Asia Travel Pulse
Bangkok And Kuala Lumpur Ranked Far Below Hanoi As Vietnam’s Capital Takes Center Stage Among The World’s Best Cities For Cultural Experiences And Authentic Travel
Wednesday, August 6, 2025
Author: TTW News Desk
Bangkok and Kuala Lumpur have slipped far down the global rankings in 2025, while Hanoi has surged ahead to claim a coveted position among the world’s top cities for cultural depth and authentic travel. In a recent international survey of 20,000 global travelers, Vietnam’s capital stood out for its unique blend of tradition and modernity, outperforming its regional rivals in both visitor appeal and cultural value. With its preserved Old Quarter, East-West architecture, vibrant food scene, and rapid tourism growth, Hanoi captured international admiration as a destination that offers more than just sightseeing — it delivers a living, breathing experience of history, identity, and local life that today’s travelers increasingly seek.
Hanoi has risen in global recognition, securing the 31st position in a newly released list of the world’s top cities for travelers. This milestone highlights the Vietnamese capital’s expanding international appeal, fueled by its deep cultural roots, ongoing urban development, and increasing interest from global visitors. By outperforming other major regional cities such as Bangkok, which ranked 40th, and Kuala Lumpur, which came in at 68th, Hanoi has firmly established itself as one of Asia’s leading destinations in 2025.
The rankings come from a large-scale global survey organized by a major U.K.-based publication. This annual survey invites tens of thousands of global travelers to vote for the cities they believe offer the best travel experiences. The 2025 edition drew insights from 20,000 readers who weighed in on cities around the world based on categories like cultural vibrancy, historical value, scenic appeal, and travel experience.
Hanoi emerged as a clear favorite among Asian cities, beating out regional rivals that have traditionally dominated international tourism. The capital’s unique fusion of traditional Vietnamese culture with French colonial heritage and modern city life has helped set it apart from other destinations in the region. Its historic Old Quarter, vibrant street food scene, centuries-old temples, and lively arts districts offer visitors a blend of authenticity and energy that continues to resonate on the global stage.
Hanoi ranked 31st globally and secured the 10th spot among cities outside of Europe and the Americas, marking a significant milestone in regional standings. This strong performance placed the Vietnamese capital ahead of numerous destinations across the Asia-Pacific, Middle East, and Africa. Survey participants highlighted Hanoi’s distinctive combination of historical depth and modern energy, often pointing to its iconic architecture, lively street markets, and evolving urban landscape as key factors driving its growing popularity.
Hanoi’s growing presence in the global spotlight is reinforced by a remarkable spike in international tourism this year. In the first half of 2025, the city welcomed nearly 3.7 million visitors from abroad — marking a substantial 22% increase over the same period in 2024. This surge highlights Hanoi’s rising appeal among travelers from Europe, North America, and various parts of Asia, many of whom are now placing the Vietnamese capital high on their must-visit lists.
The city’s tourism revival has also been supported by local investment in infrastructure, heritage conservation, and public services aimed at enhancing visitor experiences. New international flight routes, upgraded airport facilities, and tourism-friendly policies have contributed to Hanoi’s appeal as a convenient and welcoming destination. Additionally, the city has made efforts to preserve its cultural landmarks while supporting modern developments, resulting in a more balanced and immersive experience for travelers.
While Hanoi’s ranking is impressive, it also reflects Vietnam’s broader momentum as a growing tourism power in Southeast Asia. Further south, Ho Chi Minh City — Vietnam’s largest and most commercially vibrant metropolis — also made it onto the global list but came in at a lower rank of 77th. Despite its cosmopolitan atmosphere and economic strength, Ho Chi Minh City has seen slower growth in international tourism engagement compared to the capital, possibly due to a different mix of visitor expectations and cultural offerings.
The 2025 list of the world’s top ten cities showcases an exciting lineup of destinations that combine cultural richness, scenic beauty, and travel convenience. Leading the pack is Cape Town, South Africa, a city known for its dramatic ocean views, mountainous backdrop, and vibrant mix of cultures. In second place sits Seville, where historic palaces and a deep-rooted flamenco tradition continue to charm visitors year after year.
