Hotel Pulse
Dynamic Group Announces Three New Hotels Across The Chattanooga Area
Roshan Amin, president and CEO of Dynamic Group, a Chattanooga-based hotel developer, has announced that the company is developing three new hotels in the Chattanooga area.
Site preparation has already begun at the first hotel, a Towne Place Suites in East Ridge. Another Towne Place Suites in Hixson will break ground in January, and an Element by Weston on Shallowford Road near Hamilton Place Mall will begin in February. All three will be completed in the first half of 2022.
Dynamic’s total investment in the new hotels will be $49 million. The new properties will double Dynamic’s portfolio from three properties to six, adding 309 rooms to the company’s current total of 317.
“It’s extremely important for us that our business doesn’t just make a profit but also supports the community,” said Amin. “Every hotel stay creates additional sales tax for the local community, and our company will be paying property taxes on these new buildings. That means we can help keep our local residential property tax burden down for our neighbors, friends, family, and colleagues that live in Hamilton County.”
Confidence in the Market
“Although there is obviously some uncertainty with the pandemic, we believe this is the right time to be making investments like this,” said Roshan Amin, CEO of Dynamic Group. “By the time we open these hotels open in 2022, we think the market will be very strong and we will be perfectly positioned to enjoy that rebound.”
Even during the pandemic, Amin noted, weekday business travel has slumped but Dynamic’s existing hotels in Chattanooga have been selling out on weekends.
“Our existing hotels have been full every weekend from May til Thanksgiving,” added Amin. “That’s a sign of pent-up demand, which is about to be released as vaccines help us get the virus under control. By 2022, we think leisure and business travel will be booming again.”
Together, the three projects will create more than 300 construction jobs for 12 to 16 months.
“We are thrilled to be able to engage two of the best general contractors in the area, Construction Consultants Incorporated and Grace Construction Consultants,” said Amin. “We feel very strongly about supporting local companies and the local economy.”
Dynamic Group has two more upscale Marriott projects in the pipeline for the Chattanooga market. Those will be announced in the near future, and are currently planned to be open the public in 2024 or 2025.
“We believe in the U.S economy, the regional Southeast economy, and most important — the robust Chattanooga and Hamilton County economies. We are proud Chattanoogans,” said Amin.
Details on Dynamic Group’s Three New Hotels
All three are longer-stay hotels. Towne Place Suites will have full kitchenettes in all guest rooms, while Element by Westin is a hybrid, with a mix of 40 percent standard studio hotel rooms and 60 percent longer-stay rooms with kitchenettes.
All three will have swimming pools: indoor at the Hixson hotel, and exterior at the other two.
Element will be a larger hotel, and will have a lobby bar and pool-side food menu, as well as a meeting space for when smaller groups are able to gather again. This will be the first Element hotel in the Chattanooga market.
Marriott Towne Place Suites, East Ridge
- 730 Frawley Road, Chattanooga, TN 37412
- 88 rooms (full kitchenettes in all guest rooms)
- $12,500,000 hotel development
- Lender: SouthEast Bank, Robin Parker
- Architect: River Street Architecture, Justin Dumsday
Marriott Towne Place Suites, Hixson
- 5248 Highway 153, Hixson, TN 37343
- 90 rooms (full kitchenettes in all guest rooms)
- $12,500,000 hotel development
- Lender: TVFCU, Ryan Henn
- Architect: River Street Architecture, Justin Dumsday
Element by Westin, Hamilton Place Area
- 7013 Shallowford Road and 2312 Center Street, Chattanooga, TN 37421
- 131 rooms (40 percent standard studio hotel rooms, 60 percent with kitchenettes)
- First Element hotel in the Chattanooga market
- $24,000,000 hotel development
- Lender: SmartBank, Bob Vercoe
- Architect: Base-4
Adopting Marriott’s Higher Standards
When the new hotels are open for business, they will create 110 permanent jobs. Amin plans a hotel hiring fair in late 2021, and he is already informally recruiting people with hotel experience, especially Marriott experience.
Dynamic is implementing Marriott’s “Commitment to Clean” programs in both the new hotels — which are all Marriott brands — and in its current hotels.
