Asia Travel Pulse
Vietnam Emerges As A Traveler’s Favorite With Unmatched Growth In Repeat Visits, Closing In On Japan While Malaysia And Indonesia Fall From The Spotlight
Published on
August 7, 2025 |
By: TTW News Desk
Vietnam has rapidly climbed the ranks to become one of Asia’s most sought-after destinations, thanks to a powerful combination of repeat traveler loyalty, cultural authenticity, and improved tourism infrastructure. According to the latest travel data, Vietnam now boasts the highest repeat visit rate across the region, signaling strong visitor satisfaction and a growing global fanbase. While Japan continues to hold a dominant position with its established allure, Vietnam is fast catching up—offering more affordable experiences, simplified visa access, and immersive landscapes that keep tourists coming back for more. In contrast, once-popular destinations like Malaysia and Indonesia are witnessing a noticeable decline in momentum, as shifting traveler preferences increasingly favor Vietnam’s unique blend of natural beauty, urban energy, and deep-rooted traditions.
Vietnam’s tourism industry has taken a powerful step forward in 2025, with the central city of Da Nang earning a historic place among Asia’s most revisited destinations. In the latest rankings released by a major digital travel platform on August 6, Da Nang officially entered the top 10 list of Asian cities attracting the highest volume of returning tourists—marking the first time any Vietnamese destination has ever appeared in that elite group.
Booking data from January to June 2025 shows that Vietnam has climbed to third place among all Asian countries in terms of repeat visitors, just behind Japan and Thailand. This achievement reflects not just rising visitor numbers, but a deeper transformation: travelers no longer see Vietnam as a one-time destination. They’re coming back, often within the same year, to relive what made their first experience unforgettable.
Da Nang Enters the Big League of Asian Tourism
Da Nang’s debut on the regional leaderboard signals a major shift in how travelers perceive the city. Once considered a quiet coastal stopover between more prominent destinations, it now stands as a vibrant magnet for return travel. The city’s mix of natural beauty, modern development, and laid-back charm has turned it into a place visitors don’t just want to visit once—they want to return to again and again.
Whether walking along My Khe Beach at sunset, exploring the Marble Mountains, or enjoying rooftop dining with sea views, travelers find that Da Nang offers more than a typical vacation. It offers an experience that grows deeper with each visit. The return rate proves that visitors are building emotional ties to the city, finding reasons to come back beyond the surface-level attractions.
Vietnam’s Top Five Return Destinations in 2025
Alongside Da Nang, four other cities round out the list of Vietnam’s most revisited destinations: Nha Trang, Ho Chi Minh City, Hanoi, and Phu Quoc. These five hotspots represent the best of Vietnam’s tourism diversity, combining tropical relaxation, cultural heritage, and urban excitement in ways that continue to attract travelers from across the globe.
The coastal cities of Nha Trang, Phu Quoc, and Da Nang offer beach lovers an irresistible blend of warm sands, clear waters, and upscale resorts. Visitors return to these places for their peaceful atmospheres and oceanfront experiences, where every moment feels like a retreat from daily life.
On the other hand, Ho Chi Minh City and Hanoi cater to those craving vibrant energy, rich history, and culinary depth. These cities tell their stories through bustling streets, centuries-old temples, hidden cafes, and unforgettable street food scenes. Return travelers find new corners to explore each time they visit, drawn in by the chaotic beauty and cultural layers of Vietnam’s largest cities.
The Rise of the Repeat Traveler
The recent report shows a notable trend—travelers are returning to Vietnamese destinations multiple times in the same year. This goes beyond simple interest. It points to a growing emotional connection with the country, one that compels people to return and pick up where they left off.
Some visitors come back to explore new areas they didn’t have time for on their first trip. Others return to revisit a beach, a market, or a restaurant that stayed with them. Many describe their return not as a new vacation, but as a continuation of a journey that hasn’t ended. This level of attachment is something destinations can’t manufacture—it grows organically from real experiences.
Vietnam’s ability to create that connection sets it apart from many other tourism-heavy nations. It doesn’t just attract first-timers. It makes people want to come back.
