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‘UP poised to be hub of med, wellness tourism’ | Lucknow News

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UP’s blend of modern healthcare, spiritual heritage and supportive tourism policies can make it a leading destination for both medical and wellness tourism, experts said at the TOI Dialogues session on “Health & Heritage: Building a Resilient, Tourism-Driven Uttar Pradesh”.The discussion began with the question of whether health tourism is on the state’s agenda. Principal secretary (tourism & culture) Mukesh Kumar Meshram said while there is currently no dedicated policy, one is in the works.He outlined two key components — medical tourism, which draws foreign patients for high-quality treatment at a fraction of the cost abroad, and wellness tourism, which focuses on preventive healthcare through yoga, naturopathy and Ayurveda.Post-Covid, he noted, there is a global shift toward immunity and wellness, and UP aims to encourage wellness centres, taking inspiration from Kerala’s success in the sector.Pramit Mishra, unit head at Max Super Speciality Hospital, said tourists increasingly factor in healthcare access when choosing destinations.“UP offers a healing touch with its mix of tradition, spirituality and modern medicine,” he said.With policies easing infrastructure development, institutions like SGPGI and KGMU have trained doctors who now serve worldwide. He also pointed out that Lucknow offers surgeries at 25-30% lower costs than Delhi, with some cardiac procedures priced far below those in countries like Singapore, making it a cost-competitive medical tourism hub.Life coach and co-founder of My Mom’s Village Puja Singh shared their sustainable tourism model, which shifts from sightseeing to “soul-seeing.”The project promotes organic farming, empowers rural women and sources all produce locally. Situated on the spiritual circuit between Ayodhya, Mathura and Varanasi, and on the Buddhist circuit, the village has benefited from rural tourism schemes but seeks further support for women’s skill development and rural medical centres.Author Shantanu Gupta highlighted UP’s religious tourism potential, citing the 64 crore visitors during the Kumbh Mela, which generated an estimated Rs 3.5 lakh crore in economic value. Such events, he said, demonstrate UP’s safety, hospitality and infrastructure to a massive domestic and international audience.Speakers agreed that with affordable, world-class healthcare, rich wellness traditions, spiritual appeal, and upcoming policy support, Uttar Pradesh is well-placed to become a global destination for both medical and wellness tourism.





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France And India Champion Sustainable Tourism Growth As Uttar Pradesh Reimagines Destination Storytelling Through Technology Heritage And Wellness

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August 9, 2025

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Home » TOURISM NEWS » France And India Champion Sustainable Tourism Growth As Uttar Pradesh Reimagines Destination Storytelling Through Technology Heritage And Wellness

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August 9, 2025 |

France and India are leading the way in championing sustainable tourism growth by embracing innovative practices that balance economic development with environmental and cultural preservation. In this dynamic landscape, Uttar Pradesh is redefining its tourism narrative by integrating advanced technology, rich heritage, and wellness initiatives, creating immersive experiences that appeal to modern travelers while safeguarding its cultural roots. This strategic fusion not only boosts responsible tourism but also positions Uttar Pradesh as a forward-thinking destination committed to sustainable growth aligned with global trends set by France and India.

Uttar Pradesh is gearing up to establish a strong presence on the global tourism stage by joining the International and French Travel Market (IFTM) Top Resa 2025, one of the world’s premier travel industry events world’s premier B2B travel exhibitions. The event will take place in Paris from September 23 to 25, 2025, and will gather over 30,000 global tourism professionals from more than 120 countries. As a fast-growing tourism destination, Uttar Pradesh aims to use this global platform to showcase its diverse cultural, spiritual, ecological, and wellness tourism opportunities to the world.

State to Spotlight Varanasi, Ayodhya and Buddhist Trail

Uttar Pradesh will place a special spotlight on its major spiritual destinations—Varanasi, Ayodhya, and the Buddhist Circuit. These cities not only represent the state’s deep spiritual roots but also serve as gateways to centuries of cultural heritage, attracting pilgrims and heritage seekers alike. Through a captivating pavilion, the state will present the essence of these locations using a blend of traditional architecture, artisan products, digital storytelling, and immersive installations.

Varanasi, with its timeless ghats and ancient temples, reflects the core of India’s spiritual life. Ayodhya, now emerging as a global pilgrimage center, holds immense significance for followers of Sanatan Dharma. The Buddhist Circuit, linking sites like Sarnath and Kushinagar, appeals to international visitors, especially from East and Southeast Asia, looking to trace the footsteps of the Buddha.
Tourism Department prepares to highlight holistic wellness cultural heritage and immersive rural tourism at global platform

Beyond spiritual tourism, Uttar Pradesh will promote wellness retreats, Ayurvedic centres, eco-tourism sites, and rural experiences. The state’s tourism department has developed initiatives that support yoga centres, herbal healing programs, village homestays, and cultural trails to attract international travellers seeking meaningful and rejuvenating travel.

