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Air India Suspends Washington DC Service

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In an upgrade to its existing AI agent Myra, MakeMyTrip has launched a Gen AI-enabled trip planning assistant. The tool will provide conversational assistance to travelers across each stage of travel planning including destination discovery, shopping, in-trip, and post-sales stages, the company said in a statement. 

Travelers will be able to use the new Gen AI trip planning assistant through voice and text. MakeMyTrip has currently launched the beta version of this tool in English and Hindi and is planning to expand it to multiple Indian languages. “This will ensure that users across India who have previously been unable to book due to discomfort with the English language, will now be able to do so,” the company said in a statement. 

In an earnings call last month, MakeMyTrip Group CEO Rajesh Magow said that the company is betting on AI to stand out. “We’ve seen a lot of promise coming out of Gen AI, and we’ve been investing significantly behind that, and we will continue to keep investing,” Magow said. “We see it more as sort of leading the innovation through Gen AI, rather than overtly getting paranoid about potential disruption.”

The Rise of AI: Multiple travel companies are using Generative AI and agentic AI to assist travelers in the booking process.

Skift recently spoke to five online travel agencies in India to understand how they are using AI.

According to MakeMyTrip, the differentiator for its upgraded planning assistant is that it goes beyond giving suggestions to customers. “Multiple AI platforms globally stop at suggestions, Myra is taking a course that hasn’t been attempted before by bridging the gap between inspiration and actual booking, letting users move from query to confirmed booking in one conversatio



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Travel Market Insights

Leisure Travel Market to Surpass USD 1,723.46 Billion by 2033, Boosted by Experience-Driven Tourism and Increased Disposable Incomes

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August 12, 2025

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Market Overview:

According to IMARC Group’s latest research publication, “Leisure Travel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033” The global leisure travel market size was valued at USD 931.16 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,723.46 Billion by 2033, exhibiting a CAGR of 6.73% from 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How AI is Reshaping the Future of Leisure Travel Market

  • AI-powered booking systems are creating hyper-personalized itineraries and recommendations based on a traveler’s preferences and history.
  • AI is streamlining airport security with biometric and digital identity tools, allowing travelers to move through checkpoints faster and with less hassle.
  • AI-driven chatbots and virtual assistants are providing instant customer support, which helps to answer questions and resolve issues 24/7.
  • AI is being used for dynamic pricing, which helps travel companies optimize revenue while offering customers more personalized and competitive fares.
  • AI analyzes real-time data to provide travelers with live updates on flight delays or weather changes, which helps make journeys smoother and less stressful.

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Key Trends in the Leisure Travel Market

  • Sustainable and eco-friendly travel: There’s a growing consumer demand for travel options that have a minimal environmental impact. Travelers are seeking out eco-resorts and activities that benefit local communities. A recent report notes a growing preference for sustainable travel options that align with personal values.
  • Demand for authentic local experiences: Travelers are moving away from traditional sightseeing and seeking meaningful, immersive experiences. Companies like Airbnb are tapping into this trend with their “Experiences” feature, which connects travelers with locals for unique activities, with some sites offering over 110,000 such tours.
  • The rise of “bleisure” travel: The line between work and leisure is blurring, with many professionals extending business trips for a few days of vacation. This trend is a major focus for hotels and airlines, as it boosts bookings for a longer duration and provides a new source of revenue.
  • Technological integration and hyper-personalization: The market is seeing a rapid adoption of new technology. Mobile-first booking, super-apps, and AI-driven recommendations are now the norm. A survey found that 80% of travelers believe it is essential to book trips fully online for a seamless experience.
  • Increased popularity of multi-generational travel: Families are taking trips together, creating a new niche for providers. This trend is driven by changing family dynamics and a desire to create lasting memories. This group often seeks out destinations and accommodations that cater to a wide range of ages.

Growth Factors in the Leisure Travel Market

  • Resilient consumer spending: Despite economic uncertainty, consumers are prioritizing travel, with 53% planning leisure vacations in 2025, an increase from the previous year. This resilience is fueled by a desire for new experiences and a willingness to spend on travel.
  • Advancements in technology and online booking: The ease of booking trips online is a huge catalyst. The convenience of digital platforms and the availability of real-time information, reviews, and comparisons are encouraging more people to plan and book their own vacations.
  • Globalization and increasing connectivity: The world is more connected than ever before. This, combined with a growing number of flight routes and a rise in budget airlines, is making international travel more accessible and affordable for a wider segment of the population.
  • Flexible work arrangements: The rise of remote and hybrid work models is a major driver. People have more flexibility in their schedules, allowing them to travel more frequently and for longer periods. This is also fueling the “bleisure” trend.
  • Marketing and social media influence: Social media platforms and travel influencers play a huge role in inspiring travel. The visually driven nature of platforms like Instagram and TikTok is creating a constant stream of travel ideas, which encourages consumers to book trips and explore new destinations.