Sydney takes third with its iconic harbor, beaches, and laid-back lifestyle. Japan shines with a double entry — Tokyo and Kyoto — both celebrated for their blend of ancient traditions and futuristic innovation. Copenhagen claims the sixth position, offering travelers a taste of Nordic minimalism, modern design, and eco-conscious city life.
Next on the list is Vancouver, where stunning coastal landscapes meet sleek urban living. Venice, still as magical as ever, holds its place with winding canals, gothic facades, and centuries-old ambiance. Porto follows with cobbled streets, historic riverside views, and a rich legacy rooted in wine and craftsmanship. Rounding out the top ten is Singapore, a sleek, cosmopolitan city that harmonizes high-tech marvels with deep multicultural roots.
What sets all these cities apart is their ability to immerse travelers in an atmosphere that feels authentic and unforgettable. Each one offers a unique sense of place, shaped by heritage, community, and the seamless blending of past and present.
For Vietnam, Hanoi’s rise in the rankings represents a milestone achievement. After years of quietly building its reputation as a must-visit destination, the capital has now joined a prestigious list of world-class cities recognized for their travel appeal. The recognition reflects years of consistent efforts to modernize the city’s infrastructure, preserve its historical core, and market itself to global audiences through travel fairs, media outreach, and cultural exchange programs.
Hanoi has surged ahead of Bangkok and Kuala Lumpur in the 2025 global city rankings thanks to its rich cultural heritage, authentic local experiences, and fast-rising appeal among international travelers seeking deeper, more meaningful journeys.
As international tourism continues to rebound in the post-pandemic era, destinations like Hanoi are beginning to benefit from a shift in traveler preferences. Many tourists today seek meaningful, authentic experiences that go beyond luxury resorts and crowded attractions. Hanoi offers exactly that — a living, breathing city filled with stories, traditions, and contrasts. From sipping egg coffee on a narrow sidewalk to walking through ancient temples or witnessing the rhythmic chaos of motorbikes in the Old Quarter, the city delivers a journey unlike any other.
Hanoi’s rise in the global city rankings is expected to spark even more international curiosity about Vietnam as a whole. With stronger air connections, strategic tourism partnerships, and continued government backing, the capital is on track to welcome a more diverse wave of visitors in the near future — including independent travelers, culture seekers, digital entrepreneurs, and international business interests. This momentum also sets the stage for other destinations across Vietnam to shine, as the country continues to spotlight its rich cultural tapestry, regional variety, and stunning natural landscapes on the global travel map.
In a region filled with travel heavyweights, Hanoi’s rise speaks volumes about what the city offers — and how far it has come. As more international travelers look eastward in search of new, meaningful journeys, Vietnam’s capital stands ready to deliver something truly unforgettable.
Asia Travel Pulse
Southeast Asia’s Vietnam, Thailand and Malaysia Expands Direct Flight Routes to Africa: Here’s What You Need To Know
Published on
August 10, 2025 |
The aviation market in Southeast Asia is seeing a significant shift as direct flight routes to Africa is reshaping the tourism landscape. Countries like Vietnam, Malaysia, and Thailand are seeing more direct flight connections to Africa, making it easier for travelers to explore new, exciting destinations across the African continent. This increased capacity, a part of the region’s broader international growth, is opening new doors for travelers eager to explore some of the world’s most unique and off-the-beaten-path destinations.
The expansion of air capacity to Africa has risen by more than 20%, which has attracted more Southeast Asian travelers to Africa for leisure and sightseeing. The culture, landscapes, and history abound, offering a wealth of experiences. The promise of tourism growth in Africa is remarkable, and with the expansion of air routes, more inbound and outbound tourism will be facilitated. Improved air travel alignment is crucial in a post-pandemic context when travelers are looking for novel, adventurous, and culturally rich experiences.
The Growing Air Connectivity between Southeast Asia and Africa
Increased International Routes
Southeast Asia’s aviation sector has long been a dominant player in regional travel, with key airports such as Singapore Changi, Bangkok Suvarnabhumi, and Kuala Lumpur International at the forefront. In August 2025, international flight capacity from Southeast Asia to Africa saw a growth of over 20%, marking a sharp rise in interest in the continent.
This development fits into the overarching pattern where both budget and full-service airlines are trying to provide access to South Africa, Kenya, and Egypt. The increasing number of available routes is, of course, indicative of the expanded interest in cultural exchange, trade relations, and the rapidly growing interest in eco-tourism and adventure tourism.
