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During Mahakumbh, Ayodhya leads as most preferred spiritual destination: Survey

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Ayodhya, Prayagraj and Varanasi have emerged as the most preferred spiritual and tourist destinations among both Indian and international visitors, according to a survey conducted during the Mahakumbh 2025. The survey, commissioned by the department of tourism and culture and conducted by Deloitte, a global consulting and advisory firm, captured insights from over 3.5 lakh pilgrims, shedding light on travel trends and economic contributions linked to spiritual tourism.

A total of 3,52,388 pilgrims participated in the survey (Sourced)

In terms of overall favourites, Ayodhya led with 22.55% of respondents naming it as their top choice. Sangam in Prayagraj followed at 19.96%, while Varanasi received 12.72% of the votes. Mathura stood at 6.31%, and Har Ki Pauri in Haridwar at 2.67%.

A total of 3,52,388 pilgrims participated in the survey, including 1,093 foreign tourists from countries such as the USA, UK, Canada, Nepal, Australia, and Fiji.

Minister of tourism and culture Jaiveer Singh, announcing the findings, said, the data collection for the “Maha Kumbh Spiritual Survey–2025” took place from January 28 to February 26, at multiple points in Prayagraj including Teliarganj, Jhunsi, Arail, and Parade Ground. “The initiative aims to identify key pilgrimage locations for focused development in coming years,” he said.

Findings show that each pilgrim spent an average of 5,877.63 during their visit, contributing notably to the state’s economy. The cumulative expenditure points to a major boost in Uttar Pradesh’s tourism-led GDP during the Mahakumbh period).

The study also revealed distinct travel preferences. Among domestic pilgrims, 40% travelled with their families, while 30.88% journeyed alone and 29.13% came with friends. In comparison, 55.26% of foreign tourists travelled solo. Only 24.43% of international visitors were accompanied by family and 20.31% by friends. These patterns help understand the kind of infrastructure and services that might be required at different pilgrimage sites.

When asked about the last spiritual site visited, 27.32% of respondents named Ayodhya, followed by 22.68% who cited the Sangam in Prayagraj. Varanasi was the last visited destination for 8.81% of pilgrims, while 3.21% had been to Jammu & Kashmir and 3.05% to Mathura.

Looking ahead, 32.57% of pilgrims said they intend to visit the Sangam in Prayagraj next. Ayodhya is on the future travel list for 12.46% of respondents, while 7.46% chose Varanasi, 3.77% selected Mathura, and 3.20% mentioned Akshardham as their upcoming destination.



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Bilaspur Set to Transform into Himachal’s Ultimate Adventure and Spiritual Hub

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Move over, Manali and Shimla! Bilaspur is gearing up to become the state’s next big tourism hotspot, blending adrenaline-pumping adventures with serene spiritual experiences. The district administration has rolled out ambitious plans to develop water, land, and aerial tourism, promising something for thrill-seekers, pilgrims, and nature lovers alike.

A Sky-High Attraction: The Glass Bridge

Imagine walking on a transparent bridge, suspended high above breathtaking landscapes—Bilaspur’s upcoming Glass Bridge at Bharari will do just that! Designed to rival global attractions, this engineering marvel will offer daredevils an unforgettable experience while giving tourists a reason to extend their stay. Officials confirm the blueprint is ready, and construction will kick off soon after final approvals.

Sailing Through Scenic Routes: The Water Metro

Pilgrims visiting Maa Naina Devi will soon have a faster, more scenic journey thanks to the proposed Water Metro, connecting Bhakra Ghat to Kosariya Ghat. This isn’t just about convenience—it’s about turning travel into an experience. Devotees and tourists can hop on boats, enjoy the tranquil waters, and even transport their vehicles via waterways.

Jet Skis, Kayaking & More: Water Sports at Nakrana

Bhakra Dam’s pristine waters are about to get a lot more exciting! The district is eyeing water sports like jet skiing, kayaking, and boating to attract adventure junkies. The best part? Pilgrims heading to Naina Devi can now add a splash of adventure to their spiritual trip.

Bharari – The New Stopover Destination

Strategically located near Shimla, Manali, and Dharamshala, Bharari will soon feature modern tourist hubs with food plazas, parking, rest areas, and info centers. No more cramped pit stops—just smooth, comfortable breaks for travelers.