A Seat at the Regional Table
Vietnam’s new ranking places it in esteemed company. Other Asian destinations topping the list of cities with the highest returning visitors include Bangkok and Chiang Mai in Thailand, Tokyo and Osaka in Japan, Seoul in South Korea, Bali in Indonesia, Taipei in Taiwan, Kuala Lumpur and Johor Bahru in Malaysia, and Hong Kong.
Each of these cities offers something unique—cuisine, nightlife, architecture, nature, or culture—that keeps travelers engaged. Vietnam’s addition to this list proves it now stands shoulder to shoulder with these tourism powerhouses. It signals that the country has not only improved its infrastructure and hospitality, but also established itself as a destination that creates lasting emotional impact.
This progress reflects years of investment in travel and tourism, from new airport upgrades to eco-resorts, cultural tours, and streamlined visa policies. More importantly, it shows that travelers are responding to Vietnam’s invitation to explore deeper, stay longer, and return often.
A Future Built on Loyalty and Experience
As Vietnam continues to rise in regional rankings, its tourism industry stands on the edge of even greater momentum. Return travel is one of the strongest indicators of a destination’s long-term appeal. It means visitors find real value, real joy, and real connection. Vietnam’s ability to build that loyalty puts it in a strong position to weather changes in global tourism trends.
By focusing on authentic experiences, sustainable tourism, and destination diversity, Vietnam can strengthen its position not just as a trending spot—but as a permanent favorite in Asia’s travel landscape.
Vietnam is quickly becoming a top favorite for global travelers, driven by soaring repeat visits, affordable cultural experiences, and streamlined access—outshining Malaysia and Indonesia, and now closing in on Japan’s long-held lead.
Travelers across the region are proving one thing loud and clear: one trip to Vietnam simply isn’t enough. And with places like Da Nang leading the way, the world is starting to notice.
Published on
August 8, 2025 |
By: TTW News Desk
In a recent Time Out Magazine feature, Laos has been identified as the most budget-friendly destination in Southeast Asia. With a combination of cultural diversity, natural landscapes, and friendly hospitality, Laos presents visitors the opportunity to enjoy an authentic destination at a low cost.
As reported by the Vientiane Times, Laos presents a perfect mix of affordability and genuineness, attracting budget-conscious travelers. With an average spend per day of only $15.97, covering accommodation, food, and transport, Laos has consistently proven itself to be a budget travel gem for those looking for an affordable yet fulfilling travelling experience.
Affordable Accommodation and Local Cuisine
Accommodation in Laos is incredibly affordable, with options catering to all budgets. In Luang Prabang and Vientiane, hostel beds can be found for as low as a few dollars per night. The famed backpacker hotspot of Vangvieng sees even cheaper prices, with rooms starting at just $2 per night, making it one of the most affordable destinations in the region.
For food lovers, Laos offers a vibrant street food scene that won’t break the bank. Classic dishes like sticky rice and grilled pork are commonly sold for around $1, providing travelers with a flavorful and budget-friendly option for meals throughout the day.
Affordable Attractions and Travel in Laos
Visiting Laos is not only cheap in terms of accommodation and food, but its attractions and transport options are also very affordable. Entry fees for most tourist sites are reasonably priced, allowing visitors to explore the country’s cultural landmarks and natural wonders without financial strain. For intercity travel, buses and minivans offer convenient, low-cost options between major towns.
Additionally, the Laos-China Railway provides travelers with access to the scenic route between Vientiane and Vangvieng for just around $8 in second-class tickets. For those seeking more flexibility and independence, motorbike rentals are available starting at just $6 per day, making it easy for travelers to explore at their own pace.
Comparing Laos to Other Budget-Friendly Southeast Asian Destinations
According to Time Out’s rankings, Vietnam and Cambodia follow closely behind Laos in terms of budget-friendly destinations in Southeast Asia. Both countries offer similar daily expenses for travelers, with average daily costs that are comparable to Laos’. Meanwhile, Thailand and Indonesia trail with slightly higher costs, at $32 and $25, respectively.
Despite these differences, Laos stands out as the best destination for travelers looking to explore Southeast Asia on a tight budget, offering affordable travel options across the board.
