Hotels & Accommodations
Boutique hotels could redefine Dubai’s tourism experience
Dubai, a global tourism powerhouse known for its futuristic skyline and grand resorts, is entering a new phase in hospitality — one that could be defined not by scale, but by intimacy.
As the city continues to expand its hotel inventory, industry experts are calling for a greater emphasis on boutique hotels to complement its luxury infrastructure and meet shifting traveller preferences for more personal, experience-driven stays.
While Dubai currently boasts over 154,000 hotel rooms, with an additional 3,000 set to be added by the end of 2025, the majority of development continues to focus on large-scale luxury properties and serviced apartments. However, a growing segment of international travelers — particularly millennials, creatives, remote professionals, and high-net-worth individuals — are now seeking properties that offer character, connection, and authenticity over conventional opulence.
Boutique hotels, defined by their smaller scale, distinctive design, and high-touch service, are gaining global traction as travellers look for more than just a place to sleep. They seek spaces that reflect the local culture, create emotional engagement, and offer a curated lifestyle experience. This shift has accelerated in the post-pandemic world, where low-contact environments and personalised services have become essential.
Hospitality industry experts argue that boutique hotels may not match the skyline dominance of Dubai’s mega-resorts, but their real impact ultimately lies elsewhere — in intimacy, culture, and storytelling. As global travelers seek deeper engagement, Dubai has a chance to lead not just in size, but in soul.
Globally, the boutique hotel segment was valued at $25 billion in 2023 and is projected to exceed $40.3 billion by 2030, growing at a compound annual growth rate of 7.1 per cent, according to Grand View Research. Leisure travelers accounted for over 70 per cent of boutique hotel guests in 2023, signaling an enduring demand for unique stays over standardised lodging.
In Dubai, where the tourism sector accounted for about 12 per cent of the emirate’s GDP and continues to attract record-breaking visitor numbers, the potential for boutique hotels is significant. The city welcomed over 17 million international visitors in 2023, and with the government targeting 25 million by 2025, a broader mix of accommodation styles could help sustain its momentum.
Saad Audeh, chairman of Campbell Gray Hotels, believes the time is ripe for boutique properties to gain ground in Dubai. “A boutique hotel may have fewer rooms, but it can still provide all the expected services — from room service and wellness spaces to concierge care and refined dining,” he said. “The difference lies in the scale and intention behind the experience. The smaller the setting, the more personalised and emotionally resonant the service becomes.”
Campbell Gray, an international boutique hotel group, is among the hospitality players advocating for more human-scale developments in the Gulf. The company sees boutique hotels not only as a strategic response to evolving traveler expectations but also as a practical investment model for regional property owners. Existing villas, midscale buildings, or underutilised plots can be repurposed into high-value boutique assets at a lower cost than high-rise luxury towers.
Unlike large resorts, boutique hotels can be developed and launched faster, often from existing structures, and allow for greater operational flexibility and creative branding. They are particularly well-suited for emerging districts where space is limited or large-scale development is not feasible. In such areas, boutique hotels tend to achieve higher average daily rates (ADR) due to their uniqueness, personalised appeal, and experiential focus.
Simon Venison, director of development and operations at Campbell Gray, added that boutique properties are consistently outperforming traditional hotels in guest satisfaction and revenue generation. “The industry is steadily shifting towards experience-first, emotionally intelligent travel,” he said. “Guests no longer just want amenities — they want stories, memories, and authenticity. That’s what boutique hospitality delivers.”
Dubai has already made strides in integrating boutique hospitality concepts in niche locations such as Hatta and Al Fahidi, but the presence of city-based boutique hotels remains limited. This gap represents a compelling opportunity. With Dubai’s diversified tourism strategy, including its Virtual Working Programme to attract global talent and digital nomads, boutique hotels can serve as lifestyle hubs for long-stay guests who value individuality, wellness, and community engagement.
According to the Department of Economy and Tourism, around 70 per cent of new hotel supply in Dubai is aimed at the upscale and luxury segments. Adding boutique properties to the mix could diversify the city’s offerings without cannibalising demand for established players. Instead, it would help position Dubai as a holistic destination catering to both conventional luxury and modern experiential travel.
