Ride & Mobility
Uber slashes fares in India as price war upends ride-hailing
India’s homegrown ride-hailing startups are forcing Uber to rethink its strategy.
In February, the Silicon Valley giant ditched its commission-based pricing for two- and three-wheeler segments, allowing drivers to pay as little as nine rupees (11 cents) for a daily subscription.
An Uber spokesperson said the company had recognized the market trend set by rivals and had adopted a similar strategy in the low-cost mobility segment to remain competitive. The spokesperson did not comment on whether Uber would replicate its commission-free policy for cabs. In the cab segment, drivers say Uber has slashed fares by 40% to retain its customer base, leaving them with little cash after completing rides.
This can lead to changes in the policy regulations and reforms in the Indian transport sector.
Mobility experts believe the shift to subscription models could alter ride-hailing economics globally. But as Uber cuts fares to hold on to its customers in India, they warn that deepening price wars could stifle the growth of upstarts and worsen drivers’ working conditions. Drivers, meanwhile, believe the innovative pricing models are temporary bait to lure them.
“Any uptick in growth, particularly in offering different platforms with varying attributes, is an interesting development for a large market like India,” D. Dhanuraj, a mobility expert and founder of an Indian think tank, Centre for Public Policy Research, told Rest of World. “This can lead to changes in the policy regulations and reforms in the Indian transport sector. If that happens, there will be a lot to learn from the Indian market.”
Uber leads India’s cab-hailing segment with a 50% market share. In the popular scooter and three-wheeler markets, though, the company lags local rivals like Rapido, a unicorn that controls 31% of the market. Uber’s long-standing Indian rival Ola holds 26% in the same category.
Namma Yatri, a homegrown ride-hailing company founded in 2022 that pioneered commission-free pricing, operates on a subscription model: drivers pay a fixed daily fee — varying between 10 rupees (12 cents) and 30 rupees (36 cents), depending on the city — to use its app, and they get to keep the rest of their earnings. Namma Yatri has logged nearly 75 million rides since 2022.
Shan M.S., founder of Namma Yatri, told Rest of World that driver resentment toward commission-based pricing has been deeply entrenched — and palpable — for many years.
“When we spoke to drivers [in 2022], they demanded trust and transparency in payments, feeling deceived by commission models where algorithms set rates during peak hours,” Shan told Rest of World.
Rapido, another homegrown ride-hailing service, which primarily operates as a bike taxi aggregator, completes an average of 2.5 million rides daily and serves over 31 million active users.
Uber has clocked 3 billion rides in the last 10 years in India, an average of 800,000 trips per day.
The competition in the commission-free ride-hailing industry is only increasing.
In late March, India’s home minister, Amit Shah, introduced a new ride-hailing initiative called Sahkar Taxi in Parliament. Shah said the government-run service would be “just like Uber and Ola” in its reach and market size but would operate on a commission-free model.
The Sahkar Taxi initiative is part of a government effort to curb the dominance of large global tech platforms. It complements another public technology initiative — the Open Network for Digital Commerce (ONDC), launched in 2022. ONDC promotes a decentralized, open-source online commerce model that allows buyers and sellers to transact across different platforms without being tied to a specific app or website.
Namma Yatri became the first ride-hailing platform to join ONDC in March 2023. A year later, Uber signed a pact with ONDC to explore potential integration, which hasn’t happened yet.
“Uber has invested heavily in their proprietary technology, and they may not easily give up their edge by joining the ONDC platform,” Dhanuraj said. “ONDC is a decentralized model, and Uber is a centralized model. Uber is also facing many challenges in many states, and I don’t think Uber wants to get exposed to government oversight.”
Kishan Verma, who leads an auto drivers’ union in New Delhi, told Rest of World that the way forward for the government is to set fare guidelines for ride-hailing apps. Though he’s not fully aware of ONDC, he’s advocating for a similar intervention.
“This is a welcome change from Uber — it was much needed — though we do not trust any of these aggregators, as once we get hooked, they will spike their rates,” Verma said.
Shaik Salauddin, national general secretary of the Indian Federation of App-Based Transport Workers, also sees zero-commission platforms as temporary bait.
“Some of these companies began with free subscriptions,” he said, “but once they attracted drivers, they started hiking fees.” In Hyderabad, Rapido now charges 29 rupees (35 cents) a day for three-wheeler taxi drivers, while Uber, still new to the model, is offering discounts and charging just nine rupees (11 cents), he said.
