Travel Market Insights
Delta Says It Will Not Use AI to Target Customers

Key Points
- Delta Air Lines clarified it does not use AI to set individualized airfares based on personal data, following criticism from lawmakers.
- The airline uses AI, via a partnership with Fetcherr, to assist in dynamic pricing for a growing portion of its domestic flights, but claims all fares are determined by market dynamics and are publicly available.
- Lawmakers and officials have expressed concerns about potential predatory or ‘surveillance’ pricing, prompting Delta to stress its commitment to fair, competitive pricing and data privacy.
Summary
Delta Air Lines has publicly stated that it does not use AI to set individualized prices based on personal customer data, responding to recent criticism and inquiries from U.S. lawmakers. The airline acknowledged using AI technology, through a partnership with Fetcherr, to assist analysts in setting fares for a portion of its domestic flights, with plans to expand this use. However, Delta emphasized that fares are determined by market competition, not personal data, and all prices are transparently published, aiming to dispel concerns about privacy and potential predatory pricing.
Travel Market Insights
U.S. Dollar Slide Hurts Accor, Minor, and Meliá

Some of the world’s largest hotel companies saw their earnings dented by currency swings in the first half of 2025, as euro and baht-reporting groups absorbed losses while U.S.-based chains appeared largely insulated from the volatility.
Accor, Meliá Hotels, and Minor International all reported currency-related losses that offset solid operational performance. Meanwhile, U.S.-based Hilton and Wyndham, which report in dollars, did not mention foreign exchange impacts in their earnings calls and appeared shielded from the same pressures.
The U.S. dollar index dropped 10.8% in the first half of 2025 following the Trump administration’s April tariffs and public clashes with the Federal Reserve. The resulting investor pullback caused the dollar to weaken sharply against the euro, baht, and other currencies.
Accor: Currency Among Its Biggest Headwinds
Paris-based Accor repo
Travel Market Insights
Winners, Losers, and Lots of Premium Seats: Europe’s Airline Scorecard

Skift Take: Premium cabins still drive profits, but it's the low-cost threat that keeps Europe's legacy carriers up at night.
Travel Market Insights
Iberostar’s Efforts to Reduce Greenhouse Gas Emissions

Iberostar says rooftop solar, electrification, and renewable energy contracts are helping it reduce greenhouse gas emissions, according to its latest sustainability report.
The Spanish hotel group, which operates nearly 100 properties worldwide, reported a 17% year-over-year reduction in its Scope 1 and 2 greenhouse gas emissions for 2024.
Scope 1 emissions cover direct sources Iberostar owns or controls, like fuel for boilers. Scope 2 refers to indirect emissions from purchased electricity and energy.
The company told Skift its progress came largely from switching hotel operations in Spain to 100% renewable electricity, after gaining a major su
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