Cathay Pacific has restarted flights between Hong Kong and Brussels for the first time since 2020.

The Asian carrier is operating the Hong Kong-Brussels route four times per week using Airbus A350-900 aircraft, which are fitted with business, premium economy and economy cabins.

Lavinia Lau, Cathay’s chief customer and commercial officer, said: “We are very pleased to be back in Brussels, directly connecting our home hub with one of Europe’s major political centres and a tourism destination that’s steeped in history and culture.”

Cathay Pacific has been rebuilding its long-haul network in the past few years and will operate nearly 100 weekly flights between Hong Kong and Europe this summer, following the addition of flights from Rome and Munich in June.

The airline also offers five daily flights from London and daily services from Amsterdam, Frankfurt, Manchester, Milan, Paris and Zurich, as well as four weekly flights to both Barcelona and Madrid.

Expanding the power of loyalty beyond the flight, JetBlue
announced the launch and new name for its consumer travel booking program.
TrueBlue Travel is replacing the former Paisly by JetBlue website.

The new platform and travel services subsidiary offers a
more seamless way for TrueBlue members to plan, book every part of their trip
and maximize their rewards.

In celebration of the launch, members can earn 2X Tiles on
cars and hotels booked through TrueBlue Travel between August 5 and August 8,
2025, for travel completed by November 30, 2025.

“This rebrand is a major milestone for Paisly, LLC as we
continue to grow into a fully integrated travel services company,” said Jamie
Perry, President of Paisly, LLC. “It reflects what customers already expect: a
platform that delivers unbeatable value for TrueBlue members, from earning and
redeeming points to using JetBlue Plus and Premier Card benefits.”

He added,” With the addition of hotel and car redemption,
TrueBlue Travel offers one seamless place to plan and book an entire trip,
backed by the service JetBlue is known for. It also highlights how Paisly’s
platform can support future partners looking to deliver a loyalty-led travel
experience.”

Whether or not customers are flying
with JetBlue, TrueBlue Travel’s full-service booking experience extends
beyond flights with options to book hotels, vacation rentals, car rentals,
activities, theme park tickets and travel bags. Members earn points and tiles
on eligible purchases that can now be redeemed for hotel stays and car rentals.
The platform features exclusive member savings, personalized deal matching
based on itineraries and a seamless interface to manage travel plans.

“TrueBlue Travel is a major step forward in our mission to
make loyalty more meaningful,” said Ed Pouthier, vice president, loyalty &
personalization at JetBlue in a statement. “By expanding how and where members
can redeem points through TrueBlue Travel, and delivering that experience
through Paisly, our in-house travel services company, we’re bringing more
flexibility and value to the program. It’s about creating value throughout the
entire travel ribbon, not just every flight.”

TrueBlue members can visit the website to learn how to earn
points and tiles with TrueBlue Travel for hotels, car rentals, activities and
more and start redeeming points.

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Travelers in the Pacific Northwest will have plenty of new options to fly to Europe in 2026, thanks to Alaska Airlines’ ongoing route expansion.

The carrier just announced it’s adding two more transatlantic routes out of its Seattle hub to London and Reykjavik, launching next spring. The new international flights are part of Alaska’s larger initiative to transform its base in Seattle into a global gateway. The airline plans to launch at least 12 nonstop international flights from Seattle-Tacoma International Airport (SEA) by 2030, with London and Reykjavik as the fourth and fifth destinations in its lineup. 

Alaska will offer daily nonstop service to London all year round with its Boeing 787-9 Dreamliner aircraft. “The Seattle-London route is popular with both corporate and leisure travelers who are eager for premium onboard amenities and services,” the carrier says. As such, it will offer a business-class cabin outfitted with 34 enclosed suites with lie-flat beds. The British capital is the largest intercontinental market for travelers from Seattle, according to Alaska, with more than 400 passengers transiting between the two destinations every day.

The airline will also begin a seasonal summer flight to Reykjavik, Iceland, on board its single-aisle Boeing 737-8 Max planes. Exact flight schedules for the Reykjavik and London routes haven’t been published yet, as both flights are still awaiting final government approval. Fares for both routes are scheduled to go on sale this fall.

Previously, Alaska announced new service from Seattle to Tokyo Narita (which launched in May), Seoul Incheon, and Rome, which will be its first-ever European destination. “With these bold moves, we are accelerating our vision to connect our guests to the world,” said Alaska Airlines CEO Ben Minicucci. “We are seizing this moment to redefine the international experience and level up. And we’re doing it with the same relentless focus on safety, care and performance that’s always defined us. I’m so proud of how our people continue to step up and deliver as we push ahead on these initiatives, with even more to come.”

To mark the transition into its global era, Alaska Airlines is also rolling out a brand-new livery for its Dreamliner aircraft. The new design is inspired by the northern lights, with vibrant blues and greens as well as “flowing aura lines. It will adorn the airline’s growing fleet of up to 17 Boeing 787 Dreamliner aircraft” as part of its new global experience. Alaska currently has four Dreamliners in its fleet.

“Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace and a nod to our heritage,” said Andrew Harrison, Alaska’s chief commercial officer. “As we significantly expand to new destinations around the globe, we’re eager for more and more travelers to recognize our new livery as being Alaska Airlines and appreciate the outstanding service we’ve long been known for.”

The airline’s iconic emblem featuring an image of an Alaska Native will remain on its narrow-body aircraft. Alaska Airlines’ long-haul Dreamliner experience will be available from Seattle starting on September 12, when the carrier launches its route to Seoul, South Korea. 

The carrier is also upgrading the long-haul experience on its Airbus A330 fleet, “making substantial investments to the onboard experience over the next few years,” according to the airline. Every cabin on those jets will see improvements, including updated lie-flat seats in business class, a new premium economy cabin, and upgraded seats in the main cabin.

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