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Delta’s use of AI airfare tool sparks scrutiny on pricing: Travel Weekly


Delta’s use of an AI-supported pricing tool quickly ballooned into a public relations problem, demonstrating the challenge airlines face when upgrading their retailing capabilities.

“There is doubtlessly a very gray area with countless shades of gray as to what the actual price should be,” said travel technology analyst Henry Harteveldt of Atmosphere Research Group, contrasting airfares and bundled fare products with the comparatively standardized price points of hard goods. “And it’s also a matter of perception: It’s wrong to charge somebody more, but it’s OK to give somebody a discount.” 

Delta is making use of a pricing tool developed by Israeli tech startup Fetcherr. The AI-supported tool has the ability to factor in thousands of variables simultaneously to help Delta’s analysts more precisely match fares to market demand. 

Ironically, said airline distribution consultant Cory Garner, Delta isn’t yet deploying New Distribution Capability (NDC), the digital technology that enables airlines to push out personalized, real-time fare offers through travel agency channels, though Delta could potentially push out personalized offers on its website and app.

Still, scrutiny of Delta picked up steam after its president, Glen Hauenstein, said during a July 10 earnings call that Fetcherr-assisted fares were being deployed on 3% of the airline’s domestic network and that Delta’s goal is to bring that number to 20% by the end of the year. 

But what critics mostly focused on were comments Hauenstein made at Delta’s Investor Day last November: By using the software, he said, Delta “will have a price that’s available on that flight, on that time to the individual.”

In a July 21 letter, Senate Democrats Mark Warner of Virginia, Richard Blumenthal of Connecticut and Ruben Gallego of Arizona seized on that language to grill Delta about whether they are mining personal data to price discriminate.

In a July 31 response, Delta chief external affairs officer Peter Carter wrote that the Fetcherr engine uses only aggregated data, including purchasing and demand data for specific routes and flights.

“There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data,” he wrote.

Those comments didn’t calm the situation. By Aug. 5, DOT secretary Sean Duffy was also weighing in, saying that his department will crack down on any airline that uses AI to charge different prices to individuals based upon their income or who they are. 

But while Delta still takes a legacy technology-first approach to its retailing, the airline industry writ large has spoken for years about the need to transform its merchandising into a more personalized experience, including using person-specific data to enable the preparation of tailored, real-time offers to flight inquiries. 

Such an evolution is a key pushing point for IATA. For example, at the trade group’s 2023 World Passenger Symposium, director general Willie Walsh spoke aspirationally of the way e-commerce sites like Amazon engage with shoppers.

“You log in, you use your email address or whatever, and that’s it,” he said. “They know who you are, they know what you’ve bought and they know what you’re likely to buy.” 

An estimate last year from consulting firm McKinsey in partnership with IATA found that new offer capabilities, including personalized ones generated dynamically at the time of a flight query, could generate up to $13.3 billion in value by 2030. 

United, American and Singapore Airlines are among the carriers that already deploy personalized offers or intend to do so. The United for Business website boasts of the airline’s ability to offer “tailored deals” and “personalized shopping with loyalty status recognition.”

American CEO Robert Isom made headlines for calling out Delta’s AI pricing deployment last month. But at the 2023 IATA symposium, Anthony Radar, at the time American’s director of airline retailing technology, said it had begun tailoring offers for its loyalty program members. 

Analysts said that personalizing pricing does not have to mean practicing price discrimination. Airlines said they will use personal purchasing history to develop bundled offers that will appeal to that flyer for the itinerary being queried.

For example, a traveler with a history of flying first class might be presented with an offer for an up-front seat and lounge access. Better retailing, they say, will bring value to flyers while increasing revenue. 

Airlines consistently say they won’t simply put forward the same seat at various prices to flyers based on income levels or perceived willingness to pay; in an industry so strongly reliant on loyalty programs, doing so would simply be bad business, Garner said.

“All of the airlines I work with, and I’ve worked with a lot, believe that the moment they use the identity of an individual to increase the price is the last time they’ll ever give you their identity,” he said. “That works against the airline. If anything, the price needs to be better.”

