Home»AIRLINE NEWS» Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay Face Shifting Airfare Trends Affecting Regional Mobility and Tourism Growth
Thursday, July 17, 2025
As Latin America grapples with the changes occurring in the dynamic landscape of travel, Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay, are experiencing strong transformations in trends in airfare prices. These vagaries are not only remolding the pricing strategies in the region but are repositioning the regional travel patterns and growth of tourism. This profitable trend of routes profits is contrasted with a hard competition for these passengers, that is often aggravated by seasonal variation in fare performance recently found by Mabrian Tourism Intelligence. Facing up to 2025, experts highlight that pricing changes are also necessary to maintain competitiveness, and to sustain growth in both domestic and international travel in these key Latin American markets.
“Regional and international airfares are still a big issue for the travel and tourism industry in the region.” Recent analysis by Mabrian Tourism Intelligence, a worldwide provider of high-quality tourism intelligence and strategic analysis services, reveals how in Latin America route profitability has increased but competition for passengers is coupled with the seasonal performance of fares. Pricing changes are increasingly becoming the cornerstone of maintaining a competitive position and enhancing regional mobility as the travel environment transitions into the latter part of 2025, according to experts.
According to Mabrian’s most recent information, the prospect for airfare trends here and there in Latin America is somewhere between mixed and muddled. It is likely that market dynamics, world politics and changing regional demand would lead to price volatility. These dynamics will shape the competitiveness of tourism by land and demand of long-haul flights from Latin America.
Regional and domestic airfare outlook mixed
The extended analysis of Mabrian airfare predictions for the next six months provides with a complex panorama for domestic and regional routes. The important Latin American markets are being hit with a mix of price adjustments, the degree of which varies from one market to the other, falling in some and moderately growing across others. For instance, domestic airfares are expected to decrease 10% and 6.6% in Argentina and Mexico, respectively, while there are some moderate hikes for countries such as Brazil and Chile. The rise in domestic airfares is particularly pronounced in Brazil with domestic airfares up around 12.2% as demand strengthens within the country’s larger domestic market.
Size of the domestic network serving each country is an important element affecting the fluctuations in airfare prices. For example, smaller markets such as Colombia and Chile have much lower fares ranging from USD 69 to USD 83 on average and larger markets like Brazil and Argentina average approximately USD 100 to USD 135 for a domestic airfare. These divergences provide substantial benefits to those destinations with lower airfares because they are able to attract a greater proportion of regional tourism demand.
Regional trends: within Latin America flights mean price
When considering international flights, fares have increased throughout Latin America. For example, the average fares to other Latin American countries increased significantly in the case of Colombia and Uruguay—with an increase of around 8.6% and 7.8%, correspondingly. Meanwhile, in Argentina, Peru and Chile, price rises were less dramatic. By contrast, fares on services between Brazil and Mexico and the rest of other Latin America are down slightly both by 8.4 and 7.1% respectively.
According to the data, Latin American routes are adjusting air fares in order to remain competitive and accommodate the increasing demand for air travel within the region. For example, the lower tons can be attributed to lower average prices for countries like Colombia, Chile or Peru, which make these destinations appealing to more visitors from the surrounding regions.
A Turn in Latin American Travel to U.S. and Europe
Another one of the most surprising findings of the Mabrian review is the decrease in airfares in routes between Latin America and the United States. On certain routes, average fares have decreased by nearly 50% compared to the previous year. See the biggest price drops from Chile (-50.3%), Brazil (-25.3%) and Argentina(-24.9%). Other countries such as Colombia, Mexico and Peru also saw less dramatic cuts in fares.
This phenomenon can be explained by a number of geopolitical reasons and an increased inclination towards travel. The cheap fares could be a chance to help stimulate U.S.-to-Latin America tourism perhaps as late as the end of 2025. “If you think about the fact that the cost of traveling from Sao Paolo to Dubai has reduced dramatically since fares on Emirates kicked off, it may now boost outbound travel from Latin America to other countries, particularly when travel to the United States will become relatively less expensive.”
For Latin America, meanwhile, airfares from abroad have been trending higher across most markets to Europe. Some of the largest fare hikes are coming from countries including Colombia, where fares are increasing 13 percent; and Mexico, where they’re rising 16.5 percent. This tendency may be indicative of an increasing interest in travel to Europe but also an inflating globe marketplace. In contrast, Brazil is doing the opposite to its European fares, lowering them by 6.5% & taking it below the average, perhaps they have enough demand to command higher prices?
