New statistics have shown a notable shift in travel sentiment toward the United States, particularly from Australia, where interest in visiting the country had significantly declined after the re-election of former President Donald Trump and the policies that followed. Despite the political climate deterring many travelers, recent figures suggest that a growing number of Australians are now looking towards the US as a favored travel destination once again.

Year-on-Year Increase in Travel from Australia to the USA

According to the latest Travel Trends Report by the Australian Travel Industry Association (ATIA), travel from Australia to the USA has increased by nearly five percent year-on-year. More notably, travel between May 2024 and May 2025 has shown an eight percent increase, indicating a resurgence in interest. This growth comes as the broader travel landscape continues to evolve and as political concerns that once deterred potential visitors appear to have somewhat lessened.

The report, while highlighting the overall trend toward more Australian travelers heading to the US, also provides insights into the specific destinations that are attracting the most attention. Australians seem eager to return to their familiar American haunts, while others are venturing to new and perhaps less explored locations within the 50 states.

Honolulu: The Most Popular Destination for Australian Travelers

When asked about their top choice for a holiday destination in the USA, a significant number of Australians expressed a preference for Hawaii, with many citing it as the ideal location for a getaway. In an exclusive survey conducted by Nine, respondents overwhelmingly chose Hawaii as their first choice, making it the most popular US destination for Australians in 2025.

Approximately 25% of respondents indicated that they would prefer to visit Hawaii, with many emphasizing its accessibility as the closest entry point from Australia to the US. Hawaii, known for its tropical landscapes, beautiful beaches, and rich cultural history, has long been a favorite destination for Australians, and it continues to maintain its allure as a perfect vacation spot.

For some, Hawaii feels like an extension of their own territory. One survey respondent mentioned, “Hawaii is by far the best place,” while another jokingly stated that they “don’t consider Hawaii as part of the US anyway,” emphasizing the island state’s unique position in the Pacific and its special status in the hearts of many Australian travelers.

The Appeal of New York, California, and Alaska

Following Hawaii, New York emerged as the second most popular destination in the Nine survey, with 21% of participants indicating a strong preference for the bustling metropolis. New York’s iconic landmarks, such as the Statue of Liberty, Central Park, and Times Square, have long drawn visitors from across the globe, and Australians are no exception. The allure of Broadway, world-class museums, and diverse cultural experiences contribute to its appeal, particularly for those visiting the US for the first time.

Next in line were Alaska and California, which came in as the third and fourth most popular states for Australian travelers. These two locations reflect a blend of contrasts, with Alaska offering the allure of vast wilderness, glaciers, and a unique environment for adventure seekers, while California presents sunny beaches, vibrant cities like Los Angeles, and famous attractions such as Disneyland and the Golden Gate Bridge. 19% of survey respondents expressed interest in exploring Alaska’s rugged landscapes, while 16% leaned towards the laid-back coastal appeal of California.

One respondent shared their enthusiasm for the famous natural sites in the US, commenting that Yosemite, the Grand Canyon, and Las Vegas are must-visit places that they would love to experience on their next trip. These destinations, known for their incredible beauty and entertainment value, continue to be on the bucket list for many.

Other US Destinations Gaining Popularity

Despite Hawaii, New York, California, and Alaska dominating the top spots, there were several other notable destinations mentioned by Australian travelers. Some expressed interest in Tennessee and the southern states, while others listed Louisiana and Missouri as their preferred destinations. The southern states, known for their unique culture, history, and hospitality, have increasingly caught the eye of international tourists, especially those looking for a different side of the US beyond the usual hotspots like California and New York.

A few respondents pointed out their desire to visit New Orleans, Louisiana, particularly for its distinctive French Quarter, jazz music scene, and vibrant cultural festivals like Mardi Gras. Others mentioned the charm of the Midwest and the experience of exploring states like Missouri, which many may not immediately consider when planning a US holiday.

Improving Travel Sentiment in Australia

Recent figures from the Australian Bureau of Statistics (ABS) indicate a strong rebound in travel from Australia, particularly in categories such as holiday travel, business travel, and visits to friends and relatives. Travel for holidays has increased by 12% compared to the previous year, while visits to friends and relatives are up by 15%. Business travel has also shown a positive increase of 8%, signaling a return to international connections and a growing confidence in travel planning.

This growth in outbound travel is particularly encouraging after a noticeable dip in April 2025, when travel figures showed a 6.2% decline compared to the previous month. The upward trend, however, has steadily gained momentum, and many Australians are once again venturing overseas, including to long-haul destinations like the United States.

Some Australians Still Hesitant About US Travel

While the overall sentiment toward US travel has improved, some Australians remain cautious about visiting the country. In response to the survey, several individuals indicated they were still hesitant to travel to the US, citing concerns about safety, political climate, and other factors. One respondent explicitly stated, “I wouldn’t travel to the USA right now, are you absolutely kidding?” and another noted, “I have no interest in going to the US at all.”

This sentiment, although a minority view, highlights that not all travelers feel the same way about visiting the US, especially after a period of political and social unrest that led many to reconsider their travel plans. Some are still wary of the potential risks associated with traveling to a country experiencing fluctuating political and cultural tensions.

The Growing Popularity of US Travel Despite Concerns

Despite the hesitations expressed by a small group, the overall trend toward increased travel to the United States is clear. As Australians increasingly plan their vacations and business trips abroad, the US remains one of the most attractive international destinations. With its iconic cities, diverse landscapes, and abundant opportunities for both leisure and business, the United States continues to be an integral part of the global travel network.

For many Australians, the appeal of visiting iconic locations such as New York, Hawaii, California, and Alaska outweighs the concerns that may have initially deterred them from booking US-bound flights. As the global travel landscape stabilizes and international relations improve, it is likely that even more Australians will consider the US as their destination of choice for the coming years.

Conclusion: A Dynamic Shift in US Travel Sentiment

The recent shift in Australian travel sentiment toward the US, reflected in rising travel numbers and increased interest in US destinations, marks a dynamic change in the post-pandemic travel landscape. While political and social factors have previously deterred some travelers, the increasing optimism toward US travel highlights a renewed sense of possibility and excitement. As more Australians look to explore the vast array of attractions and experiences offered by the United States, it is clear that the country remains a top destination for global travelers. Whether it’s exploring the beaches of Hawaii, the urban energy of New York, or the rugged wilderness of Alaska, the US continues to hold a powerful allure for those looking to venture abroad.