Brand Stories
Atlas Obscura Names Louise Story As Its New CEO
Atlas Obscura has named Louise Story as its new chief executive officer, bringing on the former Wall Street Journal and New York Times executive to shepherd the travel brand through its next phase of product and community expansion.
Story, who starts April 9, replaces Warren Webster, who left the company in October.
“I have been fairly obsessed for the last 15 years with the nexus of content and community, which I think is the future for all content companies,” said Story. “Atlas Obscura has always been focused on both. It’s a place where people can discover wonder and joy, and I’m excited to help more people find amazing things to do in their daily lives and while on vacation.”
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