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Agoda advises Asian hoteliers that European travellers seek wellness and walkability options

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Digital travel platform Agoda’s latest Europe to Asia Summer Travel Trends report shows an increase in European traveller interest for Asian destinations. 

Thailand, Indonesia, Japan, Malaysia, and Vietnam top the list of most searched destinations for summer 2025, with interest driven by travelers from the United Kingdom, France, Germany, Spain, and the Netherlands. 

It should also be noted that search interest is also rising among travelers from Greece, Turkey, and Poland.

This growth in interest aligns with a broader shift in European traveler preferences, who are increasingly seeking authentic, immersive experiences in striking locations from exploring vibrant neighborhoods, enjoying wellness retreats and sampling local cuisine to discovering cultural landmarks on foot. 

According to Agoda senior vice-president of supply Andrew Smith: “As European travel patterns evolve, the real opportunity for hotels lies in anticipating not just where guests want to go, but how they want to experience those destinations. By leveraging data-driven insights, hoteliers can move beyond traditional offerings to curate experiences that reflect the growing demand for wellness, walkability, and local authenticity. This approach positions them to capture interest from European travelers and build stronger, more resilient guest relationships for the long term.”

Walkability and wellness are key factors

Agoda’s guide to Asia’s top cities to explore on foot highlights walkable hidden gems that make many of these trending destinations celebrated for their ease of accessibility. 

Hotels in walkable cities like Chiang Khan (Thailand), Melaka (Malaysia), Hanoi and Ho Chi Minh City (Vietnam) can stand out further by emphasising their proximity to city centers, historic neighborhoods, and local attractions. 

For Asian hoteliers, the growing appeal of walkable cities presents a timely opportunity to tailor offerings and capture the attention of Europe’s next wave of Asia-bound guests.

Indeed, properties can highlight walkability by offering curated street tour maps and guided walking tours to enhance guest experience. 

Likewise, accommodation providers can make it easier for guests to access local cuisine, hidden cafés, and cultural landmarks at every turn.

At the same time, Mordor Intelligence pointed out that wellness tourism continues to expand across Asia, as the market is projected to reach US$156 billion by the end of this year. 

Today’s travellers are increasingly seeking destinations that not only offer convenience and cultural immersion, but also opportunities to recharge and focus on their wellbeing. 

In which case, hoteliers can attract discerning guests by offering spa packages, yoga classes, or digital detox retreats, and by bundling wellness experiences with room rates. 

One key example for wellness destinations is Chiang Khan in Thailand which has a car-free walking street, peaceful sunrise views over the Mekong, and opportunities for mindful experiences. 

These thoughtful touches not only appeal to wellness-seeking travelers but also enhance the overall guest experience.





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Australia Takes Bold Steps to Attract Global Tourists with One Hundred Thirty Million Dollars Marketing Campaign, Showcasing Wildlife, Wellness, and Cuisine: New Developments You Should Know

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August 8, 2025 |

By: TTW News Desk

Australia is taking bold steps to attract global tourists with its one hundred thirty million dollars marketing campaign, aiming to highlight the nation’s unique wildlife, wellness offerings, and renowned cuisine. This substantial investment is specifically designed to draw attention from key international markets, including the US, UK, China, Japan, and India, in an effort to increase global visitation. The campaign seeks to showcase Australia’s iconic landmarks and vibrant culture, offering tailored experiences to meet the interests of travelers from these diverse regions. With international tourism recovering, this move is strategically aimed at securing Australia’s position as a top travel destination, driving economic growth and positioning the country for a record number of visitors in the coming years.

The new advertising push will feature a series of TV and online video spots, once again starring Ruby the Roo, a cherished Australian mascot. Joining Ruby in the new campaign are popular personalities from key international markets, including the US, UK, China, India, and Japan. These stars will highlight Australia’s unique offerings, including its natural wildlife, cuisine, wellness opportunities, and vibrant culture, making the campaign relatable and tailored to the interests of each market.

The updated campaign is a continuation of the Come and Say G’day initiative, which launched in October 2022. The first phase of the campaign proved highly successful in raising global awareness of Australia as a travel destination. By focusing on the warmth and welcoming nature of the country, the initial ads encouraged many travellers to seriously consider booking a trip to Australia. The second phase seeks to build on this success, increasing interest and ultimately boosting international visits to the country.

Australia’s tourism industry has been bouncing back since the restart of global travel. The number of international visitors has been on the rise, with expectations that Australia will welcome a record 10 million visitors by 2026. Furthermore, projections indicate that international arrivals could increase to 11.8 million by 2029, underlining the growing demand for travel to the country.

The $130 million campaign is part of a broader two-year strategy, bringing the total investment in the Come and Say G’day initiative to $255 million since its launch. The Australian Government’s investment in tourism marketing is expected to yield significant returns. For every dollar spent, an estimated $14 is generated in economic activity. The benefits extend beyond direct revenue, as tourism supports over 700,000 jobs and 360,000 businesses across Australia. This makes the tourism sector a critical component of the nation’s economy.