These shifts could dent Uber’s short-term revenue, Shreya Gadepalli, a mobility expert and former South Asia director at the New York–based Institute for Transportation and Development Policy, told Rest of World.
“But we’ll have to see how the subscription model plays out,” Gadepalli said. “The SaaS approach removes the uncertainty of fluctuating commission-based earnings.”
Mohammad Aslam, an auto-rickshaw driver with Uber in New Delhi, said the change has brought relief. “The old system of paying a commission on every ride forced many of us to go offline and look for passengers on our own,” he said. “We don’t have to do that anymore.”
Aslam used to pay Uber 19 rupees (22 cents) per ride — nearly 30% of his daily income. Under the new subscription model, his flat fee is under 5% of what he earns in a day — a savings that, he says, covers his daily groceries.
Sachin Sachdev, an Uber Premier cab driver in Delhi, said Uber’s response to challengers like Rapido and Namma Yatri has been to slash fares across categories — from its Premier cars to the budget segment, UberGo. But the company still charges a 25% commission per ride for cabs, making the fare cuts harder to bear.
“Uber knows slashing prices is the only way to keep customers hooked,” he said. “It slows down Rapido and others. Drivers feel compelled to come back to Uber — that’s still where the ride demand is.”
Ride & Mobility
Uber and Baidu partner to launch autonomous ride-hailing in global markets
Uber Technologies Inc. and Baidu Inc. have announced a multi-year strategic partnership to deploy autonomous vehicles (AVs) across selected global markets outside the United States and mainland China.
The agreement will see Baidu’s Apollo Go driverless vehicles integrated into the Uber platform, with initial operations expected to begin in Asia and the Middle East later this year.
The partnership aims to enhance ride-hailing services by expanding the availability of autonomous mobility solutions through Uber’s platform.
The collaboration is designed to increase the supply of affordable and reliable rides by supplementing existing transport networks with advanced driverless technology.
Under the terms of the agreement, users requesting eligible Uber trips may be offered the option to travel in a fully autonomous Apollo Go vehicle.
READ MORE: UK DfT fast-tracks self-driving pilots
This marks a significant step in the commercial deployment of AVs beyond pilot programmes and limited urban trials.
Apollo Go currently operates more than 1,000 fully autonomous vehicles and has established a presence in 15 cities worldwide, including Dubai and Abu Dhabi.
As of May 2025, Baidu reports that Apollo Go has provided over 11 million autonomous rides to the public, making it the most widely used driverless ride-hailing service globally by volume.
Co-founder, chairman, and CEO of Baidu, Robin Li, said: “We are committed to bringing the benefit of autonomous driving technology to more people in more markets, and this partnership with Uber represents a major milestone in deploying our technology on a global scale.
“We look forward to working with Uber to deliver safe and efficient autonomous mobility solutions to riders around the world.”
Achievements and innovations in connected autonomous vehicles will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!
Ride & Mobility
Kakao Mobility pursues Waymo, Baidu partnerships for driverless taxis
A Kakao Mobility self-driving car is being tested in the Pangyo area of Seongnam, Gyeonggi. [KAKAO MOBILITY]
Kakao Mobility, Korea’s top ride-hailing platform operator, is reportedly in talks with global autonomous vehicle leaders to launch a self-driving taxi service in Korea.
Kakao Mobility is pursuing partnerships with the U.S.-based Waymo and China’s Baidu to bring autonomous taxis, also known as robotaxis, to the domestic market through its Kakao T platform, which currently holds over 90 percent of Korea’s taxi-hailing market, according to industry sources and the Ministry of Land, Infrastructure and Transport on Friday.
If these collaborations are finalized and relevant regulatory frameworks are established, Korean users may be able to summon Waymo or Baidu robotaxis via Kakao Mobility’s platform.
The two companies are recognized as leaders in autonomous driving technology. In a March report by global market research firm Guidehouse, Waymo ranked first and Baidu second in autonomous vehicle technology.
“Both companies already operate fully autonomous taxi services — without safety drivers — in urban centers in the United States and China,” an industry official said. “They are widely considered front-runners in autonomous driving with a significant technological lead over competitors.”
