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Demand Responsive Transport Market Size

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Report Overview

The Global Demand Responsive Transport Market size is expected to be worth around USD 111.7 Billion by 2034, from USD 25.1 Billion in 2024, growing at a CAGR of 16.1% during the forecast period from 2025 to 2034.

Demand Responsive Transport (DRT) is a flexible public transportation service that adapts to passenger demand rather than following a fixed route or schedule. It uses vehicles that are dispatched according to user requests, often coordinated through apps or phone calls.

The demand responsive transport market involves the provision of adaptable transport services that optimize routing and scheduling based on real-time user demand. This market includes technology providers, transportation companies, and public agencies coordinating DRT services.

Demand Responsive Transport (DRT) systems are gaining traction globally by offering flexible and user-oriented transportation services. In Australia, the Gold Coast’s On-Demand Transport (ODT) trial exemplifies the effectiveness of DRT, having completed over 184,000 trips since its inception in 2022.

The success of the ODT service in connecting key locations like Helensvale Station to Pacific Pines Town Centre at an affordable fare of just 50 cents highlights the potential for DRT to offer cost-effective and convenient alternatives to traditional public transport systems. The affordability and flexibility of DRT make it an attractive option, leading to considerations for expanding the service into new areas such as Carrara, Mount Nathan, and Gaven, driven by strong community demand and support.

Moreover, the economic impact of similar flexible transportation solutions, such as the app-based rideshare and delivery industry in the U.S., which contributes over $200 billion annually to the economy, underscores the broader economic benefits of investing in DRT. This sector not only provides flexible earning opportunities to more than 7.3 million app-based workers but also caters to a growing consumer preference for responsive and adaptable transport options.

Key Takeaways

  • The Demand Responsive Transport Market was valued at USD 25.1 Billion in 2024, and is expected to reach USD 111.7 Billion by 2034, with a CAGR of 16.1%.
  • In 2024, Ride-Hailing Services dominate the service type segment with 52.3%, driven by the growing preference for on-demand transportation solutions.
  • In 2024, Electric Vehicles lead the mode of transport with 47.6%, reflecting the shift towards sustainable and eco-friendly transportation options.
  • In 2024, Individual Consumers hold 63.4% of the end-user segment, indicating high demand from personal transportation needs.
  • In 2024, North America dominates the regional segment with 39.5% and a value of USD 9.91 Billion, propelling significant market expansion.

Service Type Analysis

Ride-Hailing Services dominate with 52.3% due to their convenience and widespread availability.

The service type segment in the Demand Responsive Transport Market is crucial, with Ride-Hailing Services leading significantly. This dominance is largely due to the convenience these services offer, allowing users to book rides on-demand through smartphone apps, making transportation accessible at virtually any time and place.

Shared Mobility, though not the leading segment, plays a significant role by providing cost-effective travel options where passengers share rides, reducing the cost per individual. Microtransit offers flexible routing and scheduling, which is increasingly popular in suburban areas lacking robust public transport.

Paratransit Services cater specifically to passengers with disabilities, ensuring that transportation barriers are minimized for this important demographic, reflecting the inclusive nature of demand-responsive transport. Shuttle Services are tailored mainly for fixed routes like airport transfers or between fixed points in urban centers, complementing the broader public transport network.

Mode of Transport Analysis

Electric Vehicles dominate with 47.6% due to their environmental benefits and lower operational costs.

Within the Mode of Transport segment, Electric Vehicles (EVs) take precedence, driven by the global push towards sustainability. The appeal of EVs in the demand responsive transport sector stems from their lower greenhouse emissions and reduced noise pollution, aligning with increasing environmental regulations.

Hybrid Vehicles are essential for transition strategies, blending conventional engines with electric power to offer range flexibility and fuel efficiency. Conventional Combustion Engine Vehicles, while being phased out, still exist in markets where electric infrastructure is underdeveloped.

