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ChatGPT Gets an Upgrade; Expedia Embraces AI

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From the release of GPT-5 to travel platform Expedia implementing artificial intelligence throughout its business to rental car companies using the tech to assess damage to rentals, here are this week’s top AI stories.

ChatGPT Gets Boost in Capabilities With GPT-5

OpenAI released its much-anticipated and most powerful model, GPT-5, Thursday (Aug. 7).

The multimodal model merges the company’s GPT series and omni (o) reasoning models into one to create a powerful reasoning model. Through the ChatGPT interface, GPT-5 can write an entire software program from scratch by just using prompts.

“We think this idea of software on demand is going to be one of the defining characteristics of the GPT-5 era,” CEO Sam Altman said Thursday during the company’s livestreamed announcement.

Other features include “significantly” better writing, voice and color customization, translation, personality changes, integration with Gmail and Google Calendar, and fewer hallucinations.

Expedia Goes All in on AI

Expedia Group is embedding AI across its business, a move that could give it a competitive edge in a crowded travel market.

“We’re using AI everywhere,” CEO Ariane Gorin said during the company’s second-quarter earnings call with analysts. “It touches every function across our company, and all our employees have AI goals.”

Expedia also said it is working with OpenAI, Google, Microsoft and Meta to ensure its brands — Expedia, Hotels.com and Vrbo — are cited by AI chatbots, since travel planning starts with search.

Additionally, Expedia is exploring the use of agentic AI to add inventory and resolve customer issues more efficiently.

Car Rental Firms Use AI to Find Dings and Dents, Bill Travelers

Hertz, which owns Dollar and Thrifty, is using AI to scan rental vehicles before and after customers drive off to find dings, dents and other damage that may not be visible to the naked eye.

The AI also automatically bills the customer if it finds any damage.

A couple told The New York Times that a Herz employee cleared their car after they returned it, only to find a $195 bill waiting for them.

Hertz told PYMNTS that it uses AI to replace manual inspections, which may not be as precise.

Sixt also adopted similar practices, while Avis, which owns Budget and Payless, has tested an AI damage-scanning system but said the process is led by human employees.

Some hotels are also using AI to spot unsanctioned behavior, like smoking or vaping, and imposing fines on travelers.

AWS Is First Cloud Provider to Offer OpenAI’s Models Outside of Microsoft

AWS, a subsidiary of Amazon, is offering OpenAI’s gpt-oss in both 120 billion and 20 billion parameter versions.

Along with GPT-5, OpenAI released its first open models this week since GPT-2 in 2019. The new gpt-oss models are open-weight models, not open source. That means users do not get the source code or know what data went into its training, which could pose risks to businesses.

As an open model, gpt-oss can be accessed by anyone by going directly to OpenAI, but they would lack the engineering and other technical support that AWS would provide.

Microsoft is OpenAI’s largest investor, has had exclusive access to the company’s models and offers them on Azure.

BofA analyst Justin Post said, “OpenAI’s open-weight models may not represent the ‘leading-edge’ models,” as their capabilities are “more similar” to a lightweight version of GPT-4. However, they “do fit well with Amazon’s cost savings strategy.”

New Peloton CEO Bets on Holistic Wellness for Company Growth

Peloton is shifting from a connected fitness company to a holistic wellness brand as part of its turnaround strategy.

CEO Peter Stern — a former Apple Fitness+ executive — said the company is expanding beyond cardio to address strength, stress management, sleep and nutrition, aiming to support “healthspan,” or quality of life.

The company plans to use AI and data from wearables to deliver personalized coaching for physical and mental wellness. New initiatives include micro stores in Nashville and Utah, with more opening soon, and a resale platform, Peloton Repowered, for buying and selling used equipment.

Peloton is also targeting new customer segments with discounted pricing for students, educators, first responders, healthcare workers and military personnel.

For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.



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AI-Powered Travel: UAE Leads in Smart, Seamless Experiences

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In a country that’s synonymous with futuristic skylines and hyper-connected infrastructure, it’s no surprise that the UAE is redefining what it means to travel. From the moment a trip is planned to the final post-travel review, artificial intelligence (AI), biometrics, and automation are increasingly at the heart of the experience. Airports are becoming smarter, travel planning is more personalised than ever, and reliability is being re-engineered by the minute.

