Wyndham Hotels & Resorts has revealed it will be bolstering its presence in the Asia Pacific thanks to a recent deal inked with Ovolo Hotels. The new partnership follows a recent deal made by Wyndham to boost its budget and midscale brands across South Asia. The agreement to induct Ovolo Hotels is in line with Wyndham’s continued strategy to not only broaden its product but to also lead the introduction of lifestyle hotels into the region, delivering a new level of flair and poise to the hotel industry.
One of the fastest growing hospitality regions in the world, Asia Pacific is an important focus of growth for Wyndham. With penetration in budget and midscale, Wyndham’s partnership with Ovolo Hotels highlights the company’s strategy to penetrate the fast-growing lifestyle hotel segment, that brings a new echelon of style and sophistication to the brand portfolio. The Ovolo Hotels Partnership: A Strategic Move for Wyndham
The Ovolo Hotels partnership is part of Wyndham’s strategy to expand the brand’s ethos of lifestyle into key destinations across the Asia Pacific. Catering to the increasing appetite for local and globally-inspired hospitality offers, Ovolo Hotels – the independent award-winning luxury design hotels, has launched a new brand, Mojo Nomad, in Hong Kong. The hotels are celebrated for their striking design, modern facilities and attention to delivering the best possible guest experiences.
Ovolo’s properties are currently in Australia and Hong Kong and are located in the best city precincts which gives Wyndham a strong foothold in the key major cities of Asia Pacific ahead of this deal. The collaboration will allow Wyndham to expand its presence with a new partner brand, providing a unique, full-service experience alongside its economy and midscale hotels, and offering to both leisure and business travelers.
Wyndham’s Growing Presence in Asia Pacific
The Asia Pacific region has been a growth hotspot for Wyndham for many years, with the company having an extensive network of hotels in place in both Southeast Asia and Oceania, and already does business in China. Wyndham hopes to capture a wider audience including millennial travelers who have come to expect more exciting and experimental hotel experiences, as the brand casts a wider net with the addition of Ovolo Hotels. This strategic action also enhances Wyndham’s status as a worldwide leader in the travel and hospitality sector.
The growth is a step in Wyndham’s effort to grow its portfolio across market segments. With the addition of Ovolo to Wyndham’s portfolio, the company will provide a greater variety of options for travelers and those who want affordable accommodation while on the go to those who are looking for stylish, high-vibe visits. In adopting a lifestyle hotel brand, Wyndham is also setting itself up to cash in on a growing trend of experiential travel, in which travelers want more than a place to sleep — they are after memorable or distinct experiences.
As it adds to its lifestyle hotel choices, Wyndham is also staking a claim in the budget and midscale segments. The company has recently expanded its presence in South Asia with the launch of new economy hotels on the back of the increase in demand for budget hotels in the Region. Wyndham believes by providing different kinds of experiences across all price points it will be best positioned to capture the varying demands of travelers.
Ovolo Hotels: A Stylish Addition to Wyndham’s Portfolio
Ovolo Hospitality resents thoughtful design, located within the most-trendiest and happening areas. The hotels are not about a room, they are about life and they are about society, with the capacity to seek out the right kind of art creativity and perfection – where modernity joins forces with a cool, unstuffy approach to the good things in life. This is in keeping with the changing needs and expectations of today’s modern traveler who appreciates the uniqueness and authenticity of their experience.
The Ovolo label has been a particular hit with millennial and Gen Z travelers, who value its mix of design, technology and social scene. The properties have interactive designs, social spaces, and a strong focus on sustainability, all values that appeal to an increasing class of eco-friendly travelers. All of these compionents makes Ovolo Hotels a fitting brand for Wyndham to acquire as it continues to identify with the growing lifestyle hotel segment.
Based in in prime cities with real estate features such as Sydney, Melbourne and Hong Kong, this is a brand poised for further growth in Asia Pacific. This alliance means Wyndham is able to leverage Ovolo’s regional reputation and presence as well as the ever growing trend in personal and original hotel experiences.
