The Travel Revolution of Our Era
cheQin acquisition: EaseMyTrip acquires majority stake in hotel booking marketplace cheQin
cheQin is a real-time marketplace that allows travellers bargain possibilities with hoteliers.
The company said the bargaining algorithm of cheQin brings in top five lowest offers by hoteliers. The company encourages travellers to pay at the hotel directly. cheQin can be accessed through web (cheQin.club), android and iOS apps.
From the hoteliers side, the company uses the cheQin application to give hoteliers access to real-time booking requests and the ability to take control of their own bookings.
CheQin offers demand scenarios to hoteliers that allow them to better regulate the pricing, that facilitates the sale of their properties more quickly, EaseMyTrip stated.
The business also provides free signup, dashboard access with a single click, real-time competition data, and regular commission payments to hoteliers, EaseMyTrip said.The company said with this aquisition, it is in a ‘great’ position to give its customers a range of hotel booking options at ‘competitive’ prices. CheQin gains access to EaseMyTrip’s network of over 45,000 travel agents and over 11 million customers through this acquisition. Nishant Pitti, CEO and co-founder of EaseMyTrip, said EaseMyTrip is focusing on the growth of its non-air segments.
“This acquisition is a step towards revolutionizing the hotel business altogether. Through cheQin, which is a unique app in the hotels industry, EaseMyTrip will diversify its hotel booking experience through technology support,” he said.
“We believe that cheQin provides unparalleled options in all segments and has the potential to scale and strengthen cross-selling. We are thrilled to take this opportunity and look forward to stepping into a new era of hospitality,” he added.
Venu G Somineni, founder, CheQin, said EaseMyTrip and cheQin would have a ‘strong’ synergy.
“Everyone enjoys bargaining over anything. Booking a hotel is no different. The robust bargaining algorithm of cheQin would draw in a tonne of customers in no time. We really believe that cheQin can work miracles for last-minute, bulk, long-term, and short-term bookings. We expect to strengthened the market in the years to come, thanks to our partnership with EaseMyTrip,” he added.
Over 60,000 properties, including three, four and five star hotels, private stays, holiday rentals, beach resorts, and inexpensive rooms, have just joined cheQin, the company said.
It also stated that over 5,000 hotels in Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the UAE have recently inked agreements with cheQin.
AI in Travel
The Smart Way to Stay: How CheQin.AI Is Making Hotels Compete for YOU – Can You Afford Not to Bargain?
For as long as I’ve traveled, booking a hotel felt like a game of chance. Hours of searching, endless price comparisons and that lingering suspicion was this really the best deal?
Over time, I started to wonder: why does the process feel so one-sided? And more importantly, why does the industry still accept this status quo?
Uncovering the Real Cost of “Convenience”
Behind the scenes, the hotel booking ecosystem was designed around intermediaries. Every transaction included hidden commissions, sometimes as much as a quarter of the total cost, quietly redirected from guests and hotels alike. The system though efficient on the surface often left travelers with inflated prices and hoteliers with shrinking margins.
This wasn’t just a financial issue; it was a structural one. A cycle emerged hotels either absorbed the commission costs or quietly raised rates, while travelers were left to guess what they were really paying for. At some point I realized: convenience shouldn’t come at the expense of transparency or value.
A New Model: From Price Takers to Price Setters
Change rarely begins at the center, it starts with frustration at the edges. As technology evolved, so did expectations. The old question—“how do I find the lowest price?”—gave way to a new one: “why can’t hotels compete for my stay?”
This is where CheQin.AI enabled Bargaining for Hotels enters the conversation. Instead of passively hunting for the best offer, travelers can now post their needs and watch as hotels compete for their business in real time. The result is both simple and profound: travelers move from price takers to price setters, shifting the balance of power.
Transparency, Trust and a Learning Curve
The first time I experienced this model, I was skeptical. Could eliminating the middleman really make booking that much clearer? As offers came in each transparent, each competitive it was obvious: direct competition strips away the guesswork.
Of course, transitions come with challenges. Not every hotelier adapts overnight and some travelers may hesitate to trust a process that looks so different from what they know. But over time, the benefits become self-evident: clarity replaces opacity, and every stakeholder understands the rules.
What Real Competition Unlocks—for Everyone
This shift doesn’t just benefit one side. When hotels engage directly with guests, they can focus on value and service rather than gaming an algorithm. Travelers, meanwhile, enjoy more honest pricing and a process built on real choice.