France remains a high-priority source market, with nearly 3 lakh French travellers visiting India each year, and 7 lakh Indian tourists heading to France. The IFTM Top Resa event offers an ideal venue to strengthen tourism ties between India and France, opening up two-way opportunities in leisure travel, investment, and cultural exchange.

High-Tech Tools and Immersive Exhibits to Engage Global Visitors

The Uttar Pradesh pavilion will use advanced digital technology to enhance visitor interaction. The tourism department has designed QR code-enabled displays, a new mobile tourism app, and AR-powered selfie zones to make navigation, bookings, and destination discovery more user-friendly and engaging.

Through virtual reality and LED screens, attendees will take visual journeys through UP’s temples, wildlife parks, heritage sites, and offbeat destinations. These tools aim to give a first-hand taste of the Uttar Pradesh experience—digitally accessible, emotionally immersive, and deeply rooted in tradition.

Eco-Friendly Stall Design to Promote Sustainable Tourism

In line with global sustainability goals, Uttar Pradesh will construct its exhibition stall using eco-friendly materials, consciously avoiding the use of plastics. The stall design reflects a strong message: the state not only preserves its ancient heritage but also promotes environmentally responsible tourism. Reusable fixtures, biodegradable decor, and green technology will feature prominently in the layout.

By aligning tourism promotion with environmental awareness, the state seeks to attract tourists who value sustainability and responsible travel practices.

Live Folk Performances to Showcase UP’s Cultural Soul

To offer a full sensory experience, the pavilion will feature live folk dance performances, bringing alive the rich artistic traditions of the state.Visitors will experience captivating live performances of Kathak, Bundeli, Mayur Nritya, and Raas Leela, offering a powerful blend of visual artistry and cultural storytelling that brings Uttar Pradesh’s rich traditions to life.
These performances aim to build curiosity, appreciation, and emotional engagement with the state’s diverse regions.

About IFTM Top Resa

IFTM Top Resa, France’s leading international travel and tourism fair, focuses on business-to-business engagement across all sectors of the tourism industry.The event gathers more than 1,400 travel and tourism brands alongside representatives from over 170 global destinations each year.
It attracts a wide audience of tour operators, travel agents, tourism boards, DMCs, and corporate travel planners from around the world.

The Paris-based expo offers global destinations a unique chance to connect with the European travel market, known for its high outbound travel volume and interest in cultural and experiential tourism.

UP Targets Investments, Footfall, and Global Brand Visibility

By joining this prestigious platform, Uttar Pradesh aims to increase foreign tourist arrivals, attract investment in heritage and wellness sectors, and elevate global awareness of its tourism potential. The state also plans to leverage this event to promote the One District One Product (ODOP) scheme, a flagship initiative that highlights traditional crafts and locally made products across districts.

The ODOP offerings will gain international visibility, potentially expanding export channels and driving community-based economic development through tourism.

France and India lead sustainable tourism by prioritizing eco-friendly practices and cultural preservation, while Uttar Pradesh transforms its tourism through technology, heritage, and wellness to create responsible growth and immersive visitor experiences. This approach ensures lasting economic benefits alongside environmental and cultural protection.

With a powerful blend of heritage, spirituality, wellness, and modern technology, Uttar Pradesh is ready to leave a lasting impression at IFTM Top Resa 2025 in Paris. The state’s participation marks not just a tourism promotion campaign, but a strategic effort to position UP as a world-class destination on the global travel map—offering depth, diversity, and authenticity to travellers from across the globe.



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InterContinental Singapore Launches First Of Its Kind Wellness Experience With NuCalm For Restorative Travel

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15 hours ago

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August 8, 2025

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Home » HOTEL NEWS » InterContinental Singapore Launches First Of Its Kind Wellness Experience With NuCalm For Restorative Travel

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August 8, 2025 |

InterContinental Singapore has teamed up with NuCalm, the pioneer in neuroscience-driven wellness, to launch the first programme of its kind in IHG Hotels & Resorts. This state-of-the-art wellness solution is redefining luxury getaway escapes with a precisely engineered sleep and stress recovery service. Aimed squarely at today’s traveller, the Collabo integrates NuCalm’s award-winning Sleep Performance Suite—including the much-lauded DeepSleep program—so each guestroom becomes a tailored haven where the body and mind can truly restore. The setup promises a rich night of slumber, effective stress reduction, and heightened personal focus, representing a bold leap in the field of wellness-centred hospitality.

