heritage

The ‘Visit Ethiopia’ platform prominently celebrates Ethiopia’s rich cultural heritage, promoting immersive cultural experiences, traditional festivals, historical sites, and vibrant local traditions. Detailed content and multimedia resources enhance visitor appreciation and understanding of Ethiopia’s diverse cultural landscape.

Promoting cultural heritage enriches visitor experiences, fosters cultural exchanges, and reinforces Ethiopia’s global tourism appeal.

Community Empowerment: Inclusive Economic Development

Ethiopia’s tourism platform emphasizes inclusive community empowerment, ensuring local populations benefit directly from increased tourism activities. The platform highlights community-run tourism initiatives, local artisan markets, cultural exchange programs, and community-led eco-tourism projects.

Inclusive tourism development strategies promote equitable economic growth, community empowerment, and sustainable local development.

Climate Adaptation: Sustainable Tourism Infrastructure

In response to climate-related challenges, Ethiopia remains committed to developing sustainable tourism infrastructure. The ‘Visit Ethiopia’ platform promotes climate resilience initiatives, adaptive management practices, and eco-friendly infrastructure investments, safeguarding the country’s tourism assets from environmental impacts.

Prioritizing climate adaptation ensures long-term tourism sustainability, ecological conservation, and economic stability.

Long-Term Vision: Positioning Ethiopia as a Global Tourism Leader

The launch of the ‘Visit Ethiopia’ platform aligns seamlessly with Ethiopia’s long-term vision for global tourism leadership. Continuous investments in tourism infrastructure, sustainable practices, cultural heritage promotion, technological innovations, and community empowerment support this strategic vision.

This comprehensive approach guarantees Ethiopia’s enduring tourism success, economic prosperity, and international prominence.

Conclusion: ‘Visit Ethiopia’ Platform Drives Sustainable Tourism Growth

Ethiopia’s ‘Visit Ethiopia’ digital platform greatly amplifies its global tourism promotion, advocates for sustainable tourism practices, and creates high economic returns. Carefully crafted and professionally implemented, the platform showcases Ethiopia’s dedicated adherence to responsible tourism, visitor experience, and equitable economic growth.

It has the promise of bringing permanent gains to tourists, local communities, and the general tourism sector in Ethiopia.



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Destinations & Things To Do

Day 51 Hiking Out – The Trek

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13.9 Miles
From Crabtree ranger station (mile 767.5+1.2, elev 10642)
To trail camp on lake (mile 756.8, elev 10958)
Climb 2633
Descend 2325

I’ll admit I’m apprehensive about today. My foot seems more sore than yesterday. Fortunately, applying pressure to the bottom of the foot is not painful.

I’m also sad. I’m not sure if I’ll be able to return, when, and if I should do something else if I’m able. Those answers will come in time. Today’s focus has to be on just getting myself off trail. I should clean and rebandage my foot before heading out this morning.

Tents at Crabtree Meadows

Whitney Creek

 

Spoke with Ranger Colin on trail. I told him that I didn’t anticipate needing any help, but wanted him to be aware of my circumstances. He thinks PCT to Cottonwood is safest choice for me to self-evac. It might seen hot/dry climbing from Rock Creek. Says he will be in the ranger cabin tonight.

Hikers crossing Rock Creek seen very averse to wet feet. I’ve only seen 2 wet foot crossings (one with bare feet) and 4 did log crossing. I didn’t see many unbuckledc hip/sternum straps as is recommended for crossings.

Saw Taylor at Rock Creek for the first time since PVC. She said she thinks about expression I related about not trading her trek for a cheeseburger. It was useful to me as well, trying to stay in the moment and not miss nice/beautiful things because I was too focused on my foot.

Hiker crossing Rock Creek

There was a stunningly beautiful waterfall on Rock Creek (about mile 761.2) between the crossing and the ranger cabin.

Rock Creek waterfall

Philippine(so?) and her friend (who I last saw at the 1000 km marker) saw me taking my break. They asked to use footage of me playing guitar at the 1000km marker in a PCT documentary about mind & body. They also asked if there was anything they could do to help me with my foot (volunteered the help).

They also mentioned a pretty lake 0.5m ahead. I saw it and decided I had hiked far enough. It is very shallow, like it will dry up later in the summer. But it has lots of interesting rocks sticking up and I can look across it at the really vertical rock faces I had been admiring. I think it is one of the most incredible views I have had on trail.

