Travel Market Insights
Booking.com Debuts First U.S. Credit Card With Perks for Direct Bookings

Booking.com soft-launched its first credit card in the U.S., the Booking.com Genius Rewards Visa Signature Credit Card, which should help in its push for direct bookings.
Rather than offering points and miles that are typical in airline and hotel co-branded cards, the Genius rewards card, which is powered by Imprint, issues travel credits. They are worth $1 per credit.
The card’s perks should be able to boost Booking.com’s direct traffic numbers, which over the past four quarters were in the mid-60% range. That’s up from the low-60% range a year earlier.
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Travel Market Insights
Spain Set to De-List Thousands of Unregistered Vacation Rentals

Spain’s short-term rental market is bracing for major disruption as its housing ministry prepares to delist thousands of unregistered tourist apartments during the peak summer season.
Starting in mid-August, Spain’s housing ministry will begin enforcing a 2024 law that requires all short-term rentals to display a unique rental registration number (NRA in Spanish). Listings that fail to comply will be removed from major platforms like Airbnb.
“We continue to put a stop to illegal tourist apartments to guarantee the right to decent housing,” Housing Minister Isabel Rodríguez said in mid-July when the government and Airbnb announced an agreement to enforce the new law.
The first apartments will be removed from platforms in mid-August after they are given a 10-day grace period to appeal.
An Airbnb spokesperson told Skift on Tuesday that the company has led discussions at the European
Travel Market Insights
AI & Airfares, Loyalty Program Trends, Travel Demand Outlook: Ask Skift’s Top Questions

Skift Take: Delta says it's not using AI to set fares for individual travelers, but the criticism hasn't gone away.
Travel Market Insights
Marriott’s Sluggish Q2: Flat U.S., Forecast Narrowed

Marriott’s second-quarter results underscored a slowdown in its core U.S. and Canada markets, where revenue per available room was flat and soft business and government demand weighed on growth. The company trimmed its full-year forecast.
Overall global growth for revenue per available room (RevPAR) was only 1.5%, scraping the bottom of the guidance the company had given to investors earlier in the year. In the U.S. and Canada, it was flat.
“Continued strength in the luxury segment was offset by a decline in select service demand, largely reflecting reduced government travel and weaker business transient demand,” said CEO and president Anthony Capuano.
The main drag was a weak U.S.: part uncertainty from the Trump tariffs and part because of when Easter fell, a one-time factor.
Luxury brands like The Ritz-Carlton surged 6% year-over-year in RevPAR, while mainstream chains like Courtyard and Fairfield stumbled, noted analyst Richard Clarke in a flash report for Bernstein Research.
Some bright spots: International markets showed 5% growth in RevPAR. Net rooms growth accelerated to 4.7%, with 15,500 rooms added (not counting its CitizenM acquisition). The development pipeline grew 5.5% to record levels.
Trimming Outlook
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