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CHTA launches new AI guidebook for Caribbean hospitality and tourism

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MIAMI, FLA. – The Caribbean Hotel and Tourism Association (CHTA) has released Artificial Intelligence Transformation Guide for Caribbean Tourism: Version 2.0, an expanded and updated resource that helps Caribbean hospitality and tourism stakeholders use AI in a practical, people-first way, while preserving the warmth and cultural richness the region is known for.

Led by CHTA’s Technology Task Force and Co-Chair Christus Gill, Version 2.0 builds on the original guide launched in 2024 by incorporating new case studies, emerging AI trends, and real-world use cases across hotels and resorts throughout the region. The guide also includes detailed strategies for data readiness, sustainable AI implementation, and ethical governance.

“AI is no longer on the horizon – it’s here,” said CHTA President Sanovnik Destang. “This second edition reflects CHTA’s ongoing investment in our members’ growth and digital readiness. It’s part of our commitment to ensure Caribbean stakeholders have the tools to thrive, not just keep pace, as technology continues to reshape global hospitality.”

Structured across five core sections, the guide covers:

  • Foundations of AI and emerging technologies
  • Hospitality-specific use cases, including guest personalization, predictive maintenance, and energy optimization
  • Responsible AI adoption, data privacy, and governance
  • Change management and staff empowerment
  • Trends such as AI agents, robotics, voice interfaces, and more

CHTA emphasizes that AI is not a replacement for people, but a tool to support teams, streamline operations, and elevate guest experiences. Members are encouraged to begin adoption at a pace and scale that aligns with their resources, culture, and brand.

“AI can feel overwhelming at first, but it’s really about making life easier for your team and your guests,” said Christus Gill. “We designed this guide to be approachable, with tips and examples that speak directly to the challenges Caribbean hospitality and tourism businesses face every day, and to show how even small steps can lead to meaningful improvements in service, efficiency, and competitiveness.”

More Tech Tools through CHTA Partnerships

In addition to the AI guide, CHTA members benefit from exclusive access to technology-focused tools and insights through partnerships with the Hospitality Financial and Technology Professionals (HFTP) and the Growth Advisors International Network (GAIN). These partnerships provide stakeholders with resources like educational content, expert-led sessions, and discounts on global platforms and tech events, all aimed at supporting long-term digital transformation.

The article CHTA launches new AI guidebook for Caribbean hospitality and tourism first appeared in TravelDailyNews International.



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KAYAK Unveils Edinburgh August Travel Trends 2025: How to Save on Flights and Hotels During Festival Season During This Festive Season

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Monday, August 4, 2025

When August rolls around, Edinburgh steps onto the world stage, buzzing with culture, entertainment, and visitors from everywhere. The Edinburgh Fringe Festival, the Edinburgh International Festival, and the acclaimed Military Tattoo pull in millions craving the unique buzz only the Scottish capital can create. To make the most of the festivities, KAYAK-your go-to site for travel intel, has crunched the numbers on travel patterns, airfare, and hotel costs during the high-octane festival stretch. With back-to-back festival fun and special events like the Oasis reunion concerts, August is set for unforgettable memories. Even budget-conscious explorers can seize the magic, thanks to insider timing and smart choices.

Flight Searches Soar as Edinburgh Becomes a Festival Hotspot

Edinburgh’s festival season is more than just a local affair—it has become an international draw, and KAYAK’s data reflects this with a notable surge in flight searches. Compared to the previous month, flight searches to Edinburgh increased by 26%, while searches for flights in August 2025 have risen by 8% compared to the same time last year. This uptick in interest highlights the growing popularity of Edinburgh’s vibrant festivals, which continue to draw global attention from both cultural enthusiasts and travelers looking for unique experiences.

Despite the surge in searches, KAYAK has noted a slight decrease in average return airfare, which is down 2% both month-on-month and year-on-year. This offers a bit of good news for travelers still planning their trip to Edinburgh during this high-demand period. However, visitors should note that peak dates—particularly around August 6 to 9—result in average economy return flights exceeding £260, as festival-goers flock to the city to witness iconic performances and events.

For those flying from other UK cities, KAYAK recommends avoiding flights on August 21 and 22, as they coincide with the busy bank holiday weekend, driving up return airfare costs to as much as £105. While these price fluctuations are inevitable during peak festival times, early booking and flexible travel dates can still help tourists secure a better deal.

