Brand Stories
Critical thinking in the age of artificial intelligence

Artificial intelligence is rapidly transforming the business landscape, and we must properly prepare ourselves to use this technology effectively and thrive in the new future of work. There is no doubt that in recent years, we have seen the many ways in which artificial intelligence tools are being experimented with to improve efficiency and achieve better results in less time. However, we also know that it can be overwhelming to determine the best way to integrate artificial intelligence into our lives. Critical thinking is essential at this time since not everything that is obtained is reliable or truthful, so if we firmly believe in what a program tells us, we could be making bad decisions.
Between our fear of the unknown and the resistance to change, it is logical that we are invaded by confusion, especially if we are unaware of what progress is making accessible. On the other hand, who can feel completely up to date in terms of technology when movements are accelerated? And at the center of vertigo, we are in the eye of the hurricane of the reconfiguration that artificial intelligence is generating.
The challenge we face is to understand the techniques to know how to approach and incorporate artificial intelligence in our own projects, to promote the appropriate use of technological advances, and to promote critical thinking. We have to promote the ability to analyze information and form an opinion based on evidence and reasoning. Because while it is true that there are great advances, it is also true that not all that glitters is gold, and that when one consults artificial intelligence programs, they may be giving us false, implicit, or totally distorted data. It is still up to the human mind to discern and not swallow all the pills that are offered to us.
The challenge cannot be ignored. Harvard University predicts that more than eighty percent of companies will have used or implemented Artificial Intelligence in some form by 2027, that is, in two years, which means the very near future. This means that it is essential for businesses to help prepare workers to use these technologies effectively and to approach these technologies with critical thinking.
However, incorporating artificial intelligence can be intimidating. But losing the fear of these advances (when well used and well evaluated) can help execute our strategies successfully. Necessarily, they must be understood. The world’s leading business schools, such as Dartmouth University, designed and executed the sprint model.
Sprints are focused, collaborative sessions that take place over a compressed period of time for rapid learning and skill development. In 2022, to encourage experimentation, this format was adopted for a subset of training courses, each consisting of four and a half hours of instruction in one to five sessions and graded as pass/fail. The freedom fostered by this format was ideal for boosting the creativity and hands-on learning that were critical.
The philosophy in these courses was to help decision-making. The objective is that in each session, they face situations in which they can critically apply artificial intelligence processes:
-
Reflective prompts increase the creative surface. We are referring to these techniques that create opportunities for human ingenuity, which remains an indispensable ingredient. Techniques that help to discover that, although the artificial intelligence tools they were using produced many ideas, the final inspiration came from a human who established a less obvious connection. If AI produces many alternatives, the human mind is the one that evaluates and chooses.
-
The iterative integration of tools that enable engaging communications. In our day, it’s critical to find compelling ways to communicate ideas. Using a combination of AI tools to bring an idea to life with engaging prose, powerful visuals, and catchy videos and audio clips is what you are looking for. Creating a good result is not difficult, as it can be left to the Artificial Intelligence, but obtaining a great result requires the work of a human mind.
-
People are a powerful way to test ideas. Not to mention, machines can be very intelligent but also very stupid. Organizations look for different perspectives to shape informed decision-making; they need to understand the views of different stakeholders to anticipate rejection or acceptance and ensure that their speech resonates with the customer.
The best way to get comfortable with an AI tool is to play around with it, and the best way to play with it is in the context of a real problem. Perspective is the best ally to play with these programs. For example:
-
Criticizing a concept as if we were an investor in the company.
-
Evaluate another concept as if we were the COO who has to bring this idea to market.
-
Value this concept as if you were a 30-year-old customer who loved the existing brand.
-
Criticize that concept as if you were Greta Thunberg or some environmentalist.
The power of play is to do it with a purpose. Artificial intelligence is still an emerging technology, and its impact remains unclear. That said, based on the little experience that humanity has with these technologies, it is necessary to understand the role it will play in our sector and, therefore, in business training and the benefits that are obtained when it is used effectively.
An experiential activity, such as a sprint, is ideal for collective experimentation. It combines focus and discipline with space for learning through purposeful play; explore, discover, and create together freely, which leads to more significant results.
Brand Stories
How Olive Group of Hotels Is Redefining Wellness Travel in India—And Why the World Is Watching
Olive Group of Hotels is setting new standards in wellness travel across India, gaining worldwide recognition for their innovative and holistic guest experiences.