A New Era of Intelligent Travel

Dubai International Airport (DXB) is leading the charge when it comes to next-gen travel experiences powered by AI. As the world’s busiest international hub, the pressure to deliver smooth, secure, and swift passenger journeys is immense and technology is rising to the occasion. “AI is revolutionising the UAE travel journey from start to finish,” says Omar Bin Adai, Chief Technology and Infrastructure Officer of Dubai Airports. “At DXB, biometric smart gates offer seamless passport control with facial verification, eliminating manual checks. Our new ‘Unlimited Smart Travel’ takes this further, enabling up to 10 guests to complete immigration in just 14 seconds using facial recognition alone.”

Beyond passenger flow, AI is working hard behind the scenes. According to Adai, predictive maintenance and AI-driven baggage systems are ensuring near-perfect operations. “In Q1 2025 alone, DXB processed over 21 million bags with a 99.8% accuracy rate and one of the world’s lowest mishandling rates – 1.95 per 1,000 passengers.”

These numbers aren’t just impressive—they represent a growing commitment to using data and intelligence to deliver exceptional guest experiences. “This strategic integration of AI across every touchpoint exemplifies how the UAE is setting a global standard for intelligent, customer-centric travel infrastructure,” Adai adds.

While airports are getting smarter, so too is the way travellers plan their trips. Platforms powered by generative AI such as ChatGPT and Gemini are transforming the discovery phase of travel, giving users the ability to explore destinations, craft itineraries, and make informed decisions faster than ever before.

“We’re seeing strong uptake of AI-powered tools that support travellers, particularly during the research and planning phases of a trip,” says John Bevan, CEO of dnata Travel Group. “Platforms like ChatGPT have made travel information more accessible, helping users generate ideas and structure itineraries in seconds.”

Still, the technology has room to grow. “These platforms can struggle with the complex logistics of a full travel journey – managing bookings across multiple suppliers, handling real-time availability, and dynamic pricing. But the potential is enormous, especially in hyper-personalisation,” Bevan notes.

At dnata, the focus is on using AI to augment human expertise, not replace it. “We’re excited about this future. We’re integrating AI not just for efficiency, but to amplify the knowledge of our travel consultants – making it faster and smarter to deliver relevant, high-quality advice at scale.”

Elevating the Travel Experience

Technology is reshaping customer service like never before. Mobile apps, chatbots, and virtual assistants have become vital touchpoints, offering travellers personalised, real-time support that transforms uncertainty into confidence. Bin Adai highlights the profound impact: “In today’s travel landscape, the real game-changer has been placing instant, personalised support directly into passengers’ hands. Mobile apps and virtual assistants, particularly intuitive tools like DXB’s wayfinding app, have reshaped how travellers interact with airports.”

Among these innovations is DXB Express Maps, a dedicated app for Dubai International Airport that provides travellers with interactive 3D maps and a user-friendly interface to easily find gates, dining options, and other facilities. “Instead of uncertainty, travellers now effortlessly navigate complex terminals, access timely flight information, and manage their journeys seamlessly,” Bin Adai adds.

Complementing this is Pocket Flights, an app that gives instant access to real-time flight updates by simply scanning a QR code on flight status screens. Available in both English and Arabic across DXB and DWC airports, it delivers comprehensive information including gate changes, walking distances, wait times, and departure details — all at travellers’ fingertips.

The Airport Community App, affectionately dubbed the “mini-AOCC in your pocket,” supports over 59,000 users across 170+ entities in the oneDXB community. It merges user-driven features with operational tools designed to enhance guest experience and streamline airport efficiency. “This initiative strengthens internal communication and positions the app as an essential daily platform for the entire airport community,” Bin Adai explains.

Looking ahead, AI-driven recommendation engines are set to raise the bar even higher. “These systems are increasingly sophisticated, anticipating traveller preferences with precision and offering tailored, trusted suggestions,” says Bin Adai. “Ultimately, it’s about empowering the traveller with technology that feels human and intuitive, ensuring they always feel supported, understood, and confident at every step.”