New Direct Flight Routes
Vietnam Airlines and Malaysia Airlines are expanding their services to South Africa and Kenya in the last quarter of 2025. The Thailand to Egypt route has performed remarkably well, and Bangkok has direct flights to Cairo. Such progress is likely to enhance travel access to Africa for Southeast Asian travelers.
What Does This Mean for Travelers?
For many travelers in Southeast Asia, Africa has long been considered a distant and challenging destination. However, with airlines offering more direct routes, visiting African nations has become significantly easier. For example, the flight time between Singapore and Cape Town has been reduced by several hours, allowing travelers to explore South Africa’s iconic landscapes, from the towering Table Mountain to the pristine beaches along the Indian Ocean coast.
The Rising Popularity of African Tourism Among Southeast Asians
Exploring Unique African Destinations
The rising air travel connectivity is accentuating the growth in Southeast Asia’s interest in African nations, with ease of access to safaris, beach vacations, and cultural tours. Kenya is emerging as a hotspot for wildlife lovers, offering premier safaris in the Maasai Mara. South Africa is witnessing a robust inflow of Southeast Asian travelers as well, particularly those eager to explore the region’s vibrant urban centers and breathtaking landscapes.
Beyond the Safari
Africa is not just about safaris; it also holds deep cultural and historical allure. Countries like Egypt, with its iconic pyramids and ancient monuments, attract history buffs and cultural tourists. The booming art scene in cities like Cape Town and Nairobi also piques the interest of Southeast Asian travelers looking for an immersive cultural experience.
The Impact on Southeast Asian Travelers
With the expansion of flight routes into Africa, the continent is gaining attention for its diverse offerings which transcend beyond the conventional tourist hotspots. In response, travel agencies are developing novel specially tailored packages that incorporate adventure, culture, beach relaxation, and even specially designed tours, enabling travelers to experience Africa more fully.
Economic Benefits for Both Southeast Asia and Africa
Boosting Local Economies
The growing flight capacity to Africa also offers significant economic benefits for both regions. Tourism in Africa, one of the continent’s fastest-growing sectors, will be significantly bolstered by increased access to Southeast Asian travelers. The tourism boom will not only benefit the airline industry but also local economies, as more tourists flock to African cities and landmarks, creating job opportunities in hospitality, tour services, and local retail businesses.
Connecting Cultures
The growing flight connectivity between Southeast Asia and Africa is cultivating cultural relations between the two regions. Southeast Asian tourists are traveling to Africa where they spend their money and unfold their cultures. Also, Southeast Asian countries are displaying more and more African cultures, thereby increasing the awareness of African heritage, cuisine, and arts.
What’s Next for Southeast Asia and Africa?
Opportunities for Further Growth
The future looks bright for both regions as they continue to build on this aviation growth. With increasing flight routes and air capacity, more Southeast Asian countries will gain access to African markets, opening up vast opportunities for collaboration in tourism, business, and trade. As African destinations become more accessible, more people will be able to experience their beauty and diversity.
Airlines are expected to continue expanding their offerings, and with further advances in aviation technology, we can expect even shorter flight times and better travel options. Whether it’s through safari tours, beach getaways, or cultural exploration, the growing air capacity from Southeast Asia to Africa will continue to shape the future of travel in both regions.
Conclusion
The surge in air capacity between Southeast Asia and Africa is transforming the tourism landscape, offering exciting new possibilities for travelers and industries alike. With increased flight routes, more Southeast Asians are discovering the wonders of Africa, from its awe-inspiring wildlife and ancient monuments to its vibrant cultures. As the aviation industry continues to evolve, these connections will pave the way for even greater travel opportunities, fostering cultural exchange and economic growth for both regions.
Asia Travel Pulse
AirAsia Launches “Unlock ASEAN in Real Life” Travel Video Series to Commemorate ASEAN Day, Exploring Six Fascinating Locations Across Southeast Asia with Dolla
Published on
August 9, 2025 |
To commemorate the 58th ASEAN Day, AirAsia has introduced an initiative that further unites travelers within Southeast Asia. That And I named AirAsia introduced a fresh travel video series Unlock ASEAN in Real Life, that will take the travelers across six breathtaking locations. Malaysia’s pop sensation Dolla will be guiding the viewers through the astonishing sights Southeast Asia has to offer.
