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Why I find the latest travel trend so horrifying

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I am a holiday completist. If I’m heading somewhere new I want to come away feeling like I’ve “done it” — ticked off the main sights, explored every neighbourhood, drunk and eaten at the hottest openings. Boning up on the geography and cultural landscape of a destination before visiting it is one of the things I love most about travel. Getting a good deal is also part of the fun. Nothing is left to chance — hotels and flights are booked early; days planned to the minute.

So I struggle to get my head around the trend of super-last-minute booking. Data from the camping and glamping website pitchup.com shows that 1 in 20 of those who booked through its site last month — or more than 15,000 travellers — did so after 1pm on the first day of their holiday, while nearly 4,000 reserved after 5pm.

And it seems that spontaneous travel isn’t limited to campsites. Google Trends data for the first half of this year shows that searches for “Spain flights today” were up 75 per cent from the same period in 2024. The luxury operator Elegant Resorts, meanwhile, reports that nearly a fifth of the inquiries it received in June for 2025 summer holidays were for those beginning that same month. The nonchalance! The financial recklessness! The generosity of annual-leave-granting bosses! I’m impressed and appalled in equal measure.

Some kinds of trip definitely lend themselves to this level of spontaneity, though. They’re not my thing, but if you can be flexible with your dates and fancy lazing around somewhere hot, I can see the appeal of a last-minute package deal. Tour operators such as Tui and Jet2holidays often flog their holidays at knockdown prices a few weeks before departure — a colleague of mine once nabbed a week in Greece for £200 all in.

Google searches for “Spain Flights today” are up 75 per cent year-on-year

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And there are certain moments in life when spontaneity is an exciting novelty. Two of my favourite trips — hiking in the French Alps and beer and Beatles history in Hamburg, both organised weeks beforehand — were in that joyous, no-responsibilities window that exists after you’ve left a job and are waiting to start a new one. The spreadsheets, it turns out, can be assembled mid-flight.

But when it comes to a city break, my favourite holiday genre, the months of research, timetabling and Google Maps curation are always worth it. I was glad to have not been invited on a friend’s recent “extreme day trip” to Valencia, booked a fortnight before. He went straight to Gatwick from a night out in Brixton, slept on the flight, walked around the city’s science museum, hit up some vermouth bars then flew home. Again, impressed and appalled in equal measure, but I can’t help but think that he could have found a slightly less obvious museum or perhaps a classier vermouth bar (plus an extra night or two in a hotel) had he put in a little more thought beforehand.

Last-minute getaways just got better with these 12 great deals

My next big holiday is a multistop cycling holiday around the western islands of Estonia. In this instance, too, I am not leaving anything to fate. I am not risking being without a roof over my head. I am not getting stranded on Muhu (population about 2,000). And I am not resorting to a subpar marinated fish sandwich — only the best will do for me.

Saying all that, though, there is one other scenario in which I might consider injecting a little more spontaneity into my travels. The thermostat in my top-floor London flat read 34C during the heatwave last week and, even at £140 for a basic room, the air-conditioned Travelodge in Peckham was very tempting indeed.

Are you a holiday planner or a spur-of-the-moment traveller? Let us know in the comments below



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Arrive as strangers, leave as friends: why homestays are the future

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Clients should be prepared for basic facilities – but don’t assume that means a lack of cleanliness. We discover how a homestay can be a heart-warming way to experience Nepal’s culture



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Elegant Hotel Collection grows portfolio with performance-led luxury model

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LΟΝDΟΝ, UK – Elegant Hotel Collection, the pioneering community of authentically independent luxury hotels, has announced the addition of four new properties to its growing global portfolio: Chateau Denmark in central London, The Ebrington in Derry-Londonderry, Bingham Riverhouse in Richmond, Surrey, and The Shepherd Mayfair, an elegant new opening set to launch in London’s Mayfair late 2025.