Bevan echoes this sentiment but underscores the balance between speed and reliability: “Customer service today is increasingly being defined by immediacy and availability, especially in the travel sector where support is expected instantaneously – whether a person is booking a flight at midnight or making last-minute changes during a layover.”

While dnata is exploring consumer-facing chatbots as part of its future roadmap, its current AI investments focus on backend operations. “We’re already using AI to support training and quality assurance, including automated call listening capabilities that help us monitor service levels, identify pain points, and continuously improve our customer experience,” Bevan explains.

He adds that AI is also automating time-consuming manual processes, freeing teams to engage in higher-value interactions. “As we continue evaluating advanced communications technologies, accuracy and reliability remain key considerations. It’s not just about speed – it’s about ensuring the tools can provide relevant, context-aware support.”

Smart Journeys Ahead

No longer content with just convenience and punctuality, today’s traveller expects more — more control, more personalisation, and a more immersive experience from the moment a trip is imagined to the moment it ends.

According to Bin Adai, the shift is unmistakable. “Travellers in the UAE are increasingly expecting journeys that are not just seamless, but also smart, personalised, and immersive,” he says. “There’s a clear shift from traditional travel touchpoints to tech-enabled experiences that feel intuitive and engaging.” This evolution is powered by technologies like facial recognition for smoother immigration, AI-generated travel suggestions, and mobile-first tools that allow real-time support and bookings at the swipe of a screen. Airports like DXB have already embraced wayfinding apps and digital integration to deliver convenience with minimal friction.

But the transformation doesn’t end at the airport gates. “Travellers want digital convenience from planning to post-travel feedback,” Bin Adai notes. “Mobile-first platforms, immersive booking tools, and real-time support are no longer luxuries; they’re the baseline.”

This growing appetite for tech-forward travel solutions is not without its caveats. While AI and automation are streamlining the experience, the demand for human-centric service remains strong. “Technology is elevating convenience and efficiency, but the human touch remains essential,” he adds. “Dubai Airports continues to prioritise hospitality and in-person support, ensuring that travellers receive empathetic, culturally attuned service alongside advanced digital solutions.”

While echoing the sentiment, Bevan highlights an important distinction: modern travellers aren’t only looking for fast and easy experiences, they’re looking for assurance and options. “Travellers in the UAE today expect more than just convenience – they want control, flexibility, and confidence throughout their journey,” he explains. “What we’re seeing is a shift toward multi-channel and tech-enabled planning, where people want the freedom to engage with travel brands on their own terms — whether that’s online, in-store, through an app, or over the phone.”

For providers like dnata, that means maintaining consistency across all platforms and understanding that one solution won’t fit all. “Different age groups and lifestyles require different touchpoints, and it’s our responsibility to meet those needs with consistency, safety, and reliability,” says Bevan. “That means offering a seamless, secure experience whether a customer is booking through a chatbot at midnight or sitting down with an agent in one of our retail shops.”

He also underscores a key concern in this new era of digital interaction: trust. “As travellers share more information to receive personalised recommendations, they also expect us to handle that data with the highest levels of security,” Bevan notes. “Ultimately, it’s about building confidence, combining immersive and tech-integrated tools with the trust and assurance people need to feel good about their travel choices.”

What’s Next?

Over the next five to ten years, the country is poised to lead a radical shift toward intelligent, hyper-connected travel experiences that prioritise both ease and personalisation. “Over the next decade, the UAE is poised to lead a global shift toward smarter, fully connected travel,” says Bin Adai. “Biometric and contactless journeys will soon become the norm, enabling passengers to move through airports without ever presenting a document.” This vision is being woven into the very blueprint of the UAE’s next aviation mega-project — the expansion of Dubai World Central – Al Maktoum International (DWC). “The new airport will set a new benchmark for efficiency, capacity, and traveller-centric design,” Bin Adai adds.

