Thailand, Japan, Indonesia, Malaysia, and several other countries are experiencing remarkable growth in repeat travel, driven by travelers’ deepening appreciation for their unique cultures, vibrant cities, and diverse experiences. According to Agoda’s latest data, these destinations are home to favorite cities that consistently attract visitors back, highlighting their ability to offer unforgettable stays, rich local attractions, and exceptional hospitality that inspire repeat visits and foster strong traveler loyalty.

Agoda, the prominent digital travel platform, has revealed its latest Repeat Visitor Ranking, shining a spotlight on Asian cities that travellers can’t seem to resist coming back to. This ranking draws on booking data collected during the first half of the year, identifying the top destinations with the highest numbers of repeat visitors. For the second year running, Bangkok retains the number one position, followed closely by Tokyo, Seoul, Bali, and Osaka. Each of these cities offers unique attractions and experiences that encourage travellers to return again and again.

Top 10 Most Revisited Destinations

1. Bangkok, Thailand
2. Tokyo, Japan
3. Seoul, South Korea
4. Bali, Indonesia
5. Osaka, Japan
6. Taipei, Taiwan
7. Kuala Lumpur, Malaysia
8. Da Nang, Vietnam
9. Johor Bahru, Malaysia
10. Hong Kong

Source: Agoda Repeat Visitor Ranking

Repeat visits act as a clear indicator of success for tourism boards and destination marketers. When travellers return to the same place multiple times, it reflects well on the destination’s appeal and the effectiveness of promotional campaigns. Many visitors do not just revisit their favourite cities; they also use those return trips to explore less familiar areas within the same country or region.

Agoda’s data shows that a considerable portion of travellers book trips to the same city or country multiple times, underscoring the emotional and experiential bonds that draw people back. The cities topping this list consistently offer vibrant cultures, excellent food, and a wealth of attractions, making them irresistible for those seeking both familiar comforts and new discoveries.

Bangkok Remains Unrivalled

Bangkok has reclaimed the number one position, solidifying its reputation as one of Asia’s most irresistible travel hotspots. Tourists regularly highlight the city’s vibrant street scenes, diverse and delicious food offerings, and abundant cultural treasures. To keep this momentum going, the Tourism Authority of Thailand has stepped up its initiatives by rolling out targeted promotions and collaborating closely with industry stakeholders to elevate the overall visitor experience.

Other regions in Thailand are also drawing in returning visitors. Phuket, Pattaya, Chiang Mai, and Hat Yai have all seen substantial repeat visitor numbers, highlighting the country’s broad appeal beyond just its capital. To support this growth, Thailand has invested in upgrading its transportation infrastructure. These improvements include expanding domestic airports, enhancing intercity rail networks, and developing urban mass transit systems to make travel more convenient and comfortable for visitors.

Why Do Travellers Keep Coming Back?

Agoda’s surveys help explain why people repeatedly visit these top destinations. The key factors include:

• Ease of Travel: Destinations that offer straightforward access, good connectivity, and efficient transport systems make returning trips hassle-free.
  Culinary Experiences: The variety and richness of local food greatly influence travellers’ choices. Destinations known for their flavorful and diverse cuisine encourage visitors to come back repeatedly to explore new tastes and enjoy familiar favourites.
• Convenient Location: Proximity to other destinations or natural attractions often encourages repeat visits as travellers use one city as a base to explore nearby areas.
• Safety and Cleanliness: Visitors feel more comfortable revisiting places where they perceive high standards of safety and cleanliness.
• Positive Previous Experiences: Most importantly, travellers return to places where they have already had enjoyable and memorable experiences.

These motivations create strong emotional connections between travellers and destinations, making repeat visits a natural choice.

Traveller Demographics and Trip Purposes

Agoda’s data also reveals interesting patterns related to traveller demographics and the reasons behind their repeat visits. For example, many travellers from countries such as the Philippines, Vietnam, and India show a strong inclination to revisit their favourite cities. Their reasons vary widely, from seeking adventure and exploring local food scenes to reconnecting with family and friends.

This diversity in purpose highlights that repeat visitors are not a monolithic group. Some return for leisure and relaxation, others for cultural immersion or business, and many combine several motivations. Repeat travel often strengthens these bonds, encouraging travellers to explore new parts of a destination they had not previously experienced.

Loyalty Programs and Traveller Benefits

Alongside these travel trends, Agoda supports frequent travellers with its loyalty programmes. The Agoda VIP programme offers tiered membership levels — Member, VIP Silver, VIP Gold, and VIP Platinum — which travellers can unlock based on the number of bookings they make. As travellers move up the tiers, they gain access to exclusive discounts, special offers, and personalized services.

Additionally, Agoda provides a PointsMAX feature, allowing users to earn airline miles or other loyalty points from partner programmes when they book accommodation through the platform. This integration adds extra value for repeat visitors and encourages loyalty to Agoda’s services, complementing the overall traveller experience.

What This Means for Asian Tourism

The Repeat Visitor Ranking reflects a vibrant and growing interest in Asia’s travel destinations. Cities like Bangkok, Tokyo, Seoul, and Bali continue to draw visitors with a mix of tradition, modernity, and accessible experiences. For tourism authorities, high repeat visitation rates confirm that their promotional strategies resonate well with travellers, and their investments in infrastructure and services pay off.

Furthermore, these cities act as gateways to their respective regions, inspiring visitors to explore surrounding areas on subsequent trips. With tourism expected to grow steadily in the coming years, destinations that nurture repeat visitors stand to benefit from sustained economic impact and cultural exchange.

Thailand, Japan, Indonesia, Malaysia, and more are seeing strong repeat travel growth as Agoda reveals that their favorite cities offer unique cultural experiences, excellent hospitality, and vibrant attractions that keep visitors coming back time and again.

Agoda’s Repeat Visitor Ranking offers valuable insights into which Asian cities travellers love enough to revisit repeatedly. The data highlights not only popular destinations but also the qualities that inspire loyalty — from culinary delights and ease of travel to safety and memorable experiences. As tourism boards continue to refine their strategies, repeat visitation will remain a key metric of success, helping cities maintain their place on the traveller’s map for years to come.