Flight Buzz
China, Thailand, Cambodia, Vietnam Once Again Easily Accessible From Belgium As Cathay Pacific Relaunches Direct Flights Between Brussels And Hong Kong With Four Weekly Departures And Expanded Regional Links

Tuesday, August 5, 2025
China, Thailand, Cambodia, and Vietnam are now more accessible than ever for European travelers as Cathay Pacific reintroduces its direct Brussels–Hong Kong route, operating four times weekly. The restored service not only reconnects Belgium to a major Asian hub but also unlocks seamless onward travel to over 100 destinations, including 23 in mainland China, through the airline’s expanding network. This move strengthens cross-continental ties, boosts tourism and business travel, and marks a major step in Cathay Pacific’s strategy to rebuild its global reach following years of disruption.
Cathay Pacific Reconnects Brussels and Hong Kong with Four Weekly Flights, Boosting Trade, Tourism, and Asia-Europe Travel Links
Cathay Pacific has resumed its nonstop service linking Brussels with Hong Kong, restoring a crucial aviation corridor between Belgium and the broader Asian region. With four flights operating each week, the renewed route is a significant milestone in the airline’s European recovery strategy and provides a key gateway for travelers looking to explore or do business across the Asia-Pacific region.
This service operates every Monday, Wednesday, Friday, and Sunday, offering consistent and convenient travel options for both outbound and inbound passengers. The return of this route not only restores connectivity for Belgian travelers heading to East Asia but also offers Hong Kong-based passengers direct access to the heart of Europe.
Cathay Pacific has positioned this route as a central pillar in its broader summer schedule expansion, which now includes nearly 100 round-trip flights each week between Hong Kong and cities across Europe. The airline’s growing European presence spans major destinations including London—with up to five daily departures—Paris, Frankfurt, Zurich, and Amsterdam, all offering strong transit links for long-haul flyers.
A Modern Travel Experience with the A350-900
Travelers on the Brussels–Hong Kong route can expect to fly aboard the advanced Airbus A350-900, one of the most modern aircraft in Cathay Pacific’s fleet. The aircraft is equipped with cutting-edge passenger comfort features, including spacious cabins, quiet engines, energy-efficient systems, and air pressure optimization for long-haul flights.
Business Class passengers enjoy lie-flat seating, enhanced privacy, gourmet dining, and priority services, while Premium Economy and Economy Class travelers benefit from ergonomic seat design, personal entertainment screens, and an upgraded inflight experience. Across all cabins, high-speed Wi-Fi is available, enabling passengers to stay connected, work remotely, or stream content during their journey.
This aircraft selection reinforces Cathay Pacific’s ongoing commitment to sustainable aviation and passenger satisfaction. The A350’s lighter frame and fuel-efficient performance help reduce the airline’s carbon footprint while supporting long-range operations between continents.
Expanding Access to Asia and Mainland China
One of the key advantages of the resumed Brussels–Hong Kong service is the wide network of onward connections available through Hong Kong International Airport. As a major Asian hub, Hong Kong offers seamless transfers to over 100 global cities, many of which are located throughout East and Southeast Asia.
Of particular note is the strong connectivity to mainland China. Through HK Express, Cathay Pacific’s low-cost regional carrier, passengers flying from Brussels can reach 23 Chinese cities, including major business hubs and emerging tourist destinations. This integration provides a flexible, efficient, and cost-effective solution for those traveling beyond Hong Kong into the broader region.
For Belgian enterprises with operations in China or Southeast Asia, and for Asian companies looking to access European markets, the reinstated route is a highly valuable logistics and business asset.
Strategic Move for Tourism, Trade, and Economic Exchange
Executives from Cathay Pacific and Brussels Airport have jointly emphasized the strategic importance of this route in advancing bilateral trade, tourism, and investment. The direct connection between the two cities supports growing demand for personal and professional mobility, enabling smoother cross-border collaboration between Europe and Asia.
Belgium, as home to the European Union headquarters and a key economic center, is a critical entry point for Asian firms looking to build or expand operations across the continent. Conversely, Hong Kong remains a leading financial and commercial hub in Asia, attracting entrepreneurs, investors, and multinational firms from around the world.
Tourism authorities from both regions have also welcomed the move. For Belgian travelers, Hong Kong offers a dynamic urban landscape filled with world-class cuisine, shopping, arts, and cultural landmarks. From Hong Kong, travelers can easily access beaches in Thailand, temples in Cambodia, or nature trails in Vietnam.
Meanwhile, European heritage, architecture, and gastronomy continue to draw increasing numbers of visitors from Asia, many of whom seek to explore Belgium’s medieval towns, historic cathedrals, museums, and international events. The direct flight simplifies travel planning for tourists on both sides and is expected to boost visitor numbers significantly.
Reinforcing Cathay Pacific’s European Vision
The return of the Brussels–Hong Kong route reflects Cathay Pacific’s wider strategy to restore and grow its international flight network in the wake of pandemic-era challenges. As international travel rebounds, the airline is focusing on high-potential markets and essential routes that connect business centers and cultural capitals.
With nearly 100 round-trip flights now scheduled each week between Europe and Hong Kong, Cathay Pacific is reinforcing its role as a premier carrier for transcontinental travel. Its long-term strategy includes a mix of full-service and low-cost offerings, modern aircraft deployment, digital enhancements, and partnerships with international airports to deliver a seamless experience for travelers.
This move also aligns with Brussels Airport’s long-term goal of increasing its intercontinental reach and becoming a top-tier European hub for Asia-bound travel. The airport has invested heavily in infrastructure upgrades, passenger experience, and sustainability initiatives to support long-haul operations and global connections.
Looking Ahead
As global travel demand continues to grow, Cathay Pacific’s decision to reconnect Brussels with Hong Kong comes at a critical time. Businesspeople, tourists, students, and expatriates alike stand to benefit from the restored route, which bridges two influential economic regions.
The airline’s broader European expansion and emphasis on strategic partnerships signal a strong commitment to long-term growth, while also reinforcing Hong Kong’s position as a central hub in Asia’s global transport network.
China, Thailand, Cambodia, and Vietnam are once again easily accessible from Europe as Cathay Pacific resumes its direct flights between Brussels and Hong Kong, enhancing travel, tourism, and trade across Asia.
With state-of-the-art aircraft, competitive scheduling, and comprehensive regional connectivity, the Brussels–Hong Kong route is poised to play a key role in strengthening ties between Europe and Asia for years to come.
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Flight Buzz
Cathay Pacific resumes Hong Kong-Brussels flights