Autonomous Vehicles represent the future of demand responsive transport, promising revolutionary changes with self-driving capabilities that could drastically improve efficiency and safety. Their integration into fleets is still in early stages but is anticipated to grow as technology advances.

End-User Analysis

Individual Consumers dominate with 63.4% due to the personalized and flexible nature of services offered.

The end-user segment is predominantly made up of Individual Consumers, reflecting the personalized and flexible nature of demand responsive transport services which cater to personal travel needs, from daily commutes to special occasions.

Corporate Clients use these services for business travel needs, appreciating the reliability and efficiency of on-demand transport for employees. Government Agencies increasingly partner with providers to fill gaps in public transport services, enhancing connectivity for all citizens.

Healthcare Providers utilize these services for patient transport, particularly for non-emergency medical visits, ensuring patients receive timely medical care without the stress of transportation logistics. Educational Institutions are adopting these services for safe and reliable student transport, especially in areas lacking sufficient public transport infrastructure.

Key Market Segments

By Service Type

  • Ride-Hailing Services
  • Shared Mobility
  • Microtransit
  • Paratransit Services
  • Shuttle Services

By Mode of Transport

  • Electric Vehicles
  • Hybrid Vehicles
  • Conventional Combustion Engine Vehicles
  • Autonomous Vehicles

By End-User

  • Individual Consumers
  • Corporate Clients
  • Government Agencies
  • Healthcare Providers
  • Educational Institutions

Driving Factors

Rising Demand for Sustainable and Flexible Transportation Solutions Drives Market Growth

The growing need for more sustainable and flexible transportation options is a major factor fueling the Demand Responsive Transport (DRT) market. As cities aim to reduce traffic congestion and lower carbon emissions, DRT offers an eco-friendly alternative to traditional transport modes. This shift is particularly visible in urban areas where there’s a demand for more efficient, on-demand transit services.

Additionally, advancements in mobile technology have made it easier for users to access DRT services, increasing their adoption. Cities looking to modernize their transport systems are also adopting DRT to provide more flexible services, making it easier for commuters to travel without being restricted by fixed routes or schedules.

For example, cities like London and New York have introduced DRT services to reduce traffic and improve accessibility in underserved areas. This flexibility, combined with the desire for greener transportation options, is pushing the demand for DRT solutions, which are seen as a solution to modern urban transportation challenges.

Restraining Factors

High Operational Costs and Technological Limitations Restraint Market Growth

Despite its many advantages, several factors hinder the growth of the DRT market. High operational costs, including vehicle maintenance, staffing, and fuel, can limit the ability of companies to scale their services. The need for continuous investment in technology infrastructure also adds to the costs, especially for small and medium-sized providers.

Furthermore, many DRT services rely heavily on advanced routing software and data systems, which can be complex to implement and maintain. Technological limitations, particularly in rural or less-developed areas, also pose a challenge.

In these locations, limited access to high-speed internet or mobile devices can make it difficult for users to interact with DRT platforms. As such, these factors slow down market growth, preventing DRT from reaching its full potential in certain regions and limiting its scalability.

Growth Opportunities

Expansion in Rural Areas and Collaboration with Public Transit Provides Opportunities

The Demand Responsive Transport market holds substantial opportunities, especially in rural areas and through collaboration with public transit systems. As more rural areas seek efficient transportation alternatives, DRT services can fill the gap left by traditional fixed-route buses.

For example, rural communities in the U.S. and Europe have started adopting DRT to connect residents with nearby cities, improving mobility. Additionally, partnerships between private DRT providers and public transport systems create opportunities for integrated services. These collaborations help to increase the accessibility of DRT and expand its market presence.

The growing trend of offering “mobility as a service” (MaaS) also contributes to market opportunities, with DRT becoming a critical component of multi-modal transport networks. By offering customers greater flexibility and cost-efficiency, these opportunities can attract more investment in the DRT sector.

Emerging Trends

Technological Advancements and Data-Driven Operations Are Latest Trending Factors

Technological advancements and data-driven operations are reshaping the Demand Responsive Transport market. Innovations in Artificial Intelligence (AI) and machine learning are making it possible to optimize routes in real time, reducing delays and improving overall service efficiency.

