When iconic Pride Month events come to mind, it’s easy to immediately think of well-known gay parades and festivities that take place in popular areas like Los Angeles, New York City, or even Pensacola, Florida.
It’s incredible to see queer visibility celebrated in big cities and small towns across the United States, but there’s one festival that occurs in the heart of Pride Month that truly encapsulates queer joy more than any other destination.
Electric Forest hit a magical 13th year in Rothbury, Michigan this June and the inclusive festival brought LGBTQ+ visibility to the forefront at a time it’s needed most.
With multiple Pride activations, iconic music sets, drag brunches, immersive art installations, and thousands of queer people dancing all weekend long… Electric Forest is undeniably a can’t-miss event that everyone in the LGBTQ+ community should experience at least one time in their lives.
It’s actually quite shocking just how gay this festival is. As I ventured through the breathtaking forest every single day, I was overwhelmed with all of the queer love that made Electric Forest feel like such a safe space.
Let’s be clear… I’m not just referring to all of the rainbow colors that beautifully lit up the forest each night. For this year’s programming, Electric Forest recruited Jake Resnicow to take over the festival’s Pride stage that featured legendary sets from The Knocks x Dragonette, Confidence Man, BAMBII, TAAHLIAH, and a slew of drag performers.
However, the fun wasn’t just limited to the Pride stage. One of the major things I personally love about Electric Forest is that the queer activations take place at every corner of this stunning festival.
Throughout the spectacular meadow, it’s likely you’ll witness a queer couple getting married on-site at The Chapel or you’ll see a group of gays rocking eccentric outfits as they venture from stage to stage. Plus, let’s not forget that this year’s festival literally had a gay soirée that even had the headliner, Wreckno, propose to their partner! Talk about gay rights!
There’s so much political discourse surrounding LGBTQ+ equality today, so it’s very inspiring and comforting that Electric Forest prioritizes queer celebration in these challenging times.
Electric Forest made history as the first major music festival to feature a Pride parade back in 2018 and the momentum has only grown since then. At a time where it feels like queer acceptance is regressing, this special festival is quite literally doing the exact opposite.
In many ways, Electric Forest is embracing a future that many close-minded people are too afraid to embrace. As a proud gay man myself, I find myself struggling to accept where we are as a society today. That’s why music festivals like Electric Forest are the medicine needed to keep up the good fight.
I found myself saying, “I wish life was like this all the time” to many new members of my chosen family throughout the weekend. The real world may not be up to par with where Electric Forest is at, but thankfully, this very beautiful festival isn’t going anywhere anytime soon.
Trust me when I say Electric Forest is the escapism you just may need during these uncertain moments in history. To learn more about this exceptional festival and plan your once-in-a-lifetime trip, check out the official website here. You won’t regret it!
This extraordinary trip was provided by Electric Forest.
The Tennessee Titans will spend parts of the next 10 days on the road, logging a total of nine nights in Tampa and Atlanta on a preseason road trip for joint practices and preseason games against the Tampa Bay Buccaneers and Atlanta Falcons. It won’t be the busiest slate; the Titans will only practice three times with two games in between, meaning there will be four off days. But it’ll be a stretch spent together, and, crucially to coach Brian Callahan, it’ll be a stretch where opponents will be able to start forming their opinions about the Titans.
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“One of the things I’m really looking for is what do those teams say about us when we leave?” Callahan asks rhetorically. “What do they say about how we played, the intensity we practiced with? Those are all things we get to go make an imprint of what our team can be this year.”
Callahan envisions this road trip as an opportunity for his players and coaches to get closer, continuing the ongoing trend of Callahan emphasizing connection and togetherness as team-building tacts. It’s also an opportunity to get ready for the long road trips the Titans will have to endure in the fall; the Titans travel to Phoenix, Denver, Las Vegas and San Francisco this season, with the Raiders and Cardinals trips coming in back-to-back weeks.
The players seem to be bought into the idea. Receiver Calvin Ridley says the trip will go a long way toward bringing the team together. Rookie tight end Gunnar Helm says he’s looking forward to getting closer with his teammates. And offensive tackle Dan Moore Jr., in his first year with the Titans, plans to take advantage of the closeness.
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“I do think it’s a great time for us to bond us a team,” Moore said. “Spend some time on the road. Get to know each other a little bit better, spend a lot more time with each other and just come together.”
Practicing with the Buccaneers presents a long list of challenges. Coach Todd Bowles’ defense blitzes at one of the highest rates in the league, which should test quarterback Cam Ward and the offense’s readiness. Quarterback Baker Mayfield and the Bucs’ talented receiving corps, led by Mike Evans, will be a huge test for the secondary. And then there’s the Florida heat. The forecast calls for mid-90s temperatures and extreme heat with a “real feel” of 104 degrees by the time practice is going to be ending.
When asked if he has any advice for enduring the Florida summer heat, cornerback and Florida native Jarvis Brownlee Jr. said to keep hydrated. And then he repeated his advice four more times.
Another underrated element is these joint practices, and preseason games, will be the Titans’ first opportunities to experience unfriendly environments. Having enemy fans around isn’t high on the list of reasons to go on these trips, but it’s a factor.
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“It’s gonna be us against everybody for the next 10 days,” Helm says.
A road trip is the best kind of liberation — you (and your loved ones, if you so choose) plus the open road and limitless possibilities. Still, to optimally embrace that freedom, some upfront planning is required. These practical tips will ensure the trip is all you hope it will be.
Plan food stops before you leave
Just because you can see those golden arches from the highway doesn’t mean you must stop at that McDonald’s. Much of the country’s tastiest food is located just off the road, in what can seem like unsuspecting locations. “Some of the best expressions of regional food flavors and unique culinary styles can be found in gas stations,” said Frank Beard, a traveling sales rep, to Condé Nast Traveler. “Just because a place has four walls and a gas pump doesn’t mean they can’t do something different.”