Cathay Pacific has restarted flights between Hong Kong and Brussels for the first time since 2020.
The Asian carrier is operating the Hong Kong-Brussels route four times per week using Airbus A350-900 aircraft, which are fitted with business, premium economy and economy cabins.
Lavinia Lau, Cathay’s chief customer and commercial officer, said: “We are very pleased to be back in Brussels, directly connecting our home hub with one of Europe’s major political centres and a tourism destination that’s steeped in history and culture.”
Cathay Pacific has been rebuilding its long-haul network in the past few years and will operate nearly 100 weekly flights between Hong Kong and Europe this summer, following the addition of flights from Rome and Munich in June.
The airline also offers five daily flights from London and daily services from Amsterdam, Frankfurt, Manchester, Milan, Paris and Zurich, as well as four weekly flights to both Barcelona and Madrid.
Flight Buzz
JetBlue Launches New TrueBlue Travel Booking Platform

Expanding the power of loyalty beyond the flight, JetBlue
announced the launch and new name for its consumer travel booking program.
TrueBlue Travel is replacing the former Paisly by JetBlue website.
The new platform and travel services subsidiary offers a
more seamless way for TrueBlue members to plan, book every part of their trip
and maximize their rewards.
In celebration of the launch, members can earn 2X Tiles on
cars and hotels booked through TrueBlue Travel between August 5 and August 8,
2025, for travel completed by November 30, 2025.
“This rebrand is a major milestone for Paisly, LLC as we
continue to grow into a fully integrated travel services company,” said Jamie
Perry, President of Paisly, LLC. “It reflects what customers already expect: a
platform that delivers unbeatable value for TrueBlue members, from earning and
redeeming points to using JetBlue Plus and Premier Card benefits.”
He added,” With the addition of hotel and car redemption,
TrueBlue Travel offers one seamless place to plan and book an entire trip,
backed by the service JetBlue is known for. It also highlights how Paisly’s
platform can support future partners looking to deliver a loyalty-led travel
experience.”
Whether or not customers are flying
with JetBlue, TrueBlue Travel’s full-service booking experience extends
beyond flights with options to book hotels, vacation rentals, car rentals,
activities, theme park tickets and travel bags. Members earn points and tiles
on eligible purchases that can now be redeemed for hotel stays and car rentals.
The platform features exclusive member savings, personalized deal matching
based on itineraries and a seamless interface to manage travel plans.
“TrueBlue Travel is a major step forward in our mission to
make loyalty more meaningful,” said Ed Pouthier, vice president, loyalty &
personalization at JetBlue in a statement. “By expanding how and where members
can redeem points through TrueBlue Travel, and delivering that experience
through Paisly, our in-house travel services company, we’re bringing more
flexibility and value to the program. It’s about creating value throughout the
entire travel ribbon, not just every flight.”
TrueBlue members can visit the website to learn how to earn
points and tiles with TrueBlue Travel for hotels, car rentals, activities and
more and start redeeming points.
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