Perhaps the most overlooked outcome is how this dynamic inspires innovation. When every hotel must compete openly, differentiation happens on quality and experience not just on who pays more for a listing.
Looking Forward: The Case for Active Engagement
The hospitality industry is in a rare moment of self-reflection. Technologies that promote transparency and real-time competition are no longer outliers; they’re the first signs of an industry-wide reset. Passive browsing and opaque commissions are fading, replaced by models that reward initiative and openness.
There will be setbacks. Change of this scale is rarely smooth. But the direction is clear: as travelers and hoteliers both demand more from the process, the days of accepting hidden fees and unclear value are numbered.
Conclusion: Agency Is the New Advantage
The core insight is simple: agency knowing you can shape your own experience—is becoming the true currency in travel. The more empowered the traveler, the stronger the entire ecosystem becomes.
For industry leaders and travelers alike, the question isn’t whether to adapt, but how quickly. The future will belong to those who choose clarity, trust and active participation over passive acceptance.
Disclosure: The perspective shared in this article is informed by my personal experience in the travel and hospitality industry, including active involvement in digital innovation for guest booking experiences. I believe this change is good for both travelers and hotels.
Brand Stories
The Smart Way to Stay: How CheQin.AI Is Flipping Hotel Booking in Your Favor
For years, booking a hotel meant endless scrolling, comparing vague prices, and hoping for the best deal. Behind the scenes? A hidden ecosystem of commissions and middlemen quietly siphoning away value. But today, Artificial Intelligence is rewriting the rules making hotels compete for you, not the other way around.
The Hidden Cost of a “Good Deal”
Traditional booking platforms often charged commissions as high as 25%, eating directly into hotel profits. This forced hotels to either inflate prices or cut corners. As a traveler, you unknowingly paid more — not for the room, but for the system itself. The result? A disconnect between hotels and guests, and an experience shaped more by algorithms than human connection.
The AI Shake-Up: Let Hotels Bid for Your Stay
Imagine instead that hotels compete to win your booking. That’s the beauty of reverse bidding — a breakthrough powered by AI. Platforms like CheQin.ai are at the forefront of this revolution. Here’s how it works:
- You set the terms: Destination, travel dates, preferences, and amenities.
- CheQin.ai notifies hotels: Properties in your desired area instantly receive your request.
- Real-time bidding begins: Hotels see what others are offering and adjust their prices to win your stay.
- You see the top 5 lowest offers: Transparent pricing. No commissions. Pay directly at the hotel.
In this model, hotels finally have the flexibility to price competitively without third-party fees — and travelers reclaim control over value.
Why CheQin.ai Is a Game Changer
CheQin.ai revolutionizes hotel bookings by shifting the power to the traveler. Instead of browsing countless listings, users simply post their travel preferences—destination, dates, and desired amenities—and hotels respond with tailored offers. This real-time reverse bidding system allows properties to adjust their prices based on competing bids, resulting in genuine market-driven value. Unlike traditional platforms, CheQin.ai charges zero commission fees, meaning hotels can offer lower prices without compromising quality. Travelers benefit from transparent pricing and pay directly at the hotel, ensuring no hidden charges. With a network of over 100,000 verified properties across India, Southeast Asia, the UAE, and Europe, CheQin.ai makes it possible to access unbeatable local and luxury deals—simplifying the booking process while amplifying savings and trust.
The Bigger Picture: AI’s Role in Transforming Tourism
According to industry forecasts, AI in travel is projected to surpass $13 billion by 2030. That surge isn’t driven by novelty — it’s fueled by necessity. Travelers are demanding smarter, fairer, and more personalized solutions. Platforms like CheQin.ai aren’t just tech innovations — they’re enablers of a new travel economy built on trust, transparency, and authentic choice.
Travel Reimagined
The shift from extraction to empowerment isn’t subtle — it’s revolutionary. No more opaque pricing. No more guessing games. Just a streamlined system where your preferences come first, and hotels hustle to meet them.AI is giving power back to the traveler. And in this future, the smartest way to book your next stay is to let hotels compete for you.
The Travel Revolution of Our Era
‘AI is undeniably reshaping the core structure of the hospitality ecosystem’: Venu G Somineni
Artificial Intelligence is no longer just a futuristic concept for the hospitality industry; it is actively reshaping the landscape. From streamlining bookings to redefining guest personalisation, AI is enhancing precision and efficiency in ways that were once unimaginable. Tools like CheQin.ai are at the forefront of this revolution, transforming traditional processes by enabling real-time adaptability and direct engagement. Asmita Mukherjee spoke with serial tech entrepreneur Venu G. Somineni, the visionary Founder of CheQin.ai (an EaseMyTrip venture), to discuss how the platform is redefining hospitality technology by blending cutting-edge AI with a groundbreaking fair business model, exploring its transformative potential and the promising future it holds for the industry.