From personalised service delivery and proactive customer support to predictive maintenance and operational efficiency, AI will touch every corner of the travel experience. “Our new digital experience project will cater to the latest AI technologies, helping elevate guest services to an entirely new level,” says Bin Adai. Looking further ahead, he sees the seamless integration of autonomous air taxis, high-speed ground transit, and eco-conscious infrastructure as part of a broader mobility ecosystem cementing the UAE’s place as a global hub for future-ready travel.

Bevan shares a similarly bold outlook. “Looking ahead, we see technologies like AI-generated itineraries, biometric-enabled travel, and predictive pricing engines becoming standard across the UAE’s travel landscape,” he says. “These tools are already beginning to take shape and in a region as digitally advanced and globally connected as the UAE, adoption will only accelerate.”



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MakeMyTrip launches AI-enabled travel agent Myra

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Online travel booking platform MakeMyTrip has introduced an AI-powered virtual travel agent that can guide users through every step of their journey on the website, from trip planning and booking to handling post-sales queries such as cancellations and refunds, via both voice and text.

Users can ask complex and open-ended queries in the realm of travel in Hindi or English like “Where can I go in August for a relaxing holiday with my kids?,” or “I want to go to south India to cover Madurai, Rameswaram, Kovalam, Kodaikanal. Can you suggest me the best route? But I don’t want to travel via flight”.

The virtual assistant Myra is built on a network of specialised AI agents across all major travel categories, flights, accommodation, holidays, ground transport, visas, and forex. It supports multimodal input (text, voice, image, video), continuous back-and-forth dialogue, itinerary edits, and post-sales support — all within the same interface.

Myra will gives user personalised answers based on up-to-date availability, prices, and relevance. MakeMyTrip claims that while most AI travel tools only offer suggestions to users, this tool goes a step further by helping users move from travel ideas to actually helping travellers book their travel and complete payment online – something that hasn’t been tried before. It will offer assistance not just with flights and hotels but also holiday planning, ground transport such as cabs and buses, visas and forex.

CEO Rajesh Magow said such digital innovations helped “reach the deepest corners, and bringing seamless, intelligent travel booking to those who have long been underserved by digital platforms.”

“MakeMyTrip has seen travel demand penetration grow deeper over the years, from metro to top 15 cities many years ago to now as many as 2,000 unique cities,” he told The Hindu. The portal commands more than 50% market share among all online travel booking portals.

Myra may be able to facilitate bookings for an individual but it lacks the complexities of negotiating, handling customer bargains, accounting for individual preferences for a group bookings like a human travel agent, or helping during a travel emergency.

“Even if AI is able to do 50% of a human tour manager’s work, there will still be room for workforce in other tasks and AI related human intervention,” he added.

The tool is currently available in Hindi and English and will be expanded to include other regional languages too. It is currently available in beta version which will be released to a limited group of real users for testing before the official launch.

Group Chief Technology Officer Sanjay Mohan called the product “the most ambitious build” undertaken by the company.

In the next stage, MakeMyTrip will add smarter search tools that can understand the meaning behind what you’re looking for, even from images and videos. This means one won’t have to rely only on fixed filters and can search in a more intuitive manner. The system will be able to pick up on subtle travel needs, making it easier and more personal to find what you want.



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AI Has Named America’s 5 Most Beautiful Train Routes, And We Agree… Mostly

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Not every Amtrak route is designed for scenic splendor—most just get you where you need to go. But for those who believe that travel is as much about the journey as the destination, a long-distance train trip offers an unmatched way to see America. From towering peaks to rolling plains, desert canyons to forested coastlines, a train’s window seat can feel like front-row access to the country’s most stunning views.

Last year, Amtrak recorded its highest ridership in history—over 32 million passengers. While many of them were commuting, thousands were traveling simply to see the sights. Whether you’re tucked into a private roomette or lounging in an observation car, certain routes serve up cinematic landscapes that make the miles fly by.

From Amtrak’s most epic Southwest journey to its scariest ride (not for the faint of heart), which routes are truly the most beautiful? We asked ChatGPT to rank the top five—and while we mostly agree, there are a few surprising snubs worth calling out. Let’s dive into the AI’s picks first.

