Travel Market Insights
Abu Dhabi Gets 10-Year License for Sphere in MENA Region

Abu Dhabi’s Department of Culture and Tourism will lead Sphere expansion across the Middle East and North Africa for at least a decade, starting with the upcoming Abu Dhabi venue.
Sphere Entertainment has granted Abu Dhabi exclusive rights to develop all future Sphere venues in the region, according to an SEC filing this week.
“DCT also has the exclusive right to build and operate additional Sphere venues in the geographic region spanning the Middle East and North Africa (the ‘Exclusive Region’) for a period of at least 10 years after the opening date of Sphere Abu Dhabi,” Sphere Entertainment stated.
Neither Sphere Entertainment nor DCT Abu Dhabi responded to Skift’s request for comment.
Abu Dhabi and Sphere Entertainment first unveiled their partnership in October 2024, with plans to construct a second Sphere in the UAE capital. The Abu Dhabi Sphere is expected to match the scale of the Las Vegas original, which seats about 20,000.
During a brand talk at the Skift Asia Forum 2025, Abdulla Yousuf, international operations director at DCT Abu Dhabi, said the venue is likely to open “around 2030.”
“Sphere is going to have an identical twin in Abu Dhabi,” Yousuf said. “It’s focusing on live tourism, it’s combining high-tech with storytelling.”
Where Could Future Spheres Land?
The SEC filing does not detail how many venues may follow or where they could be located. But a trail of trademark applications filed by Sphere Entertainment hints at possible sites.
In September 2024, the company registered both “Sphere Doha” and “Sphere Qatar” with that country’s IP office. The following month, “Sphere Oman” was filed with Oman’s national IP body. In February, generic Sphere trademarks appeared in Bahrain. Most recently, trademarks for “Sphere Israel” were lodged this month.
Will They Rival Las Vegas in Size?
In its first-quarter earnings call, Sphere Entertainment Chairman James Dolan hinted that not all future venues would follow Las Vegas’ blueprint. The company is actively designing smaller-scale Spheres that could roll out more quickly and cost-effectively in international markets.
“We’re definitely talking worldwide about Sphere,” Dolan said. “But we do have another initiative that I think is very important that we are undertaking this year. We’re right in the middle of designing a smaller Sphere deployable in markets inside and out of the U.S. The strategy there is to build faster, cheaper, and have an ROI that makes investors enthusiastic.”
“I expect by the end of the year, we’ll be talking about that smaller Sphere product as another way of expanding the business, as well as continuing to build [larger] Spheres like in Abu Dhabi and other markets,” he added.
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Travel Market Insights
Delta Says It Will Not Use AI to Target Customers

Key Points
- Delta Air Lines clarified it does not use AI to set individualized airfares based on personal data, following criticism from lawmakers.
- The airline uses AI, via a partnership with Fetcherr, to assist in dynamic pricing for a growing portion of its domestic flights, but claims all fares are determined by market dynamics and are publicly available.
- Lawmakers and officials have expressed concerns about potential predatory or ‘surveillance’ pricing, prompting Delta to stress its commitment to fair, competitive pricing and data privacy.
Summary
Delta Air Lines has publicly stated that it does not use AI to set individualized prices based on personal customer data, responding to recent criticism and inquiries from U.S. lawmakers. The airline acknowledged using AI technology, through a partnership with Fetcherr, to assist analysts in setting fares for a portion of its domestic flights, with plans to expand this use. However, Delta emphasized that fares are determined by market competition, not personal data, and all prices are transparently published, aiming to dispel concerns about privacy and potential predatory pricing.
Travel Market Insights
U.S. Dollar Slide Hurts Accor, Minor, and Meliá

Some of the world’s largest hotel companies saw their earnings dented by currency swings in the first half of 2025, as euro and baht-reporting groups absorbed losses while U.S.-based chains appeared largely insulated from the volatility.
Accor, Meliá Hotels, and Minor International all reported currency-related losses that offset solid operational performance. Meanwhile, U.S.-based Hilton and Wyndham, which report in dollars, did not mention foreign exchange impacts in their earnings calls and appeared shielded from the same pressures.
The U.S. dollar index dropped 10.8% in the first half of 2025 following the Trump administration’s April tariffs and public clashes with the Federal Reserve. The resulting investor pullback caused the dollar to weaken sharply against the euro, baht, and other currencies.
Accor: Currency Among Its Biggest Headwinds
Paris-based Accor repo
Travel Market Insights
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