Celebrate the freedom to shop your way with Amazon.in’s much-awaited Great Freedom Festival, live from 12 noon today. July 31st, 2025. Whether you are looking to upgrade your tech, jazz up your home or refresh your wardrobe, the Great Freedom Festival sale has you covered. Check out exciting new launches, and great deals across smartphones, electronics, fashion, beauty, grocery, home essentials, and more from India’s most loved brands such as Levi’s, USPA, Giva, Apple, HP, Dell and Lenovo. You can also find a variety of products from local artisans, emerging startups, and women-led businesses.

Customers can avail 10% instant discount using SBI Bank Credit Cards and EMI. Prime members can use their Amazon Pay ICICI Credit Card to get unlimited 5% cashback and welcome rewards worth ₹2,500.

Want some help with your shopping? You can use Rufus, Amazon’s AI-powered shopping assistant, to find products, get shopping recommendations and lots more.

Here are some top deals during the Great Freedom Festival:

Smartphones and accessories

• 5G smartphones starting at just ₹7,999* with up to 18 months No Cost EMI* and exchange benefits up to ₹60,000*
• Up to 80% off* on mobile accessories, headphones starting from ₹149*, charging accessories starting from ₹149*, cases and screen protectors at ₹99*
• Samsung Galaxy S24 Ultra 5G from ₹79,999, Samsung Galaxy M36 5G from ₹15,999*
• Apple iPhone 15 starting at ₹57,249* (with bank offer)
• OnePlus 13R from ₹36,999*, OnePlus Nord CE5 at ₹22,999*
• iQOO Neo 10R 5G from ₹22,999*, iQOO Z10R 5G from ₹17,499*
• realme NARZO 80 Lite 5G from ₹10,499*
• Xiaomi Redmi 13 Prime 5G from ₹11,249*
• OPPO Reno14 5G from ₹34,200*, HONOR X9c 5G at ₹19,999*
• LAVA Blaze Dragon 5G from ₹8,499*
• Complete your shopping with accessories like the Xiaomi Power Bank 4i (20,000mAh) starting at ₹1,899

Latest in electronics and accessories at great prices

• Up to 45% off from HP, Dell, Asus, and Lenovo, with gaming laptops starting at ₹49,990
• Up to 60% off from Sony, JBL, Zebronics, boAt, and Bose
• Up to 60% off from Samsung, Apple, Xiaomi, Lenovo, and OnePlus
• Up to 70% off from boAt, Sony, JBL, and Boult
• Up to 70% off from Sony, Fujifilm, GoPro, Canon, Digitek, and CP Plus
• Up to 70% off on Monitors, desktops, components, storage & printers
• Up to 80% off from Noise, boAt, Samsung, Amazfit, Apple, and Garmin
• Up to 75% off from Logitech, Razer, Zebronics, HP, and Lenovo
• Grab featured deals on Lenovo IdeaPad Slim 3 at ₹65,990*, ASUS TUF Gaming F16 at ₹1,44,990*, HP Victus 15 at ₹76,490*, and Apple iPad Air 11 at ₹58,490*
• More featured deals include Samsung Galaxy Tab S9 FE at ₹34,999*, boAt Nirvana Ivy Pro at ₹4,999*, Sony WH-CH720N at ₹7,990*, GoPro HERO13 at ₹42,490*, and Canon EOS R8 at ₹1,13,088*

Upgrade your television

Blockbuster deals on more than 600 televisions from top brands like Samsung, Sony, LG, Mi, TCL, Vu, and Acer, available with fast delivery and free installation.