Wellness travel is transforming from a luxury niche into a global necessity. Across continents, today’s travelers—especially health-conscious millennials and Gen Z—are redefining what it means to stay well on the road. At the forefront of this movement stands the Olive Group of Hotels, an India-based hospitality leader blending modern living with a deep commitment to holistic wellness.
A Wellness Wave, Not a Fad
Global wellness tourism is now an $800 billion industry, propelled by growing awareness around mental health, burnout, and the need for balance in daily life. Post-pandemic, travelers seek more than just comfort; they want experiences that enhance well-being and foster personal growth. Olive Group’s strategy directly responds to this demand, offering an ecosystem where physical, mental, and emotional health are prioritized.
The Olive Model: Where Hospitality Meets Well-Being
Unlike traditional hotels that treat wellness as an add-on, Olive integrates it into every aspect of the guest journey. Extended-stay suites come equipped with kitchenettes, enabling guests to maintain healthy eating habits. Rooms are designed with natural light, air purification, and ergonomic workspaces—elements proven to reduce fatigue and boost focus.
Guests enjoy access to in-room fitness kits, meditation corners, and digital wellness tools, making self-care part of the daily routine. Olive’s F&B menus highlight nutritious, locally sourced ingredients, with options for plant-based, gluten-free, and detox-focused diets. This seamless integration ensures that wellness isn’t a feature—it’s the foundation.
Personalization Through Technology and Human Touch
What truly sets Olive apart is its embrace of deep personalization. Guests can tailor their stays with app-based wellness programs, book virtual consultations with nutritionists or yoga instructors, and even set custom lighting or sleep settings from their smartphones. The combination of tech-driven convenience and authentic human care creates a guest experience that feels intuitive and empowering.
Urban Oases and Spiritual Gateways
Olive Group’s presence across India’s urban hubs and spiritual destinations amplifies its impact. In cities like Delhi, Hyderabad, and Bengaluru, Olive appeals to business travelers and digital nomads seeking respite from the city’s pace. Meanwhile, in places like Haridwar and Rishikesh, properties are designed to facilitate transformative journeys—connecting guests to yoga, meditation, and local wellness traditions.
Lessons for the Global Hospitality Industry
Olive Group’s evolution signals a new era for hotels worldwide. The future belongs to brands that view wellness not as a spa package, but as a core operating principle. By designing spaces and services around holistic well-being—supported by smart technology and sustainable practices—hotels can build lasting loyalty and set new standards for guest satisfaction.
“Olive’s strategy offers a blueprint for the next generation of hospitality—where wellness is woven into every guest experience, and personalization is powered by both innovation and empathy.” — Industry Analyst, Hospitality Expert
As travelers demand more meaningful, health-focused journeys, the Olive Group of Hotels demonstrates that true hospitality is about helping guests thrive—mind, body, and spirit. In doing so, Olive is not just responding to a trend; it is defining what the future of travel can be.
Disclosure: The author has no direct affiliation with Bloom Hotels, nor does this article include any sponsored content or promotional material. The opinions expressed in this article are based on publicly available information and are intended to provide an objective overview of Bloom Hotels and its services.
Brand Stories
Bloom Hotels: A Modern Vision of Hospitality Redefining Travel
Bloom Hotels represents a modern vision of hospitality, redefining travel for a new generation with innovative design, smart comfort, and memorable stays.

In a rapidly evolving hospitality landscape, Bloom Hotels stands as a testament to the changing preferences of today’s travelers. As modern tourism leans toward personalized, sustainable, and experience-driven stays, Bloom Hotels has successfully navigated the intersection of comfort, innovation and local connection, creating an environment that feels both familiar and forward-thinking.
For those seeking not just a place to stay but an experience that resonates beyond the conventional, Bloom Hotels offers a distinctive solution. Here’s why Bloom Hotels has become a top choice for travelers who value simplicity, sustainability and seamless integration of technology.
A Fresh Take on Modern Hospitality
Bloom Hotels embodies a refreshingly modern approach to hospitality, breaking away from the trappings of traditional luxury without compromising on quality or comfort. Its minimalistic yet functional design speaks to the evolving tastes of today’s traveler, who values efficiency and thoughtful aesthetics. Each location, while adhering to the Bloom Hotels brand’s consistent ethos, integrates elements that reflect its environment, creating spaces that feel grounded yet innovative.
