Hotels & Accommodations
Choice Hotels launches campaigns for extended stay brands

US: Franchisor Choice Hotels has rolled out two marketing campaigns designed to spotlighting its four extended stay brands.
The brands include Everhome Suites, MainStay Suites, Suburban Studios, and WoodSpring Suites.
The Stay in Your Rhythm campaign focuses on all four brands and shows how business and leisure travellers can maintain their routines during long-term stays.
The WoodSpring Way campaign highlights the hospitality and service of WoodSpring Suites staff. The featured general managers span Chicago, Denver, Atlanta and Orlando.
Both campaigns are driven by research and guest feedback showing that travellers value efficiency, cleanliness, good value, and flexibility during their stay.
The campaigns will run through the rest of the year and into 2026, across various channels including paid social media, ConnectedTV, digital display and online video.
“As leaders in the extended stay segment, Choice Hotels has long understood that this category is unlike any other in the hospitality industry, defined by distinct guest expectations that we continuously strive to exceed,” said Noha Abdalla, chief marketing officer, Choice Hotels.
“These first of their kind campaigns reflect our extensive understanding of why people stay longer – from work assignments and relocations to life transitions and personal journeys. No matter the reason, we know our guests aren’t looking to escape their routines – they’re looking to maintain them. That’s why we take pride in our unique position to offer guests what matters most: consistency, comfort and connection,” she said.
Matt McElhare, VP extended stay brands, Choice Hotels, added: “We’ve designed our extended stay properties to ensure we provide guests with everything they need when circumstances take them away from home for weeks at a time.
“Through the launch of our innovative campaigns, we aim to educate the growing population of extended stay travellers on how our brands offer the best value in the industry while also profiling the unique culture in our flagship brand, WoodSpring Suites, which has consistently set the standard for guest satisfaction in the segment. We’re especially thankful to our owners and management company teams that help to build and sustain this culture on property, consistently delivering a great guest experience.”
Highlights:
• Choice Hotels has launched two marketing campaigns to spotlight the company’s four extended stay brands.
• Stay in your Rhythm highlights how business and leisure travellers can maintain their routines during extended stays.
• The WoodSpring Way emphasises the service culture of its WoodSpring Suites staff, featuring GMs from US cities including Chicago and Orlando.
• Running through 2026, marketing spans digital platforms including paid social, ConnectedTV, online video, and display ads.
Hotels & Accommodations
“Only ate at 5-star hotels, still got 4 types of Salmonella”: American influencer explains why he fell sick in India, internet reacts

But not everyone’s convinced. And the internet is on fire.
‘White Tourists Come Here to Slum It’, An Indian Woman’s Video Started It All
It all began when an Indian woman posted a now-viral video slamming white travellers for “romanticising poverty” in India. She accused them of living in worse conditions than the country’s poor, just to go back and call India “pathetic.”
The YouTuber fired back with a post on X (formerly Twitter), saying he wasn’t “slumming it.” He was staying in 5-star hotels and still ended up catching four strains of Salmonella. “Only ate in 5-star hotels and still contracted 4 types of Salmonella,” he wrote. The reason? According to him, the hotel likely sourced eggs from a chicken farm next to a literal mountain of trash.
“Not Racist to Talk About Hygiene”
Tyler insisted that criticising India’s sanitation issues isn’t racism, it’s reality. “There are serious hygiene issues that must be addressed in India. It is NOT racist to address the poor quality of life most Indians are subjected to while the upper caste insulates themselves from reality,” he posted.
To back up his claims, he even attached medical reports proving his illness. But that didn’t stop the flood of angry comments calling him out for “defaming India.”
The $100-a-Night Argument
When people accused him of travelling on a budget, Tyler clarified: “The 5-star hotels were about $100 a night. It was budget travel relative to American standards.” He even took a dig at India’s wealth gap: “Ambani has a billion-dollar tower overlooking the slums. Your anger is misplaced,” he said.The internet remains divided. Some Indians echoed his concerns, saying it’s time India stops being defensive and starts fixing real problems. Others slammed him for reducing an entire country to a bad stomach bug.
Inputs from agencies
Hotels & Accommodations
Luxury Hotel Opening at Resort World Sentosa: Rediff Moneynews