• Get big with up to 65% off on best-selling televisions, with exchange benefits up to ₹7,000 and coupon offers up to ₹5,000 and limited-time deals at 8p.m.
• Discover the latest 4K televisions starting from ₹12,999* and OLED televisions with a minimum 35% off from top brands –
• Samsung HD Smart LED TV at ₹13,990*, LG LR570 Series Smart webOS LED TV at ₹14,490*, Upgrade your home entertainment with QLED televisions starting at just ₹388/month*, TCL 4K UHD Smart QD-Mini LED Google TV at ₹51,990*
• Televisions for every budget starting at ₹6,999, with access to the newest launches from AcerPure, JVC, and VW
• Exchange your old television for a new one with seamless installation and value offers worth up to ₹7,000

Hot deals on home appliances

• Washing machines: Up to 60% off from LG, Samsung, Bosch, and IFB
• Air conditioners: Up to 60% off from Carrier, Daikin, Panasonic, and LG
• Microwaves: Up to 60% off from Samsung, LG, and Haier
• Refrigerators: Up to 55% off from Samsung, Haier, LG, and Godrej
• Dishwashers: Great deals from Bosch, IFB, and Faber
• Chimneys: Up to 65% off from Faber, Elica, Glen, and Crompton

Elevate your style this season with top fashion and beauty finds

• Classic denims and polos from Levi’s, USPA, ONLY, and more at minimum 55% off and an extra 5% off with coupons
• Sporty kicks at minimum 50% off from brands like Puma, Skechers, and more
• New Balance Nitrel sneakers at ₹3,649*
• Check-in luggage from Uppercase at ₹4,499*
• Premium watches from Boss, Tommy Hilfiger, and more at minimum 40% off and up to 10% extra off
• Rakhi gifts at minimum 20% off from Swarovski, Rubans, Mia by Tanishq, GIVA, and more
• GIVA’s silver heart lock bracelets priced ₹3,799*
• Up to 70% off on top makeup brands like Lakmé, Maybelline, Swiss Beauty, Sugar Cosmetics, and more
• Complete your look with iconic unisex fragrances like Calvin Klein’s CK One Eau de Toilette (100ml) at ₹4,760
• Enjoy up to 60% off on trending premium skincare and haircare brands like CeraVe, TIRTIR, L’Oréal Professional, O3+, and more

Unbeatable offers on books, toys and gaming gear

• Avail up to 80% off on toys and games from top brands like LEGO, Hasbro, Mattel, Skillmatics, Funskool, and Storio
• Get up to 70% off on video games including Sony PlayStation5 Gaming Console at ₹54,989*
• Stay groomed and ready with up to 60% off on personal care appliances, including trimmers, dryers, massagers, and oral care appliances like Philips India’s No.1 Men’s Trimmer at ₹1,749* and Caresmith Revive Scalp Massager at ₹1,139*

From cart to kitchen in no time

• Get flat ₹400 cashback on your Amazon Fresh order and ₹50 cashback on Fruits and Vegetables
• Stock up on cooking essentials with up to 45% off on top brands like Aashirvaad, Tata Sampann, Daawat, Vedaka, and Fortune
• Up to 40% on household cleaning essentials from brands like Vim, Harpic, Surf Excel, Presto, and Lizol and baby care essentials from Pampers, Huggies, Mamy Poko, Himalaya, LuvLap, and Nestlé
• Enjoy up to 50% off on snacks and biscuits from Parle, Oreo, Sunfeast, McCain and D’lecta, and Britannia
• Beauty and grooming must-haves from Maybelline, Lakmé, L’Oréal, Nivea, and Garnier

Simplify your routine with a single stop for everyday essentials

• The GiggleBox Premium Gift brings together baby care essentials from Pampers, Himalaya, and Tedibar, all at an introductory price of just ₹499 (MRP ₹1499).
• Up to 60% off on grocery essentials from Aashirvaad, Tata Tea, Borges, Maggi, and Saffola, dry fruits, chocolate and more
• Diapers, wipes, skincare and strollers from Pampers, Himalaya, LuvLap, MamyPoko, and Sebamed
• Supplements and wellness products from Dabur, Kapiva, ON, MuscleBlaze, and Wellbeing Nutrition
• Pet foods and grooming from Pedigree, Whiskas, Drools, Purepet, and Sheba
• Up to 60% off on Rakhi Giftpacks from Cadbury, Lindt, and Ferrero and premium gift boxes
• Power up your cleaning routine with up to 40% off on trusted brands including Vim, Harpic, Surf Excel, Presto, and Ariel