By using data analytics, DRT operators can better predict demand patterns and plan more effective services, creating a more responsive system. Furthermore, with the increasing availability of smartphones and mobile apps, passengers can easily book rides and track vehicles. The integration of autonomous vehicles is another emerging trend in the DRT market.

Companies are exploring driverless technology to reduce operational costs and increase service availability. These technological developments are driving market growth by improving the reliability, efficiency, and accessibility of DRT services, appealing to both passengers and operators.

Regional Analysis

North America Dominates with 39.5% Market Share in the Demand Responsive Transport Market

North America leads the Demand Responsive Transport Market with a 39.5% share, totaling USD 9.91 billion. This significant market presence is underpinned by advanced technological infrastructure and a highly adaptive transportation sector that readily embraces innovative mobility solutions.

Key factors contributing to this dominance include a high rate of technology adoption among public transportation agencies, a robust regulatory environment that supports flexible transportation solutions, and substantial investments in smart city initiatives. Moreover, the presence of numerous technology companies that collaborate with local governments and transportation agencies enhances service offerings and operational efficiencies.

Regional Mentions:

  • Europe: Europe’s Demand Responsive Transport Market thrives on extensive public-private partnerships and a strong emphasis on reducing carbon emissions. The region’s commitment to integrating technology with public transport infrastructure continues to drive steady growth.
  • Asia Pacific: Asia Pacific is seeing rapid growth in the Demand Responsive Transport Market due to urban expansion and the need for flexible transportation solutions in densely populated cities. Technological integration and increasing environmental concerns are key growth drivers.
  • Middle East & Africa: The Demand Responsive Transport Market in the Middle East and Africa is expanding as the regions invest in improving public transport facilities and infrastructure. The market’s growth is further supported by the increasing adoption of smart transportation solutions.
  • Latin America: Latin America is gradually advancing in the Demand Responsive Transport Market with increasing investments in transport infrastructure and growing urban populations seeking efficient and flexible transit solutions.

Key Regions and Countries Covered in the Report

  • North America
  • Europe
    • Germany
    • France
    • The UK
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Rest of APAC
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA

Competitive Landscape

In the Demand Responsive Transport Market, key players such as Uber Technologies Inc., Lyft Inc., Via Transportation Inc., and Arriva are transforming urban mobility with innovative solutions that tailor public transport to real-time user demand.

Uber Technologies Inc. leads with its versatile platform that integrates various transportation modes, including on-demand rides, carpooling, and public transit options, into one seamless service. Uber’s technology enables users to efficiently plan their routes while allowing cities to adjust transport resources according to real-time demand.

Lyft Inc. complements its ride-sharing services with partnerships and pilot programs that incorporate on-demand public transit solutions. This strategic integration helps reduce urban congestion and provides more personalized transit options, enhancing user experience and city planning.

Via Transportation Inc. focuses on redefining public transit with technology that routes multiple passengers into a single shared vehicle. Via’s platform is pivotal in optimizing traffic flow and reducing transit times, making public transport more appealing and environmentally friendly.

Arriva, one of Europe’s leading transport operators, integrates demand-responsive transport services into its broader portfolio of bus and rail services. By doing so, Arriva provides flexible and efficient travel options, particularly in rural areas or off-peak times, thus enhancing connectivity and accessibility.

These top companies are not only advancing technological innovation in the Demand Responsive Transport market but are also significantly influencing how cities envision and implement sustainable transportation strategies. Their contributions are vital in making public transport systems more adaptable, efficient, and aligned with the evolving needs of modern urban populations.