Growing International Recognition for Laos
Laos’ reputation as a hidden gem in Southeast Asia continues to grow, with increasing global recognition. Renowned travel outlets such as CNN, National Geographic, and The Telegraph have highlighted Laos as one of the must-visit destinations in recent years.
CNN featured Laos among its list of the 23 best destinations to visit, while National Geographic included the country in its 25 breathtaking places to explore. Similarly, the UK’s The Telegraph named Laos among 20 standout destinations for 2023, further cementing its growing appeal on the international travel scene.
Laos Ranked as the Most Budget-Friendly Country in the World for 2025
A separate ranking by Travel and Tour World, supported by research from the Canadian financial platform HelloSafe, has recognized Laos as the most budget-friendly destination in the world for 2025. This ranking adds to the growing recognition of Laos as a leading budget destination globally, offering travelers excellent value for their money.
Tourism Growth in Laos: A Promising Outlook
The surge in international interest is also reflected in Laos’ tourism data. According to official statistics reported by Vientiane Times, more than 1.2 million international visitors traveled to Laos in the first three months of 2025, marking an impressive 11% increase compared to the same period in 2024. This increase generated over $426 million in tourism revenue, demonstrating the growing economic impact of the tourism sector.
The rise in international tourism has been mirrored by a boom in domestic travel, with more than 1.4 million Lao travelers recorded during the same period, nearly double the number from the previous year. This growth in domestic tourism contributed an additional $237 million to Laos’ tourism revenues.
Conclusion: Laos – An Affordable Travel Destination with Growing Appeal
Asia Travel Pulse
Negeri Sembilan Emerges as Top Destination in Malaysia with Thirty-Five Point One Percent Surge in International Tourism: A Reflection of Shifting Travel Trends in Asia
Published on
August 8, 2025 |
By: TTW News Desk
In 2024, Negeri Sembilan emerges as top destination in Malaysia, a nature, culture, and modern attractions getaway, achieving an unprecedented growth in international travelers. The state recorded a 35.1% growth in international tourist arrivals, totaling 460,000 international tourists compared to 340,000 in 2023. This extraordinary increase highlights a shift within the travel industry as tourists spend their vacation in places that provide aesthetic benefits and travel experiences beyond the usual getaway.
The momentum of growth in the Southeast Asian region as a tourism hotspot offers great potential for relegated travel hubs, as exemplified partially unexplored by international tourists, as exemplified by the state of Negeri Sembilan. With the diversified international tourists in comparison to the enriched culture, unexplored nature attractions, and modern tourism facilities, the state of Negeri Sembilan emerges to be one of the key tourism centers in Malaysia for 2024 and further years.
Key Attractions Driving Negeri Sembilan’s Tourism Growth
The increased international visitation to Negeri Sembilan is linked to the “Pesona Daerah” initiative, which aims to promote the multi-faceted offerings of the state. Facilitating international travel and tourism to Negeri Sembilan, the marked attractions such as Taman Tasik Seremban, X-Park Sendayan, and Port Dickson have been instrumental in capturing the attention of the tourists. Indeed, more than 100,000 visitors to Taman Tasik Seremban, a large proportion of whom were foreign tourists. Furthermore, X-Park Sendayan is becoming a global hotspot for adventurers indeed.
Also, the coastal town of Port Dickson with its beaches and recreational areas is foreign tourists favorite for its Ornamental Fish Centre and Army Museum which continue to attract visitors. The increase in the number of such visitors reflects the growing tendency to visit and mark off locations in the “ventures” category which also offer respite and relaxation.
Southeast Asia: A Hotspot for Changing Travel Trends in 2025
Southeast Asia remains a top international travel destination as we approach the year 2025. The region’s international connectivity, competitive travel expenses, rich heritage, and abundant natural beauty continue earning the region a place as a hot favorite among travelers. The rapid transformation in the travel sphere now allows tourists to delve deeper and engage in more in-depth and experiential travel rather than have a checklist approach.