Refresh your living with the best in home, kitchen, and beyond

• Upgrade your kitchen with up to 60% off on top appliances and cookware from V-Guard, Aquaguard and Borosil
• Redecorate effortlessly with 50 to 80% off on home décor and essentials with top picks from eCraftIndia, Philips and myTRIDENT
• Stay equipped with up to 70% off on home improvement essentials from Scotch-Brite, Plantex and Bosch
• Garden tools, solar products, and outdoor must-haves from Ugaoo, Crompton, WAAREE and TrustBasket like the WAAREE 580-585W TOPCon Bifacial Solar Panel at ₹24,999*
• Top deals on auto accessories, dashcams and helmets from leading brands like Qubo, Castrol, Vega
• Shop trusted 2W bikes and scooters from brands like Hero MotoCorp, Bajaj and KTM with featured deals on Hero XTREME 125R Bike (ABS) at ₹1,00,100* and Qubo Car Dashcam Pro 3K at ₹12,990*
• Up to 70% off on bestselling sports, fitness and outdoor products from top brands like Lifelong, Leader and Yonex.

Power your business with smart deals

• Get up to 85% off on multi-unit purchases across multiple categories
• Enjoy up to 80% off on industrial supplies from Bosch, Stanley, and Black+Decker on multi-unit purchases
• Up to 85% off on ergonomic office chairs from trusted brands like Green Soul, Cellbell, Featherlite, and The Sleep Company on multi-unit purchases
• Featured deals include JBL Partybox 110, Wireless Bluetooth Party Speaker at ₹24,999*, GM 3060 Extension Board 10Amp at ₹992*, Atom 10Kg Kitchen Weight Machine at ₹205 and Castrol Activ CRUISE 20W-50 4T Engine Oil at ₹449*

Discover exciting deals from local businesses

• Discover up to 70% off on unique products from small businesses, including stylish women’s clothing from emerging local labels like the London Hills oversized cotton T-shirt at ₹307* and the MOKOSH embroidered kurta set at ₹899*
• Enjoy up to 60% off on bags and accessories, charming home décor pieces and beauty essentials such as the PUREZENTO ceramic donut vase at ₹644*, the Wild Organic blue clay powder at ₹296*, and the Clayco. Rice & Ceramide moisturizer at ₹949*
• Explore home upgrades like the floating shelves at ₹1099*, wooden kitchen organizer at ₹1599* from Crysellewoods, and the Artiva ceramic wash basin at ₹1749*
• Don’t miss quirky finds like the Tung Tung Tung Sahur action figure at ₹284*

Fresh picks from Amazon Launchpad

• Upgrade your routine for less with up to 70% off on personal care devices including MENHOOD Men’s WaterProof Cordless Grooming Trimmer at ₹3,499*
• Enjoy up to 60% off on grocery, kitchen and dining essentials with exciting deals like YELONA Japanese Ramen Porcelain Dinner Set at ₹999* and INDIGENOUS HONEY Raw Organic Honey 500g at ₹499*
• Grab 40% on everyday health, household, and personal care essentials
• Discover beauty picks from trending indie brands at 50% off like Hibiscus Monkey Ingrown Hair Treatment at ₹ 654* and Trichup Keratin Hair Mask at ₹527*
• Phool Bandhan Rakhi Giftbox for Brother at ₹365*

Shop your favourites from local shops

• Upgrade your space with top furniture picks from FURNY, WoodenStreet, MM Furniture, and Casaliving—great styles at unbeatable value including the Wooden Street Harper Queen Bed at ₹11,799*
• Jaquar Hand Shower at ₹1410*
• HARLEY-DAVIDSON X440 S Motorcycle 440cc at ₹2,79,500*
• Indulge in gourmet grocery delights from Floryo, Ditch The Guilt, and EG2i

Unbeatable picks across fashion, tech, home and more from Amazon Bazaar

• Dress your little ones in style with up to 75% off and Kid’s frocks starting at just ₹251
• Give your home a makeover with crystal lamps from just ₹164, stylish curtains starting at ₹199 and storage bags from only ₹145
• Get into the festive feels with fashion accessories starting from ₹69, polo T-shirts from ₹249 and tri-color sarees from just ₹299
• Explore kitchen and home picks starting at ₹99 including juicers, oil dispensers, kitchen organizers, measuring tools and wall decor

