Kokotel, a well-regarded hotel brand from Singapore, has officially launched its flagship property in the Philippines, marking a significant milestone for the brand. The Kokotel Cebu Adira, a 42-room hotel, is located in the bustling heart of Cebu City. This marks the first venture of Singapore-based Koko Global Hospitality (KGH) into the Philippine hotel market, aiming to blend Japanese quality with Thai hospitality for a unique guest experience at Kokotel Hotel.

The New Flagship Hotel in Cebu

Cebu is the site of Kokotel’s inaugural foray into the Philippine hospitality scene. The Kokotel Cebu Adira offers an intimate yet modern atmosphere with its 42 rooms housed in a newly built eight-story structure. The rooms vary from 15 to 35 square meters, providing ample space for both business and leisure travelers.

In addition to comfortable accommodations, the hotel boasts a rooftop cafe, offering guests a chance to unwind while taking in panoramic views of Cebu City. The hotel’s design and ambiance align with Kokotel’s core philosophy of creating a welcoming, family-friendly environment.

A Unique Brand with a Global Vision

Kokotel’s brand philosophy is derived from the Japanese word “kokoro”, meaning “heart.” This reflects the brand’s core values of delivering genuine, warm-hearted service, inspired by Thailand’s hospitality standards and Japan’s meticulous attention to detail. Kokotel is not just about accommodation but also about creating memorable experiences for families and groups.

As a matter of fact, Kokotel Cebu Adira is branded as a family entertainment center. As per Rei Matsuda, the founder and CEO of KGH, the hotel brand seeks to deliver enjoyable offerings to the entire family, with a focus on children. This encompasses a mascot in the form of a “good sleep” giant sheep stationed at the lobby, and other engaging elements like a slide which enhance a child’s stay.

Expanding Hotel Footprint in Southeast Asia

Kokotel is already a prominent name in Southeast Asia, with an extensive portfolio of over 2,500 rooms across Thailand, Japan, and now the Philippines. The Cebu property becomes the third Kokotel-branded hotel in the country and is the first to operate under the Kokotel brand directly.

With an additional focus on family-friendly accommodations, around 30% of the room in the Cebu hotel are designed to accommodate families of three to four people. This emphasis on family comfort is a core aspect of Kokotel’s business model, ensuring that it caters to a wide audience, from solo travelers to larger groups.

Affordable Luxury for the Filipino Market

The Philippine hospitality industry has been looking forward to the launch of Kokotel Cebu because of its new category of ‘affordable luxury’ to the market. As priced from ₱1,200 to ₱3,000, the Cebu property’s rooms are within reach of both budget travelers and those seeking more luxurious stays. This is an important new venture for KGH, who aims to provide three-star hotel services and lodgings at a reasonable price without compromising service standards.

Matsuda, in his discussions with the media, highlighted that the Kokotel brand operates at a price point comparable to Thailand’s local market, where room rates are around 1,500 baht per night. He further expressed confidence that Kokotel’s entrance into the Philippine market would elevate service standards and offer value for both guests and hotel owners.

KGH’s Vision for Future Growth

Looking ahead, Kokotel is poised for rapid expansion in the Philippines. With this flagship hotel marking a new chapter, KGH plans to bring more properties to the country over the next few years. The company is aiming for 100 properties by 2026 across its four brands: Kokotel Bed & Café, VIVTEL by Koko, and the Owners’ brand.

Matsuda mentioned that KGH is currently focusing on expanding in the three- to four-star hotel category, targeting properties with 50 to 200 rooms. These hotels are seen as a perfect fit for KGH’s business model, as they are large enough for global operators but small enough to ensure a family-friendly atmosphere.

A Promising Future for Kokotel in the Philippines

The launch of Kokotel Cebu Adira marks the start of Kokotel’s potential in the Philippines. Implementing its trademark outstanding customer service, family-friendly ambiance, and reasonable pricing, Kokotel is starting to gain a foothold in the Philippine hospitality industry. Interested readers can find additional details on Kokotel’s services, and make reservations, on their official website.

Conclusion

Philippine Kokotel Hotel’s first branch in Cebu marks the beginning of what seems to be a promising national expansion. KGH’s blend of Japanese precision with Thai hospitality makes for a warm, family-friendly experience for budget-conscious tourists. With plans to grow, Kokotel Cebu Adira sets an incredible standard for future family-oriented hotels in the region.