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Leading Companies Operating in the Global Leisure Travel Industry:

  • American Express Company
  • Cox & Kings Ltd.
  • Direct Travel Inc.
  • Flight Centre Travel Group Limited
  • Hays Travel Limited
  • JTB Americas Ltd. (JTB Corporation)
  • MakeMyTrip Pvt. Ltd.
  • Tripadvisor Inc.
  • Trivago N.V.
  • TUI Group
  • World Travel Inc.

Leisure Travel Market Report Segmentation:

By Traveler Type:

Group exhibits a clear dominance in the market as it often benefits from cost savings on bulk bookings and shared expenses, making group travel a popular choice for families, friends, and organized tours.

By Age Group:

  • Baby Boomers
  • Generation X
  • Millennial
  • Generation Z

Based on the age group, the market has been divided into baby boomers, generation X, millennial, and generation Z.

By Expenditure Type:

  • Lodging
  • Transportation
  • Food and Beverage
  • Events and Entertainment
  • Others

Lodging represents the largest segment due to the need for safe, comfortable, and convenient accommodations.

By Sales Channel:

  • Conventional Channel
  • Online Channel

Online channel holds the biggest market share as it provides convenience, accessibility, and a wide range of options for travelers.

Regional Insights:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Asia Pacific dominates the market owing to the increase in traveling activities to explore unknown destinations.

Recent News and Developments in Leisure Travel Market

  • February 2025: A key innovation is the rise of autonomous agents, or “custobots,” that can not only plan itineraries but also book and pay for services autonomously. This technology, which a recent report highlights as a top trend, streamlines the booking process and offers travelers a truly seamless experience.
  • January 2025: The market is seeing a major shift toward personalization with the convergence of GenAI and digital identity. This development allows for a traveler’s preferences to be securely stored and automatically applied to bookings, with a survey noting that 58% of respondents are likely to use such AI for future travel planning.
  • June 2025: The market is witnessing a significant shift toward solo travel, a trend that is being embraced by younger generations. A survey found that 69% of travelers are planning a solo trip in 2025, driven by a desire for self-care and the freedom to craft a personalized itinerary.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States:+1–201971–6302



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Hilton’s Viral Reel with Bollywood Star Hits 1.9 Billion Views: Here’s the Strategy

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3 hours ago

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August 12, 2025

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In June, Hilton released a short video featuring Indian actress Deepika Padukone. It has now reportedly become the most-watched Instagram reel in history, with 1.9 billion views. Across all platforms, the video has garnered more than 5 billion views, Gretchen Moore, vice president of marketing and loyalty, Asia Pacific, Hilton, told Skift.

Skift has reached out to Instagram to confirm whether this is officially the most-watched reel in its history.

The reel is part of Hilton’s “It Matters Where You Stay” campaign, timed with the hotel group’s plans to open new properties in Bengaluru, Surat, Jabalpur, Hyderabad and Mumbai this year. Those openings are part of a decade-long push to grow Hilton’s footprint in India tenfold.

“Deepika Padukone embodies modern India and the new generation of emerging Indian travelers who are shaping and defining success and travel preferences on their terms,” Moore said.

Hilton signed Padukone as global brand ambassador in 2024 to strengthen its connection



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U.S. Hotels Face Zero Growth as Luxury-Budget Gap Widens

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14 hours ago

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August 11, 2025

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The second quarter painted a tale of two hotel industries, with luxury properties commanding premium rates from affluent travelers even as budget and midscale hotels grappled with declining demand and razor-thin margins.

U.S. hotel revenue per available room growth (RevPAR) flatlined, with a -0.1% forecast for this year, according to CoStar. Yet the industry’s performance diverged sharply along economic lines, with luxury hotels posting solid 3% to 7% RevPAR gains while economy properties declined 1% to 3% across the major hotel groups.

Here’s what we learned from second-quarter earnings for the seven largest publicly held hotel companies.

Geographic and segment diversification was crucial, with hotel groups with a broad international presence and a range of hotel types showing better RevPAR performance in general.

Development momentum remains exceptionally strong despite RevPAR headwinds.

Loyalty programs continued to emerge as major value drivers.

Softening Growth

Most U.S.-focused companies reported flat to slightly negative RevPAR, while companies with international exposure showed stronger performance. Roughly half of the 7 largest publicly traded hotel companies lowered their RevPAR and EBITDA guidance for the full year.

CoStar’s STR delivered the industry’s bitter medicine last week about how the U.S. hotel sector overall in the past three months averaged zero growth. In the first half, U.S. hotel revenue per available room (RevPAR) grew just 0.8%.

CoStar, which tracks performance at over 85,000 participating properties, revised its forecast for the year to -0.1% RevPAR



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