View across lake from my campsite

 

I never would have camped here and seen this spectacular place had I not hurt my foot. I also never would have seen the waterfall I saw earlier. Both of them would make good spots for a shorter loop trip around Cottonwood Pass. We could spend night 1 here at the lake, night 2 at the waterfall, and night 3 up Rock Creek somewhere. It would make for an unbelievable short loop that others – without hiker legs – could do and enjoy.

The frogs are periodically making noise and then going silent. Besides that, I hear birds, an occasional squirrel, and sometimes the breeze (which has been mostly calm… certainly not cold).

Very hollow tree

 

 

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Day 72: Heat and a Vortexing Wayside

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  • Blackrock Hut (885.3) to Pinefield Hut (898)
  • 2549 feet ascent, 2757 feet descent 

Today was hot. Really hot. Like 100 degree hot. We started early, took an afternoon wayside vortex break, and hiked into the early evening. By doing this, we packed in a 14 mile day. 

Most of the hikers at last night’s shelter planned to go to the same hut. We were not confident we could make the 14 mile hike so had told folks not to worry if we didn’t make it. 

Early Morning Climb

The day started with a climb up Blackrock Summit. The trail was easy enough, skirting the side of the summit rather than going over the top. I was relieved not to have to climb the rocks in the heat as I had no desire to disturb any of the snakes I assumed must be resident there. 

It was warm, but due to being 8:30 am, it wasn’t too hot yet. In the glare of the summer sun, we still squinted to make our way up and around the summit. 

After winding our way around the peak, we wove back and crossed the rockfall on the back side of the summit. Some hikers came up behind us and I offered to let them go ahead, assuming we would be slower given our 30 year age advantage. In fact, we had to slow down for them. We didn’t mind taking our time, especially after we moved into the shadow of the peak. 

Forest Friends Along the Way

One of our forest companions today was an Appalachian Cottontail (Sylvilagus obscurus). This sweet bunny sat still in the middle of the trail, preventing our advance. I gently eased forward and the bunny went left a couple of feet. I paused. The bunny went right. It was a standoff. No one was going anywhere. After a photo shoot, the bunny finally hopped off into the woods and we hiked on. 

We were also graced by a posing Red Admiral Vanessa atalanta.  Like the bunny, the butterfly sat in the middle of the trail opening and closing its wings for a minute or two. Finally, it too went off into the woods. 

We also saw a mosquito on a Coreopsis verticillata L., Threadleaf Coreopsis, Whorled Tickseed, Whorled Coreopsis. The flower is somewhat mundane, aside from its bright yellow color. However, the mosquito posing on it was remarkable. 

Heading for Our First Wayside

We decided definitely to go for the camp store. It was so hot we were dreaming of dunking our heads into a cooler of cold drinks. 

The noon hour passed and we carried on. The promise of ice sailed us full steam to the Loft Mountain camp store. 

Once inside, we were overcome with options. On top of that, we were so hot eating didn’t seem like a favorable option. We wandered around the store for 30 minutes not sure what we wanted to buy. 

We saw a cute banner on the wall. It wasn’t for sale. 

Digging In

Adter wandering around the air conditioned store, we cooled off enough to think. We finally got a load of food over two different visits into the store. The breezeway between the store and the bathrooms had long benches with plugs for recharging. Soon after we arrived, other hikers came in, filling the benches as we all guzzeled drinks, chomped food, and charged phones.

The Historian packed in two sandwiches, three drinks, some potato chips, and half a sleeve of oreos. I started off more sedately with one sandwich, some chips and unsweetened iced tea. I love iced tea but gave it up a few years ago because tea doesn’t suit my body well. I watered it down and chugged on. I regretted it later in the day but it sure was good.

Vortexing

After an hour, our tummies were as full as oir chargers. The heat was awful and the company great. No one moved. The clock ticked on. The Hiatorian ate more. I drank more tea. No one moved. 

At 3:30, with 6 miles to go, we staggered out into the heat. We busily discussed whether or not we could make the 6 miles left. I commented on how steep the trail was. We walked on. We stopped and looked at each other. It should not be so steep. We took the wrong side trail to return to the Appalachian Trail. Bonus miles at the end of the day in the heat. 

Ugh. After studying the maps, we decided to retrace our steps.