The Future of Travel in Latin America
Mabrian’s research highlights the role of low airfares in defining the future of tourism in Latin America. “Fare prices do not soften that much, and the increasing of connectivity across the region is critical for maintaining the competitive edge and also good for regional economic growth through air travel.” With the tourism industry gearing up for the second half of 2025, being able to identify these pricing trends and adapt strategies will be essential for tourism authorities, airlines and the industry at large to emerge as winners in a rapidly shifting market.
Balancing affordability and competitiveness will continue to be at the core of Latin America’s strategies to stimulate tourism and increase regional mobility in the coming years.
Tourism Fiji has unveiled a new global marketing initiative titled ‘Wilson’s Happily Ever After,’ commemorating the 25th anniversary of the acclaimed film Cast Away. The campaign revives the film’s iconic character, Wilson, through a thoughtfully produced 90-second short film that reimagines his narrative—from isolation to joyful belonging—set against the stunning backdrop of Fiji’s islands.
Produced by Special PR and directed by James Anderson, with on-location filming by Radlab, the campaign centers on Wilson’s symbolic return to Fiji. The story begins as he is discovered on the white-sand shores of Serenity Island Resort by a young Fijian girl named Lani. She embraces Wilson with a sense of wonder, inviting him into a series of memorable, culturally rich experiences. These include “cycling along historic sugar cane rail tracks with Eco Trax, kayaking in crystal-clear waters, partaking in a traditional Kava ceremony, and engaging in a spirited game of volleyball.”
This film-inspired campaign blends cinematic nostalgia with authentic Fijian hospitality, highlighting the destination’s enduring appeal and reinforcing Fiji’s position as a welcoming, adventure-filled travel destination for global audiences.
Home»TRAVEL NEWS UPDATES» US Tourism Growth: Shawano County Now Sets Sights On Major Gains In 2025 With Almost An Economic Impact Of USD One Twenty Million
Friday, July 18, 2025
The heart of Wisconsin beats clearly and strongly as St. Shawano County, has for decades been one of those off-the-beaten-path US tourism gems. It has attracted visitors with its scenic countryside and rich culture for decades and with its small-town charm. Tourism in Shawano County has continued to grow as an industry in recent years, showing a marked increase in visitor spending and tourism revenues.
US Tourism Growth: Shawano County Leads the Way
In 2024, Shawano County’s tourism industry experienced a steady climb, with room tax collections increasing by nearly 1%, reaching over $216,000. This growth is reflective of the county’s ongoing efforts to position itself as a destination for both local and international visitors. Total visitor spending in Shawano County hit $77.6 million in 2024, showing the county’s expanding footprint in the US travel market. These numbers highlight the role Shawano County plays in Wisconsin’s overall tourism ecosystem.
Economic Impact: Shawano County’s Contribution to US Tourism
The economic impact of tourism in Shawano County surged to an impressive $116 million in 2024, as reported by Michelle Eron, tourism director for the Shawano Country Chamber of Commerce. The growth trajectory of Shawano County is notable not only within Wisconsin but across the entire US tourism industry. Local tourism revenue is driven by key sectors, including lodging, food, retail, transportation, and entertainment.
Lodging remains the top revenue generator in Shawano County, a trend that mirrors broader patterns in US tourism. As more travelers look for unique and off-the-beaten-path destinations, Shawano County’s cozy bed-and-breakfasts, charming inns, and boutique hotels are becoming a popular choice. The rise in local tourism spending is also attributed to strong marketing campaigns that have enhanced Shawano County’s visibility, both regionally and nationally.
Leveraging Marketing and Social Media for Tourism Growth
One of the primary catalysts for Shawano County’s tourism success has been its robust marketing efforts. The Shawano Country Chamber of Commerce has diligently worked to distribute the county’s annual visitor guide to a broader audience, while also ramping up social media engagement. These efforts have resonated with travelers looking for a slower-paced, immersive experience, which contrasts with the fast-paced hustle of major metropolitan areas.