Hotel Prices Surge Amid Festival Demand but Late Month Stays Offer Discounts

While flights may offer some flexibility, hotel rates during the Edinburgh festival season are a different story. KAYAK’s data reveals a significant increase in hotel prices, with the average nightly rate for August reaching £232—up 17% from last year and 38% from the previous month. Early August sees the highest hotel rates, particularly during major events like the Oasis reunion concerts and the Edinburgh Fringe Festival’s opening days. For visitors looking to stay within budget, the final week of the festival offers a more affordable option, with average hotel prices dropping to £187 per night. This provides an opportunity for travelers to take advantage of a quieter festival atmosphere while saving up to 34% compared to the peak price points.

Given the influx of visitors during Edinburgh’s festival-packed August, booking accommodations in advance is highly recommended. As hotel availability becomes scarce closer to the festival dates, early planning ensures both the best rates and the most desirable locations near festival venues. Additionally, Edinburgh’s hotels provide a wide range of options, from boutique accommodations to well-known international chains, catering to every type of traveler looking to experience the city’s rich cultural offerings.

International Visitors Flock to Edinburgh for Iconic Festivals and Unique Performances

Edinburgh’s festival scene continues to attract visitors from around the world, with international flight searches showing notable increases from countries such as Italy, Austria, and Spain. Among the top countries sending travelers to Edinburgh this August, Switzerland (+14%), Spain (+11%), and Austria (+9%) have seen the biggest year-on-year increases, reflecting the city’s growing appeal as a cultural and entertainment hub.

From the iconic Edinburgh Fringe Festival, which is renowned for its diverse performances ranging from comedy to theatre, to the globally celebrated Edinburgh International Festival, which attracts high-profile musicians, artists, and performers, Edinburgh’s festivals are a magnet for international tourists. The Military Tattoo, with its stunning military displays and performances at Edinburgh Castle, further enhances the city’s status as a world-class destination for cultural tourism.

Festival Tourism: A Boost for Edinburgh’s Local Economy

The tourism boom spurred by Edinburgh’s August festivals is a significant contributor to the city’s local economy. Visitors from around the world not only bring excitement and energy to the city but also support a wide range of local businesses, from hospitality and dining to retail and entertainment. The city’s tourism infrastructure, enhanced by the demand for accommodations, transportation, and leisure activities, plays a crucial role in sustaining the economy, especially during the festival season.

Beyond the economic benefits, Edinburgh’s festivals contribute to the city’s global cultural profile, bringing international attention to the city’s rich history, architecture, and artistic scene. As more travelers flock to Edinburgh, the city cements its position as one of Europe’s most sought-after cultural destinations.

Plan Smart: How Flexible Travelers Can Maximize Their Edinburgh Experience

For travelers looking to maximize their Edinburgh experience without overspending, flexibility is key. By adjusting travel dates to avoid peak periods, visitors can enjoy a more relaxed atmosphere and secure better prices for both flights and accommodations. Additionally, choosing to visit towards the end of the month offers a more affordable stay while still allowing guests to experience the tail end of the festival buzz.

In short, August in Edinburgh gives travelers a cultural treat that few cities can match. The festivals pull in so many people that flights and hotels get pricey, but smart travelers can still find ways to see and do the best things without spending a fortune. From the buzzing Fringe Festival to the spectacular Military Tattoo and a host of other shows and events, the August festivals show off why Edinburgh is a must-visit for anyone who loves history and entertainment.

A little advance planning gives visitors the chance to soak in the city’s beautiful buildings and delicious food, catch world-class acts, and dive deep into Scotland’s cultural heritage— all while sticking to a budget. With the festivals still growing and earning rave reviews, Edinburgh’s summer tourism buzz shows no sign of slowing, ensuring that remains one of the most exciting spots to be in the world.



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Agent calls for greater suicide prevention support at work after own emotional journey

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In 2023, Michael Gillies hit rock bottom – burnt out by losing his travel business, heavily in debt, he did the unthinkable when he felt he had nowhere else to turn. Now he’s recovered, he’s determined to make sure others who need it can access the right support



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How Tourism Australia Is Shaping 2025 Travel Trends: ‘Come and Say G’Day’

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Monday, August 4, 2025

Australia Tourism is preparing for the next stage of the ‘Come and Say G’Day’ global campaign. This is the second iteration of the campaign and will focus on inviting more foreign travelers to the land down under. Familiar characters like Ruby the Kangaroo will be used in addition to celebrities relevant to the target markets. This campaign seeks to promote Australia as a must visit global destination for travelers of all types and all ages, featuring a variety of services that align with their preferences.

