As India gears up to celebrate its 76th Republic Day, shoppers have an additional reason to cheer. Croma, the electronics and home appliances retailer, has rolled out its annual Republic Day Sale, offering significant price drops and cashback deals across a wide range of products. The sale, which runs from January 16 to 26, 2025, is available in-store, online at Croma’s website, and on Tata Neu.

Why this sale matters
Republic Day sales have become an annual shopping tradition in India, with brands offering discounts to clear inventory, drive consumer spending, and set the tone for the year. Croma, backed by the Tata Group, has positioned itself as a go-to destination for electronics and appliances. This year’s sale caters to those looking to upgrade their homes, beat the summer heat, or get their hands on the latest gadgets without burning a hole in their wallets.

What’s on offer?
Croma’s deals cover a broad range of categories, ensuring there’s something for everyone. For instance:

• Home cooling: A Croma 1.5T 3 Star AC starts at Rs 25,690 (including cashback and exchange offers).
• Refrigerators: A Croma 303L Frost Free Refrigerator is priced at Rs 24,590 to help upgrade kitchens.
• Laundry essentials: A Croma 8Kg Top Load Washing Machine starts at Rs 14,390, while a 7Kg Front Load variant is available for Rs 21,690.
• Entertainment: A 55-inch UHD TV is on sale at Rs 30,990, while those wanting a larger screen can opt for a 65-inch UHD Google TV for Rs 42,990.
• Laptops and gadgets: An Intel i3 Laptop starts at Rs 26,530, ideal for students and professionals. On the smartphone front, Samsung’s Galaxy Fold 5 is available from Rs 98,990, and the Apple iPhone 16 starts at Rs 39,490.

How to save more
The sale is sweetened further with up to Rs 26,000 in instant cashback on purchases made using select credit cards from banks such as HDFC Bank, ICICI Bank, and Kotak Mahindra Bank, among others. In addition, EMI options are available through consumer finance providers like Bajaj Finserv, with no-cost EMI for up to six months on HDFC Credit Cards.

“Croma’s Republic Day Sale underscores our commitment to delivering savings that our consumers will find worth remembering. With exclusive offers and partnerships with leading banks and consumer finance providers, we aim to make top-quality electronics and appliances accessible to all. Whether you’re shopping in-store or online, our vast range of options ensures something for everyone,” Shibashish Roy, chief executive officer, Croma – Infiniti Retail Ltd, said. 

A growing trend
This sale underscores the growing importance of Republic Day as a shopping season. Similar to Black Friday in the US, Indian retailers have transformed national holidays into shopping festivals, catering to the evolving preferences of Indian consumers. For shoppers, it’s a chance to buy big-ticket items at lower prices, while for retailers like Croma, it’s an opportunity to lock in revenue early in the year.

Who should buy?

Whether you’re planning to upgrade your appliances, invest in a premium TV for the cricket season, or switch to the latest smartphone, this sale provides ample options. However, as always, consumers should compare prices, check specifications, and ensure that offers align with their needs.

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