A Cutting-Edge Approach to Restful Sleep

The highlight of this new partnership is the introduction of the DeepSleep programme, a state-of-the-art neuroacoustic software that guides the brain into restorative sleep. By synchronising brainwaves, DeepSleep enables users to fall asleep effortlessly, sleep deeper, and wake up feeling truly revitalised. Given the increasing rates of sleep deprivation, particularly among business and leisure travellers, DeepSleep offers an accessible and effective solution to the challenges of jet lag, mental fatigue, and high-stress environments.

At InterContinental Singapore, guests can access the DeepSleep programme via in-room soundbars, turning each guestroom into a sleep sanctuary. The programme can be selected through the NuCalm mobile app or the in-room interface, and it operates seamlessly throughout the night, promoting restful sleep for guests.

A Commitment to Guest Wellness

As part of this innovative offering, the hotel ensures that guests experience the full spectrum of NuCalm’s neuroscience-based products. In addition to DeepSleep, a variety of programmes designed to enhance different aspects of mental and physical performance will be available. These include:

  • Rescue: Focused on deep recovery and nervous system restoration, perfect for those recovering from stress or physical exertion.
  • Ignite: This track energises the mind, making it ideal before workouts or tasks requiring peak mental performance.
  • Focus: A tool designed to boost clarity, concentration, and productivity, making it ideal for work or study.
  • FlowState: Encourages creativity and calm, beneficial for writing, brainstorming, or unwinding.
  • PowerNap: Provides a quick energy recharge, perfect for midday slumps.
  • DeepSleep: The flagship programme designed to ensure the most immersive and restorative sleep.

These offerings are accessible either through in-room soundbars or the NuCalm mobile app, which allows guests to personalise their experience by using their own headphones.

Tailored Wellness Experiences for Every Guest

To further enhance the experience, InterContinental Singapore offers tailored access to these wellness programmes. Guests staying in one-bedroom suites and above will enjoy complimentary access to the entire NuCalm VIP EDGE programme, which includes all of NuCalm’s products. For guests in other room categories, the DeepSleep programme can be easily accessed via a QR code provided by the front office for the premium package or directly through the in-room TV for the general package. This personalised access ensures that guests, regardless of their room type, can experience the transformative benefits of NuCalm.

NuCalm’s Innovation in Neuroscience-Based Wellness

NuCalm’s technology is not just a luxury addition to InterContinental Singapore; it represents a revolution in how wellness is approached in hospitality. This groundbreaking technology was originally developed as an FDA Class III medical device for military personnel, including elite military operators, FBI agents, airline pilots, and athletes, who required optimal mental and physical performance. With its mobile app and affordable subscriptions, NuCalm is now accessible to all, providing a non-invasive, natural solution to stress management, sleep improvement, and energy elevation.

By embedding NuCalm into the guest experience, InterContinental Singapore provides a highly personalised and scientifically backed wellness solution, expanding the boundaries of what luxury wellness travel can be. This partnership reflects a broader trend in the travel and hospitality industry, where more and more properties are prioritising the well-being of their guests, recognising the growing demand for restorative travel experiences that promote health and mental clarity.

The Future of Wellness-Focused Travel

InterContinental Singapore just launched a first-of-its-kind wellness partnership with NuCalm, changing how luxury hotels think about your health on the road. Today’s travellers want more than a nice room; they want a way to unwind, think clearly, and sleep deeply, even in a busy city. With NuCalm’s science-backed technology on the scene, the hotel makes it easy to leave travel stress behind, tap into peak mental focus, and settle into a restorative night’s sleep.

Reading about the NuCalm Sleep Performance Experience, you quickly see how the hotel’s commitment to whole-body wellness sets a new expectation in high-end travel. Steps away from the bustle of Singapore, the programme lets you trade travel fatigue for travel vitality, proving that luxury now means caring for your mind just as much as your surroundings.

Image Credit: IHG Hotels & Resorts Official Website



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Luxury Hotel Innovates Wellness Tourism with Global-First Sleep Enhancement Offering

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16 hours ago

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August 8, 2025

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First-of-its-kind partnership between InterContinental Singapore and NuCalm brings cutting edge restorative travel to luxury travelers

LOS ANGELES, Aug. 8, 2025 /PRNewswire/ — Today, InterContinental Singapore announces a global-first within the IHG Hotels & Resorts portfolio: a partnership with NuCalm, a cutting-edge, neuroscience-based wellness technology designed to support deep rest, stress recovery, and peak mental performance. This revolutionary offering marks a bold step in redefining restorative travel in the luxury space.