How do you see the role of AI evolving in the hospitality industry, particularly in areas like bookings and guest personalisation?
AI is slowly moving from being a background tool to playing a more active role in how bookings and guest choices are handled. Instead of fixed rates and one-size-fits-all options, platforms like CheQin.ai use AI to respond to guest needs in real time — helping match the right offer to the right request. It’s not about replacing the current system, but about making the whole experience a bit faster, more flexible, and easier for both sides.
What does the shift toward zero-commission platforms signal about the future of hotel distribution channels?
It shows that things are starting to move in a different direction. Platforms such as ours are offering a model where hotels keep full control of their earnings without giving away a share every time they get a booking. This shift doesn’t mean the old ways are disappearing, but it does suggest that fairness, clarity, and better cost control are becoming more important going forward.
Many hoteliers rely on OTAs for visibility despite high commissions. What challenges will do they face when adopting alternative platforms?
The biggest challenge is perception. Visibility has been monopolised by OTAs, but at a steep cost — up to 25% per booking. CheQin.ai levels the playing field with AI-triggered exposure: hotels receive direct guest requests and respond competitively in real time. The visibility is smarter — and commission-free.
How do direct engagement and real-time pricing impact a hotel’s ability to maintain occupancy and profitability?
Direct engagement combined with real-time pricing allows hotels to respond with greater precision. Instead of relying on fixed rates, properties can adapt to actual demand and market shifts as they happen. Some AI platform enables this responsiveness, helping hotels optimise occupancy while keeping pricing aligned with value — not just volume.
How is AI redefining the decision-making process for both travellers and hoteliers in an increasingly tech-savvy landscape?
AI is shifting decisions from reactive to real-time. For travellers, it means instant clarity — tailored offers, transparent pricing, and no guesswork. For hoteliers, it’s strategic visibility — they can respond to actual demand, not just predicted trends. Some AI driven platforms bridges both sides, enabling smarter, faster decisions that align with live market behavior.
What are the key barriers to the widespread adoption of AI-driven solutions in hospitality, and how can the industry address these?
Adopting new technologies in hospitality often faces resistance, not due to a lack of potential, but because of the comfort with familiar routines and hesitations around change. Decision-makers frequently weigh the risks over the rewards, particularly when systems seem complex or unfamiliar. Emerging AI-driven platforms are designed to bridge this gap by offering intuitive and user-friendly solutions that deliver clear, measurable outcomes. The key to progress lies not in disruptive overhauls but in fostering confidence through gradual integration and tangible value, helping the industry evolve at its own pace.
Can you discuss the implications of real-time negotiation models on traditional revenue management strategies?
Real-time negotiation is reshaping traditional revenue strategies, adding an agile and responsive dimension to the mix. Rather than replacing established methods like forecasts and fixed rates, it works alongside them, enabling hotels to adapt to live guest demand in real time. Emerging platforms in the space bring the flexibility needed to keep pace with today’s dynamic travel landscape, transforming pricing from a static, pre-planned approach to one that’s smarter, faster, and more attuned to market conditions.
Since zero-commission platforms challenge the traditional revenue model of OTAs, how do such platforms, including CheQin.ai, sustain their operations and generate revenue while maintaining affordability for both hoteliers and travellers?
Our model is intentionally different. CheQin.ai charges a flat, predictable subscription — no per-booking commissions. This creates a win-win loop: hotels retain earnings, guests get the lowest offer, and we scale through value, not volume-based extraction. It’s transparent, sustainable, and built for trust.
Do you believe AI advancements in hospitality technology could potentially lead to significant job displacement within the industry?
AI is undeniably reshaping the core structure of the hospitality ecosystem — from how bookings are handled to how pricing is managed and guest needs are anticipated. Rather than viewing this as displacement, it’s more accurate to see it as redistribution. As intelligent systems like CheQin.ai take over repetitive and logic-driven operations, the industry is gradually shifting toward roles that demand creativity, decision-making, and emotional intelligence. While certain traditional functions may evolve or fade, new ones will emerge — especially around AI strategy, tech-enabled service, and data-driven experience design. The key lies not in resisting change, but in preparing the industry to adapt with it — thoughtfully, and on its own terms.
asmita.mukherjee@saffronsynergies.in
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