The first phase of the Come and Say G’day campaign, which featured Ruby the Roo, was a hit globally. The campaign’s friendly and inviting tone resonated deeply with audiences, leading many to choose Australia as their next holiday destination. The second phase is set to continue this momentum, introducing international celebrities from key markets such as the US, UK, China, India, and Japan. These stars will each share their personal connections to Australia, creating a sense of familiarity and relevance for each target audience.

Tourism Australia is shifting its approach by featuring well-known figures from five distinct countries, each bringing their own perspective on the Australian experience. This is in contrast to traditional tourism campaigns, which often use one celebrity across all markets. In the new ads, personalities from various regions will highlight Australia’s diverse attractions, ranging from its iconic wildlife and stunning landscapes to its culinary delights and wellness offerings.

The US will see a prominent wildlife conservationist, the UK will feature a renowned chef, and India’s wellness advocate will promote Australia’s healthy lifestyle offerings. Other personalities from Japan and China will offer unique insights into what makes Australia such an attractive destination for their respective audiences. These international stars, paired with local talent, will tailor the message for their specific markets, ensuring that the campaign resonates with a global audience.

Tourism Australia is confident that this targeted approach will help Australia maintain its strong position in a highly competitive international tourism landscape. With so many destinations vying for the attention of global travellers, it’s crucial that Australia remains visible and appealing. The updated Come and Say G’day campaign will continue to ensure that Australia stays at the forefront of people’s minds when they think about their next holiday.

In addition to the media campaign, Tourism Australia continues to support the tourism sector through a variety of programs designed to help businesses expand their international reach. These efforts aim to position Australia as a top-tier destination for travellers worldwide, ensuring that the tourism industry remains a key driver of economic growth for years to come.



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Portugal’s Kimpton Atlantico Algarve Is the Ultimate Destination for Wellness, Luxury, and Mediterranean Charm : You Need to Know

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August 8, 2025 |

By: TTW News Desk

The single most awaited property for wellness, luxury & Mediterranean warmth to open at Portugal is from Kimpton Atlantico Algarve, will be the destination that provides a heavenly experience fusing scintillating wellness facilities, sumptuous accommodation overlooking southern Portugal’s dream coastline. Featuring a spacious spa, impressive fitness facilities and sophisticated design reflecting the Algarve’s scenic beauty, the resort offers an oasis of restorative calm. Making dreams a reality, guests will enjoy a rich menu of exquisite Mediterranean flavors and aromas mixed with lots of culture and relaxation in an environment that harmoniously combines luxury with authenticity. The resort’s holistic wellness approach, combined with its stunning situation on the beachfront, make it an excellent option for those looking to combine relaxation with luxury in one of Europe’s most beautiful corners.

IHG Hotels & Resorts has launched its inaugural Kimpton-branded resort and spa in Portugal, the Kimpton Atlantico Algarve. This exciting new property represents the brand’s foray into the luxury lifestyle space in one of Portugal’s most scenic locations, near the tranquil shores of São Rafael Beach, close to Albufeira. With 149 luxurious rooms, the resort combines Mediterranean charm with Kimpton’s signature relaxed elegance, setting the stage for an exceptional getaway experience.

A Wellness-Centered Experience

At the core of Kimpton Atlantico Algarve is its expansive 1,800-square-meter Wellness Hub, a serene sanctuary designed for rejuvenation and relaxation. The spa includes six dedicated treatment rooms, including a couples’ suite, alongside a hydrotherapy circuit with a flotation tank, vitality pool, sauna, Turkish bath, hot tub, and experience showers. Additionally, the resort features a heated indoor pool, offering a serene setting for guests to relax and rejuvenate.

The spa menu features a variety of premium treatments, including the indulgent 24k Gold Age-Defying Facial. This collagen-boosting facial uses gold and mogra to oxygenate the skin, reduce wrinkles, and enhance overall skin health. In addition to the spa’s services, the resort boasts a state-of-the-art fitness center offering the latest equipment and virtual spin classes. For post-treatment relaxation, guests can enjoy the dedicated recovery lounge, offering an oasis of calm.

Guests aged 16 and above are offered complimentary access to the spa for up to three hours during their stay, ensuring a comprehensive wellness experience.

Design Inspired by Algarve’s Natural Beauty

The resort’s design pays homage to the region’s stunning natural beauty, incorporating elements like stone, wood, and handcrafted ceramics into its interiors. The Mediterranean-inspired aesthetic captures the serene, laid-back rhythm of coastal life, creating a peaceful and inviting environment that resonates throughout the entire property. Neutral tones, airy linens, and smooth stone textures combine to create spaces that feel inviting, warm, and harmonious with the Algarve’s natural surroundings.

Every aspect of the resort’s design aims to connect guests with the serene beauty of the coastline, making it an ideal environment for rest, relaxation, and rejuvenation.

