As the festive fervor winds down, India gears up for a shopping extravaganza with Black Friday sales taking center stage on e-commerce platforms. Brands like Amazon, Nykaa, H&M, Puma, and others are primed to entice customers with an array of discounts and exclusive offers, mirroring the trend from the West. Traditionally marking the onset of Christmas shopping in the US and Europe, Black Friday has now firmly entrenched itself in the Indian market.

The Retailer lineup: Unveiling unprecedented deals

Croma, the electronics giant, is set to kick off its ‘darkest’ Black Friday sale, presenting significant deals on smartphones, home appliances, and gadgets. Not to be outdone, Amazon is slashing prices on a plethora of products, spanning from gadgets to laptops. Nykaa, in its unique style, has dubbed it “Pink Friday,” with extravagant discounts on luxury beauty brands and special offers for early access and interactions with beauty influencers.The retail landscape is painted with discounts and deals. Adidas offers up to a 60% discount, while H&M promises markdowns ranging from 20-60% on a wide array of items. Ajio, Zara, Vijay Sales, and Tata CliQ are all in on the action, extending discounts across categories from clothing and accessories to electronics and home appliances.

Online transformation and global retail trends

In a paradigm shift accelerated by the COVID-19 pandemic, online shopping’s prominence has surged. American stores are following suit, with early Black Friday deals both in-store and online. E-tailers like Shein and Temu join traditional giants like Best Buy and Macy‘s in enticing shoppers with substantial discounts on merchandise.

The spending forecast is optimistic, with online sales expected to rise significantly in the US and the UK. In India, electronics stand as the top pick, with estimates suggesting a substantial 6% growth, led by sought-after gadgets like the iPhone 15 series and gaming consoles like Play Station 5.Black Friday 2023, once an American tradition, now paints a global shopping spree. As retailers aim to capture consumer attention with unprecedented discounts and an online shopping bonanza, this shopping season promises a whirlwind of deals for eager buyers across the Indian market.