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Brown Hotel: A base to see the capital’s wonders – review – The Jerusalem Post

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TikTok Launches Simplified Affiliate Program for Hotel Promotions

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TikTok has launched a new program that aims to make it easier to facilitate in-app promotions for selected businesses, via a simplified affiliate program, where creators can tag a business, and earn commissions from any direct referrals from that post.

Called “TikTok Go,” the program is initially focused on hotel promotions, and enables creators to tag their location, and use a relevant tag, in order to earn commissions from their content.

As explained by creator @Amaya:

“You literally earn commission by posting content from hotels you stay at. Whether you’re travelling for work, a staycation, or just posting where you’re at, if you add the right tag, you’ll get paid.”

The option is available in selected regions within the “Monetization” option in TikTok creator accounts.

Tapping on the “TikTok Go” option will take you through to a listing of hotels, which will also display how much creators can earn from commissions for posting content about that provider.

As you can see on the second screenshot above, you can then tap the “Post content” option direct from the listing, which will include the relevant location tags and info to drive direct bookings from your post.

Your TikTok post will include the relevant location info, along with a note to indicate that the creator is earning commissions from the post for transparency.

That could be a good way to drive more interest in hotels, at a relatively low price for promotions. And you can see why many hotels would be interested in facilitating such, with fans of top creators able to book the same experience direct in the app.

It seems like a good way to facilitate such promotions, which may also reduce the amount of “influencers” trying to use their online clout for discounts. Now, the hotel can refer them direct to this program, rather than having to engage in uncomfortable discussions about the same.

TikTok says that this is the first activation of this kind, with the platform also looking to expand similar to food, wellness, education, and other travel elements.

It seems like a simple, and cheap promotional avenue, with a lot of potential, though I do wonder whether bigger influencers will be happy enough with such small revenue share options. I assume they’ll still look to negotiate separate deals, but for smaller creators, this could be a good option.

The TikTok Go program is now active for hotels, and available to creators in Indonesia, Japan, and the United States. TikTok will look to expand further in the near future.





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Newmarket’s Rutland Arms Hotel: A Historic Property Reimagined for Modern Hospitality, Everything You Need to Know about the investment opportunity

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August 11, 2025 |

The Rutland Arms Hotel, a historic landmark in Newmarket, presents a unique opportunity for investors and developers looking to make their mark in the UK’s thriving hospitality market. This Grade-II listed 17th-century property has recently been placed on the market, offering a chance to restore and reimagine it as a high-end boutique hotel. Situated in the heart of Newmarket, a town renowned for its rich history and association with horse racing, the hotel’s transformation could become a focal point in the region’s hospitality landscape.

A Rich History, A Bright Future

The Rutland Arms Hotel has been a fixture in Newmarket since the 19th century, offering travellers and locals alike a place to stay, dine and socialize. However, after closing its doors in 2019, the property has been listed for sale, with the potential for a complete refurbishment and expansion. The building’s historic charm and architectural features, including decorative ceilings, stained glass windows and original fireplaces, have been carefully preserved in the new development plans. The hotel will undergo a part-refurbishment and part-new build transformation, with a proposal for 72 guest bedrooms. This design maintains the essence of the building while adding modern amenities and services to meet the expectations of today’s hotel guests.

The Vision for the Future

The proposed plans for the Rutland Arms Hotel include new public spaces, such as meeting rooms, a bar, lounges and dining areas. These spaces are designed to cater to both business and leisure travellers, offering a blend of comfort, convenience and elegance. With a strong emphasis on preserving the original character of the building, the hotel will offer a boutique experience that combines historic charm with contemporary luxury. The new build adjacent to the Rutland Arms will house a significant portion of the hotel’s rooms, creating an ideal mix of both old and new architectural styles.