A Unique Approach to Global Promotion

Tourism Australia’s latest effort takes a step further in its marketing strategy by introducing internationally recognized personalities, each bringing their own unique appeal to five major markets: the United States, United Kingdom, China, India, and Japan. This campaign focuses on tailoring the message for local audiences by incorporating personalities who resonate with them, including:

  • Robert Irwin (USA) – Australian wildlife conservationist and TV personality
  • Nigella Lawson (UK) – Renowned food writer and television chef
  • Yosh Yu (China) – Popular actor
  • Sara Tendulkar (India) – Entrepreneur and philanthropist
  • Abareru-kun (Japan) – Media personality and comedian

Alongside these famous figures, the beloved Ruby the Kangaroo remains at the heart of the campaign, symbolizing Australia’s laid-back charm and natural beauty. With this innovative blend of local stars and iconic Australian imagery, the campaign seeks to create a deep emotional connection with travelers across the globe.

Record-Breaking Tourism Numbers Fuel New Push

Tourism Australia’s latest push comes on the heels of impressive growth in the tourism sector. In the 12 months leading to March 2025, international visitor expenditure hit a record-breaking $52.6 billion. Furthermore, projections suggest that international arrivals could reach 10 million by 2026, marking a significant milestone for the Australian tourism industry. The campaign is part of a broader strategy to ensure Australia remains a top choice for tourists in an increasingly competitive global market.

A Successful Campaign and Continued Growth

The first chapter of the ‘Come and Say G’Day’ campaign has already shown positive results. In key markets like the US, UK, and China, the campaign led to a 10% increase in holiday consideration. Flight searches also surged by 22%, reflecting growing interest in Australia as a holiday destination. These outcomes are a testament to the effectiveness of the campaign in raising awareness and inspiring potential travelers to plan their trips to Australia.

Tourism Australia Managing Director, Phillipa Harrison, emphasized the importance of the campaign in keeping Australia at the forefront of international travelers’ minds. ‘With competition for the international tourism dollar greater than ever before, this new phase of ‘Come and Say G’Day’ will ensure Australia continues to stand out as a prime holiday destination,’she said.

A Custom-Tailored Approach for Each Market

What makes this campaign particularly exciting is its market-specific focus. Tourism Australia is leveraging the power of local talent to create bespoke experiences that resonate with target audiences in each of the key countries. By featuring personalities familiar to local audiences, the campaign builds a sense of authenticity and relatability that is key to attracting potential visitors.

Each market will witness tailored campaigns that highlight different aspects of Australia’s diverse tourism offerings. For instance, in the UK, the campaign will focus on the country’s culinary delights, with Nigella Lawson inviting travelers to experience Australia’s exceptional food and drink scene. In China, Yosh Yu’s involvement will emphasize the country’s cultural experiences, while in India, Sara Tendulkar will shine a light on Australia’s unique blend of adventure and relaxation.

Tourism Australia’s Long-Term Vision

The long term vision behind the ‘Come and Say G’Day’ campaign is clear: to ensure sustainable growth in the tourism industry, particularly as Australia strives to reach its goal of 10 million international arrivals by 2026. The government is backing these efforts with significant investment, with every dollar spent on tourism promotion returning $14 in economic benefits. This has helped sustain over 700,000 jobs and 360,000 businesses, further cementing tourism as one of Australia’s most vital industries.

The campaign will roll out in phases, beginning in China in the coming weeks, followed by India in late August. The United States, United Kingdom, Japan, and Germany will see their campaigns launch in September, with South Korea rounding out the final phase in November 2025.

What Travelers Can Expect from the Campaign

For travelers planning to visit Australia following the launch of this campaign, there are a wealth of opportunities to explore the diverse experiences the country has to offer. Whether you’re drawn to the scenic beauty of the Great Barrier Reef, the cultural richness of Sydney, or the laid-back charm of the Australian outback, this campaign highlights something for every type of traveler.

Here are a few tips for tourists considering an Australian holiday:

  1. Plan Ahead: With record-breaking numbers expected, it’s wise to plan your trip well in advance to secure the best deals on flights and accommodations.
  2. Explore Local Culture: Don’t miss out on unique Australian experiences like indigenous cultural tours, coastal hikes, and world-renowned wine regions.
  3. Embrace Wildlife: Engage with Australia’s incredible wildlife, from koalas and kangaroos to the fascinating marine life in the Great Barrier Reef.
  4. Tailored Itineraries: The new campaign offers personalized travel itineraries for each market, so travelers from the US, UK, China, India, and Japan can find activities that align with their interests.

Conclusion

Australia’s tourism campaign ‘Come and Say G’Day’ has single-handedly turned into one of the most effective advertising initiatives to promote tourism in Australia. The campaign even engages key local personalities and tailors specific greetings for each major target area that Australia hopes to entice. The campaign combines famous Australian visuals with local celebrities, which makes the next stage of the campaign even more effective in drawing tourists from all corners of the globe.



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