What Makes A Beautiful Train Route?

NPS / Wikimedia Commons

Amtrak Coast Starlight train in San Luis Obispo County, California, USA

Not every Amtrak route is designed for scenic splendor; most just get you where you need to go. But for those who believe that travel is as much about the journey as the destination, a long-distance train trip offers an unmatched way to see America. From towering peaks to rolling plains, desert canyons to forested coastlines, a train’s window seat can feel like front-row access to the country’s most stunning views.

Last year, Amtrak recorded its highest ridership in history with over 32 million passengers. While many of them were commuting, thousands were traveling simply to see the sights. Whether you’re tucked into a private roomette or lounging in an observation car, certain routes serve up cinematic landscapes that make the miles fly by.

So, which routes are the most beautiful? We asked ChatGPT to rank the top five, and while we mostly agree, there are a few snubs worth noting. Let’s dive into the AI’s picks first.

ChatGPT’s Picks – America’s 5 Most Beautiful Train Routes

“Most beautiful” is subjective—but if you combine dramatic scenery, historic significance, and rave reviews from travelers over the decades, these five Amtrak routes rise to the top. According to ChatGPT, these are the most beautiful train rides in America:

1. California Zephyr

Wikimedia Commons

Amtrak train traveling through California desert landscapes in the American West

Often described as the most scenic train route in U.S. rail travel, the California Zephyr takes riders on a two-day adventure through the heart of the American West from Chicago, IL to Emeryville, CA near the San Francisco area. Highlights include the soaring peaks of the Rocky Mountains, the red rock canyons of Colorado, and the snowy Sierra Nevada. You’ll pass through the famed Moffat Tunnel and over 30 others as you climb the Continental Divide, delivering dramatic mountain and desert landscapes.

Since its original launch in 1949 by the Chicago, Burlington, & Quincy (CB&Q), Denver & Rio Grande Western (D&RGW), and Western Pacific (WP) railroads, the California Zephyr has been dubbed “the most talked-about train in America.”

2. Empire Builder

Shutterstock 

The Empire Builder long-distance Amtrak train

Traveling through the vast northern wilderness frontier, the Empire Builder travels from Chicago, IL to Seattle, WA and Portland, OR, offering sweeping views of the Mississippi River bluffs, the North Dakota plains, and Glacier National Park. The approach to the Cascade Mountains near the end of the route is especially breathtaking.

The route was named for James J. Hill, the “Empire Builder” of the Great Northern Railway, and has been in service (in various forms) since the 1920s.

3. Coast Starlight

Shutterstock

Amtrak Coast Starlight train in California, USA

For those who want ocean views and mountain backdrops, the Coast Starlight delivers both—offering arguably the most diverse coastal scenery of any U.S. train route. Stretching from Seattle, WA, to Los Angeles, CA, the section between San Luis Obispo and Santa Barbara is particularly memorable, as the train hugs the Pacific coastline with almost uninterrupted sea views, running just feet from the ocean cliffs. Along the way, passengers also pass through redwood forests, California wine country, and the dramatic Cascade Range.

The Coast Starlight carries the legacy of the Southern Pacific Railroad, whose pre-Amtrak trains like the Coast Daylight and The Lark defined the golden age of West Coast rail travel. These trains set the standard for elegance and comfort along the Pacific corridor—a tradition the Coast Starlight continues today.

4. Southwest Chief

Jerry Huddleston from Hampton, Minnesota, USCC BY 2.0, via Wikimedia Commons

Amtrak Southwest Chief at Laguna

The Southwest Chief route from Chicago, IL, to Los Angeles, CA, showcases the painted deserts and red rocks of New Mexico, the dramatic mesas, and the high plains of Kansas and Colorado. It also traces part of historic Route 66. Climbing over Raton Pass and traversing remote stretches of the Southwest, this journey evokes a rugged, cinematic feel and covers one of the most challenging sections of rail in the country.

Its claim to fame? The Chief is a direct descendant of the Santa Fe Railway’s legendary Super Chief—known as the “Train of the Stars” from the 1930s to the 1960s. It was the preferred mode of cross-country travel for Hollywood elites during the golden age of American rail.

