Travel trends in 2025 are taking an unexpected turn, steering away from the usual hotspots and highlighting destinations that often go unnoticed. Or rather, they are not praised like others in the state. According to Tripadvisor’s recently released Travelers’ Choice Awards, West Palm Beach, Florida, has officially been named the top trending U.S. destination for 2025. This is a surprise to many who are more familiar with the buzz surrounding Miami and Orlando, which are among the most visited cities in the U.S.

While Florida’s major cities have long dominated vacation itineraries, West Palm Beach is redefining what it means to be a sought-after destination. With its walkable downtown, thriving arts scene, palm-lined waterfronts, and understated charm, this coastal gem is finally getting the attention it deserves. Its recent rise to the top of Tripadvisor’s trending list reflects a shift among travelers as they search for places that offer authentic experiences, cultural depth, and a break from the tourist hustle.

Given its newfound popularity, how does West Palm Beach compare to the state’s better-known destinations, and what can visitors see and do once they arrive here?

Florida City Is Tripadvisor’s Top Trending U.S. Destination

Aerial view of Downtown West Palm Beach, Florida

For decades, West Palm Beach has lingered in the shadows of Florida’s more bustling and famous destinations, quietly existing on the periphery of the state’s tourism map. Known for its palm-lined avenues, pastel architecture, and cultural flair, this coastal city has long offered a more curated Florida experience. Founded in 1894 by railroad magnate Henry Flagler as a community for workers servicing Palm Beach’s elite, West Palm Beach developed its own identity. This new identity was built on art, history, and an easygoing vibe that still defines it today.

Now, in a surprising twist, the city has surged into the national spotlight. TripAdvisor’s 2025 Travelers’ Choice Awards named West Palm Beach as the top trending U.S. destination, catapulting it past famed American favorites like Nashville, San Diego, and even Orlando. The award is data-driven, based on a year-over-year increase in traveler interest, booking activity, positive reviews, and search traffic.

About West Palm Beach

The surge in interest shows a growing desire to escape the chaos of over-tourism. Instead, they are gravitating toward places like West Palm Beach, where they can stroll waterfront promenades, browse galleries, dine alfresco without a reservation, and get a more profound sense of the place. The Tripadvisor recognition is likely to accelerate the city’s visibility. As word spreads, local businesses may flourish, new developments could emerge, and tourism infrastructure will expand. Still, there is hope that West Palm Beach will retain the calm elegance and cultural undercurrent that made it a trend in the first place.

Why West Palm Beach Stands Out

Florida, as one of the most visited states in the U.S., is no stranger to the spotlight, with cities like Miami, Tampa, and Orlando dominating travel headlines for decades. Each destination offers a unique draw. For instance, Miami boasts a sizzling nightlife and Art Deco flair, Orlando is synonymous with theme park magic, and Tampa blends urban streetscapes with Gulf Coast charm. However, for travelers craving a laid-back and culturally enriching escape, overlooked destinations like West Palm Beach provide a perfect alternative.

Unlike Miami’s non-stop party vibe or Orlando’s crowds of theme park-goers, West Palm Beach exudes an elegant but easygoing atmosphere. In this underrated city, the pace is gentler since there is no pressure to chase excitement at the next thrilling attraction. West Palm Beach also appeals to many with its walkability and accessibility, with the Palm Beach International Airport sitting minutes from the downtown area. Much of the downtown area is easy to explore on foot, with wide sidewalks, public art, and inviting green spaces.

Seaboard Train Station, West Palm Beach, Florida

This city’s cultural depth is another standout feature that lures discerning travelers. Local attractions like the Norton Museum of Art anchor the city’s creative scene with world-class exhibits and rotating shows. West Palm Beach also boasts street murals and public installations that breathe color and personality into the cityscape. On the other hand, independent boutiques offer curated shopping experiences, and the culinary scene is a fusion of international flair with local soul, with everything from fresh seafood eateries to chef-led bistros.

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Best Things To Do In West Palm Beach

From exploring vibrant streets filled with music and art to visiting peaceful gardens, there are a lot of things to do in West Palm Beach for an eclectic mix of experiences. Travelers can start their exploration at the historic Clematis Street, the beating heart of downtown West Palm Beach, alive with energy day and night. Here, visitors discover independent shops, lively bars, and open-air cafés lining the palm-shaded blocks, while street performers and musicians often bring the area to life after sunset. On Thursday nights, the popular Clematis by Night event transforms the street into a festive gathering with live music, food vendors, and a fun local crowd.

Another lively must-visit spot is Rosemary Square, which was once known as CityPlace. Rosemary Square has been transformed into a sleek, modern plaza that fuses shopping, dining, and public art. Visitors can stroll through open courtyards framed by contemporary architecture, sample beverages and pastries at local highly-rated cafés like Maman, or admire murals. The square also hosts live performances, fitness events, and pop-up experiences, making it a dynamic spot that evolves with the seasons.

Stores and streets of Rosemary Square, West Palm Beach, Florida

For art and architecture enthusiasts, the Norton Museum of Art houses a stunning collection of American, European, and Chinese art, along with modern and contemporary works. The museum’s sleek, light-filled design is a draw for architecture lovers, and its lush sculpture garden offers a serene outdoor extension of the indoor exhibits. The museum offers free admission on Fridays, and special events, such as Art After Dark, provide an enriching evening experience with live music and workshops.

Mounts Botanical Garden is West Palm Beach’s oldest and largest public garden, a lush haven and tranquil retreat just minutes from the city center. The grounds span over 16 acres and feature more than 25 themed gardens, including a tropical forest, herb garden, and butterfly-friendly zones. While here, visitors enjoy walking along serene paths and exploring rare plants from across the globe.

Population

21.22 Million ( 2020)

Founded Date

March 3, 1845

West Palm Beach’s rise to the top of Tripadvisor’s 2025 trending list reflects how travelers are moving away from overcrowded attractions and toward destinations with soul, substance, and serenity. With its culture, coastline, and a calm atmosphere, the city promises a refreshing experience that avoids the chaos of Florida’s more famous tourist traps.