We Made It

After correcting our error, we hiked on at a steady pace and finally arrived at Pinefield Shelter. When we got there, our shelter mates cheered and shifted things around to make space for us. 

For some unknown reason neither of us were very interested in dinner. Of course not after eating so much for 2nd lunch.

Someone was giving away a foil package of chicken they had been given by someone else who didn’t want it. Hmmm. Chicken salad sounded good.

I mixed the chicken packet with home dehydrated onions and marinara sauce. It was just right. A cool salad supper of protein and vegetables. Eaten in the company of friends, it was a perfect summer supper to end a hot day of hiking. 

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Back to the PCT After Completing the East Coast

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It was so funny laying in the back of the truck bed as Jay drove us all the way from Reno to Kennedy Meadow South. We stopped off once so that I could pee. But for the most part, I slept continuously and felt wonderful. Then as we were getting closer, Jay pulled over so that we could wait for the sun to come up. The final stretch of road to KMS was a winding mountain road. And he thought the views would be better for sunrise.

I continued sleeping in the truck bed as he was parked there. Then slowly woke up as the car began to move again an hour or so later. And boy, was Jay right. The window to the covered truck bed was open as we drove up the mountain roads. I was able to lay there and dozed in and out while simultaneously watching the most incredible sunrise. It was a really unique experience.

Then I woke up again to the feeling of the truck pulling over. And lo and behold, we are pulling into the parking area for the general store at Kennedy Meadows south. I can’t believe that I’m back out on the PCT again.

I rolled back over and slept for another couple of hours. At this point in time, I was feeling a lot better and more rested, but was still leaning toward taking the day off. I still have to figure out my resupply strategy for the next couple hundred miles. I don’t know how much food I want to carry, where I want to re-up on food, and everything like that.

In the past, I’ve done the side trail down Kearsarge pass to go into Bishop. But that adde substantial mileage and elevation gain and loss. This time around, I’m trying to avoid any side trails. Even if that means carrying substantially more food and being a bit uncomfortable. At the same time, my backpack is 35 L. The biggest bear canister I can fit in my pack is a 450, which only fits about three or so days food. And my pack itself in the past typically can only hold about 5 to 6 days of food. So I’ll be curious to see what I’m actually capable of taking.

I slept well for another couple of hours before getting up to go pee. Then back at the truck I packed my quilt away and headed over to the store at Kennedy Meadows. I could smell breakfast cooking and was eager to be up and moving a bit. Otherwise, I felt like I would probably sleep in that truck bed for the entire day. But if I’m taking the day off today, then I’ll probably set up my tent and wind up taking a nap at some point. I haven’t taken a single nap for the entire year. Typically every single time I’m in town and have the opportunity to nap, I have hours of video editing and writing to get done. But I’m basically all caught up at this point. So today can actually just be a rest day for once.

I was surprised that there were only a couple hikers up by the general store. When I was here a few weeks ago, there were tons of people. And at that point in time, the conditions in Sierra were actually not ideal for hiking. Especially at the limited skill level that a lot of hikers have when they start Pacific Crest Trail. Now, a few weeks later, the conditions in the Sierra are finally suitable for most people to pass through. But there’s only a handful of hikers to be seen.

This dog at KMS was so ridiculously cute.

Jay and I sat with two hikers, Hillbilly and Flower and had breakfast. I had a giant pancake loaded with M&Ms, along with hashbrowns, sausage, and eggs. This cute deaf cat named Ranger came and tried to beg for food while we ate. It was nice to just hang out with hikers and have absolutely no plans for the day.

At this point, Jay checked in and was curious what I was planning on doing. I told him I really wanted to work on sorting out my resupply and take the day off. Southern Maine and New Hampshire exhausted me more than I ever could have imagined. So after breakfast, I got my pack and all of the food that I bought at the store yesterday. Then went through everything and sorted out my resupply. Jay made some suggestions about the fastest the easiest places for me to pick up food as well.

Jay suggested that I just carry a day and a half of food out of KMS. Then I can do a short side trail down to Cottonwood trailhead, which will only add about a mile and a half. There I can get my bear canister and about five or six days of food. So at least I could be light and comfortable for the first day or so as I acclimate a bit to the altitude. Fortunately in the past, my body adjusts very well and quickly at high elevation.

Sorting out about 200 miles of resupply.