Looking Ahead: A Strong Future for Wyndham in Asia Pacific
As Wyndham broadens its footprint across the Asia Pacific region, the company is working to strengthen its presence in both mature and growing markets. Ovolo Hotels partnership provides further evidence of Wyndham’s commitment to cater to varying traveler tastes – at the budget end of the market through to lively lifestyle properties.
There are good prospects for slashing business costs by investing in this type of energy, in the Asia-Pacific hospitality sector, which will see a boom in tourism, as the pandemic recedes across many countries. Wyndham’s continued growth, and the addition of Ovolo Hotelsparticularly, will allow it to continue staying competitive and serving the broad needs of travelers.
In the Ovolo deal, Wyndham will increase its Asia Pacific portfolio and also invest in the booming tourism business in the region. With greater numbers of people traveling to Asia Pacific, Wyndham’s wide range of options is anticipated to be attractive to visitors of all kinds, helping establish the company as a global leader in hospitality.
Conclusion
Wyndham’s expansion through collaboration with Ovolo Hotels is a major step in the company’s growth trajectory in the Asia Pacific. With Ovolo’s lifestyle hotels joining its robust budget and midscale portfolio, Wyndham is staking a claim in the minds of a much broader group of travelers in search of contemporary, creative and truly unforgettable hotel experiences. It is a sweet success for the innovative hotel company, and showcases Wyndham’s continued focus on innovation and its determination to be a heavyweight in the competitive Asia Pacific hospitality industry.
Emirates and IHG Hotels & Resorts sign MOU to explore collaboration, incentives and support travel needs of SMEs
The Voice of Chandigarh News:
Emirates and IHG Hotels & Resorts (IHG) have signed a Memorandum of Understanding (MoU) to explore joint collaborations on programmes designed to meet the travel needs of Small and Medium Enterprises (SMEs) across global markets. The signing ceremony was attended by Nabil Sultan, Emirates’ Executive Vice President for Passenger Sales and Country Management; Matthew Jones, VP-USA, Emirates; Ashraf Baytam, Senior Manager Global Business Travel, Emirates; and Ryan Plemmons, Vice President, Global Sales Strategy, IHG Hotels & Resorts.
Together, Emirates and IHG will explore ways to reach and engage with SMEs through value-added benefits and exclusive rewards to facilitate business travel. The hotel group will provide enhanced travel incentives and seamless integration with its extensive portfolio of hotels and resorts around the globe.
Present at the signing ceremony was Nabil Sultan, Executive Vice President for Passenger Sales and Country Management, who commented: “With the SME segment playing a crucial role in fostering economic growth and creating jobs, Emirates is committed to supporting them with solutions and value-added propositions to meet their travel needs. We are pleased to collaborate with the leading hotel group, IHG Hotels & Resorts, to explore programmes that will be mutually beneficial to our valued customers. Together we aim to extend valuable benefits to our customers in the SME sector, while expanding our customer base in this very important segment.”
Mark Sergot, SVP, Global Sales, IHG Hotels & Resorts, said: “We are thrilled to partner with Emirates to redefine business travel for Small and Medium Enterprises worldwide. This collaboration underscores our shared commitment to delivering exceptional value, seamless experiences, and exclusive rewards tailored to the unique needs of SMEs. By combining IHG’s hospitality expertise with Emirate’s global connectivity, we are unlocking new possibilities to empower businesses and drive growth across international markets.”
London, United Kingdom – A modern hotel brand, TRIBE Hotels, part of IHG Hotels & Resorts, continues to grow further into Europe. IHG is now set to open multiple new hotels in Krakow, Paris, Budapest, Ljubljana and other major cities. TRIBE is renowned for its design-oriented hospitality and is known to offer modern, tiered, and affordable hotels. The speedy growth of this brand shows a soaring demand for excellently designed and affordable functional hotels for business and leisure travelers.
We’ve TRIBE Krakow Old Town now open, and Paris, Budapest, and Ljubljana as future projects, we can see the rapid development of TRIBE across the the rest of Europe, providing travelers modern and stylish hotels that showcase local culture.
