Hotel Pulse
Edinburgh Introduces UK’s First Tourist Tax for Overnight Stays
The Scottish capital city of Edinburgh is set to introduce a groundbreaking tourist tax, becoming the first city in the United Kingdom to charge such a fee for visitors staying overnight, CNN reported.
Local council members have approved the measure, which will take effect in mid-2026, targeting overnight stays in various types of accommodations, including hotels, hostels, bed and breakfasts, guest houses and short-term rental properties.
Visitors will be required to pay a fee equivalent to five percent of their accommodation cost per night, capped at five consecutive nights. Accommodation providers will be tasked with collecting the tax on behalf of local authorities.
Jane Meagher, head of the City of Edinburgh Council, emphasized the importance of the tax ahead of the council’s vote. She told councilors that tourism “puts strain on the city’s resources”, which requires funding to develop “in a planned and sustainable way”.
According to the official tourism body Visit Scotland, nearly 5 million visitors spent £2.2 billion ($2.7 billion) in Edinburgh in 2023 alone. The council anticipates the tax will generate £45–£50 million ($56–$62 million) annually by the end of the decade.
The notion of imposing a tourist tax was first floated in 2018 but only became feasible after Scotland’s Visitor Levy Act took effect in July 2024. This legislation mandates that revenue collected from the levy must be reinvested in local facilities and services used by visitors.
Ahead of the final decision, some council members pushed for a higher charge, citing the need for additional revenue to address such issues as affordable housing. Many workers in the hospitality sector reportedly struggle with Edinburgh’s high housing costs.
After an initial draft of the proposed law was presented back in August, the city council began gathering input from local residents and businesses. More than half of these backed the five percent charge, while 62 percent of tourists opposed the tax or suggested a lower rate, according to the council’s findings.
Initially, the tax was proposed to apply for up to seven consecutive nights, but the duration was reduced to five after Visit Scotland and Edinburgh Festivals raised concerns about performers and festival workers who frequently stay for several weeks during events.
Final approval of the plan was delivered today, with Meagher hailing the move as, “a once in a lifetime opportunity to invest tens of millions of pounds towards enhancing and sustaining the things that make our city such a great place to visit—and live in—all year round.”
Edinburgh’s new rule arrives amid a broader trend of cities introducing or experimenting with tourist levies. Elsewhere in the UK, Wales’ government is preparing to implement a similar scheme later this year.
Venice trialed an entrance fee for day-trippers last year, applauding its success in raising millions of euros to support infrastructure. Amsterdam is known for having one of Europe’s highest tourist taxes, with a 12.5 percent fee built into hotel room rates.
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Hotel Pulse
Sports Hospitality Market to Reach USD 74,318.43 Million by 2036, Growing at a CAGR of 14.12%: Credence Research
PUNE, India, July 16, 2025 /PRNewswire/ — According to a new market research report published by Credence Research, the global Sports Hospitality Market was valued at USD 8,345.70 million in 2018, rose to USD 15,233.39 million in 2024, and is expected to reach USD 74,318.43 million by 2036, growing at a CAGR of 14.12% during the forecast period.
The market is witnessing strong momentum owing to the increasing global appeal of high-profile sporting events and the growing appetite for premium, immersive experiences among both corporate clients and affluent consumers. Demand for VIP suites, exclusive access packages, gourmet catering, and behind-the-scenes privileges continues to surge at major tournaments such as the FIFA World Cup, UEFA Champions League, Super Bowl, Wimbledon, and Formula One Grand Prix. The sports industry’s ongoing shift toward experiential offerings and revenue diversification is further propelling investments in hospitality infrastructure and services.
Technological innovation and international expansion are reshaping the market dynamics. Enhanced digital ticketing, real-time fan engagement, and smart stadium integrations are elevating the guest experience. Additionally, emerging markets in Asia-Pacific, the Middle East, and Latin America are playing an increasingly vital role, driven by infrastructure upgrades and growing sports tourism. Strategic collaborations between sports federations, hospitality brands, and travel operators are expected to unlock new revenue streams and sustain market growth across geographies.
Browse the report and understand how it can benefit your business strategy – https://www.credenceresearch.com/report/sports-hospitality-market
Key Growth Determinants – Sports Hospitality Market
Rising Demand for Premium Sports Experiences
The growing preference for exclusive, high-end experiences among affluent consumers and corporate clients is a major driver of the sports hospitality market. Demand for VIP boxes, luxury suites, fine dining, meet-and-greet opportunities, and personalized concierge services continues to surge at major sporting events worldwide. Corporations are increasingly leveraging hospitality packages to build client relationships and enhance brand visibility, while fans seek more immersive and memorable ways to engage with their favorite teams and athletes.
Expansion of Global Sports Events and Commercialization
The increasing frequency and scale of international sporting events—such as the Olympics, FIFA World Cup, ICC tournaments, and Formula One races—are fueling market growth. Sports organizations are heavily investing in hospitality infrastructure to diversify revenue streams and enhance audience engagement. Coupled with the globalization of sports leagues and the rise of sports tourism, these developments are significantly expanding the market footprint across developed and emerging economies.
Hotel guests are increasingly feeling like they’re getting more bang for their buck, according to the 2025 North America Hotel Guest Satisfaction Index (NAGSI) Study from J.D. Power.
Redesigned for 2025, the study measures overall hotel guest satisfaction based on performance in seven core dimensions—including value, guest room, staff services, facilities, communications and connectivity and food and beverage—across nine segments ranging from luxury to economy.