Rooms are designed to provide both functionality and relaxation offering features like ergonomic beds, ample workspace and high-speed internet connectivity. Guests are greeted with a streamlined experience that prioritizes ease and accessibility, from swift check-ins to intuitive in-room technology. It’s not about excess, but about providing what’s necessary for a comfortable, efficient stay.
The Power of Personalization
Millennials and Gen Z have rewritten the rules of modern travel, prioritizing personal growth and experience over traditional luxury. Bloom Hotels has recognized this shift and catered to these evolving demands by offering highly personalized experiences that go beyond the ordinary.
Guests can curate their own experiences, from choosing the type of room that best suits their needs to customizing in-house services. Whether it’s a wellness-focused retreat or a city break with a local cultural immersion, Bloom Hotels provides a range of options that reflect the diverse needs of today’s travelers.
For business travelers, the hotel’s seamless integration of technology allows for swift, efficient stays, with features like digital check-ins, 24/7 support, and flexible workspace arrangements. Leisure guests, on the other hand, can explore local recommendations curated by the hotel’s expert staff, enhancing the connection to the destination.
Sustainable and Thoughtful Operations
In a time when sustainability is no longer a luxury but a necessity, Bloom Hotels has committed to reducing its environmental footprint. The brand’s approach to sustainability is both practical and impactful. From energy-efficient lighting and water conservation measures to the use of locally sourced materials and eco-friendly cleaning products, every aspect of Bloom Hotels’ operations reflects its dedication to minimizing environmental impact.
Bloom Hotels also places a significant focus on the local community, integrating regional elements into the guest experience and ensuring that tourism benefits the areas it serves. By partnering with local artisans, sourcing produce from nearby markets, and supporting regional causes, Bloom Hotels creates a sustainable ecosystem that supports both travelers and the local community.
Technology That Enhances, Not Distracts
The modern traveler demands convenience and personalization, and Bloom Hotels meets these expectations with cutting-edge technology. Yet, unlike many hotel chains that overcomplicate guest services with excessive tech, Bloom Hotels takes a measured approach, using technology to enhance the guest experience without overwhelming it.
The hotel’s mobile app allows for easy booking, check-in, and room customization, while in-room technology provides guests with control over lighting, temperature, and entertainment options. By integrating technology in a way that is intuitive and user-friendly, Bloom Hotels enables guests to focus on what truly matters whether that’s work, relaxation or exploration.
Local Connection with a Global Reach
Bloom Hotels thrives on its ability to offer guests a local experience without sacrificing international standards. Whether you’re in the heart of a bustling city or a more tranquil setting, Bloom Hotels ensures that each location captures the essence of its surroundings.
By offering curated local experiences, from guided tours to culinary experiences, Bloom Hotels gives travelers an authentic connection to the region while maintaining the high standards of service they expect. It’s this blend of global consistency and local flavor that sets Bloom Hotels apart in a crowded hospitality market.
The Future of Hospitality
As we look ahead to 2025 and beyond, the expectations of the modern traveler continue to evolve. Bloom Hotels is well-positioned to meet these demands, offering a seamless blend of comfort, innovation and sustainability. For travelers who value simplicity, authenticity, and thoughtful design, Bloom Hotels represents a new standard in the hospitality industry a hotel experience that is both grounded and forward-thinking.
In an era where travelers are seeking not just luxury but authenticity and deeper connections, Bloom Hotels offers a compelling model for how hospitality can evolve to meet the changing needs of a new generation of global citizens.
Disclosure: The author has no direct affiliation with Bloom Hotels, nor does this article include any sponsored content or promotional material. The opinions expressed in this article are based on publicly available information and are intended to provide an objective overview of Bloom Hotels and its services.
Brand Stories
„AI, reliable as always.” A popular Elden Ring meme became „canon,” reminding us that Artificial Intelligence has a long way to go

While Elden Ring’s popularity never really waned, its co-op counterpart subtitled Nightreign, might have rekindled people’s curiosity towards this rich universe. The two worlds of those productions intertwine and coexist, while being part of a multiverse of a sort. This phenomenon can be explained in the light of the game’s lore by being an effect of an event called The Shattering. While, of course, it is only a theory it puts a good ground that explains why so many items, foes and environments are similar. When venturing through either one of those worlds, some fans might have stumbled upon a cryptic, quite literally, armament called Coded Sword. Asking AI is one way to look for answers nowadays, yet it can still leave a lot to wish for, as it can confuse memes with significant information.