Post-Pandemic Travel Shift
The impact of the global pandemic has changed how people think about tourism. The pandemic has caused a lot of changes regarding ecotourism. It has enabled the booming of environmentally sympathetic tourism. Areas such as Negeri Sembilan are benefiting due to the rise of tourists that appreciate ancient sustainable tourism and local wisdom combined with natural wondrous beauty.
Additionally, people are now keen to view less congested and less popular areas. This is particularly helpful with the long-standing issues facing the city of Negeri Sembilan. Combined with the less known to the world, the use of natural beauties along with simple blended cultures can be felt across Southeast Asia
Ecotourism Takes Center Stage in Asia
Southeast Asia has been quick to respond to new preferences by capitalizing on the newly in-demand ecotourism. Thailand, Indonesia, and Vietnam are fully committed to developing eco-friendly tourism that endorses conservation and provides visitors with remarkable travel experiences. In Malaysia, states such as Negeri Sembilan that have a wealth of natural sights and ecotourism such as hiking, bird watching, and jungle trekking are becoming more popular.
Wellness tourism that is on the rise, where travelers want to rejuvenate in nature, is also shaping the tourism in the area. This is similar to the rise of eco-resorts and green hotels, which have actively looked to reduce their environmental impact while providing guests with green luxury. In 2025, there will be a large demand for destinations that blend nature with leisure and health.
Rise of Cultural Heritage and Community-Based Tourism
The latest significant development that is likely to emerge by 2025 is centered on community-based tourism. Travelers are becoming more aware of their economic footprints on local communities. This shift in thought is now driving the growth of cultural heritage tourism as these travelers are keen on understanding the historical facets, traditions, and artistic expressions that define a place.
With regard to this, in Malaysia, community-based tourism and cultural initiatives on Pesona Daerah are available in Negeri Sembilan, which meets the community needs. The cultural workshops are very popular among visitors. Local people are very eager to market their indigenous culture. As cultural tourism becomes more popular, more and more travelers are seeking richer and more interesting culturally authentic and meaningful experiences.
Technology and Smart Tourism in 2025
The rise of smart tourism will be yet another key driver for travel in 2025. In the 2025 travel year, the modern traveler is looking for greater shifts for the traveler, including, but not limited to, modern travel engines that include personalized instructions, interactive travel guides, or even virtual and augmented reality tours of famous landmarks. The tourism industry requires the introduction of technologies, such as smart AI applications and contactless visitor engagement, that enhance the visitor experience.
In Southeast Asia, the new technologies are being embraced for their practical applications in the travel experience in the more positive and pleasant way. In the smart tourism agenda, for instance, digital guides that update in real time on different parts of the region are used by the clients. In turn, the new technologies being embraced will modernize the region, making it more appealing to the modern tourists.
Conclusion: The Future of Travel in Southeast Asia
Anticipating the year 2025, travel tendencies in Southeast Asia are shifting to sustainability, immersive travel, and technology-enabled tourism. The tourism boom in Negeri Sembilan Tier 1 Boosters highlights how the region is adapting to emerging trends. The region now successfully considers itself a travel hotspot as a result of sustainable tourism, ecotourism and authentic cultural tourism.
Southeast Asia has successfully placed itself as a global tourism hub, and innovation is key to overcoming challenges. Since travelers are now prioritizing sustainable tourism with cultural meaningful social interactions, the region’s distinctive and diverse features are bound to make it a prime target. Transformative travel awaits in 2025, be it the serene coastline of Negeri Sembilan or the lush and green jungles of Thailand.
Published on
August 8, 2025 |
By: TTW News Desk
Princess Cruises has revealed its largest-ever Japan season for 2027, marking a historic milestone with the deployment of two Japanese-built sister ships, Diamond Princess and Sapphire Princess. This will be the first time that Princess Cruises will base two ships in Japan for an entire season. Both ships will operate from the Tokyo region, offering a variety of immersive voyages ranging from seven to 28 days. This deployment solidifies Princess Cruises’ long-term commitment to the Japanese market and Asia.