Despite the average daily rate for a U.S. hotel room reaching a record high of $158.67 in 2024, clean and well-designed rooms, omnipresent amenities such as smart TVs and user-friendly mobile apps are helping boost traveler satisfaction.
Hotel guest perceptions of value received for nightly rate paid increases in every hotel segment in this year’s study, with the most significant year-over-year gains coming in the upscale, midscale and economy segments.
Dogs enjoying a Home2 Suites by Hilton guest room. (photo courtesy of Hilton)
“We’re at an important inflection point in the travel marketplace where several years of record-high hotel demand and the pace of room rate increases is starting to slow,” Andrea Stokes, hospitality practice lead at J.D. Power, said in a statement.
“Hotel owner and operator investments in guest room décor and furnishings, in addition to bathroom updates, are paying off in higher satisfaction. One area in which hotels can significantly influence guest satisfaction without massive capital expense is with technology like smart TVs and updated room temperature controls,” she added.
“Travel is becoming more complex with the potential for flight delays or increased road traffic, so guests want hotels to provide the comforts of home.”
Key Takeaways for 2025
In the era of streaming, it’s no surprise that hotel guests want to be greeted by a smart TV, with 40 percent of surveyed travelers selecting “smart TV/ability to stream my entertainment” as a need to have versus nice to have, up from 21 percent in 2019.
What’s more, 72 percent of respondents indicated their room included a smart TV. That figure is up from 39 percent in 2019. Additionally, six out of 10 said they used the smart TV during their stay.
A premier king room inside the Omni PGA Frisco Resort. (Photo Credit: Omni Hotels & Resorts)
J.D. Power also found that guest satisfaction significantly improved year over year in areas such as furnishings and décor (+.05 points), condition of bathroom fixtures (+.05). and comfort of bed (+.04).
The study also shows that hotel app users report higher satisfaction, earning an average score of 699 (on a 1,000-point scale), which is 68 points higher than those who do not use their hotel brand’s mobile app.
It’s no secret that problems ranging from odors and loud noise to check-in issues can lower satisfaction. Nonetheless, this year’s study shows that they are relatively rare, occurring just 12 percent of the time across all hotel stays evaluated. In those incidents, however, guest satisfaction fell dramatically, plummeting 217 points to 460 from 677.
Highest-Ranking Hotel Brands for Guest Satisfaction
The Ritz-Carlton ranks highest in the luxury segment for 2025 with a score of 779, surpassing The Luxury Collection, which ranked first in 2024.
Meanwhile, Omni Hotels & Resorts conquered the upper upscale segment with a top satisfaction score of 731. Drury Hotels (738) ranked highest in the upscale segment, while Hyatt House (705) finished first in the upper extended stay category for a fourth consecutive year.
The exterior of a Tru by Hilton hotel. (Photo Credit: Hilton Hotels & Resorts)
Other repeat segment winners for 2025 include Home2 Suites by Hilton (upper midscale/midscale extended stay), Tru by Hilton (midscale), Microtel by Wyndham (economy) and WoodSpring Suites (economy extended stay). All four brands won their respective categories for a third consecutive year.
Finally, Hampton by Hilton (694) ranked first among upper midscale brands.
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Help your clients take advantage of reduced rates, room upgrades and more, while earning up to 7X STAR Points on all eligible bookings this July under Sunwing Vacations Partner of the Month program.
Canadians looking to embark on a value-packed summer or winter escape will love this promotion. Meliá Hotels and Resorts offers a range of comfortable and upscale properties in sought-after sun destinations.
On every booking made by July 31, 2025, for travel by December 20, 2026, travel advisors will earn up to 7X STAR Points and will be automatically entered for their chance to win one of five hotel stays at Paradisus La Perla Adults Only Riviera Maya, Paradisus Palma Real Golf and Spa Resort, Meliá Las Dunas, Meliá Las Antillas and Meliá Trinidad Peninsula.
Clients looking to escape to a participating property in Mexico or the Dominican Republic can enjoy a wide range of limited-time perks including resort credits and spa discounts, reduced rates and kids stay free pricing.
Cuba Promotions
In addition to reduced rates, here are the offers available at the Cuban properties:
Meliá Las Antillas: Complimentary upgrade from Junior Suite Economy to Deluxe Room.
Meliá Las Americas: Complimentary upgrade from Classic Room to Classic Golf View Room.
Meliá Varadero: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Meliá Jardines del Rey: First child free (aged 3-12).
Meliá Trinidad Peninsula: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Paradisus Princesa del Mar: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Paradisus Los Cayos: Complimentary upgrade from Paradisus Junior Suite to The Reserve Junior Suite.
Paradisus Rio de Oro: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Sol Caribe Beach: First child free (aged 3-12).
Group Booking Bonus
Meliá is also offering group perks for those who book with Sunwing this month. Travel advisors who book their clients a group getaway for travel between November 1, 2025 and December 20, 2026, will earn 11X STAR Points at Meliá’s Mexico and Dominican Republic properties* and 6X STAR Points with Meliá Cuba, while their clients will be awarded instant group savings of up to $400 per pair.
Please note terms and conditions apply. For additional information on Meliá Hotels & Resorts’ Partner of the Month offerings, travel advisors are encouraged to visit the Sunwing Agent Portal.
Related: Sunwing Announces Winter Destinations and Perks
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