Major Companies in the Market

  • Uber Technologies Inc.
  • Lyft Inc.
  • Via Transportation Inc.
  • Arriva
  • Go-Ahead Group
  • Keolis
  • RATP Dev
  • Transdev
  • Chariot
  • Bridj
  • Moia
  • Kutsuplus
  • Citymapper
  • RideCell
  • Spare Labs

Recent Developments

  • Ireland’s National Transport Authority: On January 2025, the National Transport Authority of Ireland initiated a pilot program called ‘Smart Demand Responsive Transport,’ allowing users to order buses to pick them up near their homes, similar to taxi services. The trial is being conducted on three Local Link routes: Achill/Mallaranny in County Mayo, Killarney Town in County Kerry, and Mill Road/Rhebogue in Limerick City.
  • Via Transportation: On October 2023, Via Transportation took over the operations of 10 on-demand public transport services in Germany, previously managed by CleverShuttle. This expansion strengthens Via’s presence in the European DRT market, enabling the company to offer efficient, app-based ride services across multiple German cities.

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Uber and Baidu partner to launch autonomous ride-hailing in global markets

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Uber Technologies Inc. and Baidu Inc. have announced a multi-year strategic partnership to deploy autonomous vehicles (AVs) across selected global markets outside the United States and mainland China.

The agreement will see Baidu’s Apollo Go driverless vehicles integrated into the Uber platform, with initial operations expected to begin in Asia and the Middle East later this year.

The partnership aims to enhance ride-hailing services by expanding the availability of autonomous mobility solutions through Uber’s platform.

The collaboration is designed to increase the supply of affordable and reliable rides by supplementing existing transport networks with advanced driverless technology.

Under the terms of the agreement, users requesting eligible Uber trips may be offered the option to travel in a fully autonomous Apollo Go vehicle.

READ MORE: UK DfT fast-tracks self-driving pilots

This marks a significant step in the commercial deployment of AVs beyond pilot programmes and limited urban trials.

Apollo Go currently operates more than 1,000 fully autonomous vehicles and has established a presence in 15 cities worldwide, including Dubai and Abu Dhabi.

As of May 2025, Baidu reports that Apollo Go has provided over 11 million autonomous rides to the public, making it the most widely used driverless ride-hailing service globally by volume.

Co-founder, chairman, and CEO of Baidu, Robin Li, said: “We are committed to bringing the benefit of autonomous driving technology to more people in more markets, and this partnership with Uber represents a major milestone in deploying our technology on a global scale.

“We look forward to working with Uber to deliver safe and efficient autonomous mobility solutions to riders around the world.”

Achievements and innovations in connected autonomous vehicles will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!



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Kakao Mobility pursues Waymo, Baidu partnerships for driverless taxis

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A Kakao Mobility self-driving car is being tested in the Pangyo area of Seongnam, Gyeonggi. [KAKAO MOBILITY]

 
Kakao Mobility, Korea’s top ride-hailing platform operator, is reportedly in talks with global autonomous vehicle leaders to launch a self-driving taxi service in Korea.
 
Kakao Mobility is pursuing partnerships with the U.S.-based Waymo and China’s Baidu to bring autonomous taxis, also known as robotaxis, to the domestic market through its Kakao T platform, which currently holds over 90 percent of Korea’s taxi-hailing market, according to industry sources and the Ministry of Land, Infrastructure and Transport on Friday.
 
 
If these collaborations are finalized and relevant regulatory frameworks are established, Korean users may be able to summon Waymo or Baidu robotaxis via Kakao Mobility’s platform.
 
The two companies are recognized as leaders in autonomous driving technology. In a March report by global market research firm Guidehouse, Waymo ranked first and Baidu second in autonomous vehicle technology.
 
“Both companies already operate fully autonomous taxi services — without safety drivers — in urban centers in the United States and China,” an industry official said. “They are widely considered front-runners in autonomous driving with a significant technological lead over competitors.”
 
Should these robotaxis be introduced to Korea, they would undergo adjustments to meet the country’s road conditions and traffic systems before being deployed for public service.  
 

A Waymo robotaxi seen on a road in San Francisco, California on Oct. 11, 2024 [YONHAP]

 
Kakao Mobility hopes the vehicles will help accelerate the accumulation of real-world driving data and spur domestic development in the autonomous vehicle sector.
 