That sounded like a good plan and helped me to avoid any of these side trails which add time, elevation, and mileage. All things that I really don’t need to be adding to my already big year. That means I don’t have to go down Kearsarge pass this time around, which I’m super excited about. I’ll probably just carry food to VVR. That would be about 180 miles from Kennedy Meadows. And there I’ll be able to get hot food, resupply, and likely to shower and laundry. It would be another four or so days past there to get to Sonora pass and be completely done with the Sierra.

I like that plan and it seemed to be the easiest option. But I’m not looking forward to how incredibly heavy my pack is going to be. After we figured that out I packed away a day and a half of food to take tomorrow. Then got my bear canister packed, and all of the other food I would be needing. I wasn’t remotely surprised to find the canister couldn’t fit six days of food. Even the BV500 are typically too small to fit six days of food. So I will just have to keep my other food bag and try to hang it where I can, or camp at locations with bear boxes for the first couple days.

This is definitely one of my favorite mountain house meals. And one of their three new recipes.

The rest of the day after that was super relaxing, and I did basically nothing. I hung out with Jay and some of the other hikers who were at KMS. As the day went on, some more people emerged from their tents. Apparently there are also a handful of hikers down the road at grumpy‘s. Grumpy’s is a bar and restaurant which also has yurts and allows hikers to pitch tents. In 2022 when I was going southbound with PCT, I was at grumpy’s for their Halloween potluck, which wound up being an absolute blast.

Sometime in the afternoon, Jay wanted to drive down there so I headed over with him. It was nice to be inside of grumpys again and it felt nostalgic. I ordered a patty melt and a root beer float and we sat outside with a handful of hikers. A few of them recognized me off of YouTube or something like that. I chatted with one man who is out supporting his son on his first thru hike at the age of 18. He was so incredibly excited for him and was also super stoked to run into me. Apparently he’s been watching my videos for most of the year.

When I was barely done eating my huge patty melt, the guy who worked inside came out and brought me a banana split! Jay said that he had insisted after Jay mentioned that I was doing the calendar year triple crown. And even though I was already so full I absolutely devoured it. I can’t remember the last time that I had a banana split. There are three scoops of ice cream, one covered in caramel, one covered in hot fudge, and one covered in strawberry syrup. It was delicious.

I’ll be dreaming of this banana split for the rest of my life.

We sat around for a while after that chatting with the other hikers. It’s so nice to see more people after it had been such a quiet morning. But a lot of the hikers are either leaving late tomorrow or taking the day off tomorrow. They’re eager to fall into bigger groups and embark on the Sierra together. Which I completely understand. If weather conditions were different, I would likely want to do the same. Though it’s almost impossible to find other hikers doing 35 miles a day.

Eventually, Jay and I headed back to KMS and I planned to finally take that nap. When we got back, I found a hammock and wound up laying down for a few hours. It’s crazy to think that in the last 5 1/2 months and 4300 miles I haven’t napped once. It felt so good to have no place to be and to just be able to relax. And I didn’t have any work to get done.

Sleeping in the hammock at KMS.

Eventually, I emerged from the hammock later on in the day. I headed back out toward the general store to grab a couple last items. I wanted to superglue the Velcro onto my new shoes for my gaiters. I also needed to buy fuel and a couple last-minute things. I grabbed a few drinks and sat at the tables with a bunch of hikers and Jay. I tried to use Wi-Fi to get some YouTube videos uploaded, but it was a lost cause. Because of lack of service recently and how challenging the terrain was at the end of the Appalachian Trail, I’m ridiculously behind on everything. But there’s nothing I can do about it.

A bunch of hikers hanging out by the projector at KMS.

All of the other hikers wound up coming back from grumpys later on in the night. I got my tent set up near everybody and eventually the whole group sat around to watch a movie on the big projector screen. I was close enough to hear so I just laid inside to do my stretches. Then wound up having a really early night. It looks like Jay is going to drop me back off the trail sometime around 5:30-6AM tomorrow. And I very likely won’t be back in Wi-Fi or service for about six days. But I’m glad to be going through the Sierra as quickly as possible. It’ll be easier to judge my pace once I see how much snow remains on the highest mountain passes.

If you enjoyed this blog and would like to support my hike by buying me a soda or a snack along the way, there is a “Tip the Author” button below! It links directly to my Venmo. Any and all support is incredibly appreciated!

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To learn more, please visit the About This Site page.





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