Should these robotaxis be introduced to Korea, they would undergo adjustments to meet the country’s road conditions and traffic systems before being deployed for public service.
A Waymo robotaxi seen on a road in San Francisco, California on Oct. 11, 2024 [YONHAP]
Kakao Mobility hopes the vehicles will help accelerate the accumulation of real-world driving data and spur domestic development in the autonomous vehicle sector.
“Rapid progress in autonomous technology requires continuous learning through on-road data,” one automotive expert explained. “Waymo and Baidu have proven the safety of their vehicles in real traffic environments and continue to collect valuable driving data.”
However, even if agreements are reached, significant legal and logistical hurdles remain. Under current Korean law, fully driverless vehicles are not permitted on public roads. Operational areas for autonomous vehicles are also limited.
Expanding to the level of widespread robotaxi deployment seen in parts of the United States and China will take time and require cooperation with Korea’s taxi industry.
“We are in discussions with several leading domestic and international companies regarding service collaborations,” said Kakao Mobility. “However, as talks are ongoing, no specific details or finalized agreements can be disclosed at this time.”
Baidu’s robotaxi RT6, currently in operation in Wuhan, China and other areas, is seen in this photo provided by the company. [BAIDU]
Translated from the JoongAng Ilbo using generative AI and edited by Korea JoongAng Daily staff.
BY YUN JUNG-MIN [[email protected]]
Ride & Mobility
Bolt launches Family Profile in Nigeria to simplify shared rides – Innovation Village
Ride-hailing company Bolt has unveiled a new Family Profile feature in Nigeria, aimed at transforming how families and small support networks coordinate transportation. This new addition enables a single user to manage and pay for rides on behalf of up to nine other people—all within one Bolt account. The move marks a significant shift toward inclusive mobility solutions in a market characterized by communal living and informal ride coordination.
While Bolt is not the first to launch such a feature—Uber pioneered the concept in the ride-hailing space—the platform is strategically adapting the idea to meet Nigeria’s unique mobility dynamics, where multi-generational households are common and transportation responsibilities are often shared among family members.
With the new Family Profile, users can add multiple individuals to a shared account, set monthly ride budgets, and receive real-time notifications about trips. This eliminates the need for constant coordination over phone calls or text messages, which, according to Bolt’s internal data, previously characterized around 2–6% of all rides in Nigeria. These trips often required the payer to relay driver details, track trip progress manually, and resolve post-ride payment concerns—an inefficient and often frustrating process.
Now, riders under the Family Profile can independently request trips through their own Bolt app, while the primary account holder retains complete financial oversight and visibility into ride histories and expenditures. The launch of this feature is part of Bolt’s broader strategy to localize its services and address real-world challenges faced by Nigerian users. For families with elderly members or relatives who may not be tech-savvy, the Family Profile offers a convenient way to ensure safe and reliable transportation without requiring them to navigate the app independently.
“At Bolt, we want to make ride-hailing work for the way people actually move,” said Osi Oguah, Country Manager for Bolt Nigeria. “Family Profile is a simple but powerful way to support others—whether it’s aging parents, adult children, or household staff—without the stress of managing every trip manually. It’s about offering control, visibility, and convenience in one seamless experience.”
The Family Profile maintains Bolt’s strict safety protocols. All added members must be at least 18 years old and possess verified Bolt accounts. The company has clarified that rides cannot be booked for unaccompanied minors, citing legal and safety reasons. However, the feature remains ideal for scheduling transportation for older adults or coordinating rides for family members with limited digital literacy.
This update builds on Bolt’s existing in-app safety features such as trip verification codes, live location sharing, real-time ride monitoring, and emergency assistance options—tools designed to reassure users in an increasingly safety-conscious market.
Bolt’s launch of the Family Profile also comes shortly after reporting a 42% drop in offline (untracked) rides over the past three months, a sign that users are increasingly turning to digital tools for secure and transparent transportation. By integrating family-focused features, Bolt reinforces its ambition to lead the ride-hailing industry in both safety and user empowerment.
The rollout of Family Profile is not just a feature upgrade; it’s a strategic evolution of Bolt’s services, grounded in the everyday realities of Nigerian households. As mobility continues to digitize across the country, innovations like this are likely to play a crucial role in shaping how families move together—safely, efficiently, and with greater peace of mind.
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