Celebrate India’s rich craftsmanship with Amazon Karigar

• Discover handwoven décor including the Chakra Tree wall piece by HindCraft at ₹549*, the Ganesha Om Chakra décor by My Dream Carts at ₹299*, and the Mango Wood Roti Box by Aurum Crafts at ₹1492*
• Shop elegant apparel from Thevasa, like V-neck half-sleeve blouses crafted using traditional techniques, starting at ₹ 798*
• Explore clean beauty essentials from Pokonut and more
• Browse handcrafted furniture from Al Hama Enterprises, Outliving, and Wudniture, rooted in timeless design
• Pick up forest-sourced groceries from Bonphool and kitchenware from Kuber Creation, including Bonphool’s Raw Mangrove Honey at ₹549*

Support women-led small businesses with Amazon Saheli

• Explore eco-friendly beauty picks like handmade bathing soaps from Earthy Sapo at ₹250* and sustainable essentials from Bare Necessity
• Discover charming home accents from Satapurush and wooden serving trays from ETHOWEDEN® by CARTADEN® at ₹799*
• Stock up on regional snacks and pantry staples from Healthy Grabz at ₹325* and authentic essentials from Aazol

Make everyday smarter with Alexa-enabled smart devices

• Get the all-new Echo Show 5 (3rd Gen) with Alexa at a discounted price of ₹10,999
• Flat 44% off on Echo Pop Combo for Kids (includes Alexa Activity Kit and Shark Sleeve). Get it for ₹4,499.
• Flat 37% off on Alexa Smart Home combo – Echo Pop + Wipro Simple Setup 9W LED Smart Bulb. Get it for ₹4,497.
• Flat 40% off on Echo 4th Gen. Get it for ₹5,999
• Flat 29% off on Echo Show 8 (2nd Generation). Get it for ₹9,999
• Flat 45% off – Save big on our best-selling Fire TV Stick HD. Get it for ₹2,999
• Flat 35% off on Fire TV Stick Lite with Alexa Voice Remote Lite. Get it for ₹2,599

Amazon Pay

This Great Freedom Festival, Amazon Pay brings you exciting offers including Rewards Gold where you can complete 25 payments on Amazon Pay in 3 months and enjoy assured 5% (Prime Members) and 3% (Non-Prime Members) cashback across more than 15 popular brands and categories, including everyday essentials, fashion & more*.

Prime customers get unlimited 5% cashback while Non-Prime Members get 3% cashback and welcome rewards worth ₹2500 and ₹2000 respectively with the Amazon Pay ICICI Bank Credit Card, while select eligible customers can access instant credit up to ₹60,000 and welcome rewards up to ₹600 through Amazon Pay Later. Existing customers can also get ₹ 100 cashback on shopping worth ₹500 or more. Additionally, get flat 5% (up to ₹50) back on shopping worth ₹ 1000 or more with Amazon Pay Balance, and enjoy travel offers including minimum 11% off on flights using Amazon Pay ICICI Bank Credit Card, up to 50% off on hotels, resorts, and homestays, and win up to ₹100* on your first bus booking.

Speed coupled with selection

Prime members get free, unlimited Same-Day delivery on a unique selection of more than 10 lakh items and Next-Day delivery on more than 40 lakh items on Amazon.in. Additionally, with Sub-Same Day delivery, Prime members also have a selection of more than 20 thousand bestselling items on Amazon India available to be delivered in just 4 hours.

Beyond delivery, Prime offers access to exclusive deals, early access to shopping events, unlimited streaming on Prime Video, ad-free music with Amazon Music, over 3,000 rotating eBooks and comics via Prime Reading, and monthly in-game rewards through Prime Gaming. Members also earn unlimited 5% cashback on Amazon.in purchases using the Amazon Pay ICICI Bank credit card. Anyone can join Prime in India, for an annual Prime membership at ₹1,499 with full shopping and entertainment Prime benefits; Prime Lite at ₹799 with full shopping benefits and limited Prime Video access; or Prime Shopping edition at ₹299, tailored for customers seeking only shipping and shopping benefits without digital entertainment access.