Brand Stories
How to capture the beauty spend of Gen Z travellers
Bruised by recent challenges in travel retail, beauty brands are looking to Gen Z for growth. This generation is projected to account for 30 per cent of all travellers by 2030, despite comprising only 20 per cent of the global population. However, while previous generations flocked to duty-free for exclusive deals, Gen Zs are more interested in sharing their ‘airport tray aesthetic’ on TikTok than snapping up the latest beauty bargains when heading abroad.
“This generation has a fantastic appetite for travel. They’ll be a key consumer group of tomorrow, and they’re looking for something very different from previous travellers,” notes L’Oréal travel retail president Emmanuel Goulin.
Brand Stories
Spiritual Tourism: Discover India’s Stunning Growth
Embark on a journey through spiritual tourism in India, where the sacred landscapes of Tirupati, Kashi, and Rameswaram promise not only peace and enlightenment but also a profound connection with the divine. From the serene banks of the Ganges to the majestic peaks of the Himalayas, Indias spiritual sanctuaries are redefining travel experiences for seekers worldwide.
The Spiritual Tourism Boom in India
The spiritual tourism boom in India is reshaping the landscape of travel, offering a transformative experience for those seeking peace, enlightenment, and a deeper connection with the divine. From the serene banks of the Ganges to the towering peaks of the Himalayas, India is a tapestry of sacred places that draw millions each year. This article explores the prominent spiritual destinations like Tirupati, Kashi, Rameswaram, Madurai, Kedarnath, Rishikesh, and Haridwar, which are at the forefront of this spiritual renaissance.
Tirupati: A Beacon of Devotion
Tirupati, home to the famous Venkateswara Temple, stands as one of the most visited religious sites in the world. Nestled in the lush hills of Andhra Pradesh, this town is a focal point for pilgrimage, drawing devotees from across the globe. The temple, dedicated to Lord Venkateswara, is an architectural marvel. Visitors often participate in rituals and seek blessings, enriching their spiritual journey with profound devotion. The temple’s grandeur, combined with the fervor of faith, makes Tirupati a truly captivating experience.
Kashi: The Eternal City
Kashi, also known as Varanasi, is considered the spiritual heart of India. Situated on the banks of the Ganges, this ancient city is a hub for pilgrims seeking liberation and spiritual cleansing. The ghats of Varanasi are iconic, with the Dashashwamedh Ghat being the center of vibrant rituals and Ganga Aarti. Walking through its narrow lanes, dotted with temples and ashrams, one can feel the city’s timeless spirituality. The aura of Kashi offers an immersive experience, connecting visitors to its rich cultural and religious heritage.
Rameswaram: Gateway to Salvation
Rameswaram is a revered destination in Tamil Nadu, linked to Lord Rama’s epic journey in the Ramayana. The Ramanathaswamy Temple is the town’s main attraction, celebrated for its stunning corridors and sacred wells. It is believed that a visit here can absolve one’s sins, making it a critical stop on the pilgrimage circuit. The spiritual ambiance, coupled with stunning coastal views, creates a serene retreat for those on a quest for both peace and salvation.
Madurai: The Cultural Link
Madurai, known for the Meenakshi Amman Temple, is a vibrant blend of spirituality and culture. The temple is a masterpiece of Dravidian architecture, attracting devotees and history enthusiasts alike. Madurai’s spiritual essence is intertwined with its cultural festivities, like the Chithirai Festival, which celebrates the celestial wedding of Lord Sundareswarar and Goddess Meenakshi. This blending of faith and tradition offers travelers a holistic experience of India’s spiritual mosaic.
Kedarnath: Himalayan Sanctity
Kedarnath, situated in the Garhwal Himalayan range, is one of the most revered pilgrimage sites dedicated to Lord Shiva. Accessible after a challenging trek, the Kedarnath Temple offers breathtaking views and an unparalleled sense of peace. The journey to Kedarnath is more than a physical excursion; it is a spiritual ascent that brings one closer to the divine. Nestled amidst towering peaks and pristine landscapes, Kedarnath is a perfect retreat for those seeking spiritual solace and connecting with nature’s grandeur.
Rishikesh and Haridwar: Twin Spiritual Havens
Rishikesh and Haridwar, located in Uttarakhand, are significant stops on India’s spiritual trail. Known as the Yoga Capital of the World, Rishikesh attracts those seeking inner peace through meditation and mindfulness. The serene banks of the Ganges and the surrounding green hills set the stage for spiritual exploration. Haridwar, on the other hand, is famous for its grandiose Ganga Aarti at Har Ki Pauri, which offers a mesmerizing sight of devotion and tranquility. Together, Rishikesh and Haridwar create an environment that encourages introspection and rejuvenation.
The Growing Popularity of Spiritual Tourism in India
The rise of spiritual tourism in India is fueled by both domestic and international travelers eager to explore the country’s spiritual depth. With modern travelers looking for purpose-driven experiences, India’s rich tapestry of sacred sites offers a perfect blend of spirituality and culture. Governments and organizations are recognizing this trend, investing in infrastructure to enhance the pilgrim experience while preserving the sacred sanctity of these sites.
In conclusion, the spiritual tourism boom in India is a testament to the enduring allure of its cultural and religious heritage. Whether it’s the divine chants echoing in Kashi or the tranquil prayers in Rameswaram, India’s sacred destinations offer a unique journey of self-discovery and spiritual awakening. These revered places are not merely destinations; they are experiences that touch the soul and inspire the spirit, inviting travelers from all walks of life on a profound pilgrimage through the heart of India.
Travel tip for today: Bargain for hotels and stays in kerala at cheQin.ai
Brand Stories
AI company Astera Labs opens new building in San Jose – NBC Bay Area
Artificial intelligence company Astera Labs cut the ribbon on a new building Friday in San Jose.
The move adds to a steady growth in AI-related jobs even as big tech companies like Microsoft and Intel cut jobs.
In addition to opening its new building, Astera is launching an internship program to help high school students develop curriculum and decide what to study in college to eventually get jobs in the AI field.
NBC Bay Area business and tech reporter Scott Budman has more in the video above.
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