The Burger Company, announced its adoption of TBC PICO, a micro-QSR franchise format that has been transforming the food entrepreneurship landscape. With an all-inclusive investment of just Rs 7.89 lakhs + taxes and a compact 80-100 square feet operational footprint, PICO represents the most accessible entry point into India’s booming quick-service restaurant sector.

PICO addresses a critical market gap by offering a complete franchise solution at 60-80 percent lower investment than traditional QSR models. The comprehensive package includes franchise fee, complete kitchen machinery, billing system and software, eye-catching branding and fit-outs, initial launch marketing, and Training & opening day stock that will enable franchisees to begin operations from day one with no hidden costs, said a release.

Neelam Singh, founder and CEO of The Burger Company, said, “We recognised the immense potential of the PICO format and how it addresses what’s been holding back food entrepreneurship in India, namely the massive capital barrier. By adopting this innovative micro-QSR model, we’re able to put the power of our established, profitable burger business into the hands of every ambitious Indian, whether they’re a techie in Bangalore dreaming of their own venture or a small-town entrepreneur ready to bring good quality burgers to their community.”

Unlike conventional downsized outlets, PICO features a strategically optimized menu based on historical POS data analysis.

The power-packed menu includes The Burger Company’s best-selling veg and chicken burgers, signature fries, loaded sandwiches, momos, and beverages; all engineered for a 4-5 minute average order fulfillment time. This SKU optimization reduces ingredient inventory by approximately 40 percernt while increasing cross-utilization and maximizing revenue per square foot.

With projected returns of 8-12 months and a projected monthly revenues of Rs 3-4 lakh, PICO is designed for diverse entrepreneur segments. The format particularly appeals to first-time entrepreneurs seeking low-risk entry into the food business, working professionals looking for sustainable side income, small space owners in high-footfall areas, and cloud kitchen or kiosk operators wanting established brand power.

The adoption comes at an opportune time as India’s QSR market grows at approximately 20 percent CAGR, with micro-QSR formats expected to account for 25-30 percent of new QSR openings by 2030. Rising real estate costs and evolving consumer preferences for grab-and-go dining are driving demand for compact, efficient formats that leverage digital ordering and delivery platforms.

Festive tables across India this season are bringing communities together through food, memory, and celebration. From traditional Onam sadhyas in Delhi and Hyderabad to Ganesh Chaturthi feasts in Uttarakhand and Mumbai, and even Bengaluru’s playful new rooftop dining experience, each gathering reflects how festivals continue to shape the country’s culinary landscape. These meals are more than indulgence—they carry the spirit of tradition, warmth, and belonging, served with flavors that resonate far beyond the plate.

Dakshin at Sheraton New Delhi: Dakshin at Sheraton New Delhi is marking Onam with a traditional Sadhya, the elaborate vegetarian feast from Kerala. The spread will feature classics like Avial, Erusser, Kootu Curry, and Kalan, reflecting the harvest festival’s culinary traditions. Celebrations run from August 28 to September 5, 2024, with the atmosphere evoking Kerala’s festive spirit.

Nav Chaitanya,Mumbai: This Ganesh Chaturthi, Nav Chaitanya revives Pangat—its annual sit-down festive meal that recreates the warmth of traditional Malvani gatherings. Served on banana leaves with dishes like aloo wadi, kala vatana usal, vade, waran bhaat, and seasonal chibud, the thali is a sensory journey through Maharashtrian flavors. Blending devotion with nostalgia, Pangat offers the city’s diners a taste of home and the joy of eating together in community.

The Jamming Goat, Bengaluru: The restaurant unfolds as a rooftop brew garden where surrealist art, shifting lights, and open sky set a playful yet striking backdrop. Seafood anchors the menu, with dishes like Stuffed Bhangda Fry, Lemon Herb Prawns on focaccia, and Tandoori Coconut Lobster, balanced by inventive small plates such as Chicken Cafreal Arancini and Crispy Broccoli Poppers. Together, the food and ambience create an atmosphere where dining feels both familiar and imaginative, carried by the energy of music and conversation.

Ganesh Chaturthi at Taj Corbett Resort & Spa, Uttarakhand: At Taj Corbett, the culinary team welcomed Ganesh Chaturthi with a handcrafted Mawa Ganesh idol, symbolizing auspicious beginnings. Guests can also enjoy a special breakfast spread featuring favorites like modaks, puran polis, banana sheera, and coconut laddoos. The celebration brings together devotion, tradition, and flavor in the serene Himalayan setting.

Sheraton Grand Pune Bund Garden Hotel: Feast is marking Ganesh Chaturthi with a specially curated menu inspired by traditional Maharashtrian cuisine and Lord Ganesha’s favorite offerings. The spread features festive sweets such as Ukadiche Modak, Puran Poli, Mawa Modak, and Chocolate Modak, along with savory classics like Varan-Bhat, Batata Bhaji, and Alu chi Patal Bhaji. Accompanied by koshimbir, papad, pickles, and tak, the meal captures the warmth and essence of a traditional Maharashtrian household celebration.

Varq, Taj Mahal New Delhi: Step into the vibrant spirit of Kerala’s most cherished festival as Varq at Taj Mahal, New Delhi with a specially curated Onam Sadhya Thali. Known for its contemporary take on Indian cuisine, Varq is embracing the authentic traditions of Onam, bringing together a colourful spread of flavours, culture, and celebration. Crafted by their chefs, the elaborate thali features classics such as rasam, upperi, vendakkai khichdi, and red pumpkin erussery, each prepared with authentic recipes and served in a traditional festive presentation from Wednesday, 3rd September to Friday, 5th September 2025.

Tuya, Hyderabad: Tuya in Hyderabad marks Onam with a traditional vegetarian sadhya, served on September 5 and 6 at ₹999 plus taxes. Guided by Chef Suresh DC, the banana-leaf feast features Kerala classics like aviyal, olan, erissery, parippu with nei, and ends with ada pradhaman and semiya payasam. The menu balances nostalgia and simplicity, offering familiar flavours in an atmosphere that feels warm and homely.

Comorin: Comorin is celebrating Onam with its specially curated Onam Sadhya experience, from 3rd to 5th September 2025. The specially curated menu will feature classics like Nendran Chips, Kerala’s iconic golden banana crisps, Inji Puli, a sweet-sour-spicy ginger-tamarind relish, Aviyal – a traditional medley of vegetables in coconut and yogurt, and Olan, a delicate ash gourd and cowpeas curry simmered in coconut milk. The experience concludes with Sambaram, Kerala’s spiced buttermilk, ensuring a refreshing finish to the indulgent feast. The Onam Sadhya will be available during lunch and dinner, with only 30 guests per meal period per day and reservations are mandatory.