Resort World Sentosa partners with Marriott to open The Laurus, a luxury hotel at Sentosa Island, Singapore, offering suites, dining, and spa.
The 183 all-suite hotel, ‘The Laurus’ — named after laurel leaves historically used to crown victors and honour achievements — will open by the end of the year.
“Our landmark collaboration with Marriott International to bring the very first The Luxury Collection branded property to Singapore further exemplifies our commitment to redefine luxury guest experiences. The Laurus, a luxury collection resort, embodies the very essence of our ongoing pivot to offer curated destination experiences as part of RWS’ transformational expansion plans,” Tan Hee Teck, Chief Executive Officer, RWS, said.
He said the new hotel will offer guests experience the Singapore’s rich heritage, the captivating beauty of Sentosa’s flora and fauna while experiencing RWS’ hallmark hospitality.
“The Laurus at RWS stands as a shining beacon, heralding a new era of exceptional luxury and hospitality, further cementing RWS’ esteemed status as Asia’s premium lifestyle destination resort,” he said.
According to Marriott International the tie-up is a milestone which reflects its commitment to the evolving luxury landscape of the island city.
“Drawing inspiration from Singapore’s storied past and rich cultural heritage, The Laurus, a Luxury Collection Resort, will celebrate the essence of the city, and we look forward to welcoming global explorers and collectors to experience Singapore’s captivating charm through the lens of our brand,” said Rajeev Menon, President, Asia Pacific excluding China, Marriott International.
The Laurus offers suites as well as courtyard spaces and a function room spanning across five floors, the company said, adding that the hotel will have a bar, a landscaped outdoor swimming pool and spa and all-day-dining concept restaurant.
Spanning 49 hectares, the hotel is home to world-class attractions like the Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark, it said.
Complementing the adventure and adrenaline of its theme parks and attractions are six unique luxury hotels, the premier Resorts World Convention Centre, and a casino.
The integrated resort also offers world-class entertainment from star-studded concerts to immersive exhibitions.
RWS is the first integrated resort to be inducted into the TTG Travel Hall of Fame in 2023 after being named “Best Integrated Resort” for 10 consecutive years at the TTG Travel Awards, which recognises the best of Asia-Pacific’s travel industry.
Hotels & Accommodations
Cork-based hotels president welcomes plans to cut vat rate

The Cork-based President of the Irish Hotels Federation has outlined that plans to cut Vat for the hospitality sector would be an important step to support the industry.
The comments from Michael Magner, who also owns the Vienna Woods Hotel in Cork, come following on from an interview on RTÉ Radio 1 with Minister for Enterprise, Tourism and Employment Peter Burke who defended government plans to cut Vat for the hospitality sector.
The current Programme for Government contains a commitment to reduce the Vat rate in the hospitality sector from 13.5% to 9%.
Speaking to
, Mr Magner said the proposal would assist vulnerable food led businesses that have faced an uncertain future and rising cost challenges in recent years.“The commitment from the Minister to stand over the commitment that is in the programme for government towards the reduction of the Vat rate to 9% is welcome.
“It is needed on the basis of the food sector. The cut in Vat hospitality is for food businesses. Therefore it doesn’t apply to hotel accommodation as is our understanding.
“The current government has been formed since the start of this year. With that, we see tourism and hospitality being moved into the Department of Enterprise, Trade and Employment.
“We now have a Minister in Peter Burke, who is really supportive of our industry and understands the complexities of the sector.
Mr Magner added that with the right policies and a positive businesses environment, he believes tourism and hospitality can have a positive future ahead.
“The isn’t a case of whereby businesses are trying to profiteer or return what could be seen as super normal profits.
“This is actually about ensuring businesses have a chance of survival and that is what it comes down to.”
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