Still, Harteveldt said it is important to verify how airlines use personal data in retailing. But a challenge for monitoring the industry is that there is already a fog surrounding airline pricing, which obscures the true selling price of any flight on any airline at any time. Passengers spread across similar seats on the same flight are already paying widely divergent fares. 

That fog will only get thicker as airlines ramp up real-time pricing capabilities. 

“Airlines need to remember just because they can do certain things with technology doesn’t mean they always should,” Harteveldt said.



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How the Galaxy AI Features on Galaxy Z Fold7 Redefine Wanderlust – Samsung Newsroom Malaysia

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Buckle up! You’re flying to Seoul, South Korea, to watch your favorite K-pop group’s first full-squad comeback. Concert tickets? Secured. Flights? Booked. Bags? Packed. But before you start snapping that first airport selfie, you’ve got some planning to lock down.

 

Unfold Samsung Galaxy Z Fold7 — your ultimate travel companion with multimodal capability for smoother, and smarter travel.

 

As the thinnest and lightest Galaxy Z Fold series device yet, its pro-level cameras and AI features make it the ideal travel buddy. Translation: zero travel stress, max fandom vibes.

 

 

 

Before You Go: Unfold Your Travel Planner

You’re about to witness a once-in-a-lifetime reunion show, and it’s also your first time visiting Seoul. Relax. Galaxy Z Fold7 will handle the details.

 

Press and hold the side button to activate Gemini. Drop your concert date, hotel address and wish-list spots, then tell it:

 

“Recommend a 4-day, 3-night itinerary including a K-pop concert and save it to Samsung Notes.”

 

Gemini generates a custom itinerary, complete with must-visit fan cafés and your personal favorite’s trainee-era hangouts, fueling your ultimate K-pop pilgrimage.

 

“Should I pack this T-shirt or a hoodie?”

 

Don’t know what to pack? Let Gemini suggest for you. Activate camera sharing on Gemini Live to hold up your outfit options and just ask Gemini what works best to get real-time advice. It will consider Seoul’s weather and the kind of exploring you’ll be doing. No more overpacking so you’ll have more room in your luggage to bring home all that concert swag.

 

When the jet-set countdown starts, Now Brief has you covered. It shows your boarding pass details, Seoul’s current weather and real-time exchange rates front and center — so you can check what matters at a glance, before your trip.

 

 

Gate to Stage: AI Navigates Your Tour

You land at Incheon International Airport and the clock is ticking. So you ask:

 

“What’s the fastest and most affordable route to my hotel carrying two suitcases?”

 

In no time, Gemini displays side-by-side cards for airport express trains, buses and taxis, complete with fares, travel times and transfer counts all laid out.

 

 

Seoul Highlights, From Tradition to Modernity

 

After leaving your luggage at the hotel, day one kicks off at Bukchon Hanok Village, the perfect “Hello, Korea” setting for your vlog. Rest the Galaxy Z Fold7 on a ledge — Flex Mode lets you shoot easily, no tripod needed, while capturing the full Hanok backdrop.

 

But wait. Those unwanted photobombers in your pictures? Gone. Galaxy AI’s Photo Assist understands the whole scene, and Suggest Erases automatically detects and removes them with one tap. All done without post-editing hassle. Plus, with Side-by-Side Editing and Show Original, you can instantly compare the before-and-after images on the unfolded screen.

 

 

Next stop: K-beauty heaven. Aisles and aisles of products, but when you pick one up to read the label, it’s all in Korean. No worries. Camera sharing on Gemini Live can translate the ingredient labels listed in Korean, sprinkling in emojis for context to help you know what you’re buying. Still overwhelmed? Ask Gemini:

 

“Recommend one for sensitive skin.

 

Gemini cross-checks the ingredients and suggests a top 3 recommendation list tailored to you. You can check out like a skincare pro, not a confused tourist.

 

 

Main Stage Moment: Your Favorite Idol Up Close

 

It’s finally the big day. Your lightstick is charged, your phone is fully juiced and the stadium is crowded with fans. You might be stuck in the nosebleeds, but Galaxy Z Fold7’s 200MP camera captures your personal favorite up close with crystal-clear detail. Moreover, thanks to the 10 MP 100° front camera, you can squeeze all your new friends into one frame and still grab the boys on stage too. When the arena goes dark, Nightography kicks in, turning a sea of flickering lightsticks into sharp, balanced footage you’ll replay on a loop after the encore.