A Brand Focused on Design for Today’s Travelers
TRIBE Hotels was launched in 2017 and has been committed to offering comfortable and functional design stays that are convenient and stylish for today’s traveler. Every hotel incorporates local and cultural design elements to give guests a refreshing yet modern feel. Every TRIBE hotel integrates local design elements to give a modern yet authentic feel. This approach, together with a design focus and a minimalist approach, guarantees that all TRIBE hotels deliver a remarkable stay.
New Openings Across Europe
TRIBE Hotels is further expanding their presence in Europe with the opening of new locations in key markets:
TRIBE Krakow Old Town, Poland: Opened in July 2025, this property is inspired by the cult TV show Twin Peaks, reflecting the cinematographic style of David Lynch. The hotel has 168 guest rooms, a coffee bar, a pan-Asian restaurant, a wellness area, and two meeting rooms. Moreover, the guests can relish the city and global local design while savoring Krakow’s rich history.
TRIBE Budapest Airport, Hungary: Located adjacent to Liszt Ferenc International Airport, this hotel, opened in May 2025, offers 167 guest rooms, five meeting rooms, a rooftop bar, and a fitness center. As one of the early adopters of BREEAM certification, one of the first BREEAM-certified Hotels in Hungary, it focuses on sustainable design while prioritizing guest comfort.
TRIBE Paris Pantin, France: This property is the newest addition to TRIBE, having opened in June 2025, and is situated pivot near La Villette’s cultural center.
The hotel includes a Social Hub with Italian restaurant, a fully equipped gym, a modern meeting room and philarmonic halls and zenith concert venues, and over 131 rooms, which gives a brilliant opportunity to explore Paris.
TRIBE Montpellier Gare Sud de France, France: This hotel is based further from the city centre, but is easy to reach via the Montpellier Sud de France train station. With 120 rooms, and a TRIBE restaurant, the hotel also includes a rooftop bar and swimming pool.
TRIBE Reims Centre, France: This hotel is one of the many TRIBE Redesigns and will be located right in the heart of the Champagne capital of France, Reims. With 92 guest rooms, the hotel will also feature a restaurant, meeting rooms and provide a rooftop terrace boasting beautiful views of the Reims Cathedral.
TRIBE Den Haag Centraal, Netherland: With a late 2025 opening, this is the only design hotel in featuring business oriented meeting rooms along with 159 guest rooms focused on leisure.
From the hotel’s rooftop bar, guests will enjoy breathtaking views of The Spui Square.
TRIBE Ljubljana, Slovenia: This hotel is expected to open in 2027 and will be the first hotel of the brand in Slovenia. It will be design driven, integrating the vibrancy of the city. The hotel will be centrally located and will have particular design features inspired by the city’s rich culture and history.
TRIBE Porto Gaia, Portugal: Scheduled for 2027, this hotel will serve as a stylish and functional TRIBE brand hotel in the dynamic Porto city, merging modern design and local cultural influences. The hotel will be located in a great area for exploring Porto’s rich history and wine culture.
TRIBE Rostock, Germany: Scheduled to open in 2028, the hotel will infuse new life into Germany’s Baltic coast. The property will have 157 rooms, a rooftop bar, and extensive meeting spaces, including an 115 m² auditorium which will elegantly host both business and leisure events.
Sustainability and Community Focus
Eco-friendly operations is at the core of the brand, and as part of its sustainability strategy many TRIBE hotels in Europe are pursuing BREEAM certification, reflecting the brand’s dedication to sustainability.
While sustaining ecological and environmental efforts in the hospitality industry, the hotel still guarantees that guests can relish on a cozy and a stylish stay.
What is TRIBE USPs for European Visitors
TRIBE Hotels is making business travel easier with their smart, design-forward hotel offering that includes a TRIBE branded restaurant. Each hotel includes high-speed internet and self-service kiosks, making it more efficient for business guests, and has flexible workstations. Every TRIBE hotel has a Social Hub, a shared space that combines work, leisure, and social activities in an engaging atmosphere. Guests can have a walk in the dynamic settings and relish healthy meals inspired from the local cuisine at TRIBE Table.
The United States has temporarily restricted its government personnel from visiting upscale hotels in Karachi, Pakistan, following a reported threat targeting these establishments. The move was confirmed in a security alert issued Friday by the US State Department.
You must be logged in to post a comment Login