AirAsia Unlocking Southeast Asia’s Wonders: New Video Series
In the initiative of celebration of ASEAN Day, AirAsia has decided to unveil a travel video series designed to explore the magic within the regions. Southeast Asia has many countries that define a mix of crucial historical influences as well as a unique blend of nature.
A Journey Through Cultural and Natural Marvels
AirAsia’s new series takes its audience on a mesmerizing journey across six dynamic Southeast Asian destinations: Yogyakarta in Indonesia, Nha Trang and Da Lat in Vietnam, Pattaya in Thailand, and Sandakan and Miri in Malaysia. These locations are rich with cultural history and natural beauty, and each offers a unique lens into the local way of life.
Throughout the episodes, Dolla and their crew explore each destination in depth, uncovering hidden gems that are often overlooked by traditional tourism. From the hustle and bustle of city centers to the tranquil beauty of nature reserves, the series showcases the vast range of experiences Southeast Asia offers. The crew dives into local customs, engages with indigenous communities, and experiences authentic traditions firsthand. This combination of exploration and discovery provides viewers with a fresh and vibrant view of the region, making it an unmissable watch for both seasoned travelers and newcomers eager to experience Southeast Asia.
Unlock ASEAN in Real Life also brings attention to responsible and sustainable tourism. As the crew immerses themselves in the local cultures, they prioritize engaging with communities in a way that benefits them directly and emphasizes the importance of preserving local traditions and the environment. This approach aligns with AirAsia’s broader mission of supporting the cultural and economic growth of the Southeast Asian region.
Celebrating ASEAN’s Diversity Through the AirAsia Allstars
In addition to the video series, AirAsia has unveiled a special viral video across its social media platforms to further celebrate the region’s diversity. This video highlights the airline’s iconic cabin crew, known as the “Allstars,” from countries including Malaysia, Indonesia, Thailand, Cambodia, and the Philippines. Through personal stories and cultural insights, the Allstars offer an intimate glimpse into the varied lifestyles and values of Southeast Asia.
The video is set to an original soundtrack produced by AirAsia’s in-house music team, giving it an uplifting, energetic vibe that resonates with audiences. This celebratory video not only acknowledges the airline’s crew but also serves as a reminder of the interconnectedness between ASEAN nations. By showcasing the diverse backgrounds and experiences of AirAsia’s Allstars, the video reinforces the spirit of unity that binds Southeast Asia together, making it a powerful and engaging tribute to the region.
Exclusive Offers to Inspire Travel Across ASEAN
In honor of ASEAN Day, AirAsia is offering unbeatable special fares for those looking to explore the beauty of the region. Travelers can book one-way tickets starting at RM59 to popular destinations such as Johor Bahru, Bintulu, Da Lat, Nha Trang, Chiang Mai, Makassar, Krabi, and Brunei. This promotion is available for bookings until 10 August 2025, with travel dates spanning from 18 August 2025 to 30 June 2026.
These affordable fares are part of AirAsia’s continued efforts to make travel within ASEAN more accessible to a wide audience. Whether travelers are seeking leisure, business, or both, AirAsia’s comprehensive network of routes across the region makes it easier than ever to explore the cultural and natural wonders of Southeast Asia.
ASEAN Day: Celebrating Regional Unity and Connectivity
ASEAN Day, which falls on 8 August each year, marks the founding of the Association of Southeast Asian Nations and serves as a celebration of the region’s collective history, shared values, and future aspirations. As the only airline that connects all 10 ASEAN countries, AirAsia plays a vital role in fostering greater connectivity across the region. Its extensive flight network not only brings people together but also enables them to discover the unique stories, cultures, and traditions that make Southeast Asia one of the most vibrant regions in the world.
Through this celebration of ASEAN Day, AirAsia underscores its commitment to regional unity, cultural exchange, and the growth of ASEAN as a leading destination for travel and tourism. By promoting tourism and regional integration, the airline helps to bring greater economic prosperity to the countries it serves, while also enabling people to explore the diverse beauty of Southeast Asia.
Empowering the Future of Southeast Asian Tourism
Looking toward the future, AirAsia is focused on continuing to enhance tourism in Southeast Asia by strengthening its position as a leader in regional connectivity. As the demand for travel across ASEAN countries continues to grow, AirAsia is dedicated to providing affordable, efficient, and sustainable travel options that support both business and leisure tourism.