 

 

Final Encore: Edit and Elevate

 

Say goodbye, Seoul — hello airborne edit bay. Plane rides are perfect for some creativity. With Galaxy Z Fold7’s expansive screen, editing your travel vlog is easier than ever. Use the upgraded Audio Eraser to reduce the sound of the crowd’s background noise so your favorite member’s vocals shine.

 

 

Z Fold7: The Perfect Travel Companion

Galaxy Z Fold7 isn’t just another travel gadget — it’s the backstage pass, stylist, translator, map and editing tool that elevates your creativity to the next level. It’s no longer the smartphone era; welcome to the age of the AI sidekick. Skip the endless search bars and just talk. Unfold your phone, and half your trip is already handled. So go ahead, live your best wanderlust life. GalaxyZ Fold7’s got your back from takeoff to touchdown.

 

 

Unfold your Galaxy Z Series devices with these promotions and rebates today!

Until 31st August 2025, purchase the latest Galaxy Z Series devices to enjoy launch rebates and promotions worth up to RM2,209![1]

Model RAM + Memory Colour RRP Rebates & Promotions
Galaxy Z Fold7 12+256GB Silver Shadow RM 7,799 ·        Double storage upgrade worth RM600

 

·        Samsung Reservation+ Voucher worth RM210

 

·        Samsung Care+ worth up to RM999

 

·        CIMB Rebate worth RM400

 

·        Enhanced Trade-In worth RM500

Blue Shadow RM 7,799
Jetblack RM 7,799
Mint (Online Exclusive) RM 7,799
12+512GB Silver Shadow RM 8,399
Blue Shadow RM 8,399
Jetblack RM 8,399
Mint (Online Exclusive) RM 8,399
16GB + 1TB Blue Shadow RM9,899
Jetblack RM 9,899
Galaxy Z Flip7 12+256GB Blue Shadow RM 4,999
Coral Red RM 4,999
Jetblack RM 4,999
Mint (Online Exclusive) RM 4,999
12+512GB Blue Shadow RM 5,599
Coral Red RM 5,599
Jetblack RM 5,599
Mint (Online Exclusive) RM 5,599
Galaxy Z Flip7 FE (Online Exclusive) 8+128GB Black RM 3,999
White RM 3,999
8+256GB Black RM 4,299
White RM 4,299

 

Grab the all new Galaxy Watch Series with these rebates as well to expand your Galaxy ecosystem:

Model Connectivity Colour RRP Rebates
Galaxy Watch8 (44mm) Bluetooth Graphite RM1,399 ·  Fabric Band M/L worth RM159

 

OR

 

·  Fabric Band S/M worth RM159

·  Enhanced trade-in Rebate up to RM200

Silver RM1,399
Bluetooth + LTE Graphite RM1,699
Silver RM1,699
Galaxy Watch8 (40mm) Bluetooth Graphite RM1,299
Silver RM1,299
Bluetooth + LTE Graphite RM1,599
Silver RM1,599
Galaxy Watch8 Classic (46mm) Bluetooth Black RM1,799 ·  Sport Band M/L worth RM159

·  Enhanced trade-in Rebate up to RM200

White RM1,799
Bluetooth + LTE Black RM2,099
White RM2,099
Galaxy Watch Ultra (2025) Bluetooth + LTE Titanium Blue RM3,399 ·  Trail Band worth RM399

·  Galaxy SmartTag2 worth RM149

·  15W Power Adapter without Cable worth RM59

·  10,000mAh Battery Pack worth Rm159

·  Enhanced Trade-in Rebate up to RM200

Titanium Gray RM3,399
Titanium Silver RM3,399
Titanium White RM3,399

 

To purchase Samsung’s latest devices, please visit the following sites:

 

 

 

 

[1] Terms and conditions apply.