The focus on retaining the building’s historic features, such as its distinctive stained glass and ornate ceilings, ensures that the Rutland Arms Hotel will offer a truly unique experience. Visitors will be able to enjoy the historical ambiance while benefiting from the modern amenities expected from a luxury hotel. From business conferences and meetings to social gatherings, the versatile public spaces are set to make the Rutland Arms a prime destination for both business and leisure travellers.

Location and Appeal

Located on Newmarket’s high street, the Rutland Arms Hotel offers guests easy access to the town’s most renowned attractions. Newmarket’s rich history as the “home of horse racing” makes it a popular destination for racing fans, tourists and business travellers alike. The town’s proximity to London, Cambridge and other key destinations in East Anglia ensures that the hotel will be strategically positioned to attract a wide range of guests.

In addition to the town’s equestrian appeal, Newmarket is a growing hub for tourism and events. The revitalization of the Rutland Arms Hotel could cater to both the growing demand for luxury accommodations and the town’s need for versatile event spaces. The hotel’s location, offering easy access to the town’s cultural and historical sites, further enhances its appeal.

A Promising Investment Opportunity

The sale of the Rutland Arms Hotel presents a promising investment opportunity in one of the UK’s most desirable markets. With its unique combination of historical significance and modern hospitality, the hotel is poised to become a standout property in the boutique hotel sector. The property’s potential for growth, coupled with its rich heritage, makes it a highly attractive prospect for developers and hospitality investors looking to capitalize on Newmarket’s growing tourism and business industries.

As the hotel market continues to evolve, the Rutland Arms Hotel stands out as a remarkable opportunity to combine preservation with innovation, offering a new chapter in a storied property’s history. Interested buyers are encouraged to reach out to Christie & Co for more details on this exceptional investment opportunity.



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Fairmont Tokyo: First-In Hotel Review

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Fairmont Tokyo doorman and Chief Happiness Officer, Serene

Give us the skinny 

Fairmont has finally made its Japan debut. While the storied brand name is 98 years old (beginning with Fairmont San Francisco), the hotel company dates back to the late-1800s, when the Canadian Pacific Railway started building luxury chateaux along its train routes. You can see a through-line from this origin story to Fairmont Tokyo—the first of a wave of their new properties coming to Asia imminently—which towers above the rail tracks for several of the city’s various trains including the Shinkansen. 

Very much a “right side of the tracks” situation, this positioning adds to the hotel’s total Tokyo immersion. The panoramic views—not to mention the abundance of outdoor terraces, for which skyscraper hotels are not known—set you firmly inside the cityscape, while the art, spa, and especially bounty of smartly diverse drinking and dining options in-house offer contemporary interpretations of the Japanese traditions you came here for. 

The vibe  

Light, airy and decidedly unstuffy modern luxury. Yes, at the porte-cochere you’ll be greeted by doormen and -women in top hats and tails in British racing green, but they’re joined by Serene, a now-year-old black lab who’s the hotel’s Chief Happiness Officer. Still a puppy, she’s at turns playful and shy—after some time bonding with her near her doghouse in the foyer, I earned some cute kisses. Her official handler is a trained vet, but her official dogwalker seems to be general manager Karan Singh, whom if you’re downstairs around 8 a.m. you’re likely to see taking her for her morning constitutional in his tweed suit. All of which is to say, from the moment you walk in you know this is a high-end hotel that doesn’t take itself too seriously. 

The location 

Insanely convenient to Haneda Airport, the 20-minute straight-shot drive from Fairmont Tokyo makes catching your flight a breeze for last-minute leavers like me. If you pack light and want to take the monorail to the airport, that’s a 10-minute walk away, at Hamamatsuchō Station, where you’ll also find a city subway station. The hotel is also a 15-minute drive to both Shinagawa and Tokyo Stations.  

Panorama of Mount Fuji and Tokyo from the hotel

As the only major hotel anchoring tranquil, residential Shibaura district, Fairmont stands alone on the waterfront and revels in the promise that its outrageous views will never be blocked. Massive floor-to-ceiling windows throughout the property broadcast Tokyo Bay on one side, Tokyo Tower on the other, and on a clear day Mount Fuji in the distance.  