“We studied all the hotel companies, and Marriott’s practices in corporate responsibility and taking care of guests and employees are clearly the best,” said Amin. “For us, partnering with Marriott for these new hotels and adopting Marriott standards throughout our businesses represents raising the bar on customer service, cleanliness, and overall experience.”
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Hotel Pulse
Sports Hospitality Market to Reach USD 74,318.43 Million by 2036, Growing at a CAGR of 14.12%: Credence Research
PUNE, India, July 16, 2025 /PRNewswire/ — According to a new market research report published by Credence Research, the global Sports Hospitality Market was valued at USD 8,345.70 million in 2018, rose to USD 15,233.39 million in 2024, and is expected to reach USD 74,318.43 million by 2036, growing at a CAGR of 14.12% during the forecast period.
The market is witnessing strong momentum owing to the increasing global appeal of high-profile sporting events and the growing appetite for premium, immersive experiences among both corporate clients and affluent consumers. Demand for VIP suites, exclusive access packages, gourmet catering, and behind-the-scenes privileges continues to surge at major tournaments such as the FIFA World Cup, UEFA Champions League, Super Bowl, Wimbledon, and Formula One Grand Prix. The sports industry’s ongoing shift toward experiential offerings and revenue diversification is further propelling investments in hospitality infrastructure and services.
Technological innovation and international expansion are reshaping the market dynamics. Enhanced digital ticketing, real-time fan engagement, and smart stadium integrations are elevating the guest experience. Additionally, emerging markets in Asia-Pacific, the Middle East, and Latin America are playing an increasingly vital role, driven by infrastructure upgrades and growing sports tourism. Strategic collaborations between sports federations, hospitality brands, and travel operators are expected to unlock new revenue streams and sustain market growth across geographies.
Browse the report and understand how it can benefit your business strategy – https://www.credenceresearch.com/report/sports-hospitality-market
Key Growth Determinants – Sports Hospitality Market
Rising Demand for Premium Sports Experiences
The growing preference for exclusive, high-end experiences among affluent consumers and corporate clients is a major driver of the sports hospitality market. Demand for VIP boxes, luxury suites, fine dining, meet-and-greet opportunities, and personalized concierge services continues to surge at major sporting events worldwide. Corporations are increasingly leveraging hospitality packages to build client relationships and enhance brand visibility, while fans seek more immersive and memorable ways to engage with their favorite teams and athletes.
Expansion of Global Sports Events and Commercialization
The increasing frequency and scale of international sporting events—such as the Olympics, FIFA World Cup, ICC tournaments, and Formula One races—are fueling market growth. Sports organizations are heavily investing in hospitality infrastructure to diversify revenue streams and enhance audience engagement. Coupled with the globalization of sports leagues and the rise of sports tourism, these developments are significantly expanding the market footprint across developed and emerging economies.
Hotel guests are increasingly feeling like they’re getting more bang for their buck, according to the 2025 North America Hotel Guest Satisfaction Index (NAGSI) Study from J.D. Power.
Redesigned for 2025, the study measures overall hotel guest satisfaction based on performance in seven core dimensions—including value, guest room, staff services, facilities, communications and connectivity and food and beverage—across nine segments ranging from luxury to economy.
Despite the average daily rate for a U.S. hotel room reaching a record high of $158.67 in 2024, clean and well-designed rooms, omnipresent amenities such as smart TVs and user-friendly mobile apps are helping boost traveler satisfaction.
Hotel guest perceptions of value received for nightly rate paid increases in every hotel segment in this year’s study, with the most significant year-over-year gains coming in the upscale, midscale and economy segments.
Dogs enjoying a Home2 Suites by Hilton guest room. (photo courtesy of Hilton)
“We’re at an important inflection point in the travel marketplace where several years of record-high hotel demand and the pace of room rate increases is starting to slow,” Andrea Stokes, hospitality practice lead at J.D. Power, said in a statement.
“Hotel owner and operator investments in guest room décor and furnishings, in addition to bathroom updates, are paying off in higher satisfaction. One area in which hotels can significantly influence guest satisfaction without massive capital expense is with technology like smart TVs and updated room temperature controls,” she added.
“Travel is becoming more complex with the potential for flight delays or increased road traffic, so guests want hotels to provide the comforts of home.”