For the wider GCC, where tourism is fast becoming a key pillar of economic diversification, the boutique model holds similar promise. In Saudi Arabia’s Al Ula or Oman’s mountainous retreats, smaller-scale luxury properties already attract attention from international travelers seeking immersion and authenticity. With the region expected to attract over $179 billion in international visitor spending and support more than 7.7 million tourism jobs, boutique hotels can play a catalytic role in deepening the region’s appeal.
Hotels & Accommodations
Hotels for Corporates, Dilapidated Rest Houses for the Common Man?
As the government offers rundown rest houses to the public, questions rise over its ability to manage even basic tourist infrastructure.
Munish Sood
Shimla
In a move that has drawn both confusion and criticism, the Himachal Pradesh government has recently announced that state-run rest houses — long reserved for officials and VIPs — will now be open to the general public. This follows a separate decision by the government to hand over several loss-making tourism department hotels to private operators. Initially, 14 hotels were listed for privatization, but public pressure and political resistance led to 6 being pulled back from the process.
While the announcement to open rest houses to citizens might sound progressive, on the ground, the reality paints a bleak picture.
Rest Houses: A Crumbling Legacy
Most government rest houses across Himachal Pradesh are in dilapidated condition. With peeling walls, clogged drains, smelly bathrooms, unchanged linen, and absent hygiene protocols, they stand as monuments to neglect. Many lack even the most basic facilities such as proper beds, clean washrooms, or consistent electricity and water supply.
“There is no system. The linen hasn’t been changed for weeks, maybe months. You walk into a room and are greeted by a foul stench, damp mattresses, and often, dead insects. And God forbid if you ask for cleaning — the staff often behave as if they’re doing you a favour,” says Shivali Thakur, an avid solo traveller who recently stayed at a forest rest house near Palampur.
‘We can’t run hotels, how will we manage rest houses?’
Ironically, the same government that has admitted failure in managing full-service tourism hotels is now promising the general public access to properties that are in even worse shape.
A senior HPTDC employee, speaking on condition of anonymity, said:
“We have failed to maintain well-staffed and well-located tourism hotels. There is neither budget nor manpower to run rest houses, most of which are tucked away in remote areas. One caretaker, a cook, and occasionally a cleaner — that’s the entire staff structure. What kind of service can we offer to tourists in such a setup?”
Misuse, Mismanagement, and Chamchagiri
Beyond poor maintenance, many rest houses have become unofficial hangout spots for political loyalists and departmental favourites.
“These places are hardly ever available to common people even now,” says Netar Ram, a home stay owner in Kullu.
“They’re misused as party venues by aides of local politicians or as vacation spots for friends and families of bureaucrats. Opening them to the public sounds nice on paper, but unless the entire structure is overhauled, it’ll just remain a sham.”
According to locals, weekend “parties” with loud music, alcohol, and even unauthorized guests are common. Rooms are often blocked in advance for VIP associates, while genuine tourists are turned away with vague excuses about “no availability” or “maintenance issues.”
Two Policies, Two Faces
On one hand, the government is stepping back from running its own hotels — citing losses and inefficiency — and handing them to private players. On the other, it wants to directly manage rest houses and offer hospitality to citizens with almost no staff, no budget, and no training.
This policy contradiction has confused experts and angered tourism stakeholders.
“How can a government that can’t run a full-fledged hotel, with proper systems in place, expect to manage rest houses that are barely functional? What kind of service are we promising? This is not tourism development, it’s tourism dilution,” said a senior travel consultant based in Shimla.
A Call for Urgent Review
If the Himachal Pradesh government truly wishes to democratize tourism and offer affordable accommodation to the public, the focus must shift to urgent refurbishment, transparent booking systems, training of staff, and accountability in maintenance.
Otherwise, this ambitious move might just turn into another populist gimmick — a photo-op announcement that collapses under its own contradictions.
Hotels & Accommodations
Roseate Hotels Expands Portfolio, Eyes Dubai, Europe: Rediff Moneynews
Roseate Hotels & Resorts plans to diversify with managed properties, expand to Dubai, Italy, France, Switzerland, and improve Indian hospitality.
In an interview to PTI, Kapoor emphasised upon the need to market India better, streamline visa processes and improve the working conditions for hospitality sector employees in terms of rationalising their working hours and better wages, as key to attracting more foreign tourists to India and having a better talent pool for the hotel industry.