AI mistakes a meme for a lore description of a weapon in Elden Ring
Looking for an explanation outside of the Elden Ring’s enigmatic universe and using the world’s most popular search engine enriched by AI capabilities is a natural thing to do to learn more about the lore of the world created by Hidetaka Miyazaki. However, by trying to verify the linguistical mystery of an item called Coded Sword, we can see that Artificial Intelligence must train a whole lot more to be able to provide us with correct answers.
To provide a bit more context, Coded Sword is a weapon consisting of only a hilt and a “blade” made from a runic-like sentence. There is also another armament fitted in a similar fashion – a fist called Cipher Pata. Both are unique thanks to their blades being a string of unknown words. Since everything in Souls series appears to have a meaning and be connected to each other, players want to squeeze out some information from those edges made from odd symbols.
The first place to look for answers in the contemporary world is of course Google. And so, using this search engine to uncover this secret provides us with the following explanation:
AI mixes community jokes with Elden Ring lore. Source: Google Search screenshot
This, generated by AI, answer is wrong from the very beginning, as from the description of Cipher Pata in the game we can already learn that the text is written in “the language of light spoken by the Two Fingers,” hence it has nothing to do with “elvish and nordic runes.” Moreover, such races are not mentioned in the lore of Elden Ring, which further undermines the credibility of the tool.
The cherry on top, however, is the translation of the blade, which Gemini describes as “Try fingers, but hole.” This is the running joke of the community who, unable to write in-game messages freely, and only using predefined text, include such joyful notes to make people smile and relieve the stress of transversing The Lands Between, where death can be met on every corner of the map. Suffice to say, that this meme has nothing to do with the actual meaning of the sentence used to create the blade. One of the redditors took this matter more seriously, long before AI came up with this explanation. According to that fan, it is the language of the outer gods that mortals are unable to understand.
It is quite that the most interesting part of this weapon is the text which makes its blade, as the item itself is practially useless in the world of Elden Ring, since it deals solely Holy damage, without even a trace of the physical one. It is quite unheard of in this production. Additionally, most of end-game bosses are very (or completely) resistant to this type of harm, which further lessens its usability. In Nightreign, though, this weapon can find a bit more of use, because Nightlords are not that strong against Holy. Still, you will be probably better off by chosing a different blade.
As you can see, AI generated answers are still far from perfect. This should be enough of a reason to start looking for explanations on your own from credible sources of information. And Elden Ring is very rich in lore treats. You might wonder what the Journal is used for or what are the huge giants roaming on the horizon. Finding explanations and asking others for their views is the core part of titles developed by From Software. Do not take shortcuts, as there are no definite answers to those questions. It is all part of the journey. Have fun!
More:Elden Ring Guide
-
Brand Stories26 minutes ago
Bloom Hotels: A Modern Vision of Hospitality Redefining Travel
-
Brand Stories22 minutes ago
How Olive Group of Hotels Is Redefining Wellness Travel in India—And Why the World Is Watching
-
Destinations & Things To Do20 hours ago
Untouched Destinations: Stunning Hidden Gems You Must Visit
-
AI in Travel20 hours ago
AI Travel Revolution: Must-Have Guide to the Best Experience
-
Brand Stories1 week ago
How Elon Musk’s rogue Grok chatbot became a cautionary AI tale
-
Brand Stories2 weeks ago
Voice AI Startup ElevenLabs Plans to Add Hubs Around the World
-
Asia Travel Pulse2 weeks ago
Looking For Adventure In Asia? Here Are 7 Epic Destinations You Need To Experience At Least Once – Zee News
-
AI in Travel2 weeks ago
‘Will AI take my job?’ A trip to a Beijing fortune-telling bar to see what lies ahead | China
-
Brand Stories2 weeks ago
ChatGPT — the last of the great romantics
-
The Travel Revolution of Our Era1 month ago
CheQin.ai Redefines Hotel Booking with Zero-Commission Model
You must be logged in to post a comment Login