Key Takeaways for 2025
In the era of streaming, it’s no surprise that hotel guests want to be greeted by a smart TV, with 40 percent of surveyed travelers selecting “smart TV/ability to stream my entertainment” as a need to have versus nice to have, up from 21 percent in 2019.
What’s more, 72 percent of respondents indicated their room included a smart TV. That figure is up from 39 percent in 2019. Additionally, six out of 10 said they used the smart TV during their stay.
A premier king room inside the Omni PGA Frisco Resort. (Photo Credit: Omni Hotels & Resorts)
J.D. Power also found that guest satisfaction significantly improved year over year in areas such as furnishings and décor (+.05 points), condition of bathroom fixtures (+.05). and comfort of bed (+.04).
The study also shows that hotel app users report higher satisfaction, earning an average score of 699 (on a 1,000-point scale), which is 68 points higher than those who do not use their hotel brand’s mobile app.
It’s no secret that problems ranging from odors and loud noise to check-in issues can lower satisfaction. Nonetheless, this year’s study shows that they are relatively rare, occurring just 12 percent of the time across all hotel stays evaluated. In those incidents, however, guest satisfaction fell dramatically, plummeting 217 points to 460 from 677.
Highest-Ranking Hotel Brands for Guest Satisfaction
The Ritz-Carlton ranks highest in the luxury segment for 2025 with a score of 779, surpassing The Luxury Collection, which ranked first in 2024.
Meanwhile, Omni Hotels & Resorts conquered the upper upscale segment with a top satisfaction score of 731. Drury Hotels (738) ranked highest in the upscale segment, while Hyatt House (705) finished first in the upper extended stay category for a fourth consecutive year.
The exterior of a Tru by Hilton hotel. (Photo Credit: Hilton Hotels & Resorts)
Other repeat segment winners for 2025 include Home2 Suites by Hilton (upper midscale/midscale extended stay), Tru by Hilton (midscale), Microtel by Wyndham (economy) and WoodSpring Suites (economy extended stay). All four brands won their respective categories for a third consecutive year.
Finally, Hampton by Hilton (694) ranked first among upper midscale brands.
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Topics From This Article to Explore
Help your clients take advantage of reduced rates, room upgrades and more, while earning up to 7X STAR Points on all eligible bookings this July under Sunwing Vacations Partner of the Month program.
Canadians looking to embark on a value-packed summer or winter escape will love this promotion. Meliá Hotels and Resorts offers a range of comfortable and upscale properties in sought-after sun destinations.
On every booking made by July 31, 2025, for travel by December 20, 2026, travel advisors will earn up to 7X STAR Points and will be automatically entered for their chance to win one of five hotel stays at Paradisus La Perla Adults Only Riviera Maya, Paradisus Palma Real Golf and Spa Resort, Meliá Las Dunas, Meliá Las Antillas and Meliá Trinidad Peninsula.
Clients looking to escape to a participating property in Mexico or the Dominican Republic can enjoy a wide range of limited-time perks including resort credits and spa discounts, reduced rates and kids stay free pricing.
Cuba Promotions
In addition to reduced rates, here are the offers available at the Cuban properties:
Meliá Las Antillas: Complimentary upgrade from Junior Suite Economy to Deluxe Room.
Meliá Las Americas: Complimentary upgrade from Classic Room to Classic Golf View Room.
Meliá Varadero: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Meliá Jardines del Rey: First child free (aged 3-12).
Meliá Trinidad Peninsula: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Paradisus Princesa del Mar: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Paradisus Los Cayos: Complimentary upgrade from Paradisus Junior Suite to The Reserve Junior Suite.
Paradisus Rio de Oro: No single supplement fees (singles are not required to pay a surcharge for staying in a double occupancy room.)
Sol Caribe Beach: First child free (aged 3-12).
Group Booking Bonus
Meliá is also offering group perks for those who book with Sunwing this month. Travel advisors who book their clients a group getaway for travel between November 1, 2025 and December 20, 2026, will earn 11X STAR Points at Meliá’s Mexico and Dominican Republic properties* and 6X STAR Points with Meliá Cuba, while their clients will be awarded instant group savings of up to $400 per pair.
Please note terms and conditions apply. For additional information on Meliá Hotels & Resorts’ Partner of the Month offerings, travel advisors are encouraged to visit the Sunwing Agent Portal.
Related: Sunwing Announces Winter Destinations and Perks
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