Listening to Locals: Boaters Get a Voice

Deputy Commissioner Rahul Kumar made sure local boat operators were heard during inspections, promising quick fixes to their concerns. This people-first approach ensures tourism growth benefits everyone.

Bilaspur’s transformation isn’t just about flashy infrastructure—it’s about jobs for youth, better travel experiences, and putting this hidden gem on India’s tourism radar. With projects set to launch soon, the district is poised to become a must-visit for those seeking adventure, spirituality, and untouched natural beauty.



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Shiva Tribe Debuts in Gurgaon’s Tikli-Raiseena: IMPC’s Bold Step to Merge Spirituality, Rural Tourism, and Modern Family Wellness

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VMPL

New Delhi [India], August 4: In the lush rural landscape of Tikli-Raiseena near Gurgaon, a new chapter in India’s spiritual and rural tourism ecosystem quietly unfolded. The International Mandir Prabandhak Committee (IMPC) launched its ambitious spiritual wellness initiative–Shiva Tribe–an experience-driven, immersive space designed to reconnect Gen Z and modern families with India’s timeless spiritual roots.

Set against the tranquil backdrop of Haryana’s Aravalli fringes, Shiva Tribe is more than a mandir–it is a curated journey of self-discovery, holistic wellness, and cultural revival, seamlessly merging ancient wisdom with modern aspirations. The inaugural three-day Pran Pratishtha Mahotsav was held in July, graced by spiritual luminaries including Pujya Shri Sudhanshu Ji Maharaj, Pujya Shri Dayanand Ji Maharaj, and dignitaries such as Haryana’s former Minister Shri Om Prakash Dhankar. Business leaders, rural development advocates, and spiritual patrons attended in significant numbers–signaling a rising interest in faith-based tourism models.

Spiritual Tourism: India’s Growing Wellness Sector

India’s spiritual tourism market is undergoing a silent revolution. According to the Ministry of Tourism, the wellness and spiritual tourism segment is projected to reach USD 30 billion by 2028, growing at a CAGR of over 10%. With over 330 million domestic religious tourists recorded annually and rising international interest in authentic Indian experiences, initiatives like Shiva Tribe have the potential to create high-value, low-impact tourism models in rural belts–generating employment, fostering entrepreneurship, and revitalizing local economies.

“In today’s fragmented lifestyle, families are searching for meaningful escapes–not just vacations. Shiva Tribe is that sacred pause–a place to reconnect, reflect, and realign, together,” said Dr. Preet Sandhuu, mentor of the project and a key voice in India’s contemporary spiritual movement.

A New Blueprint: Spirituality Meets Community Living

Unlike traditional spiritual centers, Shiva Tribe offers a complete spiritual-eco retreat–including weekend live devotional music by its in-house ‘Shiva Tribe Band’, yoga sessions, mantra-infused meditations, Vedic rituals, and stay facilities for families. It’s a full-circle experience designed to inspire urban youth and families alike to step into a more conscious, value-driven lifestyle.

“Here, spirituality is not a sermon–it’s an experience,” said Shri MP Singh, project visionary and founder of ShivaTribe. “We want to build a network of such community-driven centers across rural India, using temple heritage as a catalyst for rural rejuvenation and youth engagement.”

Rural Regeneration Through Faith

The Tikli model aligns with India’s rural tourism policy goals by transforming underexplored rural regions into mindful tourism destinations. With over 60% of India’s population residing in villages, initiatives like this leverage India’s spiritual capital to promote rural entrepreneurship, handicrafts, organic farming, and ecotourism–creating a sustainable rural economy rooted in culture and community.

IMPC’s Broader Mission

The International Mandir Prabandhak Committee (IMPC), known for initiatives like the Mahasangam Yatra, Trisul Yatra and Shiv-Shakti Kendras, is rapidly becoming a bridge between India’s ancient temple traditions and its digital future. Its work focuses on temple modernization, spiritual leadership development, and community revival–backed by collaborations with scholars, saints, and civic leaders.

By anchoring the Shiva Tribe initiative in Tikli, IMPC demonstrates how faith-based community models can attract tourism, foster economic inclusion, and support national goals like ‘Viksit Bharat’ and ‘Digital Bharat’.

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(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)

(This content is sourced from a syndicated feed and is published as received. The Tribune assumes no responsibility or liability for its accuracy, completeness, or content.)



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10 oldest temple towns in India for spiritual getaways – The Times of India

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10 oldest temple towns in India for spiritual getaways  The Times of India



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