The Roseate Hotels and Resorts CEO also sought rationalisation of GST rates for the hospitality sector and lowering the number of licences required for hotels to reduce the compliance burden.
“Yes the focus is very heavily on India. We definitely want to be in the upscale market and would like to grow in tier 2 and tier 3 cities also. For us the most important thing is the location of our hotels. We are getting good proposals from the owners and owning partners who are keen to partner with us in terms of management agreements. So we are also looking into that,” Kapoor told PTI.
The Roseate Hotels and Resorts CEO further elaborated on its international expansion plans.
“We are very keen to operate hotels in the United Kingdom, we have five out there. The Noida hotel at the Jewar airport terminal should open in a year’s time. We will also expand our Rishikesh property post this monsoon.
We have a land bank in Goa so we should also get into the development of the Goa property by this year-end. We are very keen to get into places like Dubai and the key markets of Europe. We are definitely open to places like Italy, France and Switzerland,” Kapoor said.
He informed that Roseate was looking at properties having anywhere between 30 to 250 rooms.
“One thing is very clear, we are not going to be a Shaadi or a wedding hotel. We don’t want to have hotels with 300 and 500 rooms. So we are very clear on that part.
Anything ranges between a 30-room hotel to a 250-room hotel we are very keen to get into that segment,” Kapoor said.
He stressed that the working conditions for the employees first of all in the hotels needs to get much better.
“When I am talking about working conditions, I am talking specifically about working hours, that needs to be rationalised. Second, the pay needs to be way high (considering) the amount of time, energy, the employees spend in the organisation,” the Roseate Hotels and Resorts CEO said.
He asserted that “a lot needs to be done” in terms of marketing India better, urging to look at examples of countries like Dubai, Singapore and Vietnam to attract more foreign tourists to the country.
Hotels & Accommodations
Roseate Hotels looking to diversify portfolio with managed properties CEO- The Week
New Delhi, Jul 20 (PTI) Roseate Hotels and Resorts — which owns luxury properties in India and the UK — is eyeing new markets including Dubai, Italy, France and Switzerland and looking at diversifying its portfolio with a mix of owned as well as managed properties, the company’s CEO Kush Kapoor said.
In an interview to PTI, Kapoor emphasised upon the need to market India better, streamline visa processes and improve the working conditions for hospitality sector employees in terms of rationalising their working hours and better wages, as key to attracting more foreign tourists to India and having a better talent pool for the hotel industry.
The Roseate Hotels and Resorts CEO also sought rationalisation of GST rates for the hospitality sector and lowering the number of licences required for hotels to reduce the compliance burden.
“Yes the focus is very heavily on India. We definitely want to be in the upscale market and would like to grow in tier 2 and tier 3 cities also. For us the most important thing is the location of our hotels. We are getting good proposals from the owners and owning partners who are keen to partner with us in terms of management agreements. So we are also looking into that,” Kapoor told PTI.
The Roseate Hotels and Resorts CEO further elaborated on its international expansion plans.
“We are very keen to operate hotels in the United Kingdom, we have five out there. The Noida hotel at the Jewar airport terminal should open in a year’s time. We will also expand our Rishikesh property post this monsoon.
We have a land bank in Goa so we should also get into the development of the Goa property by this year-end. We are very keen to get into places like Dubai and the key markets of Europe. We are definitely open to places like Italy, France and Switzerland,” Kapoor said.
He informed that Roseate was looking at properties having anywhere between 30 to 250 rooms.
“One thing is very clear, we are not going to be a Shaadi or a wedding hotel. We don’t want to have hotels with 300 and 500 rooms. So we are very clear on that part.
Anything ranges between a 30-room hotel to a 250-room hotel we are very keen to get into that segment,” Kapoor said.
He stressed that the working conditions for the employees first of all in the hotels needs to get much better.
“When I am talking about working conditions, I am talking specifically about working hours, that needs to be rationalised. Second, the pay needs to be way high (considering) the amount of time, energy, the employees spend in the organisation,” the Roseate Hotels and Resorts CEO said.
He asserted that “a lot needs to be done” in terms of marketing India better, urging to look at examples of countries like Dubai, Singapore and Vietnam to attract more foreign tourists to the country.
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