The crowd  

Being the only uber-luxury Accor product in Japan seems to have excited the ALL (Accor Live Limitless) loyalty program membership, and during my stay at Fairmont Tokyo I heard a lot of North American accents. The hotel has worked hard, and effectively, to avoid being pigeon-holed a business hotel, so while there were definitely dudes in suits around, I saw lots of couples and families—both Japanese and international travelers. (Note to parents: kids are allowed in the pool, not always a given in Japan.)  

The rooms  

Let’s start with mine, because it was glorious, a Fairmont Gold Suite situated on the southwest corner of each of the hotel’s six guest-room floors. This suite feels like living in an aquarium… except the other side of the vast glass panels doesn’t hold a simulated ocean but the real thing (Tokyo Bay) to the east, as well as, to the south and west, the sprawl of the city from up-close-and-personal all the way to Mount Fuji. In a subtle but perspective-changing inversion of typical hotel-suite architecture, the hallway connecting the living room, the space-optimizing closet and bathroom area, and the bedroom is on the exterior—a brilliant interpretation of engawa, the Japanese design concept of a corridor running along the outside of a building, blurring the line between inside and out.  

From my bedroom I felt like I was standing atop the trains rolling far below, their faint white-noise rumble a welcome urban sensory immersion. The bed itself faces Tokyo Tower, and, despite loving sleeping in, I looked forward every morning to raising the blackout shades to this surreal view. The tables are round and not terribly close to power outlets (i.e., not purpose-built for working), the invitation seeming more to be “wrap yourself in lush bathrobes and slippers and raid the maxi-bar while eating giant Shine Muscat grapes.”  

The 217 rooms and suites range in size from 52 to 278 square meters, every one brimming with light and spectacular views. The three top suites seem to stretch for miles, and each have bespoke furniture, art and color palettes. Fairmont Gold is the brand’s new something-extra proposition, and here encompasses 74 rooms. They call it a hotel-within-a-hotel, and while I was skeptical of how this differed from other places’ club-level rooms with lounge access, my stay revealed special turndown treats like sparkling sake, Miyazaki mangoes and even a hand-painted scroll, elevated room amenities like a leather-clad Nespresso, and some memorable VIP experiences.  

 
The food 

Where to begin? First of all, great work to the F&B team at Fairmont Tokyo for conceiving of a diverse array of strong concepts that are accessible, enticing, and rooted in sense of place.  

Vue Mer and Afternoon Tea

Upon your first emergence from the elevator on the main lobby floor, its large art installations and double-height windows over Tokyo Bay will elicit a gasp. This space is aptly called Vue Mer (“ocean view”), and is where you take afternoon tea—or, if you’re me, two afternoon teas at once. The French-style set stars sweets using seasonal fruits (mmm, summer white peaches). The Japanese set arrives in a custom wooden box and is mostly savories, such as onigiri and wagyu rolls. 

Equally airy Kiln & Tonic has an open-show kitchen at its heart. This is your spot for Roman pizzas and lamb chops. Though the all-day-diner, it avoids feeling like your typical hotel breakfast restaurant because there’s no buffet to breakdown at 11 a.m.—everything is ordered a la carte, with set morning menus on offer here as in the Gold Lounge. 

Fairmont has paired their sushi and teppanyaki bars with a central lounge between for pre-dinner drinks and post-dinner dessert. At eight-seat Migiwa (dinner sets from JYP18,000), chef Takanobu Kayama offered a pretty parade of nigiri, seasoned with soy sauce from a vat his father started 55 years ago, that ended with two bowls (dry with caviar and in a broth with sudachi limes) of 100-percent buckwheat soba he makes by hand each morning. So grateful chef shut his long-standing restaurant in Ebisu to move into Fairmont! 