Drive no more than 5 hours a day
“If you are planning a trip where you are going to drive, say, 12 straight hours to your destination, just fly if at all possible,” said American Weekender.“It’s not worth wasting an entire day of your trip in the car when you don’t have time to explore.” Clichés exist for good reason, so remember: The journey is indeed the destination. Stop at the dinosaur park you saw from the road. Sleep in, if the mood strikes. And relish the chance to break up the drive with an overnight stop.
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“Stopping overnight in the middle has made my driving days infinitely better over the last half-decade,” said Ben Mesirow at Thrillist. “Every leg of the trip feels more manageable, and even if you have to sacrifice one night at the destination, it’s more than worth the trade-off to arrive calmer, happier and ready to enjoy your vacation.”
Prepare for possible roadside emergencies
One certainty of road trips — and driving in general — is that at some point, there is going to be a car malfunction. Two arguably essential tools to have stowed in your auto are a portable jump starter for a stalled engine and a portable air compressor for pumping tires. “If you’re driving alone or in remote areas where car trouble will really ruin your day,” these mechanisms are “game changers,” said frequent traveler Rachel Engen to Outside magazine.
Give your car the gift of a checkup
Auto maintenance either comes easily to you or it never crosses your mind until those pesky dashboard lights start blinking. If you’re the former, skip ahead. If you’re the latter, gather your strength and get all that maintenance done before you hit the road. “Check the oil, fluid levels, battery and tires,” said Lonely Planet. “Make sure you have air in your spare tire.” Obvious, yes. But obvious is best — especially if you follow through.
Download everything you might need before departure
Picture it: You’ve entered your destination into Google Maps, and the app is guiding you smoothly there. Then, poof: Out goes the cell service. Avoid the abject terror that results and save everything you might need for offline use. That includes “Google Maps, trails, campsites and itineraries,” said Julia, the creator behind Julia Takes a Hike, to Outside magazine. Screenshots of reservations so “you don’t struggle to dig through email without Wi-Fi” is a wise idea, said Engen to Outside. “Make sure your music or audiobooks are downloaded too.”
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This article first appeared in the August edition of Powersports Business.
Summer vacation season has begun, and as Americans gear up for adventure, the high cost of air travel is fueling a road trip renaissance. According to a survey from GSTV, “83% of people said they plan to drive to their summer vacation destination, and 54% said they will drive instead of fly due to the rising cost of airfare.”
Powersports enthusiasts gearing up for summer road trips should ensure their vehicles are up to date on maintenance.
For powersports enthusiasts, a summer road trip may include trailering their ATVs and other on- and off-road vehicles to explore new trails, such as Iron Mountain Resort in Dahlonega, Georgia, Ride Royal Blue Resort in Pioneer, Tennessee, or Badlands Off-Road Park in Attica, Indiana. That is, of course, if their vehicles are up to the challenge.
Before hitting the dirt, riders need to ensure their vehicles are road-ready, and that can be costly. A rule of thumb in the powersports industry is that for frequent riders, an ATV should be tuned up every three to six months, and these costs can add up. For example, a tune-up for an ATV can cost between $100 and $400, while regular oil changes typically range from $30 to $55.
And let’s not forget those items not covered in a tune-up. For example, new tires, shocks, and batteries. According to ATVTires.com, some entry-level tires are priced from nearly $81 to $148 per tire, and for some high-performance tires, the prices go up to nearly $214 to $414 per tire. And remember to maintain those brakes. The price tag adds up quickly if you’re hitting the trails often and/or are covering the cost for the whole family. Keep in mind that maintenance and repair costs have surged in recent years, driven by rising prices across the economy.
For many, the upkeep costs may be too steep to handle without financing. The same applies to purchasing a new vehicle. According to the University of Michigan’s consumer sentiment index, anxiety about inflation, tariffs, and economic uncertainty is pushing consumer sentiment to its second-lowest level since the pandemic. Since January, sentiment has dropped by nearly 30 percent, with many Americans cutting back on discretionary spending.
But all hope of a powersports-filled summer isn’t lost. Like consumers, many dealerships may be feeling the squeeze as inflation rises and discretionary spending dips. However, many continue to be valuable resources for customers by showing them how, through financing, their services team can breathe new life into their existing vehicles. This includes financing everything from essential repairs and tune-ups to upgrades, new accessories, and even gas.
For small businesses that are not offering financing from companies such as Synchrony, this is the time to act. For businesses with existing programs, there is a good chance that many of your current and prospective customers are unaware that they can finance the upkeep of their vehicles. That means it’s time to begin promoting the full extent of these programs online and on-site in the dealership — in store windows, on the store floor, and more.
From there, educate your sales and services teams on the financing options. Make them your store’s financing experts, helping your customers understand how they can use these loans to maintain their current vehicles (and in doing so extend their lifespan) and upgrade accessories that may need replacement. For those riders with relatively new vehicles, be sure to educate them on the benefits of regular maintenance. For example, by financing more frequent tune-ups and replacing worn parts, riders can avoid more significant, and far more costly, repairs down the road. Financing can turn these proactive steps into easy-to-manage monthly payments, saving money and stress over the long haul.
This summer, powersports dealerships could be more than just a place to buy a new vehicle. They can become trusted partners in helping customers extend the life of the equipment they already own, allowing them to embark on their next getaway adventure and generate lasting memories.
Susan Medrano is the senior vice president and general manager at Synchrony Outdoors. With over 25 years of financial services experience, she leads Synchrony Outdoors within the Lifestyle platform. In this role, she provides general management and P&L accountability for Synchrony’s consumer business within the outdoors industries, including powersports and lawn and garden.