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Edo Govt Denies PDP’s N3.51bn Travel Claim as ‘AI Fabricatio

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The Edo State Government and the state chapter of the Peoples Democratic Party Caretaker Committee on Sunday clashed over an alleged N3.51bn incurred by the government on travel expenses.

The PDP said it was outraged by the revelation that the Senator Monday Okpebholo-led administration “squandered the huge amount on travel in just the first half of 2025.”

The government, however, dismissed the claim as “AI-generated,” noting that since his assumption of office, Okpebholo had not embarked on any frivolous voyage.

It maintained that every kobo spent on official engagements, both local and international, was “strategically aimed at forging partnerships, attracting investments, and securing opportunities that will yield long-term benefits for Edo people.”

A statement on Sunday by the PDP Publicity Secretary, Chris Nehikhare, said, “The Peoples Democratic Party, Edo State chapter, is outraged by the disgraceful revelation that the Senator Monday Okpebholo-led administration squandered an alarming N3.51bn on travel in just the first half of 2025.

“This waste comes at a time when the National Bureau of Statistics (NBS) Capital Importation Report confirms that Edo State failed to attract a single kobo in foreign investment, while states like Lagos, Ogun, Oyo, Kaduna, Kano, and even Ekiti made the list.

“The contrast is both embarrassing and telling. Other states are opening their doors to capital, Edo’s leaders are opening their wallets for endless trips.

“This reckless expenditure is an insult to the good people of Edo State who continue to endure poor roads, inadequate healthcare facilities, decaying schools, delays in salary payments and epileptic power supply.”

Responding, the governor’s Chief Press Secretary, Fred Itua, in a statement, said, “The attention of the Edo State Government has been drawn to yet another baseless, ill-informed, and laughable press statement by the moribund Peoples Democratic Party in Edo State, signed by its ever-noisy but chronically uninformed, self-imposed mouthpiece, Chris Osa Nehikhare.

“It is ironic, if not downright insulting, that the PDP, a party whose years of misrule, monumental corruption, and gross incompetence left Edo State in ruins, now attempts to lecture the people on governance, accountability, and prudent spending.

“The same PDP that had every opportunity to transform Edo but instead chose to plunder its resources, destroy public trust, and mortgage the future of our people now pretends to be the conscience of the state. Edo people are neither fooled nor interested.”

The government dismissed the claims as false, adding that the governor had been forging alliances since assuming office to develop the state.

“Senator Monday Okpebholo’s administration is a government of action, purpose, and vision. The AI-generated claims by the moribund PDP are false.

“Since he assumed office, Governor Okpebholo has not embarked on any frivolous voyage.

“Every kobo spent on official engagements: local or international, is strategically aimed at forging partnerships, attracting investments, and securing opportunities that will yield long-term benefits for Edo people.”

The governor’s aide carpeted Nehikhare, adding that he was the least qualified to talk about accountability, prudence or governance.

“As for Nehikhare, he is the least qualified person in Edo State to talk about accountability, prudence, or governance.

“His political resume reads like a manual on failure: years spent defending corruption, whitewashing incompetence, and parroting lies to keep his stomach full while Edo people suffered.

“The PDP’s talk of ‘crumbling infrastructure’ is the height of hypocrisy. It was under their watch that Edo’s schools rotted, our roads collapsed, hospitals became death traps, and investments fled in droves,” the statement added.



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AI-Powered Travel: UAE Leads in Smart, Seamless Experiences

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In a country that’s synonymous with futuristic skylines and hyper-connected infrastructure, it’s no surprise that the UAE is redefining what it means to travel. From the moment a trip is planned to the final post-travel review, artificial intelligence (AI), biometrics, and automation are increasingly at the heart of the experience. Airports are becoming smarter, travel planning is more personalised than ever, and reliability is being re-engineered by the minute.

A New Era of Intelligent Travel

Dubai International Airport (DXB) is leading the charge when it comes to next-gen travel experiences powered by AI. As the world’s busiest international hub, the pressure to deliver smooth, secure, and swift passenger journeys is immense and technology is rising to the occasion. “AI is revolutionising the UAE travel journey from start to finish,” says Omar Bin Adai, Chief Technology and Infrastructure Officer of Dubai Airports. “At DXB, biometric smart gates offer seamless passport control with facial verification, eliminating manual checks. Our new ‘Unlimited Smart Travel’ takes this further, enabling up to 10 guests to complete immigration in just 14 seconds using facial recognition alone.”