Next door, Totsuji (dinner sets from JPY18,000) is a study in the gracefulness of grilling, this was my favorite meal of the visit. For starters, anyone who regally presents your raw wagyu in custom treasure chest at kick-off has my attention. Among the many dishes from chef Ryusuke Sato that I cannot get over: abalone cooked under salt-crusted leaves and served with clam-butter sauce and shiso ravigote topped with loads of creamy uni. The sublimely charred steak (of course) served with sea salt, fried garlic, and fresh ground wasabi. And seafood okonomiyaki, the savory Japanese pancake, topped with grilled whitefish—I’d eat this for breakfast daily. 

The most experimental venue at Fairmont Tokyo is Driftwood, offering a high-end extrapolation of Yoshoku cuisine overlooking Tokyo Tower. Dating to the Meiji Restoration, when the Japan opened up to the world, Yoshoku is Japanese interpretations of Western dishes, and forms a core of the country’s comfort food. Here, effervescent server Girly suggests the hamburg made of wagyu and crab cream croquettes, both of which go down well with craft cocktails… But not too many, for more alcohol awaits at Yoi to Yoi around the corner. Fairmont’s take on the standing bar, it’s known for highballs but the gin selection is excellent. It’s impossible not to order a small second dinner of gyoza with pork pate and chicken meatballs. 

Rounding out this floor of delights is Off Record, a vinyl-focused speakeasy where you have to find the secret sensor to open the door. The night I visited, the DJ was spinning soul divas like Erykah Badu and Jill Scott, and the bartender countered with an equally smooth dry martini.  

Experience matters 

Fairmont Spa: Your treatment prelude is a session at the herbal bar, where you select the fresh ingredients for your foot scrub. I went with charcoal, matcha, rice and plums, and calming therapist supervisor Chang Seonghee ground them up with mortar and pestle. I had the signature “Serenity” treatment, a whole-body massage and facial based on the tides and lunar cycles. Moonlit stones and acupressure in service of lymphatic flow; pearl-enriched Mikimoto serums and oils for a radiant visage. Two hours of bliss.

Robe time at the spa; in-house art experience; rickshawing around with Tiger

In-house VIP experience: Artist Shunyou created bespoke in-room pieces for Fairmont Tokyo, and she gave me a private calligraphy class unlike any I’ve ever taken. There was experimentation, there was meditation, there were brushes made of ostrich, peacock and bantam feathers as well as sheep wool, horse hair, racoon fur, and bamboo. Importantly, there were no right answers or technique, only the encouragement to be mindful and express myself. 

Off-site excursion: One of the more hilarious tourist experiences I’ve ever had was being pulled in a rickshaw by a 20-year-old, rugby-playing college student named Tiger who ran me around Shibaura for 90 minutes, while alternatively showing off his thigh muscles, biceps, knowledge of history and architecture, and photography skills. Regal crimson and velvet, rickshaws are never seen in this neighborhood, a fact commented upon by many a bemused bystander on the street. Tiger’s company and Fairmont secured special permission for this experience, and it’s a must. 

Tokyo views from the terrace

The service 

All senior-level guest-facing staff, including servers, I interacted with were stellar: on-the-ball and not afraid to show their personalities. Special shouts out to the team at Driftwood/Yoi to Yoi/Off Record, who had me and my friend rolling laughing during every conversation the entire evening, and to concierge supervisor Saori Ueda, who worked hard to secure me last-minute killer seats to a Yomiuri Giants baseball game. (We won, in the bottom of the ninth.) 
 

Would we visit again?  

Very much so. It’s a great gateway to the city. And every morning since is a disappointment without my wake-up view of Toyko Tower.  
 
fairmont.com/en/hotels/tokyo/fairmont-tokyo; rates from JPY127,600 net for Fairmont Bay View room; Fairmont Gold Suite, where we stayed, from JPY255,200 net.  





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