5. Adirondack

Courtesy of Amtrak Media Center

Amtrak’s Adirondack Train in Autumn

A very different kind of beauty, the Adirondack—running from New York City to Montreal—is all about lush river valleys, misty mountain ridges, and vibrant fall foliage. Arguably one of America’s most underrated train journeys, it offers a quieter kind of scenic experience that’s intimate and perfect for leaf-peepers in autumn. Travelers are treated to views of the Hudson River Valley, the Catskill Mountains, and Lake Champlain. Compared to the grand vistas of Western routes, the Adirondack delivers a more tranquil charm, defined by dense forests and winding waterways.

As for its history, the Adirondack became an official Amtrak route in 1974, retracing portions of the Delaware and Hudson Railway’s famous resort lines to the Adirondack Mountains.

Route

Distance

Key Scenery

Duration

California Zephyr

2,438 mi

Rockies, Sierra Nevada, desert canyons

~52 hours

Empire Builder

2,206 mi

Glacier National Park, Cascades

~46 hours

Coast Starlight

1,377 mi

Pacific coast, redwoods, wine country

~35 hours

Southwest Chief

2,265 mi

Painted desert, high plains

~40 hours

Adirondack

381 mi

Hudson Valley, Lake Champlain

~11 hours

All five of these routes definitely deserve their fame. The high-profile stops, paired with awe-inspiring beauty along the tracks themselves, make these true heavyweights in the train travel world. But is ChatGPT really capturing the whole picture?

Here’s What We Think Of AI’s Amtrak Picks

Loco Steve/Flickr

Our top choice? Without question, the California Zephyr. Spanning over 2,400 miles from Chicago to the San Francisco Bay, it’s not just the longest Amtrak route—it’s the most visually diverse. With sweeping views of the Rocky Mountains, red rock canyons of Colorado, open plains, and the snowy Sierra Nevada, the Zephyr delivers a cinematic, coast-to-coast journey that captures the essence of American train travel. For sheer variety and scale, no other route matches its grandeur.

​​As of 2025, tickets on the California Zephyr start at around $288 for coach and $1,036 for a private room, though prices vary by season and how early you book.

While we mostly agree with ChatGPT’s top five picks, we believe a few scenic stunners were overlooked. Here are seven more routes that deserve recognition—and when added to the original five, round out our list of America’s 12 most beautiful train journeys.

7 More Scenic Routes We Think Deserve Recognition:

  • Cardinal: Chicago, IL to New York, NY – Crosses the Blue Ridge Mountains, Shenandoah Valley, and the New River Gorge—especially stunning in autumn.
  • Sunset Limited: New Orleans, LA to Los Angeles, CA – From Gulf Coast bayous and sugarcane fields to desert expanses in Texas, New Mexico, and Arizona.
  • Cascades: Eugene, OR to Vancouver, BC – Offers forested Pacific Northwest views, Puget Sound, Mount Rainier, and scenic coastal curves.
  • Pacific Surfliner: San Diego, CA to San Luis Obispo, CA – Hugs Southern California’s coastline—at times just feet from the beach. A favorite for photographers and day-trippers.
  • Pennsylvanian: Pittsburgh, PA to New York, NY – Passes through Appalachian tunnels, wooded valleys, and small industrial towns full of charm and history.
  • Vermonter: Washington, D.C. to St. Albans, VT – A fall foliage favorite, with maple groves, covered bridges, and picturesque New England scenery.
  • Lake Shore Limited: Chicago, IL to New York, NY – Follows Lake Erie and the Mohawk River Valley, combining tranquil waterways with skyline arrivals.

AI may be missing a few under-the-radar gems, but it nailed the spirit of scenic rail travel. The five routes chosen are undisputed icons of American train travel. But beauty is in the eye of the traveler. Whether you’re chasing sunsets on the Pacific coast or admiring fall colors in Vermont, there’s a train route for every kind of dreamer. AI has named America’s most beautiful train routes—and while we mostly agree, we think there’s even more beauty to be found beyond the top five.



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