Beyond passenger flow, AI is working hard behind the scenes. According to Adai, predictive maintenance and AI-driven baggage systems are ensuring near-perfect operations. “In Q1 2025 alone, DXB processed over 21 million bags with a 99.8% accuracy rate and one of the world’s lowest mishandling rates – 1.95 per 1,000 passengers.”

These numbers aren’t just impressive—they represent a growing commitment to using data and intelligence to deliver exceptional guest experiences. “This strategic integration of AI across every touchpoint exemplifies how the UAE is setting a global standard for intelligent, customer-centric travel infrastructure,” Adai adds.

While airports are getting smarter, so too is the way travellers plan their trips. Platforms powered by generative AI such as ChatGPT and Gemini are transforming the discovery phase of travel, giving users the ability to explore destinations, craft itineraries, and make informed decisions faster than ever before.

“We’re seeing strong uptake of AI-powered tools that support travellers, particularly during the research and planning phases of a trip,” says John Bevan, CEO of dnata Travel Group. “Platforms like ChatGPT have made travel information more accessible, helping users generate ideas and structure itineraries in seconds.”

Still, the technology has room to grow. “These platforms can struggle with the complex logistics of a full travel journey – managing bookings across multiple suppliers, handling real-time availability, and dynamic pricing. But the potential is enormous, especially in hyper-personalisation,” Bevan notes.

At dnata, the focus is on using AI to augment human expertise, not replace it. “We’re excited about this future. We’re integrating AI not just for efficiency, but to amplify the knowledge of our travel consultants – making it faster and smarter to deliver relevant, high-quality advice at scale.”

Elevating the Travel Experience

Technology is reshaping customer service like never before. Mobile apps, chatbots, and virtual assistants have become vital touchpoints, offering travellers personalised, real-time support that transforms uncertainty into confidence. Bin Adai highlights the profound impact: “In today’s travel landscape, the real game-changer has been placing instant, personalised support directly into passengers’ hands. Mobile apps and virtual assistants, particularly intuitive tools like DXB’s wayfinding app, have reshaped how travellers interact with airports.”

Among these innovations is DXB Express Maps, a dedicated app for Dubai International Airport that provides travellers with interactive 3D maps and a user-friendly interface to easily find gates, dining options, and other facilities. “Instead of uncertainty, travellers now effortlessly navigate complex terminals, access timely flight information, and manage their journeys seamlessly,” Bin Adai adds.

Complementing this is Pocket Flights, an app that gives instant access to real-time flight updates by simply scanning a QR code on flight status screens. Available in both English and Arabic across DXB and DWC airports, it delivers comprehensive information including gate changes, walking distances, wait times, and departure details — all at travellers’ fingertips.

The Airport Community App, affectionately dubbed the “mini-AOCC in your pocket,” supports over 59,000 users across 170+ entities in the oneDXB community. It merges user-driven features with operational tools designed to enhance guest experience and streamline airport efficiency. “This initiative strengthens internal communication and positions the app as an essential daily platform for the entire airport community,” Bin Adai explains.

Looking ahead, AI-driven recommendation engines are set to raise the bar even higher. “These systems are increasingly sophisticated, anticipating traveller preferences with precision and offering tailored, trusted suggestions,” says Bin Adai. “Ultimately, it’s about empowering the traveller with technology that feels human and intuitive, ensuring they always feel supported, understood, and confident at every step.”

Bevan echoes this sentiment but underscores the balance between speed and reliability: “Customer service today is increasingly being defined by immediacy and availability, especially in the travel sector where support is expected instantaneously – whether a person is booking a flight at midnight or making last-minute changes during a layover.”

While dnata is exploring consumer-facing chatbots as part of its future roadmap, its current AI investments focus on backend operations. “We’re already using AI to support training and quality assurance, including automated call listening capabilities that help us monitor service levels, identify pain points, and continuously improve our customer experience,” Bevan explains.