Luxury Hotel Innovates Wellness Tourism with Global-First Sleep Enhancement Offering

As the first IHG property worldwide to integrate NuCalm’s full Sleep Performance Suite including the acclaimed DeepSleep program, InterContinental Singapore transforms every guestroom into a personalized haven for physical and mental rejuvenation. NuCalm uses neuroacoustic software and patented frequency stimulation to gently guide the brain into desired states of relaxation, focus, or deep sleep, empowering guests to recover from jet lag, prepare for important meetings, or prioritize self-care while travelling.

A Revolution in Rest: Deep Sleep at Your Fingertips
NuCalm’s DeepSleep program is a cutting-edge, patented neuroacoustic software designed to guide the brain into its most restorative states of sleep. By gently synchronizing brain waves, DeepSleep allows users to fall asleep with ease, sleep deeper, and wake up feeling truly refreshed and renewed. With sleep deprivation on the rise due to stress and travel fatigue, DeepSleep offers an accessible and highly effective solution for both business and leisure travelers.

At InterContinental Singapore, DeepSleep will be available via in-room sound bars, transforming the guestroom into a sanctuary of sleep. Guests may select the DeepSleep journey on the NuCalm mobile app or in-room interface, letting the program work effortlessly in the background throughout the night.

Andreas Kraemer, General Manager at InterContinental Singapore shares “Wellness continues to be a key priority for our guests, so we are proud to bring NuCalm’s transformative technology to InterContinental Singapore. By offering innovative, science-backed tools like the DeepSleep program, we can offer more ways for our guests to feel their best; whether that’s better sleep, more focus, or improved recovery. This isn’t just about elevating luxury; it’s promoting holistic wellbeing at every stage of the guest journey.” 

Elevated Wellness Through NuCalm’s Full Suite of Offerings

In addition to DeepSleep, guests will have access to the full NuCalm suite of products, each designed to support different aspects of performance and wellbeing:

  • Rescue – For the deepest recovery and restoration, ideal for rebalancing the nervous system after stress or exertion.
  • Ignite – Powers up the mind into a peak mental state and elite performance, perfect before workouts or high-energy tasks.
  • Focus – Boosts clarity, concentration, and comprehension, a go-to track for studying, planning, or detailed work.
  • FlowState – Promotes creativity, calm, and relaxation, excellent for writing, brainstorming, or decompressing.
  • PowerNap – Delivers the ultimate quick recharge, ideal during mid-day energy slumps.
  • DeepSleep – The most immersive rest experience for restorative sleep and recovery.

These tracks will be available via the in-room sound bar or through the NuCalm mobile app, with guests able to pair the app with their own headphones for an immersive and personalized experience.

Jim Poole, CEO of NuCalm shares “We’re thrilled to partner with InterContinental Singapore to bring NuCalm’s neuroscience-based wellness technology to the hospitality space in a truly integrated way. By embedding NuCalm into the guest experience, we’re expanding the reach of our mission: to make deep rest, mental clarity, and stress recovery achievable for anyone, anywhere, even while on the move.”

Tailored Guest Access

  • Complimentary VIP EDGE Access for Suite Guests: Guests staying in One-Bedroom Suites and above will enjoy complimentary access to the full NuCalm VIP EDGE program, which includes all NuCalm’s products.
  • Easy Purchase for Guests: Guests in all other room types can easily access the DeepSleep program via a QR code provided by the Front Office for the Premium package or use the QR code displayed on the in-room TV for the General package.

The NuCalm Sleep Performance Experience is now available at InterContinental Singapore, setting a new global benchmark for wellness-focused hospitality within the IHG portfolio. Learn more about it here. 

About InterContinental Hotels & Resorts
IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 20 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programs with over 145 million members, IHG has more than 6,600 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

About NuCalm:
“Where Stress Surrenders to Neuroscience”
At NuCalm, we don’t just respond to stress, we redefine the way humanity conquers it. Since 2009, we have pioneered the world’s most advanced and clinically proven neuroacoustic software, delivering patented neuroscience through sound. Our mission is rooted in discovery, invention, and relentless refinement. We have created a breakthrough technology that reliably relieves stress, enhances sleep, elevates energy, and builds lasting resilience. Originally developed as an FDA Class III medical device for elite military operators, FBI agents, airline pilots, physicians, and world-class athletes, NuCalm is now accessible to everyone through a mobile app and affordable subscriptions. It is all-natural, non-invasive, effortless to use, and predictable in its effectiveness. NuCalm gives you the power to control your mental state with precision, consistency, and ease.

MEDIA CONTACTS:
Jenny McIntosh, JMPR Group on behalf of NuCalm
[email protected]
Direct: 480-202-7112

SOURCE NuCalm



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