The barn quilts have garnered attention from visitors near and far, offering a colorful representation of Shawano’s agricultural roots and its connection to local craftsmanship. This initiative not only brings tourists into the area but also contributes to the growing trend of agritourism in the US, where travelers seek authentic, farm-based experiences.
Expanding Beyond the Local Market: Shawano County’s National Appeal
Shawano County’s tourism efforts have made significant strides in attracting national tourists. The county’s offerings appeal to travelers interested in exploring Wisconsin’s natural beauty, including its lakes, forests, and abundant wildlife. Hiking, fishing, and boating are key attractions for visitors, and Shawano County is increasingly becoming a go-to destination for outdoor enthusiasts in the US.
The county’s tourism initiatives have also benefited from national events like the NFL Draft, which is expected to provide a significant boost to local tourism in 2025. The exposure from such high-profile events opens up new opportunities for Shawano County, placing it on the map for a wider audience of travelers seeking off-the-beaten-path destinations with rich cultural experiences.
A Microcosm of US Travel Trends
Shawano County’s tourism growth aligns with broader trends in US travel. According to reports from the US Travel Association, travelers are increasingly seeking destinations that offer a combination of natural beauty, local culture, and authentic experiences. As the travel industry evolves, Shawano County’s tourism sector reflects these preferences, with visitors flocking to the area for its unique blend of outdoor adventure and small-town charm.
Moreover, Shawano County’s economic boost from tourism mirrors the growth seen in many rural and lesser-known destinations across the US. As urban centers face challenges like over-tourism, rural destinations like Shawano County are experiencing a renaissance, attracting visitors looking for quieter, more relaxed alternatives.
Shawano County’s Impact on Global Travel Trends
The steady growth of Shawano County’s tourism sector is also reflective of global travel trends. As travelers become more discerning in their choices, the appeal of rural and authentic experiences is gaining traction worldwide. The trend toward sustainable tourism, which emphasizes eco-friendly practices, community engagement, and cultural preservation, is something Shawano County is embracing.
The county’s barn quilt project, for example, showcases the intersection of art, culture, and sustainability. These local projects not only contribute to the economy but also help preserve the county’s heritage while offering visitors a deeper, more meaningful travel experience. As global travelers seek destinations that align with their values, Shawano County’s commitment to preserving its cultural roots and natural beauty positions it as a leader in sustainable tourism trends.
Looking Ahead: Shawano County’s Tourism Vision for 2025
Looking to 2025, Shawano County’s tourism outlook remains positive, with Eron expressing optimism about further growth. The exposure brought by the NFL Draft, combined with the ongoing success of local initiatives like the barn quilt project, is expected to propel Shawano County’s tourism to even greater heights. As the county continues to refine its marketing strategy and expand its offerings, it will be well-positioned to tap into both the US and global tourism markets.
Conclusion: Shawano County’s Role in the Future of US Tourism
Shawano County is showing that smaller destinations can have an outsized influence on the larger tourism picture. Thanks to its distinctive products, smart marketing, and environmental promise, Shawano County is making a name for itself in US tourism. While travel trends will always be changing, Shawano’s narrative provides a reminder that authenticity, local culture, and stunning natural beauty are the cornerstones of any remarkable travel experience. Without regard to whether it’s what its barn quilts do to charm, or the pounding pulse of a large national event having spread its influence, Shawano County is perched to continue to grow and be discovered all over the world.
Keybanc analyst Justin Patterson reiterated an Overweight rating for Meta PlatformsMETA and raised the price forecast from $655 to $800 on Wednesday, citing strong second-quarter ad trends, stable macro conditions, and momentum in AI.
Patterson increased his 2025 and 2026 revenue and earnings estimates for Meta, anticipating a better-than-expected performance driven by resilient ad spending, improving travel trends, and a weakening U.S. dollar.
He also highlighted strength in tariff-sensitive sectors like autos and retail, and noted that large tech firms are benefiting from a “reverse acqui-hire” trend, boosting talent acquisition.
Patterson’s updated target is based on projected Q2 revenue of $45.3 billion and Q3 guidance of $46.5 billion. Despite higher capex and opex from AI investments, he remains bullish, now forecasting 2027 revenue of $244 billion and EPS of $32.01.
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Price Action: META stock is trading lower by 0.22% to $701.46 at last check on Thursday.
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