He adds that AI is also automating time-consuming manual processes, freeing teams to engage in higher-value interactions. “As we continue evaluating advanced communications technologies, accuracy and reliability remain key considerations. It’s not just about speed – it’s about ensuring the tools can provide relevant, context-aware support.”

Smart Journeys Ahead

No longer content with just convenience and punctuality, today’s traveller expects more — more control, more personalisation, and a more immersive experience from the moment a trip is imagined to the moment it ends.

According to Bin Adai, the shift is unmistakable. “Travellers in the UAE are increasingly expecting journeys that are not just seamless, but also smart, personalised, and immersive,” he says. “There’s a clear shift from traditional travel touchpoints to tech-enabled experiences that feel intuitive and engaging.” This evolution is powered by technologies like facial recognition for smoother immigration, AI-generated travel suggestions, and mobile-first tools that allow real-time support and bookings at the swipe of a screen. Airports like DXB have already embraced wayfinding apps and digital integration to deliver convenience with minimal friction.

But the transformation doesn’t end at the airport gates. “Travellers want digital convenience from planning to post-travel feedback,” Bin Adai notes. “Mobile-first platforms, immersive booking tools, and real-time support are no longer luxuries; they’re the baseline.”

This growing appetite for tech-forward travel solutions is not without its caveats. While AI and automation are streamlining the experience, the demand for human-centric service remains strong. “Technology is elevating convenience and efficiency, but the human touch remains essential,” he adds. “Dubai Airports continues to prioritise hospitality and in-person support, ensuring that travellers receive empathetic, culturally attuned service alongside advanced digital solutions.”

While echoing the sentiment, Bevan highlights an important distinction: modern travellers aren’t only looking for fast and easy experiences, they’re looking for assurance and options. “Travellers in the UAE today expect more than just convenience – they want control, flexibility, and confidence throughout their journey,” he explains. “What we’re seeing is a shift toward multi-channel and tech-enabled planning, where people want the freedom to engage with travel brands on their own terms — whether that’s online, in-store, through an app, or over the phone.”

For providers like dnata, that means maintaining consistency across all platforms and understanding that one solution won’t fit all. “Different age groups and lifestyles require different touchpoints, and it’s our responsibility to meet those needs with consistency, safety, and reliability,” says Bevan. “That means offering a seamless, secure experience whether a customer is booking through a chatbot at midnight or sitting down with an agent in one of our retail shops.”

He also underscores a key concern in this new era of digital interaction: trust. “As travellers share more information to receive personalised recommendations, they also expect us to handle that data with the highest levels of security,” Bevan notes. “Ultimately, it’s about building confidence, combining immersive and tech-integrated tools with the trust and assurance people need to feel good about their travel choices.”

What’s Next?

Over the next five to ten years, the country is poised to lead a radical shift toward intelligent, hyper-connected travel experiences that prioritise both ease and personalisation. “Over the next decade, the UAE is poised to lead a global shift toward smarter, fully connected travel,” says Bin Adai. “Biometric and contactless journeys will soon become the norm, enabling passengers to move through airports without ever presenting a document.” This vision is being woven into the very blueprint of the UAE’s next aviation mega-project — the expansion of Dubai World Central – Al Maktoum International (DWC). “The new airport will set a new benchmark for efficiency, capacity, and traveller-centric design,” Bin Adai adds.

From personalised service delivery and proactive customer support to predictive maintenance and operational efficiency, AI will touch every corner of the travel experience. “Our new digital experience project will cater to the latest AI technologies, helping elevate guest services to an entirely new level,” says Bin Adai. Looking further ahead, he sees the seamless integration of autonomous air taxis, high-speed ground transit, and eco-conscious infrastructure as part of a broader mobility ecosystem cementing the UAE’s place as a global hub for future-ready travel.

Bevan shares a similarly bold outlook. “Looking ahead, we see technologies like AI-generated itineraries, biometric-enabled travel, and predictive pricing engines becoming standard across the UAE’s travel landscape,” he says. “These tools are already beginning to take shape and in a region as digitally advanced and globally connected as the UAE, adoption will only accelerate.”



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