Culinary Delights with Regional Flavors

Kimpton Atlantico Algarve elevates the culinary experience with a variety of dining options that celebrate Portugal’s rich gastronomic traditions. The resort features four unique restaurants, each with its own distinct style and menu offering a blend of local and Mediterranean flavors:

  • Terra – This cozy café serves freshly baked pastries made from local ingredients like almonds, oranges, and Madeira honey. It’s the perfect place to enjoy a light breakfast or afternoon snack.
  • Sombra – Set within lush gardens, this restaurant specializes in fresh, locally sourced seafood, offering guests an authentic taste of the Algarve’s coastal cuisine.
  • Marés – Situated on the beach, Marés serves Mediterranean-inspired dishes, including the region’s famous Piri Piri chicken and roasted vegetables, ideal for a relaxed dining experience with ocean views.
  • Zénite – A chic rooftop bar offering panoramic views of the Atlantic Ocean. Guests can enjoy craft cocktails and local wines while taking in breathtaking sunsets.

Each dining venue is designed to immerse guests in the flavors of the region while offering a refined yet casual atmosphere that complements the resort’s relaxed elegance.

A New Benchmark in Luxury Travel

Kimpton Atlântico Algarve is redefining what luxury means in today’s travel landscape. With its focus on wellness, authenticity, and immersive experiences, the resort offers a level of luxury that is deeply rooted in the surrounding natural environment. Guests are invited to indulge in a holistic experience where comfort, rejuvenation, and gourmet dining come together to create lasting memories.

Portugal’s Kimpton Atlantico Algarve is the ultimate destination for wellness, luxury, and Mediterranean charm, offering a perfect blend of rejuvenating spa experiences, sophisticated accommodations, and stunning coastal beauty, all inspired by the Algarve’s natural landscape.

Kimpton’s Growth Across Europe

Set to be Kimpton’s latest European opening, the Algarve site follows in line with recent expansions at Kimpton Fitzroy London, Kimpton Los Monteros Marbella and Kimpton Main Frankfurt. Established in 1981 as one of the first international luxury hotel brands, the company has a presence in more than 75 properties and over 100 restaurants and bars in almost 50 countries.

Backed by the global power of IHG, with over 6,000 hotels across more than 100 countries around the world, Kimpton Atlantico Algarve is expected to become a flagship for guests wanting a combination of luxury and enrichment with an authentic local touch in one of Europe´s most breath-taking locations. This new resort is sure to draw luxury travelers seeking a more intimate and relaxing stay in southern Portugal.



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Wellness and Walkability Shape European Travel Preferences, Agoda Advises Hoteliers

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Digital travel platform Agoda’s latest Europe to Asia Summer Travel Trends data shows an increase in European traveler interest for Asian destinations.

Thailand, Indonesia, Japan, Malaysia, and Vietnam top the list of most searched destinations for summer 2025, with interest driven by travelers from the United Kingdom, France, Germany, Spain, and the Netherlands. Notably, search interest is also rising among travelers from Greece (+23%), Turkey (+21%), and Poland (+17%).

This growth in interest aligns with a broader shift in European traveler preferences, who are increasingly seeking authentic, immersive experiences in striking locations from exploring vibrant neighborhoods, enjoying wellness retreats and sampling local cuisine to discovering cultural landmarks on foot.

Agoda’s guide to Asia’s top cities to explore on foot highlights walkable hidden gems that make many of these trending destinations celebrated for their ease of accessibility. Hotels in walkable cities like Chiang Khan (Thailand), Melaka (Malaysia), Hanoi and Ho Chi Minh City (Vietnam) can stand out further by emphasizing their proximity to city centers, historic neighborhoods, and local attractions.

For Asian hoteliers, the growing appeal of walkable cities presents a timely opportunity to tailor offerings and capture the attention of Europe’s next wave of Asia-bound guests. Properties can highlight walkability by offering curated street tour maps and guided walking tours to enhance guest experience. Accommodation providers can make it easier for guests to access local cuisine, hidden cafés, and cultural landmarks at every turn.

Wellness tourism continues to expand across Asia, with Mordor Intelligence reporting that the market is projected to reach USD 156 billion in 2025. Today’s travelers are increasingly seeking destinations that not only offer convenience and cultural immersion, but also opportunities to recharge and focus on their wellbeing. Hoteliers can attract discerning guests by offering spa packages, yoga classes, or digital detox retreats, and by bundling wellness experiences with room rates. Chiang Khan in Thailand, for instance, is an ideal example of a wellness-focused destination, with its car-free walking street, peaceful sunrise views over the Mekong, and opportunities for mindful experiences. These thoughtful touches not only appeal to wellness-seeking travelers but also enhance the overall guest experience.

“As European travel patterns evolve, the real opportunity for hotels lies in anticipating not just where guests want to go, but how they want to experience those destinations,” said Andrew Smith, Senior Vice President, Supply at Agoda. “By leveraging data-driven insights, hoteliers can move beyond traditional offerings to curate experiences that reflect the growing demand for wellness, walkability, and local authenticity. This approach positions them to capture interest from European travelers and build stronger, more resilient guest relationships for the long term.”

With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda provides endless possibilities for creating unforgettable travel experiences.

For more insights on how to optimize strategic hotel initiatives this summer, visit https://partnerhub.agoda.com/.



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