The Unlock ASEAN in Real Life series is just one of many initiatives by AirAsia to encourage cultural exchange, promote sustainability, and ensure that Southeast Asia remains an attractive and accessible destination for travelers worldwide. With its commitment to connecting communities, supporting local economies, and promoting the cultural richness of the region, AirAsia is poised to continue driving positive change in Southeast Asia’s tourism sector.
As more travelers explore the unique cultures and sights Southeast Asia offers, AirAsia’s ongoing initiatives will serve the growing region’s tourism while the airline’s integrated network of routes and new programs will keep Southeast Asia on the travel map for the world for decades to come.
With low-cost tickets, a dedication to eco-friendly practices, and real enthusiasm for uniting people, AirAsia is set to maintain capture the travel willingness of the region and the world, airlifting the best of ASEAN’s cultures, delivering remarkable travel encounters and transforming travel in Southeast Asia.
Published on
August 9, 2025 |
Taiwan, a island of the coast of East Asia, has quietly become the number one vacation place for travelers from the Philippines. The latest numbers from the Taiwan Tourism Bureau prove this. Filipino tourists keep arriving in greater numbers than visitors from any other country, month after month, year after year. This isn’t a flash-in-the-pan success; it’s a long-running tale of nearby neighbors, shared history, and close cultural ties that keep Taiwan at the top of the list for every Filipino vacation planner.
Filipino visitors are among the first to return, giving the island’s tourism a much-welcome boost. For travelers from the Philippines, Taiwan is easy to reach, easy on the wallet, and packed with must-see sights.
Strong Bilateral Relationship Fuels Filipino Tourism to Taiwan
The strong relationship between Taiwan and the Philippines has been instrumental in fostering the continued popularity of Taiwan among Filipino tourists. This connection goes beyond just tourism and spans economic, cultural, and social exchanges. The ease of travel, combined with Taiwan’s cultural offerings, makes it an appealing destination for Filipinos seeking a close yet diverse international getaway.
This convenience is a key factor in why Filipino tourists continue to top Taiwan’s visitor statistics year after year, contributing to Taiwan’s economic and cultural landscape.
Top Attractions for Filipino Tourists in Taiwan
Taiwan is a diverse and multi-faceted destination that caters to various interests, making it ideal for Filipino tourists who are seeking a mix of culture, history, nature, and modern attractions.
This stunning national park, known for its towering marble cliffs and lush green scenery, is a haven for hiking and outdoor activities.
Role of Direct Flights and Convenient Travel in Taiwanese Tourism Growth
The increase in Filipino visitors to Taiwan has been supported by the availability of direct flights between the two countries. These direct connections have significantly lowered the barriers to entry for Filipino travelers, increasing the ease and appeal of traveling to Taiwan.
Furthermore, Taiwan’s efficient and affordable public transportation system makes it easy for tourists to explore the entire island. Filipino visitors can easily hop from one city to another or explore the countryside, further enhancing Taiwan’s attractiveness as a destination.
A Bright Future for Taiwanese Tourism with Filipino Visitors
The post-pandemic recovery in Taiwan’s tourism sector has seen Filipino tourists lead the charge, with the number of Filipino visitors steadily increasing.
In addition to the usual attractions, Taiwan has increasingly diversified its tourism offerings, with new eco-tourism and wellness tourism initiatives gaining traction. These sectors are expected to attract more Filipino tourists seeking unique and sustainable travel experiences. Taiwan’s burgeoning reputation as a gastronomic destination is also helping to draw Filipino food lovers eager to explore Taiwanese cuisine and traditional recipes.
With the continued development of Taiwan’s infrastructure and tourism offerings, Filipino visitors will have even more reasons to make Taiwan their go-to destination. The strong bilateral ties between Taiwan and the Philippines will undoubtedly continue to foster tourism growth, making Taiwan a top choice for Filipinos seeking a memorable and enriching international travel experience.
Taiwan: Slice the World for Filipino Travelers
Taiwan keeps winning the hearts of Filipino tourists now make up the biggest group of international visitors to the island. From friendly hotel welcomes to high-speed trains that take you from crowded streets to quiet temples in a blink, Taiwan knows how to show us a good time.
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