“Rapid progress in autonomous technology requires continuous learning through on-road data,” one automotive expert explained. “Waymo and Baidu have proven the safety of their vehicles in real traffic environments and continue to collect valuable driving data.”
 
However, even if agreements are reached, significant legal and logistical hurdles remain. Under current Korean law, fully driverless vehicles are not permitted on public roads. Operational areas for autonomous vehicles are also limited.
 
Expanding to the level of widespread robotaxi deployment seen in parts of the United States and China will take time and require cooperation with Korea’s taxi industry.
 
“We are in discussions with several leading domestic and international companies regarding service collaborations,” said Kakao Mobility. “However, as talks are ongoing, no specific details or finalized agreements can be disclosed at this time.”
 

Baidu’s robotaxi RT6, currently in operation in Wuhan, China and other areas, is seen in this photo provided by the company. [BAIDU]

 

Translated from the JoongAng Ilbo using generative AI and edited by Korea JoongAng Daily staff.
BY YUN JUNG-MIN [[email protected]]





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Bolt launches Family Profile in Nigeria to simplify shared rides – Innovation Village

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Ride-hailing company Bolt has unveiled a new Family Profile feature in Nigeria, aimed at transforming how families and small support networks coordinate transportation. This new addition enables a single user to manage and pay for rides on behalf of up to nine other people—all within one Bolt account. The move marks a significant shift toward inclusive mobility solutions in a market characterized by communal living and informal ride coordination.

While Bolt is not the first to launch such a feature—Uber pioneered the concept in the ride-hailing space—the platform is strategically adapting the idea to meet Nigeria’s unique mobility dynamics, where multi-generational households are common and transportation responsibilities are often shared among family members.

With the new Family Profile, users can add multiple individuals to a shared account, set monthly ride budgets, and receive real-time notifications about trips. This eliminates the need for constant coordination over phone calls or text messages, which, according to Bolt’s internal data, previously characterized around 2–6% of all rides in Nigeria. These trips often required the payer to relay driver details, track trip progress manually, and resolve post-ride payment concerns—an inefficient and often frustrating process.

Now, riders under the Family Profile can independently request trips through their own Bolt app, while the primary account holder retains complete financial oversight and visibility into ride histories and expenditures. The launch of this feature is part of Bolt’s broader strategy to localize its services and address real-world challenges faced by Nigerian users. For families with elderly members or relatives who may not be tech-savvy, the Family Profile offers a convenient way to ensure safe and reliable transportation without requiring them to navigate the app independently.

“At Bolt, we want to make ride-hailing work for the way people actually move,” said Osi Oguah, Country Manager for Bolt Nigeria. “Family Profile is a simple but powerful way to support others—whether it’s aging parents, adult children, or household staff—without the stress of managing every trip manually. It’s about offering control, visibility, and convenience in one seamless experience.”

The Family Profile maintains Bolt’s strict safety protocols. All added members must be at least 18 years old and possess verified Bolt accounts. The company has clarified that rides cannot be booked for unaccompanied minors, citing legal and safety reasons. However, the feature remains ideal for scheduling transportation for older adults or coordinating rides for family members with limited digital literacy.

This update builds on Bolt’s existing in-app safety features such as trip verification codes, live location sharing, real-time ride monitoring, and emergency assistance options—tools designed to reassure users in an increasingly safety-conscious market.

Bolt’s launch of the Family Profile also comes shortly after reporting a 42% drop in offline (untracked) rides over the past three months, a sign that users are increasingly turning to digital tools for secure and transparent transportation. By integrating family-focused features, Bolt reinforces its ambition to lead the ride-hailing industry in both safety and user empowerment.

The rollout of Family Profile is not just a feature upgrade; it’s a strategic evolution of Bolt’s services, grounded in the everyday realities of Nigerian households. As mobility continues to digitize across the country, innovations like this are likely to play a crucial role in shaping how families move together—safely, efficiently, and with greater peace of mind.



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