For travel advisors, these distinctive independent properties offer curated options for discerning clients who are increasingly seeking authenticity, individuality, and a deeper connection to people and place. Elegant Hotel Collection’s expansion comes as global travel trends continue to shift in favour of more meaningful, experience-led journeys.

“At Elegant Hotel Collection, we’re building a global community of hoteliers who are reimagining what luxury means in the 21st century,” said Catt McLeod, Vice President, Elegant Hotel Collection. “Whether it’s a design-led London retreat, a heritage restoration in Northern Ireland, or a poetic riverside hideaway in Richmond, each of our hotels offer the inimitable experiences that today’s travellers are actively seeking.”

Powered by HotelREZ, Elegant Hotel Collection presence on the GDS gives travel advisors seamless access to unique properties, while also available through global consortia and exclusive preferred agency partnerships. Every member of Elegant Hotel Collection is celebrated for its independent spirit, elevated guest experience, and commercial readiness, helping advisors deliver stays that go beyond luxury to something more personal, meaningful, and locally rooted.

“Guest expectations are evolving,” added Mark Lewis, Group CEO and Founder, HotelREZ. “Demand for highly personalised experiences continues to surge and Elegant Hotel Collection exists to connect travel advisors with hotels that meet this demand, offering a portfolio defined by curation over conformity and culture over commoditisation.”

The latest independent properties to join the Collection exemplify what makes authentic independence so compelling: the freedom to innovate, the confidence to tell original stories, and the vision to craft exceptional guest experiences.

  • Chateau Denmark, London: A bold reimagining of hospitality that blends curated storytelling from one of London’s most iconic and culturally important neighbourhoods with world-class service and Gothically indulgent interiors.
  • The Ebrington, Derry-Londonderry: An award-winning waterfront hotel that combines sweeping scenic views, tranquil spa rituals and standout local cuisine to redefine the urban hotel experience
  • Bingham Riverhouse, Richmond: A tranquil, B-Corp Certified, boutique hotel, restaurant and members club offering countryside elegance beside the River Thames
  • The Shepherd Mayfair, London (Opening 2025): A sophisticated new development in one of London’s most prestigious neighbourhoods, bringing modern elegance to a heritage-rich location

Independent properties in the Elegant Hotel Collection community are bookable in the GDS under the chain code HO, powered by HotelREZ.

The article Elegant Hotel Collection grows portfolio with performance-led luxury model first appeared in TravelDailyNews International.



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Go Asia forays in India by appointing Global India Reps as Representative

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Philippines-based destination management company Go Asia has announced its official entry into the Indian B2B travel market by appointing Global India Reps as its exclusive marketing representative for India. The strategic partnership marks a significant step for Go Asia in expanding its regional footprint and showcasing the Philippines as a vibrant, diverse, and accessible destination for Indian travelers across various segments.

The collaboration will enable Go Asia to bring its signature services—reliable ground operations, destination expertise, and customised itineraries—to Indian travel agents and tour operators. Their offerings will span multiple verticals including leisure travel, group holidays, MICE (Meetings, Incentives, Conferences, and Exhibitions), and honeymoon packages, all curated with Indian preferences and travel behavior in mind.

Sonia Mansukhani, Co-founder and COO of Go Asia, expressed optimism about the new partnership, stating, “India is one of the most exciting and rapidly growing outbound markets. With a culturally rich population that values unique and curated experiences, we see immense potential in catering to Indian travellers seeking new horizons. Global India Reps brings deep industry knowledge and strong networks, making them the ideal partner to represent us.”

Through this collaboration, Go Asia will offer specialised support, destination training, and co-branded campaigns for Indian travel professionals. The company aims to position the Philippines as a top-of-mind destination by building stronger ties with India’s outbound travel trade and ensuring seamless experiences from arrival to departure. With this move, Go Asia is well-positioned to grow its share in the South Asian travel market while offering Indian travellers unforgettable experiences in the Philippines.



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