A Major Milestone for Princess Cruises in Asia
The 2027 season will feature a total of 78 sailings across 50 unique itineraries, making it Princess Cruises’ most expansive Japan deployment to date. These itineraries will cover a wide range of durations, from short seven-day cruises to 28-day grand voyages, providing guests with multiple options to experience the rich culture, traditions, and beauty of Japan. The season will open for booking on August 20, 2025.
Gus Antorcha, President of Princess Cruises, expressed the significance of this expansion, saying, “This isn’t just about growing our fleet – it’s a homecoming. Our bond with Japan has deepened over time, and we’re returning in 2027 with unforgettable experiences, from the renowned cherry blossoms to seven major festivals, all waiting to be explored.”
Diamond Princess and Sapphire Princess: The Ships
The Diamond Princess and Sapphire Princess are both Japanese-built ships, each with a capacity of 2,670 guests. These ships were constructed at the Mitsubishi Heavy Industries shipyard in Nagasaki, and they offer a unique opportunity for travelers to experience Japan from the comfort of ships that were built in the country. With their expansive amenities, these sister ships will visit 45 destinations across six countries, offering an immersive experience that combines cultural exploration with modern luxury.
Highlighted Itineraries and Unique Experiences
Princess Cruises will offer a wide variety of voyages, each designed to showcase the cultural diversity and scenic beauty of Japan. The Cherry Blossom Voyages will be a major highlight of the season. These cruises will be timed to coincide with the cherry blossom season, offering breathtaking views of sakura (cherry blossoms) from south to north across Japan’s four main islands.
In addition to the cherry blossoms, the Festival Cruises will allow guests to partake in Japan’s most vibrant and exciting cultural festivals. These festivals include the Aomori Nebuta Festival, Tokushima Awa Odori, and Kochi Yosakoi Dance Festival, all of which feature lively performances, traditional music, and impressive floats. Guests will also enjoy extended stays in port to fully immerse themselves in these spectacular celebrations.
For those who wish to explore Japan in-depth, the Circle Japan Voyages offer the chance to circumnavigate the country, visiting key cities like Osaka, Hiroshima, Nagasaki, and others. These cruises range from 9 to 28 days and provide an incredible way to experience the full diversity of Japan’s cities, landscapes, and culture. Additionally, the Okinawa & Taiwan Itineraries will explore the subtropical beauty of Okinawa and the cultural richness of Taipei and Hualien in Taiwan.
UNESCO World Heritage Sites and Scenic Views
Princess Cruises’ Japan itineraries will also feature visits to 21 UNESCO World Heritage Sites, including Mount Fuji (from Shimizu), the Itsukushima Shrine & Hiroshima Peace Memorial (from Hiroshima), and the Ancient Kyoto Monuments (from Kobe or Osaka). These iconic sites will allow guests to experience Japan’s historical and cultural treasures firsthand.
Guests will also have the opportunity to enjoy scenic sailings, including views of Mount Fuji from Shimizu Bay, cruising through the Kanmon Straits and the Japan Inland Sea, and admiring the Sakurajima Volcano from Kagoshima Bay. These scenic routes will provide some of the most picturesque views in the world, allowing travelers to enjoy Japan’s natural beauty from a unique perspective.
Cultural Enrichment Onboard
To complement the immersive shore excursions, Princess Cruises will bring Japanese culture onboard with various regional dishes, such as freshly prepared sushi, noodles, and local specialties. Guests can also enjoy beverages like Japanese sake, whiskey, and shochu. Entertainment on the ships will include rakugo, the traditional Japanese art of storytelling, as well as karaoke and folkloric dance performances, offering passengers a chance to engage with Japanese culture in a relaxed, fun environment.
More Time Ashore and Late-Night Stays
The 2027 Japan season will also feature 12 More Ashore late-night stays in vibrant ports like Osaka, Hiroshima, Hakodate, and Sakata. These extended evening stays will allow guests to experience the nightlife, food, and culture of these bustling cities after dark, ensuring a fully immersive experience in each destination.
Booking and Availability
Bookings for the 2027 Japan season will open on August 20, 2025. Princess Cruises encourages travelers to book early to secure their preferred itineraries for this unforgettable season of exploration and cultural discovery.
(Photo Credit: Princess Cruises, Press Release)
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